Diamond Backlight Helmet

NAVOTAS POLYTECHNIC COLLEGE Page | 1
Bangus St., Barangay NBBS, Navotas City
The Feasibility of
Diamond Backlight Helmet in CAMANAVA area
A Feasibility Study
Presented to the Faculty of Navotas Polytechnic College
In Partial Fulfilment
Of the Requirements for the Degree
Of Bachelor Science in Business Administration
Major in Marketing Management
By:
Julaton, Alfred G.
Ramirez, Darlyn Y.
Soguilon, Elena
Tabilon, Jerome
Tongco, Christian Julius G.
Villaruz, Julius S.
November 25, 2020

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affirm and say:
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entitled: Diamond Backlight Helmet in CAMANAVA area
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requirements of our curriculum program under
Bachelors of Science in Business Administration
Major in Marketing Management.
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Authors’/Creators’ Name: Authors’/Creators’ Signature:
Julaton, Alfred G. __________________________
Ramirez, Darlyn Y. __________________________
Soguilon, Elena __________________________

Tabilon, Jerome __________________________
Tongco, Christian Julius G. __________________________
Villaruz, Julius S. __________________________
Subscribed and sworn to or affirmed before me this

day of .
NOTARY PUBLIC
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APPROVAL SHEET
This feasibility study entitled “Diamond Backlight Helmet”

in CAMANAVA area prepared and submitted by Bicycle World
Corporation, in partial fulfillment of the requirements for
the subject of Feasibility Study under Bachelor of Science
in Business Administration major in Marketing Management,
has been examined and is recommended for acceptance for ORAL
EXAMINATION.
Prof. Rey M. De Vera MDC, MBA
Adviser
Approved in partial fulfillment of the requirements for the

subject of Feasibility Study under Bachelor of Science in
Business Administration major in Marketing Management by the
Evaluation Committee with the rating of .
_______________________ _____________________
Chairman Member
_______________________ ______________________
Member Member
Accepted the approval as partial fulfillment of the

requirements for the subject of Feasibility Study under
Bachelor of Science in Business Administration major in
Marketing Management on October 16 & 19, 2019.
Dr. Cecilia M. Saenz, Ed

Academic Affairs Coordinator
ACKNOWLEDGEMENT
Firstly, we thank the almighty GOD for all the strength
throughout this puzzling time during our feasibility study.
We would also like to express our deepest gratitude to Prof.
Reynaldo M. De Vera MDC, MBA, for his excellent and
invaluable comments and supervision. We also thank him for
all the comforting relations showed towards our group, which
was become very helpful and cherished. We would also like to
extend our thankfulness to the entire members of Navotas
Polytechnic College for their support in one way in this
Feasibility Study. We thank our Family heartily, who shared
us their experience, effort and time. My thanks extend to
our friends, classmates and batchmate for their
encouragement, patience and support towards our academic
career.
DEDICATION
First of all, we would like to thank the almighty lord
for giving us strength and knowledge.
To our parents who support us in everything we do, who
cheer us up when we are tired and almost down and encourage
us to believe in ourselves.
To our friends who supported us during this journey.
Thank you for supporting us.
To our Feasibility Adviser Prof. Rey M. De Vera MDC,
MBA Thank You Sir for this wonderful semester. We
appreciated your caring disposition towards us.
To this group, thank you for not giving up we know how
hard it is to make this research because of the pandemic but
still we did our best, our part in this study.
This Feasibility Study is for those people mentioned
above. We thank and love you all. God Bless.

TABLE OF CONTENTS
Page
TITLE PAGE ……………………………………………………………………………………………………………
CERTIFICATION ……………………………………………………………………………………………………
GRAMMARIAN
ADHERENCE TO ETHICAL STANDARD
AS TO FEASIBILITY STUDIES (PLAGIARISM)
STATISTICIAN
APPROVAL SHEET …………………………………………………………………………………………………
PREFACE
ACKNOWLEDGEMENT …………………………………………………………………………………………………
CONTENTS ……………………………………………………………………………………………………………………
TABLES …………………………………………………………………………………………………………………………
FIGURES ………………………………………………………………………………………………………………………
EXECUTIVE SUMMARY
Highlights of the Study ……………………………………………………………………………
Project Summary …………………………………………………………………………………………………
Introduction ……………………………………………………………………………………………
Summary related to Management Aspect ……………………………
Summary related to Marketing Aspect ………………………………

Summary related to Financial Aspect ………………………………
Summary related to Technical Aspect ………………………………
Summary related to Socio-Economic ……………………………………

And Legal Aspect
Conclusion and Recommendation ………………………………………………
Chapter 1: The Problem and its Background
Introduction …………………………………………………………………………………………………………
Philosophy …………………………………………………………………………………………………
Vision ……………………………………………………………………………………………………………
Mission …………………………………………………………………………………………………………
History of the Project …………………………………………………………………
Review of the Related Literature and Studies
Foreign Literature ……………………………………………………………………………
Proponents …………………………………………………………………………………………………
Business/Trade Name …………………………………………………………………………
Type of Business Ownership ………………………………………………………
Business Location ………………………………………………………………………………
Target Market …………………………………………………………………………………………
Statement of the Problem …………………………………………………………………………
Scope and Limitation of the Study …………………………………………………
Significance of the Study ………………………………………………………………………
Definition of Terms ………………………………………………………………………………………
Chapter 2: Organization and Management Aspect
Type of Business Organization ……………………………………………………………
Organizational Structure …………………………………………………………………………
Job Analysis …………………………………………………………………………………………………………

HR Planning:
Recruitment ……………………………………………………………………………………………
Pay and Benefits ………………………………………………………………………………
Training and Development …………………………………………………………
Performance Appraisal …………………………………………………………………
Labor Relation ……………………………………………………………………………………
Organizational/Management Policies
Operating Policies …………………………………………………………………………
Financial Policies …………………………………………………………………………
Performance Policies ……………………………………………………………………
Administrative Offenses and Sanctions ………………………
Chapter 3: Methodology
Design of the Study ……………………………………………………………………………………
Population and Sampling …………………………………………………………………………
Respondents of the Study
Distribution of the Respondents ………………………………………
Research Instruments …………………………………………………………………………………
Chapter 4: Marketing Aspect
Situation Analysis ………………………………………………………………………………………
Environmental Analysis
Company Analysis ………………………………………………………………………………
Market Analysis
Historical Demand & Supply Schedule ………………
Projected Demand & Supply Schedule …………………
Competitors Analysis …………………………………………………………………………………

