The most comprehensive free guide on

starting a private practice in counseling

Are you dying to start a private

practice in counseling
...but you have no idea where to start? I got
you covered with a comprehensive list of
everything you need to start a private
practice!

And yes, I break down each item in this

list step-by-step. This is a lengthy
beast of a document, but boy I would
have given an arm and a leg to have
this information when I was rst
starting out. Do everything on this list
and you WILL be all set up for private
practice and ready for your clients!

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 The Ultimate Private Practice Checklist

Here's the quick checklist of everything you need to do to start (and ll!)
your practice. After the checklist, I go into detail about each item on the
checklist with extra resources for you to check out in order to make them
happen.

You might like to print out pages 2 & 3 to check these items o as you go, while you
follow along using the clickable links in the rest of this PDF.

So take a deep breath, carve out a bit of time to chip away at this every week, and just
tackle one item at a time. You got this!

Double-check: Is private practice right for you?

Get licensed/credentialed for private practice
Find your NPI number
Set your budget
Buy liability insurance
Choose a business entity
Apply for an EIN
Decide: Insurance-based or cash pay practice?
If applicable: Apply for insurance panels
Develop a marketing strategy
Develop your brand story
Find your specialties and niche

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 Build your website
Implement other aspects of your marketing strategy
Develop a communication system for waitlisted clients
HIPAA-secure email and phone setup
Decide: are you o ering in-person counseling?
Find a therapy o ce or create a home teletherapy o ce
Furnish/decorate your o ce
If applicable: HIPAA-secure teletherapy platform
If applicable: Telehealth certi cations
If applicable: Get a city business license
Set up a business bank account
Get great headshots
Set your rate
Decide on paper or electronic charting and choose a practice
management system
Get informed consent and essential paperwork ready
Choose a bookkeeping system
Accepted forms of payment
Develop your screening process
Join online directories
Analyze and tweak your marketing strategy

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 Let's dive into the details for each of these checklist items. This is a really meaty page
because I want it to have everything you need on your checklist when starting a
private practice in counseling.

So pour yourself a cup of co ee, take a deep breath, and remind yourself: you got this!
I'll help you along, step-by-step.

Disclosure: Private Practice Skills uses a liate links. This means that when you make
a purchase through my links I may earn a commission, which helps me continue
creating more awesome content for you. Please know that I only recommend products
that I know and trust.

1. is private practice right for you?

Okay, let's face the truth: you probably want to jump ahead to the next step so you can
dive straight into private practice. But don't skip this step! Private practice is not the
best t for everyone, or it may not be for you in the current phase of life you're in.
Better to nd out if private practice is a good t for you before dropping hundreds or
thousands of dollars into it.

My suggestion is to approach colleagues who are already in private practice and ask
about their experiences. This will help you develop a sense of what it's like and
whether that experience is something you want. If you don't already know therapists
in private practice, check out local Facebook groups for therapists and start there.

Here are some more resources to help you tackle this step:

Article: Is Private Practice Right for you?

Video: Is Private Practice Right for you?
Article: Create a Business Plan for Private Practice
Video: 3 Things you Should know Before Starting a Private Practice

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 2. get licensed/credentialed for private

practice
I know I'm stating the obvious here. But it's worth noting that each state and
governing board has its own rules for appropriate licensure or credentialing in order to
have your own practice. For example, in some states you can work in private practice
as a pre-licensed associate, but this isn't the case in all states and the rules can very
widely. Double-check with your state governing board to make sure you're in the clear
and you have all relevant credentials.

3. find your NPI number

NPI stands for your National Provider Identi er (if you're in the United States). Every
healthcare provider has an NPI number, which means you already have one if you've
o ered therapy services anywhere in the U.S. before. 

Why does your NPI number matter? It's a way of keeping track of each health care
provider in the nation. It's almost like your therapist social security number, but it's
publicly accessible. Most often I need my NPI number when interacting with insurance
companies. It's also a key piece of information to include in a Superbill.

