Current Issues and Trends in Hospitality Webinar 2021

THE PHILIPPINE WOMEN'S UNIVERSITY
Graduate School of Hospitality Management
DBHR 611: CURRENT ISSUES AND

TRENDS IN HOSPITALITY
OCTOBER 2021
ISSUE 1
VOLUME 1
CURRENT ISSUES AND TRENDS IN HOSPITALITY
WEBINAR 2021
CONTENTS
01
Programme of activities
02
Resource Speaker
08
The Industry Approach: Achieving of
the Student Outcomes of the Better
Normal
10
The Evolving Landscape of Higher
Education on Flexible Learning:
Effective Teaching Strategies for
Teachers
13
Initiatives: Supporting University and
Industry Linkage
14
Open Forum
19
Event Synopsis
21
Closing Remarks
26
Statistical Event Data
31
College Dean
Current Issues and Trends in 32

Our Professor
Hospitality
Tripartite Collaboration of the Academe, 33
the Tourism & the Government: Working Committees
Addressing the Issues and Challenges in
the New Normal
46
Supplemental Documents
CURRENT ISSUES AND TRENDS MAGAZINE | II

Program Rationale
The DBHR 611: Current Trends, Issues and Challenges in Hospitality and Tourism Class
Programme of Activities
under Dr, Jocelyn Sardena facilitated a Webinar on October 30, 2021, with a theme:
“Tripartite Collaboration of the Academe, Hospitality and Tourism Industry and
Government: Addressing the issues and challenges in the New Normal”. The webinar
was in line with the vision of the School of Hospitality Management particularly to
produce a leader today and tomorrow in education and training in the field of hospitality.
It also directed the objective of the course to engender partnership through the
establishment of linkages and collaboration with the academe, hospitality and tourism
industry and the government to address and resolve the current issues and challenges
of the industry in the new normal.
Program Objectives
1. Strengthen the network and built a stronger relationship between university, industry
and government.
2. .Recognize the mutual benefit of cooperation and collaboration of the three major
pillars in the development of the future leaders of hospitality and tourism.
3. Resolve and address some of the issues and challenges of the new normal and uplift
the spirit of the players of the hospitality and tourism industry.
CURRENT ISSUES AND TRENDS MAGAZINE | III

Programme of Activities
CURRENT ISSUES AND TRENDS MAGAZINE | 1

RESOURCE SPEAKERS'PROFILE
BACKGROUND, FIELD OF EXPERTISE, AND LINKAGES
CHRISTOPHER DENNIS E. CATAPANG
Dr. Christopher Dennis is currently affiliated at

Lyceum of the Philippines (LPU) Laguna as Assistant
Vice President for Academic Affairs, and is now the
Dean of College of Business and Accountancy. He is also
an entrepreneur, an owner of D&G Pharmacy and Medical
Supplies.
He earned his doctorate in Business Studies from the
LPU Laguna. He received his Masteral and Bachelor
degree in Business Administration from the De La Salle
University, Manila.
He worked as a business teacher for the government
of Abu Dhabi Vocational Education and Training
Institute, United Arab Emirates.

DAVID G. ROMANO
Mr. Romano is the Director of Organization

Development and Culture (Corporate). He developed a
Microsite for Covid-19 related information-a train
station to help create a system to deliver training during
the lockdown. One of his notable accomplishments is a
project lead in Domestic Travel Sentiments Survey 2020.
He is also a Certified Leadership and Succession
Planning Strategist (HRD Future) and a Certified Lean
Sigma Yellow Belt. He helped in the implementation of a
Chroma Wide Employee Engagement Survey with the
help of Kincentric (formerly AON).
He is known for helping the Philippine Society of
Talent Management design the Master Trainer Program.
He is also a former Human Resource Manager and started
his career in Talent Optimization and Development in
2004. He successfully helped open hotels including the
Holiday Inn. A Brand Service Champion at Holiday Inn
Refresh. He received a secondment opportunity at IHG
Office in Singapore.

RAMON A. TIONCO JR.
Presently a Tourism Development Officer in the

Office of Tourism Development, Planning, Research and
Information Management in the Department of Tourism.
His core competencies includes Tourism Development
and Investment Planning; Tourism Rapid Assessment;
Tourism Regulatory Impact Assessment and
Environment and Natural Resources Planning. He was a
Lecturer at Dela Salle - College of Saint Benilde School
of Hotel, Restaurant and Institution Management.
He completed his master's degree in Master of
Science in Tourism Development and Management at
the University of the Philippines-Diliman . He obtained
his Bachelor of Science in Tourism Management at Far
Eastern University - Manila.