PESTLE Analysis
Political and Legal Environment ……………………………………………………
Economic Environment …………………………………………………………………………………
Social and Cultural Environment ……………………………………………………
Technological Environment ……………………………………………………………………
Ecological Environment ……………………………………………………………………………
SWOT Analysis
Strength …………………………………………………………………………………………………………………
Weaknesses ……………………………………………………………………………………………………………
Opportunities ……………………………………………………………………………………………………
Threats ……………………………………………………………………………………………………………………
Market Segmentation
Demographic …………………………………………………………………………………………………………
Geographic ……………………………………………………………………………………………………………
Behavior …………………………………………………………………………………………………………………
Psychographic ……………………………………………………………………………………………………
Marketing Strategy
Product ……………………………………………………………………………………………………………………
People ………………………………………………………………………………………………………………………
Price …………………………………………………………………………………………………………………………
Place …………………………………………………………………………………………………………………………
Promotion ………………………………………………………………………………………………………………
Chapter 5: Financial Aspect
Summary of Significant Accounting ………………………………………………

Policies & Assumptions
Pre-operating Expenses ……………………………………………………………………………

Production Costing ………………………………………………………………………………………
Statement of Cost of Goods Sold ……………………………………………………
Projected Financial Statements
Statement of Financial Position ………………………………………
Statement of Comprehensive Income …………………………………
Statement of Stockholder’s Equity …………………………………
Statement of Cash Flows ……………………………………………………………
Notes to Financial Statements …………………………………………………………
Financial Statements Analysis
Liquidity ratio …………………………………………………………………………………
Profitability ratio ………………………………………………………………………
Stability ration ………………………………………………………………………………
Turnover ratio ……………………………………………………………………………………
Chapter 6: Technical and Legal Aspect
Part Size and Production Schedule ………………………………………………
Plant location and layout ……………………………………………………………………
Machineries and Equipment ……………………………………………………………………
Proper Waste Disposal ………………………………………………………………………………
Gantt chart of Activities ……………………………………………………………………
Registration of Business Process
Security Exchange Commission ……………………………………………………………
Barangay …………………………………………………………………………………………………………………
Social Security System ……………………………………………………………………………
Philippines Health Insurance ……………………………………………………………
Home Development Mutual Fund ……………………………………………………………

Other Government Agencies ……………………………………………………………………
Chapter 7: Socio-Economic and Legal Aspect
The Owners/Investors ………………………………………………………………………………
The Management ………………………………………………………………………………………………
The Customer ……………………………………………………………………………………………………
The Community …………………………………………………………………………………………………
Other Stakeholders ……………………………………………………………………………………
Proposed Corporate Social Responsibility Program ……
Bibliography
Books
Journal and Periodicals
Theses and Dissertations
Online Sources
Appendixes
Letter of Approval
Code of Ethics in conducting Feasibility Study
Survey Questionnaires ………………………………………………………………
Tabulation of Survey Result …………………………………
Curriculum Vitae ……………………………………………………………………………
Documentations …………………………………………………………………………………
LIST OF TABLES
Number Title Page
1 Employees Working Schedule ……………………………
2 Labor Relation ……………………………………………………………
3 Administrative Offences ……………………………………

And Sanctions
4 Market Analysis …………………………………………………………
5 Competitors Analysis ……………………………………………
6 Office Supplies Requirements ……………………
7 Furniture’s and Fixtures …………………………………

Requirements
8 Factory Machine and Equipment ……………………
9 Gantt Chart of Activities ………………………………
10 Employees Designation …………………………………………
11 Employees Payroll ……………………………………………………

LIST OF FIGURES
Number Title Page
1 Business Trade Name ………………………………………………
2 Product Logo ……………………………………………………………
3 Business Location ……………………………………………………
4 Plant Location and Layout ………………………………
5 Office Layout ………………………………………………………………

Chapter 1: The Problem and its Background
Introduction
In this pandemic we all know that bicycle is one of the
most helpful things that we used today because it becomes
the medium of our transportation going to work, market,
malls and so on. As pandemic continuous extending, we
realized the value and importance of bicycle in our daily
life.
Bicycle is good not only for our physical but also for
our emotional well-being. Using bicycle helps us to save
money and it is also environmentally beneficial means of
transportation.
Bicycle World Corporation is an established
manufacturer of Bicycle helmet, offering newly innovated
product called “Diamond Backlight Helmet” that help us to
avoid accident. According to the MMDA Survey dated February
12, 2020 the classification by time of day around 12:00 noon
to 1 in the afternoon 50 person engage in a bicycle related
road crash. This pushed us to create a Safety Helmet to all
bikers to avoid these accidents.

Our Diamond Backlight Helmet is a Safety helmet which
protect and reduce the risk of head injury. It has a
backlight that notify the person at the back which lane will
you take.
Our Philosophy
We are obsessed with details of not making a cheap but
a high quality and special bicycle helmet for our customers.
We are striving to meet or exceed our customers’
expectations and continuously improve our environmental
endeavors.
Our Vision
To become a leading manufacturer of bicycle accessories
and provide innovative and quality products to our
customers.
Our Mission
Bicycle World Corporation committed in sharing our
bicycle experiences, knowledge and lifestyle through Bicycle
products and the service that works for our customers.

History of the Project
The oldest known of helmets was in 900 BC. Assyrian
Soldier wore a thick leather helmets to protect their head
from blunt objects.
In 1817 a German named Karl von Drais created a
steerable, two-wheeled contraption this protype didn’t
include a pedal instead rider pushing off the ground
with the use of their feet.
In 1880 a high wheel user made a strips of leather
covered padding made in Italy known for beautiful soft
leather.
In 1970 the Snell Foundation had promulgated the first
bicycle helmet standard in U.S.
1990 was the year of next big design step the shell
helped the foam to make it skid more easily on pavement.
Some manufacturers have continued making the hard shell.
In 2001 Hopus Technology manage to develop a technique
to make molded in the shell helmets using ABS hard shell.