Not sure where you left that NPI number? Go to www.npinumberlookup.org to retrieve
it. Need to update your address or other information for your NPI? You can do so with
the NPPES.

4. set your budget

I am a FIRM believer in the importance of knowing how much you plan to spend before
you've spent so much as a dime on your private practice. So before jumping to the
next step and putting your money where your mouth is, set a budget for private
practice.

Fortunately, I have several resources available to help you do that:

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 Article: Costs of Starting a Private Practice

Video: Startup Costs of Part-Time Private Practice
Video: Startup Costs of Full-Time Private Practice
Video: Cost of a Home Teletherapy Practice
PDF: Home Teletherapy Startup Cost Calculator

5. buy liability insurance

Time to dig into those pockets! Yep, liability insurance is a big-ticket item but it's an
absolute MUST-have going into our eld. Fortunately, there are often discounts for
early-career therapists.

You likely need to purchase liability insurance before signing a lease, as many
landlords require proof of insurance before accepting a new tenant. But insurance is
quick to sign up for and you can print out proof of insurance right away once you sign
up. Of course, you do have to pay the annual fee all up front! (aka: cha-CHING!)

In a little bit we'll talk about business entities. It's worth making sure your insurance
covers you not only if you're a sole proprietor, but also if you're an LLC or a
corporation. Most experts suggest therapists get coverage of
$1,000,000/$3,000,000 limits. If you're lucky enough to have more assets than that,
then make sure you up the coverage to keep all of your assets protected.

Here are a few of the popular liability insurance options:

American Professional Agency

The Trust (Psychologists only)
HPSO

6. choose a business entity

I know you're thinking: uh, what the heck is a business entity? I got ya covered!
Realistically, most therapists will be a Sole Proprietor, LLC, or S Corp. In my opinion,

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 the LLC option is ideal since it protects your assets the most from any potential
lawsuits. However, not every state allows therapists to le as an LLC.

If you decide to be a sole proprietor to start, you don't have to go through an

application process to make that happen - it's automatic. But if you want to le as an
LLC or S Corp, there's a process to make that happen. I suggest you consult with an
accountant to ensure you're following that process properly.

Not ready to le as an LLC or S Corp yet? No worries! Just keep in mind which you
intend to le as because you'll need that handy for the next step.

Video: Should you be a Sole Proprietor or LLC? Pros and Cons

7. apply for an EIN

If you operate as a sole proprietor, by default your social security number acts as your
business identi cation number. You use this number primarily to identify your
business for tax purposes.

However, using your social security number quickly presents an issue. When
interfacing with insurance, they need to know your identi cation both through your
NPI number and your EIN. If you don't have an EIN, then you need to use your social
security number for clients to apply insurance bene ts towards counseling.

If you o er your clients a Superbill for out-of-network billing, you need to put that
number on the form. NEVER put your social security number on any paperwork you
give out to clients! Instead, get an EIN. It's fast, easy, and free. So why not?

Want to apply for an EIN? Here are the EIN application instructions on the IRS
website. The whole process took me all of 20 minutes.

Here are some resources with more information about EINs:

Article: Do you Need an EIN for Private Practice?

Video: Do you Need an EIN in Private Practice?

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 8. decide: insurance-based or cash pay
practice?
This is a big question! Of course, you can always start out accepting only cash pay and
add on insurance panels later. Keep in mind that once you're on an insurance panel,
it's not as simple to back out of it. You usually need to phase out slowly unless you
don't mind dropping care for several of your clients at once or on short notice.

The process of getting accepted onto insurance panels usually takes at least 3 months
or longer, so it's good to jump on this as soon as possible.

This is also a great time to decide if you would like to be available as an out-of-
network provider. This is as simple as providing a Superbill for clients to submit to
their insurance for reimbursement.

It's a little bit of extra work up front, but it's a great way to allow clients to apply
insurance bene ts towards therapy if you're not in-network on any insurance panels.

