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  • Day 1 Branding Concept

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    The document provides an overview of branding basics and fundamentals. It defines what a brand is as a name, term, sign, symbol or design that identifies the goods and services of one seller or group of sellers. A brand distinguishes an organization from its competitors and is reflected in everything an organization does, including its logo, website, social media, signage, communications materials and imagery. Effective branding helps differentiate an organization and gives it a strong, recognizable identity that makes a first impression on prospective customers or clients. The document advises organizations to understand what makes them remarkable, ensure their branding aligns with their key messages, and use best practices for interactive branding across different channels and departments.

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    Branding Guideline AKOM Bantaeng

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    The document provides an overview of branding basics and fundamentals. It defines what a brand is as a name, term, sign, symbol or design that identifies the goods and services of one seller or group of sellers. A brand distinguishes an organization from its competitors and is reflected in everything an organization does, including its logo, website, social media, signage, communications materials and imagery. Effective branding helps differentiate an organization and gives it a strong, recognizable identity that makes a first impression on prospective customers or clients. The document advises organizations to understand what makes them remarkable, ensure their branding aligns with their key messages, and use best practices for interactive branding across different channels and departments.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    14 views29 pages

    Day 1 Branding Concept

    Uploaded by

    biarin
    The document provides an overview of branding basics and fundamentals. It defines what a brand is as a name, term, sign, symbol or design that identifies the goods and services of one seller or group of sellers. A brand distinguishes an organization from its competitors and is reflected in everything an organization does, including its logo, website, social media, signage, communications materials and imagery. Effective branding helps differentiate an organization and gives it a strong, recognizable identity that makes a first impression on prospective customers or clients. The document advises organizations to understand what makes them remarkable, ensure their branding aligns with their key messages, and use best practices for interactive branding across different channels and departments.

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    © All Rights Reserved
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    of 29

    SWISSCONTACT

    INDONESIA

    Refreshment Understanding
    Branding Basics & Fundamentals
    Arief Chandra Dharmawan | Communication Design Officer
    24 Juni 2022
    What is Brand?

    Swisscontact Indonesia 2
    What is Brand?

    “A brand is a ’name, term, sign, symbol, or design, or a combination of them, intended to identify the goods
    and services of one seller or group of sellers and to differentiate them from those of competition.”

    Swisscontact Indonesia 3
    What is Brand?

    • The overall experience of a “customer” that distinguishes an institution from any other.
    • Your Brand is reflected in everything that you do!

    Swisscontact Indonesia 4
    Swisscontact Indonesia 5
    Your Brand is reflected in
    Everything that you do…

    • Logo (Consistent use & Appereance)


    • Website
    • Social Media Pages & activity
    • Signage
    • School Uniform
    • Other comms (Newsletters etc)
    • Imagery

    Swisscontact Indonesia 6
    Branding Guidelines (Polys)

    7
    Please scan or visit for the Branding Guidelines:

    https://bit.ly/3Ok0JsQ

    Swisscontact Indonesia 8
    So Why is your
    institution brand important?

    • Your brand is your chance to differentiate your institution from the crowd.

    • It is your most identifiable feature and the first thing a prospective parent or new member of staff will
    recognize, and that’s why it is so important to get it right.
    • Your brand helps you have the loudest voice.

    Swisscontact Indonesia 9
    So….. Where do we start?

    Swisscontact Indonesia 10
    Impression

    11
    Unearth the
    Impression!

    About the institution?


    • Think about the first impression you want your institution to present

    Swisscontact Indonesia 12
    First Impression
    Matter.

    • Most of us know intutitively that first impressions are important. We don’t like to think that we judge a
    book by its cover or a person by what they are wearing, but the reality is that we often do.
    • Parents can make a judgement about your school in less than 1 second.
    • So before they have looked for your welcome message, or viewed your vision & values, they are already
    making judgements, which might be hard to change.

    Swisscontact Indonesia 13
    What does this logo
    say to you?

    Swisscontact Indonesia 14
    A strong,
    well recognized brand…

    Swisscontact Indonesia 15
    A strong,
    well recognized brand…

    Swisscontact Indonesia 16
    Tata Letak

    17
    Swisscontact Indonesia 18
    Ask the simple question
    “What is Remarkable about our institution”
    to your staff, parent body etc

    Do their answers align with your own?

    Swisscontact Indonesia 19
    Take a look at the ways
    your institution is communicating:

    Brochure / Poster / Social Media Channels & Posts /


    Website / Stationery / Letterhead / Online Background /
    Letters to parents….. etc

    Swisscontact Indonesia 20
    Distill your Key Messages
    Make them easier to digest

    Swisscontact Indonesia 21
    Swisscontact Indonesia 22
    Swisscontact Indonesia 23
    Swisscontact Indonesia 24
    Best Practices

    25
    Best Practices

    • Be INTERACTIVE with audiences


    • Show multiple facets of a campus to show a true cultural representative of what exists
    • Have multiple social media sites for different departmens
    • Research how to use an application correctly

    Swisscontact Indonesia 26
    Swisscontact Indonesia 27
    Caption

    • Memastikan paham apa yang disukai audience


    • Memahami ’insights’ pada social media terkait institusi
    • Meletakkan informasi lebih
    • Menyampaikan identitas brand

    Swisscontact Indonesia 28
    THANK YOU

    SWISSCONTACT
    SWISS FOUNDATION FOR TECHNICAL COOPERATION
    AIA Central 41st Floor, Jl. Jend. Sudirman No.Kav. 48A, RT.5/RW.4, Karet Semanggi,
    Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12930 | Indonesia
    Phone +62-21-2951-0200
    www.swisscontact.org/indonesia

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