Finally, in 2004 there where a sign of at least a few
rounder and smoother design.
Review of the Related Literature and Studies
Foreign Literature
Commuting by bicycle has advantages over other modes of
transport, both for the commuter and for society. Although
cycling is an option for many commuters, a considerable
number of them choose to use other forms of transport. In
order to underpin policies that promote commuting by
bicycle, this paper investigates the determinants for
commuting to work. As many bicycle commuters do not cycle
every day, we also examine people’s daily choices, in terms
of frequency. We conducted a survey of the current
literature in order to identify the determinants for
commuting by bicycle. We found many determinants, not all of
which are addressed by conventional mode choice studies and
models. This suggests that predicting and influencing
bicycle use needs to be grounded in other kinds of knowledge
than those currently available for motorized forms of
transport.
https://www.tandfonline.com/doi/abs/10.1080/01441640903187001
This paper begins by providing an overview of bike
share programs, followed by a critical examination of the

growing body of literature on these programs. This synthesis
of previous works, both peer-reviewed and gray, includes an
identification of the current gaps in knowledge related to
the impacts of bike sharing programs. This synthesis
represents a critically needed evaluation of the current
state of global bike share research, in order to better
understand, and maximize the effectiveness of current and
future programs. Several consistent themes have emerged
within the growing body of research on bike share programs.
Firstly, the importance bike share members place on
convenience and value for money appears paramount in their
motivation to sign up and use these programs. Secondly, and
somewhat counter intuitively, scheme members are more likely
to own and use private bicycles than nonmembers. Thirdly,
users demonstrate a greater reluctance to wear helmets than
private bicycle riders and helmets have acted as a deterrent
in jurisdictions in which helmets are mandatory. Finally,
and perhaps most importantly from a sustainable transport
perspective, the majority of scheme users are substituting
from sustainable modes of transport rather than the car.
Elliot Fishman, Simon Washington & Narelle

Haworth (2013) Bike Share: A Synthesis of the
Literature, Transport Reviews, 33:2, 148-
165, DOI: 10.1080/01441647.2013.775612
Increased use of NMT requires behavioural change—change
that theoretically results from a combination of soft and/or
hard measures, in addition to complex policy relevant
factors. The interventions from hard measures mostly require
changes to the built environment—changes that would increase
the access, attractiveness, safety, comfort, and security of
NMT. Additionally, they may stimulate changes in
perceptions, attitudes, and other psychological factors
similar to those anticipated by soft measures (Krizek et al.
2007b). Increased walking and cycling may (a) replace
motorized trips, (b) be new, or (c) be longer. In the longer
term this may lead to secondary effects such as changed
individual car ownership or community-scale reductions in
traffic congestion (Krizek et al. 2007b). Many such
secondary effects have been identified and include better
air quality, improved health, and liveable cities (Figure
3). Some of these secondary benefits have complex causes and
the exact contribution of non-motorized transportation is
difficult to assess. Such complexity is also the case for
issues like traffic congestion and obesity (Krizek et al.
2007b). Overall, it is crucial to assess actual effects
rather than assuming that effects are significant and in the
expected direction.
file:///C:/Users/PC02/Downloads/Documents/Krizek%20Walking%20and
%20Cycling%20Literature%20Review%202009-1.pdf
Proponents
The proponents are 4th year students of Navotas
Polytechnic College taking up Bachelor of Science in
Business Administration Major in Marketing Management.
Type of Business Ownership
Bicycle World Corporation is a manufacturing company,
composed of Six (6) shareholders. With Php.8,000,000
authorized capital.
Business Location
This will be our principal office and factory. It is a
two storey building with restrooms, parking area and office
area. The rent for every month is amounting to 150,000 and
located at Karuhatan Valenzuela.

Target Market
The proponents target markets are male and female
who use bicycles. The largest number of respondents are ages
29 to 30 with a percentage of (72%),While the majority of
them are at the college level/graduate with the percentage
of (42%) , with a monthly income from 1,000 to 5,000 at a
percentage of (36%) and with (63%) respondents are using
helmet while riding a bicycle.(45&) represents of the
respondents that they spend 1001-2000 in buying a bicycle
helmet, (59%) respondents represents that they prefer the
quality in buying an bicycle helmet, (90%) represents the
respondents that they are willing to buy our innovative
product, (100%) represents the respondents feedback,
comments and suggestions about our product.

Statement of the Problem
The study will aim to determine the feasibility of
Correction Pen in Caloocan, Malabon, Navotas and Valenzuela
(CAMANAVA) Areas. Specifically, it sought to answer the
following sub-problems:
1. What is demographic profile of the respondent as to:
1.1 Age;
1.2 Gender;
1.3 Educational Attainment; and,
1.4 Monthly Income?
2. What is the performance of the company in 3 years as
to:
2.1 Liquidity;
2.2 Profitability; and,

2.3 Stability?
Scope and Limitation of the Study
This study attempts to present an analysis on the
Feasibility of Diamond Backlight Helmet in 4 localities of
Metro Manila the Caloocan City, Malabon City, Navotas City
and Valenzuela City. The selected respondents are female and
male you are using bicycle as their mode of transportation
in today’s year of pandemic.
In this study, the proponents selected the respondents
from Caloocan City (25), Malabon City (25), Navotas City
(25) and Valenzuela City (25). The total number of
respondents are 100. No other variables are being used
except the previously mentioned.
Significance of the Study
The finding on this study may be beneficial to the
following;
Health – Our product will help the people who are using
bicycle in terms of protection and avoiding accident.