There are other third party payers for counseling, including victims of crime
compensation (links to the CA website) and workers' compensation, to name a couple
of examples. Feel free to explore your options before deciding who to accept payment
from.

Here are some resources to help you make decisions on the above topics:

Article: Why I have a Cash Only Therapy Practice

Video: Insurance vs Cash Pay Practice - Pros and Cons of Each
Article: Out of Network Billing in Private Practice - How to Create a Superbill
Video: Superbills in Private Practice - Out of Network Billing
PDF: Free Superbill Template
Video: How to Shift from Insurance to Private Pay Practice

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 9. develop a marketing strategy

Now that you have your most essential structures in place, it's time to develop your
marketing strategy. If you can, it's great to have a strategy in mind before hopping into
the rest of the costly checklist items like renting an o ce. You want to make sure you
have a strategy that works before you nd yourself paying for an empty o ce for
months.

To help you get started, you can check out these resources:

Training: The GMB Secret

Course: The Client Attraction System
Video: Marketing Your Private Practice
Article: How to get Counseling Clients - Marketing Your Private Practice

Develop your Brand Story

This is a helpful place to start for your marketing strategy because your brand story
really guides the direction of every marketing decision for your practice. Your brand
story allows for your passions to inform the purpose and direction of your practice.

Don't worry, I have lots of tools to help you develop your brand story! Feel free to check
them out:

Video: How to Develop your Brand Story for Private Practice

Video: Expert Branding Advice for Therapists: Avoid these 3 Mistakes!
Private Practice Startup Podcast: Create Your Brand Story with These 3
Questions
PDF: Free Step-by-Step Guide to Build your Brand

Find your Specialties and Niche

Your specialties and niche build on your brand story. Your specialties refer to what
kind of therapeutic modalities you o er and to whom (e.g., group counseling for
partners of addicts, individual therapy for angry teens).

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 Your niche refers to the nuanced way that you present your business to the world. It's
not absolutely 100 percent necessary to know your niche at this point or even to have
one nailed down later on, but you might nd it really clarifying to explore.

Here are some tools to help you with your specialties and niche:

Video: How to Find your Niche in Private Practice

Article: Private Practice Marketing Strategy: Find Your Niche
Video: How to Find your Niche in Private Practice - I got it Wrong Update!

Build Your Website

We're getting to the fun part! Your website is such a key depiction of your brand, your
specialties, and WHO you are as a therapist and as a practice. It's also an incredibly
key part of any marketing strategy.

In fact, I think your website is so important that I built my rst course entirely around
how to build a website that lls your practice with zero ads. I show you how to create
your entire website from scratch using Squarespace. It will make this step a whole lot
easier!

Prefer to build your website from Wordpress? My friend Daniel Fava from Create My
Therapist Website has a full course showing you how to do that, every step of the way!
Check out the course: Create My Therapist Website Toolbox 2.0.

Here are some more resources to help you with your website:

Video: How to Build a Website for Private Practice

Article: What's the Best Website Builder for Therapists?
Video: How to Write Great Private Practice Website Copy
Article: What Makes a Good Therapist Website? Website Content!
Video Playlist: SEO for Therapists Series
PDF: Free SEO On-Page Optimization Checklist

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 Implement other aspects of your marketing strategy

Believe it or not, now is the best time to market your practice! Ideally, if your
marketing strategy is working then you can start building a small waitlist so you have
clients ready to meet with you once you make it through the remaining steps in this
checklist.
So start plugging away at any other aspects of your marketing strategy you developed
- public speaking gigs, networking, blogging, etc.

Develop a communication system for waitlisted clients

Though we are allowed to have a waitlist in private practice, there is a proper way to
do it. The key components include ensuring you've o ered appropriate referrals
elsewhere if someone wishes to see a therapist sooner, and clearly communicating
your plan for opening.