WEBINAR DAY
Introduction
Opening Prayer
National Anthem

WEBINAR DAY
Presentation of the
Participants
Welcome Remarks
Inspirational Message

WEBINAR DAY
Introduction of the 1st Guest Speaker in Hospitality

WEBINAR DAY
The Industry Approach: Achieving of the Student

Outcomes of the Better Normal
Mr. David Romano started

showing a video presenting
various hotels and resorts of
Crimson and Quest supervised by
Chroma Hospitality Incorporated
in Visayas and Luzon.
Unfortunately, due to covid-19
pandemic two hotels were closed.
He also shared the Virtus award
received recently by the company
he is working with as Most
Resilient Business in hospitality.
He presented that we are not alone in the continent in line with the student training. In terms of how we are
affected by the pandemic. The Asia Pacific is partially open and most were closed. He mentioned the four (4)
countries had limited campus-based teaching was carried out in cases where online teaching was not
feasible. The message that he would like to impart to us is that We are not alone in the situation that the the
schools are almost or totally closed due to Covid-19 pandemic.
He discussed the obstacles to continuity in the provision of training to TVET learners that most training
facilities switched to Online Learning but crisis highlighted the unpreparedness of almost all
stakeholders(trainers, learners and infrastructure).
He mentioned that the top tools being used today by the learning institutions are video conferencing
between teachers and participants; Youtube; developing videos; creating virtual environments; developing
new written resources and others like degreed, canva, miro, facebook, padlet and powtoon.
He cited some lessons that we need to learn during this pandemic. That we need to invest on technology
that will help deliver learning (LMS, Microsoft 365). We need to transform our trainers and trainees into digital
natives. The different dynamics of distance learning compared to face-to-face training requires different
teaching approaches to ensure optimal student engagement and learning. Lastly, the difficulty of imparting
practical skills by remote learning poses a particular challenge to necessitating investment in new learning
methods and greater flexibility.
He discussed experiences in conducting their programs that students will have research that may help in
the development of strategic plans for hotel, and the learn and live hospitality skills/safety program for future
hoteliers.
He ended his presentation by sharing culture of clean video in elevating safety and the way they welcome
guests at Crimson and Quest hotels and resorts with mantra, My role, my goal.
WEBINAR DAY
Introduction of the 2nd Speaker in Academe

WEBINAR DAY
The Evolving Landscape of Higher Education on Flexible
Learning: Effective Teaching Strategies for Teachers
Mr. Catapang discussed the impact

of Covid-19 in education
that forced school closures in over
200 countries, disrupting the learning
process of 1.7 billion students. In the
Philippines, the virus forced 2.6
million students out of school. The
private school enrollment down by
35% in 2020-2021. Many transferred
to public schools, putting a bigger
strain on the public education
system.
He mentioned that a college education is not a requirement in hiring to enter Tesla, Google, Apple and
IBM what is important is if you can deliver the work and if you have the right skills set or competencies.
Another note only 3% of employers think that your university degree is somewhat important derived
from a survey in 2013. Multiple survey have uncovered what employers really want. So what do
employers actually want? Top graduates need 5C's and not A's alone. The 5C's are communication,
collaboration, cultural adaptation, critical thinking and problem solving, and creativity and innovation
the last two in academics has higher order thinking skills.
It seems that there is a gap between the education and industry, and to sum it up these are: employers
need skill, not just knowledge and titles; student needs job, not just knowledge and titles; gap between
the academic programs and business practice; rising tuition, less value; and rigid learning pathways.
How do we address the industry 4.0 gap? Based on 1960-2009 labor market demand, there is now a
shift to non-routine interpersonal and non-routine analytical. A shift from foundational literacies to
building competencies and character qualities.
He further discussed the survey from World Economic Forum the average reskilling needs of the
workers range from 1-3 months. Furthermore, responses to shifting skills needs by the industry with the
most of the highest are look to automate the work, hire new permanent staff with skills relevant to
technology and retrain existing employees.
What we have learned, one-size-fits-all does not work, technology alone is not the answer and change is
possible even mass change. He also mentioned the application of pedagogy, a teacher-led learning and
the heutagogy, a self-determined learning, learner=centered learning which both of them are
applicable in our present situation.