Environment – Since our product is made for bicycle rider we
will encourage people to use bicycle as their medium of
transportation because using bicycle can minimal fossil
fuels.
Government – Our product will help the government in terms
of increasing employment growth in our country.
Definition of Terms
Chapter 2: Organization and Management Aspect
Type of Business Organization
Metal Works Corporation is a manufacturing company,
composed of Six (6) shareholders. With Php. 8,000,000.00
authorized capitals. The source of our capitals is from our
own savings, loans and borrowings.
Advantages of Corporation:
 The corporation can require that existing shareholders,
or the corporation itself, have the right to purchase
the stock first. This may be done to keep strangers
out.
Organizational Structure
Elena Soguilon
Secretary
Chairman of the Board

Darlyn Ramirez
HR Manager
Jerome Tabilon
Alfred Julaton
Procurement Manager
Christian Julius Tongco

Logistics Manager Production Workers
Julius Villaruz
Accounting Manager Warehouse Checker
Delivery Driver
Job Analysis
Chairman of the Board
 The CEO is the one who develop high quality business
strategies and plans and ensuring the alignment of
their long term and short term objectives.
Human Resource Manager
 HR Manager is responsible for recruiting, screening,
interviewing and placing the workers in their position.
Procurement Manager
 Procurement Manager is the one who manage a company’s
sourcing capabilities and their supply chain. They are

the one who negotiates with suppliers to reduce the
procurement expenses.
Logistics Manager
 Logistics Manager is the one that supervise the
distribution, storage of supplies, materials in a
company and movement.
Accounting Manager
 Accounting Manager is the one who ensure that the
company follow the legal and regulatory requirements.
Create system in analyzing the financial information.
Production Worker
 Production workers are the one support the
manufacturing operations by handling line task,
cleaning the equipment after using and by pulling
parts.
Pay and benefits
 Minimum wage (537.00 pesos)
 Holiday wage and overtime pay for work during holidays
or rest days
 Overtime pay when working in excess of 8 hours

 Parental leaves (Maternity, Paternity and Solo parent
leaves)
 13th month
 Separation pays
Warehouse Checker
 A warehouse checker is the one who collects merchandise
from the distribution center and ensures the
transporting materials to the shipping.
Pay and benefits
or rest days
leaves)
 13th month
 Separation pays
Delivery Driver
 Delivery driver is the one who deliver the finish
product in the customers in a safe and timely manner.
Pay and benefits
or rest days
leaves)
 13th month
 Separation pays
HR Resource Policies
In relation to the existing articles, regulations,
sections of the labor code the company strictly observed
the following human resource policies:
1. Accepts school linkages like On-the-Job Trainees with
transportation allowances amounting to 150.00 a day.
2. Holiday Pay Article 94: Employee is entitled to at
least 100% of his/her basic salary even if he/she did

not report for work, provided he/she is present or is
on leave of absence with pay on the work day
immediately preceding the holiday. Work performed on
that day merits at least twice (200%) the daily wage of
the employee.
3. Special Work Day Article 91-93: Work performed on
special days merits additional compensation of atleast
thirty percent (30%) of the basic wage or a total of
one hundred thirty percent (130%). Where the employee
works on a special day falling on his rest day, he/she
shall be entitled to an additional compensation of
atleast fifty percent (50%) of his/her basic wage or a
total of one hundred fifty percent (150%).
4. For work performed on a declared Special Work Day, an
employee is entitled only to his/her daily wage. No
premium pay is required since work performed on said
day is considered work on an ordinary workday.
5. Strictly observed Under Executive Order 292, RA 9849 as
further amended by RA 10966:
a. All twelve (12) regular holidays in a year.
b. four (4) special days in a year.
6. Pay Article 87: additional compensation for work
performed beyond eight (8) hours a day. Strictly the
Overtime must be approved by the immediate superior of
the employee/s prior to the overtime. 25% additional if

the Overtime performed on a regular day/s, 30% on a
special or regular holiday and rest day.
7. Shift Differential Article 86: additional compensation
of ten percent (10%) of an employee’s regular wage for
each hour of work performed between 10p.m. and 6a.m.
8. Incentive Leave Article 95: Every employee who has
rendered at least one (1) year of service is entitled
to Service Incentive Leave of five (5) days with pay.
Subject to adjustment of additional 2 days for every
year of service but not to exceed 30 days. The earned
service incentive leaves shall be considered 50% sick
leave and 50% vacation leave. The unused vacation leave
can be monetized maximum of 10days in cash provided an
approval of the management must be secured. Unused sick
leave cannot be monetized into cash and will
automatically forfeit after the end of the year.
9. Maternity Leave RA 1161, RA 8282 as amended by RA 11210
(Expanded Maternity Leave): Provided a pregnant
employee/s must have paid at least 3 monthly
contributions to the SSS in the 12 month period
immediately preceding the semester of her childbirth,
miscarriage or emergency termination of pregnancy
is/are entitled to one hundred five (105) paid leave
for live birth, seven (7) days transferable to fathers,
fifteen days (15) additional paid leave for Solo

Parents under RA 8972, thirty (30) days additional
leave without pay at her option while sixty (60) days
paid leave for miscarriage & emergency termination of
Pregnancy. The company pay the seventy-five (75)
percent of the SSS benefits in advance while waiting
for the settlement from SSS, provided further there
must be an SSS approval prior to the release of the
benefits.
10. Leave RA 8187 as amended by RA 11210: granted to
all married male employee/s regardless of the
employment status. Shall be for seven (7) calendar
days, with full pay, consisting of basic salary and
mandatory allowances if any, the benefits shall apply
up to the first four (4) deliveries of the employee’s
lawful wife with whom he is cohabiting. In the event
the paternity leave is not availed of, it shall not be
convertible to cash and shall not be cumulative.
11. Parental Leave for Solo Parents RA8972: In
addition to leave privileges given under existing laws
shall be seven (7) work days for every year, with full
pay, consisting of basic salary and mandatory
allowances if any.
12. Leave for Victims of Violence against women and
their children RA9262: In addition to leave privileges
given under existing laws shall be ten (10) work days

for every year, with full pay, consisting of basic
salary and mandatory allowances if any.
13. Leave for Women RA 9710: In addition to leave
privileges given under existing laws shall be two (2)
months with full pay based on her gross monthly
compensation.
14. Thirteenth Month Pay PD 851: the company pay/s all
employees regardless of the nature of their employment
and irrespective of the methods by which their wages
are paid, provided they worked for at least one (1)
month during a calendar year. The thirteenth (13 th)
month pay shall be given to the employee/s not later
than December 24 of every year. For the purpose of the
computing the thirteenth month pay shall include all
remunerations or earnings paid by his or her employer
for services rendered, which does not include
allowances, and monetary benefits.
15. Separation Pay Articles 298-299, unless otherwise
stipulated all employee/s whose voluntarily leave the
company is/are not subject to separation pay unless the
reason or grounds for separation, termination is/are
within the existing articles of the labor code.
16. Pay Article 302: employees shall be retired upon
reaching the age of sixty (60) years or more but not
beyond sixty-five (65) years old and have served the