Create a system for how you will communicate about your waitlist to potential clients.
You might consider adding a clear disclaimer on the contact page of your website that
includes your intended open date and how clients can reach you if they wish to meet
with you once you open your doors.

You might also nd it helpful to watch my video: The Ethical Way to Have a Waitlist in
Private Practice

10. HIPAA-secure email and phone setup

Now that you're marketing your practice and ready for a waitlist, it's important to have
a safe way for potential clients to contact you.

Though you might be tempted to use your personal phone number and email to start,
let me steer you away from that option! There is just too much of a mess waiting to
happen with HIPAA if you go that route.

There are several phone options available to use, ranging from free to pricey. Same
with email. Generally speaking, you need to pay a little money to make sure your

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 phone and email are HIPAA-secure. If you want to have the highest level of end-to-end
encryption then you may need to pay a little more for a service like Hushmail (this is
an a liate link).

One option is to set up Google Workspace to be HIPAA-Secure and use that email for
basic communications like scheduling. For communications that are more personal,
you can send secure messages via your EHR (more on that later). I love using Google
Workspace because you have access to their full suite of services, not just email. You
can have a HIPAA-compliant email account for just six bucks a month. Here's some
more information on how to setup those tools:

Video: How to Make G Suite HIPAA-Secure

Article: HIPAA-Compliant Email for Therapists using G Suite
Video: How to Make Google Voice HIPAA-Secure
Video: Google Workspace for Therapists Tutorial for HIPAA Compliance

11. decide: are you offering in-person

counseling?
These days, you can totally set up a 100 percent teletherapy practice. Amazing! You
will save some serious moolah on the cost of renting an o ce, and you can wear
pajama bottoms while you earn income. That's a major win in my book.

One option is to start o by o ering teletherapy from a home o ce and building your
practice "on the side" until you're ready to take the plunge to in-person sessions. Or if
you're like me and you love seeing clients face-to-face when possible, then you can
hop into an o ce space right away.

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 12. find a therapy office or create a home

teletherapy office
Finding a Therapy O ce

This is the step of starting a private practice when things start to feel real. To me, the
o ce was the symbol of legitimacy when I felt like: I guess I'm really doing this!

I typically suggest starting out part-time in private practice rather than diving into
full-time private practice head rst. The initial investment of a part-time o ce is
much more manageable and you're far less likely to run into cash ow problems if you
don't end up turning a pro t right away.
Finding a therapy o ce is at least as stressful as nding a place to live. Let me help
you take the mystery out of it! Here are some resources to help you nd an o ce
space:

Article: How to Find a Psychotherapy O ce Space

Video: How to Find an O ce for Your Practice

Furnishing your O ce

If you followed tips from my resources above, then you'll likely sublet an o ce that's
already furnished. But, if you're the kind of person who is taking the full-on plunge into
your own o ce space, then you likely need to furnish it yourself.

I don't know about you, but I love any excuse to design a new space! It can also be one
of the priciest parts of starting a full-on practice. Keep this in mind and consider
subletting an already furnished o ce before arriving at this step.

Ready to dive into furnishing your o ce? Here are some tips to help:

Video: Private Practice O ce Design on a Budget

Shop: My Therapy O ce Furniture & Decor

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 Setting up a Home Teletherapy O ce

Are you skipping the conventional o ce and setting up camp at home? It's not quite
so simple as sticking a computer in a room and closing the door for sessions. But it is
incredibly doable and, did I mention, cheap? Here are some tips to get your home
o ce therapy-ready:

Video: Online Therapy Home O ce Setup

HIPAA-Secure Teletherapy Platform

You don't have to sign up for a teletherapy platform just yet if you're not quite ready to
see clients at this point, but it's good to do a little research and decide which route you
plan to go. It's also worth noting that several EHRs like TherapyNotes o er a HIPAA-
secure telehealth platform that you might decide to go with.

Here's some information about some of the most popular teletherapy platforms:

Article: Best Online Therapy Platforms for Therapists

Video: Which Online Counseling Platform is Right for You?