WEBINAR DAY
The Evolving Landscape of Higher Education on Flexible

Learning: Effective Teaching Strategies for Teachers
He also discussed the 2022 skills

outlook obtained from the
published document of World
Economic Forum. How the lerner
will shift from declining to growing
skills which is demanded by future
work. To what extent are we
compliant in delivering the
growing skills which is demanded
by the future work?
With the advent of AI and robotics key data there will some work offering will eventually be regulated in
the next few years.
Challenge 2 is preparing the workforce to work with Artificial Intelligence (AI). How do we prepare the
workforce in AI? Despite fears, it is expected that AI will actually create more jobs than it will displaced. AI
will augment and empower human productivity. For example a hotel in Japan wherein there is no human
interaction with the customers but it was replaced by robots. Due to innovation through technology we
can order without interaction with human but using the smart phone apps. Also he showed a short video
for a chatbot that answer the customer inquiry immediately. AI actually will create more jobs than it will
destroy.
For challenge 3 learning facilitation for the demands of 21st century. The 21st century learning
imperatives that comprises of shift in outcomes, curricular updates, flexible learning design,
pedagogy+heutagogy, and learning analytics.
What we have learned, one-size-fits-all does not work, technology alone is not the answer and change is
possible even mass change. He also mentioned the application of pedagogy, a teacher-led learning and
the heutagogy, a self-determined learning, learner=centered learning which both of them are applicable
in our present situation. There are different technology for the different methods of delivery whether
asynchronous or synchronous modalities we can choose for the learning outcomes of the students. But
he recommended do not start with the technology.
When we use the technology, let us not focus on the learning outcome but focus on the learner instead.
He discussed the Ulam Analogy that we give some variety to offer to our students. Then he ended up
having this last words. " Never ever transpose your face-to-face lecture routine (pre-covid) to the online
learning space.

WEBINAR DAY
Introduction of the 3rd Guest Speaker in Department of Tourism
Initiatives: Supporting University and Industry Linkage

WEBINAR DAY
Initiatives: Supporting University and Industry Linkage
According to our speaker,

the Philippine tourism
industry has reached a
very good performance
particularly under this
administration. He
presented the Philippine
Tourism Performance
2016-2019 . The
expenditures in 2016 of
2,191 B to 3,742B in
2019, tourism gross value
added 1,575B in 2016
and 2,507B in 2019 with
GDP share of 10.4 in 2016
and 12.8 in 2019 it also
has 5.7M employment.
The Philippines' tourism revenue has reached a total of USD9.31 billion last year, up by 20.81 percent from
USD7.71 billion receipts in 2018. Aside from all-time high earnings, 2019 has also witnessed several tourism
milestones as the Philippines also achieved its targeted 8.2 million international arrivals.
The employment in tourism industry 2019, passenger transport is the top employer in the country, 72% of
employment is concentrated in passenger transport, accommodation, food and beverage service activities,
and the miscellaneous category includes service like spas, foreign exchange centers etc. The impact of
Covid-19 in tourism industry dropped tremendously the number of both local and international tourists
including employment due to restrictions in mobility. The DOT faced challenges in the restart of tourism
that includes the difficulty in promoting and hosting visitors due to inconsistent LGU protocols, costly re-
opening of business (e.g. spoilage of goods) due to lack of clear road map at the destination level, and lack
of funds/network access to shift to digital platforms/digitization especially for MSMEs. There is a need for a
resilient tourism rebound.
He discussed four (4) pillars of travel in better normal and these are: communicate effectively, diversify shift
from generic mass-based offerings to niche tourism, bespoke/customize travel is mainstreamed and
simplify make travel simple. The reformulated National Tourism Development Plan of 2016-2022, which
has a three-pronged thrust of promoting safe, fun, and competitive tourism; pursuing sustainable, inclusive,
and resilient tourism; and strengthening governance and destination management. The updated Tourism
Response and Recovery Plan with desired impact to mitigate the impacts of Covid-19 to the tourism
industry with the emphasis on sustained businesses, capacitated workforce, and protected vulnerable
groups. Despite the challenges and limitations in 2020 and 2021, the DOT has been relentless in its efforts
to keep the tourism industry afloat while laying the groundwork for the industry’s recovery.