company for at least five (5) years. The company
observed a minimum retirement pay of equivalent to one-
half (1/2) month basic salary for every year of
service, a fraction of at least six (6) months being
considered as one (1) whole year.
17. Benefits under the employees Compensation Program
PD626: all employee/s are entitled for compensation in-
line with work related sickness, injury, disability or
death.
18. Benefits RA 7875, as amended by RA 9241: All
employee/s is/are entitled for Philhealth Benefits
subject for employee/s contribution or 50% of 2.75% of
their basic salary while the remaining 50% of 2.75% of
their basic salary are shouldered by the company.
19. Social Security Benefits RA1161, as amended by RA
8282: All employee/s is/are entitled for SSS Benefits
subject for employee/s contribution and employer shares
using the existing SSS Table.
20. Benefits RA 9679: All employee/s is/are entitled
for Pag-ibig Benefits subject for employee/s
contribution amounting to 100 pesos per month of 2% of
the basic monthly salary if 5,000 or less, and employer
shares amounting to 100 pesos per month in the total of
two hundred (200) pesos.

21. other remuneration, bonuses are the prerogative of
the management.
Recruitment Process
Specify Position and Evaluation and Listing

Applicant Screening
advertise final application.
Hiring and
Final Interview Final Examination
onboarding
Performance Appraisal
EMPLOYEE INFORMATION
EMPLOYEE NAME: DEPARTMENT:
DATE OF REVIEW: DAY OF REVIEW:
ABILITY TO ACCOMPLISH RESPONSIBILITIES
GOAL ACHIEVEMENTS
SUGGESTED AREAS OF IMPROVEMENT
ADDITIONAL COMMENTS
REVIEWER NAME: SIGNATURE:
Labor Relations
The Table shows the human relation with regards to

work.
 Regular workdays are Monday to

Saturday.
Working days  Monday-Saturday total of (48)
hours per week equivalent to 327
business working days per year.
 Sunday no working hours
 Morning short break time 9:00AM 15
minutes
Break time  Lunch noon breaks 12:00-1:00PM 1
hour.
 Afternoon Short break time 3:00PM
 Overtime pays other rate 25%
 Work on holidays regular or non-
Overtime pays regular 200% rate
 No work no pay policies
 Team building every year

 Every month meeting
Activities  Christmas party
Working condition
health and safety  Biometrics method each employee
must punch in and out
 All employee in production must

wear their proper working gear
 Equipment and Production area must
be cleaned before leaving the area
Production area
“clean as you go.”
 Trash must be collected everyday
proper segregation
 Broken items must be on storage
room.
ADMINISTRATIVE OFFENCES AND SANCTIONS
OFFENSES AND 1st PENALTY 2nd PENALTY 3rd PENALTY

SANCTIONS
Serious 3 days 1 week Termination

Dishonesty suspension suspension
Tardiness Written report 1 week Termination

suspension
Habitual 1 week Termination

drunkenness suspension
Violating the 3 days 1 week Termination

rules and suspension suspension
regulations of
the company
Fraud 1 week Termination

suspension
Sexual Termination Termination

Harassment
Using drugs Termination
Serious Termination
dishonesty
Using company’s Termination

name that’s not
related to work
Falsification Termination
of documents
Chapter 3: Methodology
Design of the Study
This study will investigate the feasibility of Diamond
Backlight Helmet in CAMANAVA areas and its financial
performance as to liquidity, profitability and stability for
three (3) years. The proponents used questionnaires and
distributed online in four different localities in Metro

Manila. The gathered data of respondents are stored in our
google drive for our reference.
Respondents of the Study
Bicycle World Corporation’s target respondents in our
study are the female and male who usually use bicycle as
their medium of transportation. The researchers were able
to obtain and distributed 100 respondents from four (4)
localities which are Caloocan City, Malabon City, Navotas
City and Valenzuela City.
Research Instruments
The proponents used a questionnaire as our research
instrument because of pandemic we distributed the
questionnaire online. The proponents also gathered
information from the reviewed literature and studies to
highlight all the possible solutions to the problem
discussed.
Chapter 4: Marketing Aspect
Situation Analysis
In today’s year full of challenges because of Corona
Virus one of the most useful thing that helped us to go to
the place we need is the bicycle. The bicycle becomes the
medium of transportation when Metro Manila is under Enhanced

Community Quarantine. The trend of bicycle opens up our eyes
to create a bicycle helmet for the protection of each rider.
The target market of our company is the four (4) localities
such as Caloocan City, Malabon City, Navotas City and
Valenzuela City.
There are opportunities and threats that we see below are
the following;
Opportunities
 Product Line Extension
 Engage in E-Commerce or Online Marketing
 New in the Market
Threats
 Competitors can offer similar products quickly.
 Increasing of Raw Materials Cost.
Company Analysis
Bicycle World Corporation is a manufacturing company
that innovate a bicycle helmet. The company aims to produce
a good quality product to satisfy the needs and wants of our
company. We are focused on the customer’s satisfactions

towards our product and may be beneficial to environment in
terms of lessen the fossil fuels.
Market Analysis
RESPONDENTS
90% Willing to buy
10% Not willing to buy - gap
100% Total
TOTAL DELTA
HISTORICAL DEMAND DEMAND SUPPLY GAP
POPULATION %
2017 59,004 90% 53,104 10% 5,900.40 47,203 80.00%
2018 60,829 90% 54,746 10% 6,083 48,663 80.00%
2019 62,654 90% 56,389 10% 6,265 50,123 80.00%
3% Annual Growth
TOTAL DELTA
PROJECTED DEMAND DEMAND SUPPLY GAP
POPULATION %
90 10 51,583. 80.00
2020 64,479 58,031.1 6,447.9
% % 2 %
90 10 53,043. 80.00
2021 66,304 59,673.6 6,630.4
% % 2 %
90 10 54,503. 80.00
2022 68,129 61,316.1 6,812.9
% % 2 %
3% Annual Growth
Competitors Analysis
COMPANY NAME AND PRODUCT AND PRICE