If applicable: Telehealth Certi cations

Chances are, you don't need any extra certi cations to provide teletherapy. However,
this is a good time to double-check with your state governing board to see if they
require certi cations for you to provide teletherapy.

Sometimes your liability insurance may require that you get a special certi cation in
order for your teletherapy services to be covered. Double check on this and get
whatever required certi cations might pop up along the way.

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 13. if applicable: get a city business license

Every city has its own rules and requirements around city business licenses. You can
do a Google search of "City business license [your city name]" and you should be able
to nd your city government's webpage and requirements.

Not every city requires a business license. If that's the case for you, count yourself one
of the lucky ones! Otherwise, now that you have a business address it's time to
complete the application and pay the fee. You're likely required by your city to have
this license posted in plain view within your o ce, so check if there are any similar
requirements and follow suit.

14. set up a business bank account

I know most therapists don't do this, but there are so many wonderful advantages to
setting up a separate bank account! Here's an overview of some of my favorites:

• Easily keep track of your cash ow (Expenses and Revenue)

• Stay on top of what expenses you can deduct from taxes
• Have an awesome paper trail for the IRS in case you ever get audited
• Reap the bene ts of certain business accounts (e.g., cash back for money spent
in certain categories, qualify for business loans, etc.)
• Make it easier to protect your personal assets in a lawsuit
• Have your o ce address listed on checks instead of your home address

If this step seems overwhelming, it's not too complicated! To learn more, check out
these resources to help you get your business account set up:

Article: Bookkeeping for Private Practice: Business Checking Account

Video: Opening a Business Checking Account in Private Practice

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15. get great headshots

YES! I still can't believe how many therapists listed on Psychology Today have a grainy
photo that clearly was from a party with their loved one cropped out of the photo.

Y'all. We are professionals. We can do better than that! Even if you don't want to fork
out any money and you don't have a fancy camera, put in the time to get ready and
have someone take a photo of you in nice lighting using a smartphone.

Often clients tell me they picked me because I "looked like a nice person" in my photo.
Though I like to believe all the e ort I put into my website content is what's paying o ,
I can't deny my headshots are also a key factor in my marketing strategy.

Want to learn more tips for a great headshot? Check out my video: Private Practice
Marketing Tip: Great Headshots

16. set your rate

I feel like this is one of those topics that therapists rarely talk about but that everyone
thinks about a lot: how much do you charge in private practice?

Setting your rate shouldn't have to be a guessing game. You can gure out how to set
your rate so that you charge the right amount to earn the income you want. Here are
some resources to help you set your rate and know your expected annual income
before seeing any clients:

Article: Set your Hourly Rate in Private Practice

Video: Setting your Rate in Private Practice
PDF: Free Handout to Set your Hourly Rate

Now is also a good time to decide if you will o er a sliding scale. You can learn more
about that in my video: Should you O er a Sliding Scale in Private Practice?

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17. decide on paper or electronic charting and
choose a practice management system
You have a decision to make about whether you prefer to do paper charting or if you'd
like to go with an electronic practice management system. Of course, you can also
start with paper and then migrate over later if you choose. 

The good news about EHRs is they tend to provide several essential services in
addition to secure charting, like help with billing, scheduling, and o ering a HIPAA-
secure telehealth platform.

TherapyNotes o ers all of these services and more. If you'd like to try out
TherapyNotes for two months for free with no commitment, then click the link here in
order to get it!

And should you like to go the old-fashioned route of pen and paper charting, then
don't forget to purchase a le cabinet. If you're subletting your o ce, you may need to
purchase a small portable locking le cabinet. In my early days, I used this one.

18. get informed consent and essential

paperwork ready
Before you meet with your rst client, you need your key forms ready to go. It's time to
get your informed consent up and running.

Check with your local governing jurisdiction to make sure you include all required
components in your paperwork.