WEBINAR DAY
Open Forum
Question to Mr. Catapang: How we can monitor progress of our students having internship
online or if it is being supervised by AI? How we can validate 100% the internship practice on
what we are doing online?
Mr. Catapang Answer: Internship had been a challenge for most higher education in particular
because the usual conduct of deploying students is now on halt. For safety purposes. What we
have been doing at LPU is first of all to align flexibility as well in internship. Because there’s very
limited exposure now a days. In terms of internship, it has to be really thought of not only
because of pandemic but because of the changing employment opportunities is also changing.
So I’d like to clarify that. This is not merely just responding to the covid-19 pandemic but
because that the industry itself is shaping. Have you ever heard of like the gig economy? Work
from home situations. All of these things were not prevalent in the past five or ten years. But it
seem like it’s a growing thing. So to capture that opportunity and to provide flexibility as well in
terms of how students can do.
And going back to the question of how we properly monitor their learning experience. It boils
down again to look at the framework that I have presented that you have to be very clear about
what outcomes for internship. Whether it is pandemic or not, the outcomes are the same. And
maybe we may have been louse before. And if it’s in that particular area, we have been lousy.
Even in the pandemic we will remain to be lousy if we are not targeting the right outcomes and
designing the right assessments and creating training plans accordingly. It is very lengthy
process cannot be simply mapped out with just one response. But it is a response of how do you
design flexibility in your training. How do you set up the learning outcomes? How do you fix it?
How do you place it along the different tracks? And eventually how do you transform authentic
assessments that are geared towards when it’s internship is really more on metacognition. It is a
process of learning, the learning process what and most schools internship is of the highest level
of student outcomes. So we cannot really hindi sya pwede maliitin. Do I guess again given the
limited time I ‘m simply scratching the surface? Thank you.

WEBINAR DAY
Open Forum
Question to Mr. Catapang: Because we are all online and we are still loking at the authenticity of
education, how can we assure that the grades of the students are really their grades? How can we
validate the students really learning or they are just copy paste file upraising everything online? What are
your thoughts about this?
Mr. Catapang Answer: Hot question talaga kahit sa campus we are groping with the answers. Number
one a good knowledge of your LMS features may help. I will be very practical. If your learning outcome is
necessarily you want your student to learn mastery of the concepts. I have nothing against that. And
there are cool features of the LMS that will help you out to build the mastery. But you have to invest time
to curate your exams. Because depending on the vendor or the brand of your LMS. There are features
out there that will shuffle the options. It’s not 100% full proof. But then again sa panahon ngayon we just
need to outsmart them. Outsmart the students. You cannot blame them. They are in their own space.
That they have that level of confidence right now, that they think they can do anything without the
watchful eyes of teacher. That level of confidence allows them to become smart even in answering
responses. So number 1 is LMS. You have to very familiar about the tools of your LMS. Ayokong maging
masyadong philosophical about it because there are tools. Dagdagan mo yung tanong mo. Kunyare
tanong mo 100 items. 1-10. Madali talaga I cheat ang 1-10 pagka naka LMS ka. Siguro dagdagan gawin
mo minimum 30 or 50. Pahirap ng pahirap. Alam natin ginagawa ng mga bata screen shots galore. Nag I
screen shot. Meron dyan nag ge gaming pa para may streaming sila ng exam. Sabay sabay sila
kumukuha ng exam. Iyan na talaga ang labanan natin. That’s their space. Simply we have to smart out
them. Second response is okay for learning outcomes. Give it to higher learning skills for authentic
assessment and project based approach. #1 it’s very difficult to fake that because its project based. Each
project is unique with its own set of deliverables plus and its narrative state. And they submitted in your
LMS. Turn on and you can see to what extent are they plagiarizing and if they are taking their answer
from elsewhere. And its not bawal but outright copy paste is something that we don’t support. That is
technology but a little bit of assessment. I’d like to narrow it down to couple of things: 1) Essential
content is necessary. Don’t punish your students for many slides; 2) Authentic assessments and flexible
modality.