BACKGROUND DESCRIPTIONS
 RockBros is a
manufacturer active and
prosperous not only in
the Asian market
specializing in the
production of bicycle P
accessories.
1,616.10
Sandugo is the leading

sandals and slippers
manufacturing company in P 1,695.00
the Philippines.
Giro is a U.S.
manufacturer of Snow &
Cycling helmets, Snow &
MTB goggles, Cycling and
Mountain Bike Apparel,
Cycling and Mountain
Bike Shoes P 2,450.00
PESTLE Analysis
Political and Legal Environment

Political and Legal Environment can impact our company
in terms of political stability, mandatory employee
benefits, and the pricing regulations.
Economic Environment
Philippines have low economic growth for this year but
the inflation on the selected products still increased and
may affect the business that will lead to slow growth. But
despite of low economic growth the demand for bicycle
accessories increase this year because of the cancellations
of transportation such as busses, jeepneys, and tricycle and
the only mode of transportation is bicycle.
Social and Cultural Environment
People has many preference and unlimited wants in
buying a new product, this may affect our business because
of the following reason;
1. Brand loyalty
2. People who don’t know how to ride bicycle this is the
main reason of the customers not to buy our product.
3. Lack of knowledge about our product and lack of
reputation.
Technological Environment
The evolution in today’s generation, technology has
become the source of advancement of every business.
Technology helps our company to communicate with the
employees as well as the target market in an easiest way
such as social media marketing and commercials. It also
fastens the delivery of the product using apps that detects
all the traffic along the road and provide an alternative
route. This can lower the transportation cost of our company
but at some point can cause unemployment.
Ecological Environment
Our business may help the environment by reducing the
pollution and lessen the chemicals produce by the cars.
SWOT Analysis
Strength
Our Diamond Backlight Helmet is built with high quality
materials. More effective and suitable for bikers.
Our products are all produce in the Philippines, so we
could control the quality of our product than other
competitors.
We use the high and latest technological equipment to
make sure that the quality of our product will stand
among others. We also test our product before we
shipped it out to our final consumers.
Weaknesses
Limited products to offer for a couple of years.
Customers would have to go to our stores so that the
customers would have a better understanding about our
helmet.
Newly out in the market, we don’t have any appearance
of reputation.
Opportunities
The continuous lockdown from different places would be
a better chance for us and for people to purchase our
product.
The continuous price rising of gas will motivate people

to buy bicycle and our product to save money.
We can extend our product line.
Threats
Since our products are made from Philippines, it would
be cheaper to import them from different countries.
The intensifying competition of same business
industries with same strategies.
The lack of knowledge that could lead to people not to
purchase our product.
Market Segmentation
Demographic
Our product is sold to both female and male ages 20
above with a monthly income of 10,000 above.
Geographic
Bicycle World Corporation is located at Karuhatan,
Valenzuela City. Our product will be distributed to the
four (4) localities in Metro Manila such as Caloocan
City, Malabon City, Navotas City and Valenzuela City.
Behavioral
Our product is sold to people who love to use bicycle
as their mode of transportation and as their tool to
use when exercising.
Psychographic
Our product is sold to both female and male who has the
interest to buy our product as an accessory to their daily
lifestyle.
Marketing Strategy
Product
Bicycle World Corporation offers an innovative bicycle
helmet that will help the bikers to protect their head
for sudden accident. It is made of polycarbonate shell
with expanded plystyrene foam or EPS.
Price
Bicycle World Corporation is willing to sell our
product at 1,512 pesos. Our price is affordable but
with a high quality material.
Place
Bicycle World Corporation’s principal office and main
factory are located at Kahuratan, Valenzuela.
Promotion
We will connect via social media – We will create an
online page with the highest number of users such as
facebook, Instagram and twitter to advertise our
product.
Website – we will create a website for our customers to
review our company and our product. Customers can also
purchase our product through website.
Discounts – we will offer discounts for every purchase
of 2 helmet.
Chapter 5: Financial Aspect
Summary of Significant Accounting

Policies & Assumptions
Pre-operating Expenses
Production Costing
Statement of Cost of Goods Sold
Projected Financial Statements
Statement of Financial Position
Statement of Comprehensive Income
Statement of Stockholder’s Equity
Statement of Cash Flows
Notes to Financial Statements
Financial Statements Analysis
Liquidity ratio
Profitability ratio
Stability ration
Turnover ratio
Chapter 6: Technical and Legal Aspect
Plant Location and layout
CHIEF EXECUTIVE ACCOUNTING PURCHASING

MANAGER MANAGER
OFFICER
LOGISTICS MANAGER HR MANAGER
SE
CR
ET
AR
Y
RESTROOM
VACUUM FORMING CNC ROUTER PLASTIC

SECTION (TOOLING) SECTION MOLDING
SECTION
PRINTING BRAND PAINTING SECTION BLANKK HELMET

LOGOS SECTION STORAGE
SECTION
INJECTION MOLDING STRAPS AND PADS PACKING SECTION

SECTION (INNER) SECTION
WAREHOUSE
EXIT
Machineries and Equipment
Office Supplies Requirements
Particular Price Quantity Gross Price

Bond paper PHP 250.00 6 PHP 1,500.00
Stapler 152.00 6 912.00
Staples 15.00 6 90.00
Envelope 6.00 20 120.00
Record Book 97.00 10 970.00
Marker 30.00 6 180.00
Pencil 60.00 2 120.00
Puncher 100.00 6 600.00
Folder--Long 8.00 20 160.00
Folder--Short 7.00 20 140.00
Fastener 50.00 2 100.00
Binder Clip 72.00 2 144.00
Paper Clip 35.00 2 70.00
Push Pin 35.00 2 70.00
Ruler 7.00 6 210.00
Scotch Tape 24.00 6 144.00
Packaging Tape 72.00 10 720.00
Glue 24.00 6 144.00
Whiteboard 5,000.00 1 5,000.00
Sharpener 23.00 6 138.00
Scissor 120.00 6 720.00
Eraser 15.00 6 90.00
Printer Ink 300.00 6 1,800.00
Total 6,502.00 12,642.00
Furniture’s and Fixtures Requirements
Particulars Price per Unit Quantity Gross Usefu

Invoice l
Life
Office Table 6,500.00 6 39,000.00 10
Office Chair 2,990.00 6 17,940.00 5
Conference Table 15,000.00 1 15,000.00 15
Filing Cabinet 5,464.00 6 32,784.00 20
Square Table 1,399.00 2 2,798.00 5
Monoblock Chair 360.00 20 7,200.00 5