One option I recommend is to take all the guesswork out of your paperwork with the
Private Practice Startup's awesome paperwork package. Kate and Katie have spent
over 100+ hours studying the laws, rules and ethics and paid thousands of dollars in
attorney fees so you don’t have to. Pretty sweet right?

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 Grab your customizable, attorney-approved private practice forms here with these
sweet coupon codes:

"SAVE40" = $40 o the base package of paperwork

"SAVE80" = $80 o the peak package of paperwork

If you do wind up going with an EHR like TherapyNotes, they have templates available
within the platform that you can tailor for all of your paperwork needs. You can also
start there and tailor those to your needs.

If you're starting from scratch, here are a few resources to help you out:

Video: Private Practice Documentation Basics: Intake Form

Video: Informed Consent for Online Therapy: What you Need to Know
PDF: Free Sample Counseling Intake Form
Video: Sample Social Media Policy for Therapists

19. choose a bookkeeping system

Running a private practice costs a lot of money! It's important to have a way to keep
track of both your expenses and your revenue. This will make paying taxes less of a
pain in the you-know-where. It also will help you greatly if you ever get audited by the
IRS.

For me, logging my expenses and revenue at the end of every month is an important
ritual in seeing what strategies are worth continuing to pay for and where I might like
to change my focus in the future.

After I tally my expenses and revenue for the month, I subtract percentages for my
retirement plan and taxes. The leftover is the paycheck I cut myself for the month.
Easy peasy! 

Okay, I know for most folks this process doesn't feel so easy peasy. Fortunately, Heard
Bookkeeping and Tax o ers an all-in-one accounting platform that is designed
speci cally for therapists.

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 If you’re looking for seamless, all-in-one accounting support speci cally tailored to
your private practice needs, Heard might be a great t for you. Click here to learn
more about what Heard o ers.

Here are some resources to help you learn more about keeping track of your nances:

Video: Private Practice Accounting: My Entire Bookkeeping Process

Video: Tax Deductions in Private Practice: Bookkeeping for Therapists
Video: Retirement Plans in Private Practice
Article: Private Practice Accounting: Everything Therapists Need for Tax
Season
Free PDF: Tax Deductible Expenses in Private Practice
Free Checklist: Private Practice Tax Checklist for S-Corporations
Free Checklist: Private Practice Tax Checklist for Sole Proprietors

20. accepted forms of payment

An excuse I hear from a lot of therapists who only accept cash or check is that they
don't want to pay the processing fee that companies charge for running someone's
card.

Here's the thing: it's only about once a quarter that a client will pay me in a form of
payment other than swiping plastic. In other words, EVERYONE pays with card.

Also, back when I was a pre-licensed intern in private practice, I only accepted cash or
check payments. People forgot to bring payment so often that I spent a few hours
every month chasing down outstanding balances.

My suggestion: when you set your rate, assume everyone will pay with card and tag on
an extra ve dollars to what you would charge if everyone paid cash. You will earn
more in the end because you won't have near as many outstanding balances. I mean, I
don't know about you, but I personally don't lug around a checkbook or massive wads
of cash anymore.

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 That was my two cents.

Lastly on this topic: Now is a great time to consider accepting HSA/FSA payments. A
signi cant amount of my clients pay for counseling using Health Savings Accounts or
Flexible Spending Accounts (they charge just like a credit card!). I'm able to do this
using my Square reader. You can also charge clients through IvyPay or your EHR like
TherapyNotes.

Here are some resources about accepting payments:

Article: Credit Card Payments for Therapists Using Square

Article: Accept Health Savings Accounts in Private Practice
Video: Accept Credit Cards in Private Practice Using Square
Video: How to use Square Invoice
Video: How to Accept Health Savings Accounts in Private Practice

21. develop your screening process

Before you o cially open for business, you need to know what your initial screening
protocol will be. What will the funnel look like between receiving an inquiry from a
potential client and scheduling an appointment with them?