WEBINAR DAY
Open Forum
Question to Mr. Tiongco: Does the government especially or particularly DOT has any plans
of or recommendations with regards on flexibility of internship. Since we all know that we
are really 100% free that tourism in hospitality at the forefront of this pandemic?
Mr. Tionco Answer: It’s a very nice and a relevant question that we all should be
concerned about because as longer as the pandemic gets, the more students are getting
you know asking more questions about when will they finish their, or when will they
properly conduct their internship programs or particularly the schools no? Um as the deal
is concerned if I may share my slide, may I? May be I be able to share my sin so that I can
share with you a file that has been recently developed. Yes, this if you may notice though,
this has been just revised last week. So these are the guidelines on virtual practicum in the
new normal for tourism and hospitality enterprise or the virtual soiree on practicum
(V.S.O.P) in tourism and hospitality. It is a collaborative effort by the DOT, CHED, DepEd,
TESDA, TIBFI and along with our friends from the Association of Administrators of
Hospitality Hotel and Restaurant Management Education Institutions (AAHRMEI), the Hotel
an d Restaurant Association of the Philippines (HRAP) the objectives of this is to: assist
tourism and hospitality students, tourism educational institutions and tourism enterprises
in administering alternative practicum programs during pandemic; to promote a
systematic approach to alternative practicum programs suitable to the new normal; and to
strenghten industry-academe and government linkages.
So I think in this part there have been roles already been outlined for each agency
particularly the DOT, HRAP post and the learning institution. This is still being reviewed but
I believe it’s in the final stage already. Based on what I have learned from our friends from
the office of industry manpower development. This is the quick proposed guidelines that
the DOT has been venturing with other government agencies and private sector. I am
really hoping this would be formalized already. So that most of us will be given clarity
when it comes to how we can proceed with the new normal when it comes to internship
programs and immersions for our students. Thank you.

WEBINAR DAY
Open Forum
Question to Mr. Tiongco: Regarding

DOT, I know that we already extend
our limited face to face in terms of
practicum and that is actually in
coordination with DOT. Do you think
with that limited face to face we are
allowing our students to be at the
hotel where the DOT accredited
already? This question is coming from
our adviser Dr. Sardena she is curious
on How ready the hospitality and
tourism industry accepting students in
practicum on site. Because the DOT
said that if the hotel or the restaurant is
DOT accredited then academe or DOT
or IATF allow it.
Mr. Tionco Answer: Yes for us it is very much manageable if we look at the universe of the DOT
accredited establishments which is why you notice we have shared that comments or response to
the history if the establishment is DOT accredited why not, the institution that would deploy that
student. We have confidence in that DOT accredited establishment. But as far as the others that
do not, we have to understand kasi the rationale of the accreditation and the enterprises,
establishments look for accreditations so that the standard for their quality of service can be
validated. In safety yes. So and with that, come of course the responsibility of delivering that
services that they have practiced, they have performed based on standard. So for us it’s a must
that they could be able to live up to this standard that they are purchasing or are they buying into
which is the DOT accreditation. To be truly honest with you, the DOT accreditation is more of a
non-mandatory, activity kasi. Which is why we have this progressive accreditation to cope up with
MSMEs. One of the clamor that we have heard with the previous accreditation was because more
of favorable to big players. Ang nabibigyan lang ng accreditation ay mga hotels because they
have the quality. How about your mom and pop accommodation or airbnb. How they can be able
to validate their quality? Again the DOT is adjusting as well we are coping up with the needs of
these internship/partnership with the academe so that we can have fit for purpose strategy we
cannot just deploy the students. It is very hard responsibility of course to give them the go signal
to have their immersion so we have to prioritize as mentioned by Mr. Catapang.