Waiting Chair
3,600.00 2 7,200.00 7
TOTAL 35,313.00 121,922.00
Factory Machine and Equipment

Particular Price Quantity Gross Invoice Useful
Life
Vacuum forming
Machine 500,000.50 1 500,000.50 10
Injection
Molding Machine 1,317,810.00 1 1,317,810.00 10
Pad Printing
Machine 79,216.00 1 79,216.00 10
Silk-Screening
Machine 17,725.05 2 35,450.01 10
Spray paint
Machine 67,336.00 1 67,336.00 10
TOTAL 1,982,087.55 1,999,812.5
Proper Waste Disposal
Philippine Ink Corporation ensures that the proper
waste disposal is in accordance with its proper process. The
company ensures to maintain clean environment.
ACTIVITIES Sept. Oct. Nov. Dec. Jan.
1. Business and
product
Proposal

2. Doing
technical and
legal aspect
3. Distribution
of survey form
4. Making
financial
statement of
the company
5. Finals and
opening of
business
Gantt chart of Activities
EMPLOYEE’S PAYROLL
Work No. of Hourly Daily Basic Pay Total Gross SSS Per PhilHealth PAG-
Employees rate Rate Pay Month per IBIG Per
Month Month
Machine 6 67.125 537.00 13,962.00 PHP 10,080 2,303.76 1,200.00
Operator 1,005,264.00
Production 6 67.125 537.00 13,962.00 PHP 10,080 2,303.76 1,200.00
Staff 1,005,264.00
Checker 1 67.125 537.00 13,962.00 PHP 167,544.00 1,680.00 383.96 200.00
Warehouse 1 67.125 537.00 13,962.00 PHP 167,544.00 1,680.00 383.96 200.00
Staff
Driver 2 67.125 537.00 13,962.00 PHP 335,088.00 3,360.00 767.91 400.00
Security 2 67.125 537.00 13,962.00 PHP 335,088.00 3,360.00 767.91 400.00
Guard
Utilities 1 67.125 537.00 13,962.00 PHP 167,544.00 3,360.00 383.96 200.00
TOTAL PHP PHP PHP PHP
3,183,336,00 33,600.0 7,295.22 3,800.00
0
Registration of Business Process

Security Exchange Commission
Barangay
Social Security System

Philippines Health Insurance

Home Development Mutual Fund

Chapter 7: Socio-Economic and Legal Aspect
The Owners/Investors
NAME NATIONALITY PERCENT TOTAL SHARE
OF
SHARE
Jerome Tabilon FILIPINO 18.75% Php. 1,500,000.00
Alfred G. Julaton FILIPINO 16.25% 1,300,000.00
Darlyn Y. Ramirez FILIPINO 16.25% 1,300,000.00
Elena Soguilon FILIPINO 16.25% 1,300,000.00
Christian Julius G. Tongco FILIPINO 16.25% 1,300,000.00
Julius S.VIllaruz FILIPINO 16.25% 1,300,000.00
TOTAL Php. 8,000,000.00
The Management
Bicycle World Corporation management ensure the
coordination of administration to achieve our company goals
and coordinating with our employees to achieve our
objectives.
The Customer
The customers of Bicycle World Corporation are
male and female who use bicycles and helmet while riding,
ages 29 to 30 with a monthly income from 1,000 to 5,000,
The Community
Our product may be beneficial to community because we
will encourage the people to use bicycle to lessen the
chemicals and air pollution made by the cars.
Other Stakeholders
Our stakeholder are our suppliers, directors,
employees, the community, our customers and the government
where our company rely and draw our resources.
Proposed Corporate Social Responsibility Program
Bicycle World Corporation proposed CSR is tree planting
because as we encourage people to use bike to lessen the
pollution we also wanted to encourage the people to plant a
tree to reduce pollution for us to breathe a clean oxygen.
Bibliography
Books
Journal and Periodicals
Theses and Dissertations
Online Sources
ANNEX A
SURVEY QUESTIONNAIRE
TABULATION OF SURVEY RESULT IN CAMANAVA AREA
QUESTION RESULT/S
RESPONDENT ANSWER
A B C D
1. Gender 54 39 7
54% 39% 7%
2. Age 72 18 1 1
72% 18% 1% 1%
3. Educational Attainment 42 27 26 2
42& 27% 26% 2%
4. How much is your monthly 36 15 13 5
income? 36% 15% 13% 5%
5. Are you using Ball pen? 63 37

63% 37%
6. How much do you spend in 19 14 10 2
buying helmet? 19% 14% 10% 2%
7. What is your preference in 59 23 15 3
buying a bicycle helmet? 59% 23% 15% 3%
8. If we offer this innovative 90 10
helmet are you willing to 90% 10%
buy? (w/ photo)
ANNEX B
Curriculum Vitae
ALFRED GABIN JULATON

Blk 38 Lot 11 Phase 2 Area 4 Maya maya, Martiniko St.
NBBS, Dagat-Dagatan Navotas City
Contact #: 09055286269
Email Address: julatonalfred997@gmail.com
OBJECTIVES: Seeking a career that provides a progressive organization that can capitalize
my skills and knowledge and to learn new in your gain in your company .
EDUCATIONAL ATTAINMENT:
TERTIARY: Navotas Polytechnic College 2019-Present

Bangus St. NBBS, Navotas City
Bachelor of Science in Business Administration
Navotas Polytechnic College 2016-2018

Office Administration
SECONDARY: Macario B. Asistio Sr. High School Unit I Annex 2011-2015

Pla-pla St., Kaunlaran Village, Caloocan High School
PRIMARY: Libis Talisay Elementary School 2005-2011

Gen. Luna St., Brgy.10, Caloocan City
SPECIAL SKILLS:
 Good written and verbal communication skills.
 Organized and efficient person.
 Dedicated and confident person.
 Ability to work under pressure
PERSONAL INFORMATION:
Age : 22 years old
Birth date : September 26, 1998
Place of Birth : Tondo Medical Center
Gender : Male
Height : 5’5
Weight : 110 lbs
Status : Single
Religion : Roman Catholic
JEROME TABILON
Blk 27 Lot 73 Phase 2 Area 1 NBBS, Dagat-Dagatan Navotas City
Contact #: 09055286269
Email Address: tabilonjerome16@gmail.com
OBJECTIVES: To serve and to share my knowledge and abilities as well as to learn

from new experience I could gain in your company.