Most potential clients initially contact me via email. My typical process is to schedule
a free phone consultation to answer questions they may have and to ensure we're a
good t to work together. I also encourage them to explore other therapists in the area
to nd the right t before scheduling an appointment.

Once you schedule the rst session, it's helpful to have a standardized con rmation
sequence. For me, I ask permission to con rm our appointment via email. Within the
email, I include information about where the o ce is located, fees, accepted forms of
payment, and initial forms to complete. You can snag my Free Sample Appointment
Con rmation Email Template and tailor it to your needs.

If our appointment is scheduled more than a week in advance, I like to send a reminder
email a day prior in order to minimize no-shows (no-shows are more common for the

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 rst appointment than future appointments). You can also use scheduling software or
your EHR to automate appointment reminders.

Here are a few tools to help you develop your initial screening process:

PDF Ebook: From "Undecided" to Booked!

Article: Initial Phone Screen in Counseling Private Practice
Video: Initial Phone Screen in Private Practice
Video: O ering a Free Therapy Consultation Session in Private Practice - Pros
and Cons

22. online directories

Online directories get mixed reviews depending on who you talk to. From my
perspective, this step is optional. However, you haven't got much to lose by trying out
some of the free options and free trials available out there and see what kinds of leads
they generate.

Once a free trial is up, you can cancel any that aren't paying o . Here are some of the
more popular directories:

• Psychology Today
• Inclusive Therapists
• Therapy Den
• GoodTherapy
• Directory for Therapists
• Theravive
• Find-a-Therapist.com
• Therapy Tribe
• Therapist Locator
• Network Therapy

There are also many directories that cater to speci c specialties, such as EMDR,
LGBTQ+, and Faith-based directories. Feel free to explore whether there are directories
that funnel directly to your speci c specialties.

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Also be sure to get listed with Google my Business. It's completely free and it gives a
HUGE boost to your practice. It helps with your website's SEO (it makes your page
more likely to appear closer to the top of a Google search), and also pops up on
Google maps. You can learn how to optimize your Google My Business pro le to show
up at the TOP of Google search results with my training: The GMB Secret.

You might also consider adding yourself to Yelp, Facebook, Instagram, and other
directories to give your practice more credibility and make it easier for people to nd
you. You can get a full list of such directories in Backlinkfy's article, Top 50 Free USA
Business Directories To List Your Local Business. I took a rainy afternoon and made
free listings all over the internet!

Here are some additional resources to help you with these:

Video: Are you Making these Mistakes on your Psychology Today Pro le?
Article: How to Market Counseling Services using Google My Business
Video: Why you Need Google My Business for your Therapy Private Practice
Video: The Do's and Don'ts of using Instagram to Market your Private Practice

23. analyze and tweak your marketing

strategy
You're all set to see clients in your bona- de private practice! Congrats!

At this point, you've likely taken at least a couple of weeks if not a few months to make
it through the entire checklist here. Since you've clocked some time utilizing your
initial marketing strategy, go back and analyze what strategies are working. This is
the time to tweak and hone your marketing strategy, so you're not wasting time or
money on things that aren't e ective, and you're only investing in strategies that work.

It's a great idea to get Google Analytics set up so you can access detailed information
about who is visiting your site. You can also use a free tool like Ubersuggest to get
access to some helpful data about who is nding your site through Google search and
how they're getting there.

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 You can access step-by-step tools for developing and analyzing your marketing
strategy in my mini course: Client Attraction System.

you did it!

Whew! If you made it through this checklist, give yourself a giant pat on the back and
buy yourself a milkshake. Or a cocktail. However you like to celebrate, be sure to take
a moment to bask in this accomplishment - it's huge! You did it!! Wahoo! Yay! Yipee!
 
Want more information about private practice? I post weekly YouTube videos to help
keep your practice movin' and groovin'. I'll see you there!

Visit the Private Practice Skills YouTube channel

And until next time, from one therapist to another: I wish you well!

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