WEBINAR DAY
Awarding of Certificates

WEBINAR DAY
Event Synopsis
Great morning everyone! It is my privilege to present our biggest take away from this webinar
based on the lessons learned in these engaging and relevant topics delivered by our esteemed
Resource Speakers. Our first speaker Mr. David Romano, presented the Industry Approach:
Achieving student outcomes of the better normal. He presented the skills development in the
time of COVID-19 Pandemic wherein Asian countries are once of the affected countries and said
with a quote “we are not alone”. For practical skills training, HEIs partnered with Tourism and
Hospitality Industry in preparation for their On-the-Job Training, through the succession plan.
However, during the pandemic, the learning process stopped. Mr. Romano enumerated the
obstacles to continuity in the provision of training to students, such as, lack of general and
technological infrastructure; electricity, internet connectivity, and devices; lack of effective and
user-friendly distance learning platforms; and lack of staff capacity to support distance learning
through quality pedagogical resources. Furthermore, tools are being used today; these are
videoconferencing between teachers and participants, YouTube, developing videos, creating
virtual learning environments, and developing new written resources. Concerning these, there
are lessons we need to learn; to invest in technology that will help deliver learning like Learning
Management System; to transform our trainees and trainers into digital natives; how do you
engage students in a digital platform. “Indeed, this is our job, our role”.
The 2nd topic “The evolving landscape of Higher Education of flexible learning: Effective
Strategies” was presented by Prf. Christopher Dennis Catapang. The unprecedented COVID-19
Pandemic brought a gigantic challenge to all facets of life as it is interrupted all sectors of society
including the Higher Education Institutions (HEI). Face-to-face classes were suspended as the
risk of infection in the academic community became a primordial concern. In pursuit of quality
education, the HEIs shall continue to deliver learning using a mix of online and offline activities as
may be feasible to all students. Online delivery may be either or combination of synchronous or
asynchronous modes. Prof. Catapang enumerated what we’ve learned: 1) one-size-fits-all doesn’t
work; 2) Tech alone is not the answer; and 3) change is possible, even mass change.
Furthermore, he mentioned that graduate students need the 5Cs and not the as alone, the 5Cs
are, communication, collaborations, cultural adaptation, critical thinking, and problem-solving,
and creativity and innovation.

WEBINAR DAY
Event Synopsis
Moreover, he reminded that continuity of learning for all students considering their time, pace,
process, and product yet still maintaining quality while health protocols and remaining compliant to
guidelines set by the Inter-Agency Task Force (IATF), the Local Government Unit (LGU), and the
Commission of Higher Education (CHED). Lastly, Prof. Catapang cited, and I quote “Never
transpose your face-to-face lecture routine to the online learning space” end of quote.
Our 3rd speaker Mr. Ramon Tiongco, Jr. spoke about the DOT Initiatives: Supporting University and
Industry Linkage. He presented Philippine Tourism Performance, 2016-2019 (Pre-COVID), the
impacts of COVID-19 Pandemic, the challenges in Tourism and the Resilient Rebound, the
Reformulated National Tourism Development Plan 2021-2022, and lastly the updated tourism
response and recovery plan. The impact of COVID-19 led the tourism and hospitality industry to
close its operations which affects the employment and tourism revenues. Financing digitization,
marketing and promotion, and protocols/borders restrictions are the challenges in tourism restart.
Furthermore, Mr. Tiongco enumerated the 4 Pillars of travel in the better normal, to communicate,
diversify, bespoke/customize, and simplify. Additionally, he presented the 3 strategic directions of
the National Tourism Development Plan, 1. Promote safe and competitive tourism, 2. Pursue
resilient, inclusive, and sustainable tourism, and 3. Strengthening governance and destination
management. Lastly, to mitigate the impacts of COVID-19 to the tourism industry with the emphasis
on sustained businesses, capacitated workforce, and protected vulnerable groups, are the updated
tourism response and recovery.
“Kapit lang, and choose your variety of Ulam!”

WEBINAR DAY
Closing Remarks
On behalf of DBHR 611: Current Trends, Issues and Challenges in Hospitality and
Tourism class under Dr. Jocelyn Sardena , our professor and adviser , it is a great honor for
me to have this opportunity in closing our webinar on: “Tripartite Collaboration of the
Academe, Hospitality, Tourism Industry and Government: Addressing the issues and
challenges in the New Normal”. We would like to extend our heartfelt gratitude to the PWU
Administration headed by our President Mr. Marco Beneitiz, our energetic and supportive
dean of hospitality and tourism Dr. Ephraimuel Abellana. Our mentor and adviser Dr.
Jocelyn Sardena, the PWU Media and ICT Team. Great appreciation to the different invited
guest speakers, Academic Expert Prof. Christopher Dennis Catapang, Professional in the
field of Hotel, Restaurant and Tourism Industry Mr. David Romano, and Government Sector
Department of Tourism, Mr. Ramon Tiongco for accepting our invitation and generously
sharing their knowledge, experience and time. This webinar was indeed timely as it was
conceptualized in line with the vision of the School of Hospitality Management particularly
to produce a leader today and tomorrow in education and training in the field of
hospitality. it directed the objective of the course to engender partnership through
establishment of linkages and collaboration with the academe, hospitality and tourism
industry and the government to address and resolve the current issues and challenges of
the industry in the new normal.
Moreover, allow me to express my innermost gratitude to our team, this webinar would not
be possible without this pool of brilliant future hospitality management doctors…
Kudos to us all! Indeed, Competition makes us Faster, Collaboration makes us better.