SECONDARY: Macario B. Asistio Sr. High School Unit I Annex 2011-2015

Pla-pla St., Kaunlaran Village, Caloocan High School
PRIMARY: Imelda Elementary School 2005-2011
SPECIAL SKILLS:
 Hardworking and Trustworthy
 Have a pleasant personality
 Critical thinking
 Handling pleasure
 Established good working relationship with groupmates
Age : 21 years old
Birth Date : June 15, 1999
Place of Birth : Navotas City
Gender : Male
Height : 5’7
Weight : 143 lbs
Status : Single
JULIUS SALONGA VILLARUZ
213 E. Tuazon St. San Jose Navotas City
Contact #: 09562696062
Email Address: jvill1596@gmail.com
OBJECTIVES: To be able to become part of your company and develop my skills and share
my knowledge towards the vision and mission of the company.


SECONDARY: Navotas National High School 2008-2012

M.Naval St. Sipac Almacen, Navotas City
PRIMARY: Navotas Elementary School 2002-2008

107 Losma St. San Jose, Navotas City
SPECIAL SKILLS:
 Hardworking and Trustworthy

 Have a pleasant personality
 Critical thinking
 Handling pleasure
 Established good working relationship with groupmates
Age : 24 years old

Birth date : July 15, 1996
Gender : Male
Height : 5’3
Weight : 145 lbs
Status : Single
DARLYN YUCOR RAMIREZ
10 B Los Martirez St. San Jose Navotas City
Contact #: 09514372055
Email Address: ramirez.darlynyucor@gmail.com



PRIMARY: Navotas Elementary School 2003-2009

107 Losma St. San Jose, Navotas City
SPECIAL SKILLS:
 Works Well Under Pressure

 Fast Learner
Age : 21 years old

Birth date : August 24, 1996
Gender : Female
Height : 5’2
Weight : 95 lbs
Status : Single
Religion : Iglesia ni Cristo
MA. ELENA PERPETUA SOGUILON
742 Sitio Puting Bato St., NBBS Proper Navotas City
Contact #: 09617012495
Email Address: esoguilon19@gmail.com


SECONDARY: San Rafael National High School 2011-2015

Taliba St., San Rafael Village Navotas City
PRIMARY: Lazareto Elementary School 2005-2011

Brgy. Lazareto Sitio Silangan, Proper Calapan City Mindoro
SPECIAL SKILLS:
 Can work under minimal supervision
 Fast learner
 Easy to cope up with the Environment
Age : 21 years old
Birth date : December 19, 1998
Gender : Female
Height : 5’5
Weight : 147 lbs
Status : Single
Religion : Christian
CHRISTIAN JULIUS GIDUCOS TONGCO

Blk 38 Lot 8 Phase 1 Dagat-Dagatan Caloocan City
Contact #: 09515940185
Email Address: foodpandanavotas2020@gmail.com
OBJECTIVES: Seeking a career that provides a progressive organization that can

capitalize my skills and knowledge and to learn new in your gain in your company .



PRIMARY: Imelda Elementary School 2009-2013
SPECIAL SKILLS:
 Can work under minimal supervision
 Fast learner
 Easy to cope up with the Environment
Age : 22 years old
Birth date : March 31, 1998
Place of Birth : Caloocan City
Gender : Male
Height : 5’4
Weight : 147 lbs
Status : Single
Religion : Iglesia ni Cristo

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NAVOTAS POLYTECHNIC COLLEGE Page | 1

Bangus St., Barangay NBBS, Navotas City

Presented to the Faculty of Navotas Polytechnic College

Bangus St., Barangay NBBS, Navotas City

Of the Requirements for the Degree

Of Bachelor Science in Business Administration

Major in Marketing Management

Tongco, Christian Julius G.

November 25, 2020

Certification for English Proficiency and

I hereby certify that, the feasibility studies entitled:

See attached Originality Report generated from turnitin a

External English and Plagiarism Editor

College of Business and Administration

Affidavit on Copyright Co-Ownership

Republic of the Philippines

We the undersigned, being duly sworn, do solemnity

1. That We are the creators/authors of the work

2. That We have presented and submitted the said work

3. That upon submission of the work to Navotas

4. That as copyright co-owner, Navotas Polytechnic

In witness whereof, the authors/creators hereunto set

Authors’/Creators’ Name: Authors’/Creators’ Signature:

Julaton, Alfred G. __________________________

Ramirez, Darlyn Y. __________________________

Soguilon, Elena __________________________

Tongco, Christian Julius G. __________________________

Villaruz, Julius S. __________________________

Subscribed and sworn to or affirmed before me this

This feasibility study entitled “Diamond Backlight Helmet”

Prof. Rey M. De Vera MDC, MBA

Approved in partial fulfillment of the requirements for the

Accepted the approval as partial fulfillment of the

Dr. Cecilia M. Saenz, Ed

Firstly, we thank the almighty GOD for all the strength

throughout this puzzling time during our feasibility study.

We would also like to express our deepest gratitude to Prof.

Reynaldo M. De Vera MDC, MBA, for his excellent and

invaluable comments and supervision. We also thank him for

all the comforting relations showed towards our group, which

was become very helpful and cherished. We would also like to

extend our thankfulness to the entire members of Navotas

Polytechnic College for their support in one way in this

Feasibility Study. We thank our Family heartily, who shared

us their experience, effort and time. My thanks extend to

our friends, classmates and batchmate for their

encouragement, patience and support towards our academic

First of all, we would like to thank the almighty lord

for giving us strength and knowledge.

To our parents who support us in everything we do, who

cheer us up when we are tired and almost down and encourage

To our friends who supported us during this journey.

Thank you for supporting us.

To our Feasibility Adviser Prof. Rey M. De Vera MDC,

MBA Thank You Sir for this wonderful semester. We

appreciated your caring disposition towards us.

To this group, thank you for not giving up we know how

hard it is to make this research because of the pandemic but

still we did our best, our part in this study.

This Feasibility Study is for those people mentioned

above. We thank and love you all. God Bless.

TITLE PAGE ……………………………………………………………………………………………………………

ADHERENCE TO ETHICAL STANDARD