Thank you and keep safe always!

WEBINAR DAY
Closing Prayer
PWU Hymn

E-REGISTRATION
There are 1, 905 total registrants in the webinar. The breakdown

are as follows:
1742 -Students
134- Faculty
8 – Industry Practitioner
21 – Others (Admin Staff, Government Sector, Etc.)

E-REGISTRATION
1, 025 - Social media

457 – Colleagues
248 – PWU
61 – Instructor
144 – Others (School, etc.)

Webinar Evaluation Result
We have 1,551 responses in the webinar evaluation. There are 1,396 students
participants which is the highest, followed by the faculty with 128, others with
18 participants and from the industry with 9 participants.

Webinar Evaluation Result for Speaker
Christopher Dennis Catapang
Highly Satisfactory – 1,156

Satisfied - 373
Somewhat Satisfied - 13
Needs Improvement – 9

Satisfied - 315

Satisfied - 308

David Romano

Satisfied - 332

Satisfied - 314

Satisfied - 305

Ramon Tiongco Jr.

Satisfied - 375

Satisfied - 354

Satisfied - 319

Webinar Elements Result

Satisfied – 428

Satisfied - 360

Webinar Elements Result

Satisfied - 362

Satisfied - 312

COLLEGE DEAN
EPHRAIMUEL JOSE L. ABELLANA,

Ph.D., CHE., CGSP., CLSO., CSSM
Dean, School of Hospitality
Management The Philippine Women’s
University Taft Avenue, Manila City
Dean Prime, started his teaching vocation since 2002 and up
to the present. He was formerly connected with the Far
Eastern University, Institute of Tourism and Hotel
Management, Manila City, for nine years prior to his
appointment at PWU. He was awarded as Tamaraw Teacher
in 2015 during the university’s foundation week. He was the
former Associate Dean of the institute and the Program Head
of the HRM department, and was ranked Professor IV. Dean
Prime has numerous awards and citations in his teaching
profession. He is a Certified Hospitality Educator; Certified
Guest Service Professional (in Tourism, Golden opportunities
and Making Connections); a Certified Security Lodging Officer,
by the reputable certification body, the American Hotel and
Lodging Educational Institutions (AHLEI) and a Certified
ServSafe Manager by the American National Standards
Institute and Restaurant Association Solutions. He is one of
the founding members of Tourism Security Professionals
Association of Davao Inc. (TSPADI) With his solid seventeen
years of academic-teaching and administrative positions,
combined with his seven years supervisory work in the airline
ground-handling and restaurant,
Dean Prime, is immersed in both industry, and the academic environment. A true-blooded Augustinian Recollect
alumnus. He has taught for two years in the Institute of Graduate Studies at the San Sebastian College-
Recoletos, Manila City. His research is focused on hospitality and tourism planning and development,
sustainability in tourism, entrepreneurship and business. He has attended research conferences either as a
presenter or as the session chair locally and internationally.These assignments brought him to places such as
New Zealand, Republic of India, South Korea, Indonesia, Republic of Taiwan, Hong Kong, and his native country,
the Philippines. He has published his researches in a referred international journal publications like the
International Journal Culture and Tourism and The Korean Academic Society of Culture and Tourism. He has
reviewed research papers here and abroad like the Asia Pacific Council on Hotel, Restaurant and Institution
(APacCHRIE), and the University of San Jose-Recoletos Multi-disciplinary Journal. He has co-authored books in
Food and Beverage Service Procedures, Resort Management, Dessert Merchandising and Basic Baking. Dean
Prime is a Cebuano. More often, he travels thrice a year to Cebu. He is happily married for 13 years to Dr. Janice
Alejo-Abellana, an FEU IT Professor and Researcher. What they enjoy most together is visiting their farm and
properties in West Cebu every semester break and in the summer.also finished Culinary Arts, Bread and Pastry
Course @ ISCHAM Culinary school in Katipunan QC and holds TESDA National Certification (NC) in various
qualifications under the Hospitality and Tourism track. In the academe for almost 25 years where she started in
1993 by opening and managing the hospitality and tourism program in one of the private school in Laguna..
Aside from her 12 years work experience in both hotel and tourism industries as supervisor in areas like FO,
Banquet, she was also employed as researcher in the tourism division of LGU in Laguna.

OUR PROFESSOR
Jocelyn R. Sardeña, Ph.D

Professor of School of
Hospitality Management
A graduate of Hotel and Restaurant

Management in 1986 and holds two (2)
Masters degree in Education and Business
Administration in Arellano University, Manila.
She finished her doctorate degree in
Educational Management in Polytechnic
University of the Philippines. With her
expertise and experience in the academe, she
was given the opportunity to hold an
administrative position in the hospitality and
tourism programs in various universities in the
National Capital Region. Currently, designated
as the program chairperson in both Hospitality
and Tourism program in St Paul University
Quezon City since 2009 and a part time faculty
member in the ITHM Graduate school in PWU
since 2020.
She also finished Culinary Arts, Bread and Pastry Course @ ISCHAM Culinary school
in Katipunan QC and holds TESDA National Certification (NC) in various qualifications
under the Hospitality and Tourism track. In the academe for almost 25 years where
she started in 1993 by opening and managing the hospitality and tourism program
in one of the private school in Laguna.. Aside from her 12 years work experience in
both hotel and tourism industries as supervisor in areas like FO, Banquet, she was
also employed as researcher in the tourism division of LGU in Laguna.

WEBINAR WORKING COMMITTEE
Chairperson
Amelia G. Bawang
Co-Chairperson
Rodeliza A. Flores
External Communication and Speaker Relations:
Amelia G. Bawang
Rodeliza A. Flores
Technical and Support
Eugene Emmanuel C. Benicta
Aldwin King J. Manlong
Program and Secretariat
Raymond A. Carlos
Ryan A. Gamoso
Moderator/Host
Abram Emmanuel R. Peralta
Registration, Evaluation and Certificate
Karis Z. Cunanan
Finance and Token
Rhoda May B. Macalam
Documentation
Emelita N. Sto. Tomas
COMMITTEE RESPONSIBILITIES
External Communication and Speaker
Relations
In this area, one of the tasks is to identify the guests speakers
as agreed upon by the group. Then written correspondence
will prepare and sign by the designated signatory and
disseminate through e-mail and make follow-up for approval.
Once the speaker will agree, always inform about the details of
the changes or agreement for the participation/presentation in
the webinar.
Also internal communication to the University President, Dean

of the School of Hospitality Management, IT and Marketing
Department will be done in the delivering messages and
smooth flow of the webinar respectively.
In addition, they will also prepare the program of activities of

the webinar. A follow-up to the speaker shall do to ensure the
attendance and on time participation to the event.

Technical and Support
Prior to the event they will provide support for presenters to

test virtual platform. During event, signs 10-15 minutes before
webinar or as deemed appropriate with presenters if they need
additional preparation time. Also provides support as needed
throughout event, mostly behind the scenes, to support
technology challenges of presenters or attendees. Lastly,
follows up with event planner to debrief technical challenges.

Program and Secretariat
The committee is responsible to various coordination,
facilitation and liason roles. Guides and coordinates with the
Chairperson to ensure meetings, are efficient, effective and in
keeping with the program guideline.
They ensure that the webinar link sent to emails and social
media like facebook, instagram and twitter to possible
participants and guest speakers for their attendance.
Coordinates and provides necessary information for program

details and flow before and during the event.
Registration, Evaluation and Certification

The committee will develop a clear and concise form for
the participants to sign up and evaluate after the session
and send the certificate of attendance through
e-mail.

Moderator/Host
This committee is a one man team. He is assigned in the flow of

the event, coordinate with other committees for program
details and prepared his script.
A webinar moderator helps create a live conference in a wide

range of ways. The duties and responsibilities includes:
audience welcome message, agenda outline, discuss relevant
session protocol, permissions for shared information, track
inquiries in chat box, administrate Q & A session, manage
unexpected system glitches, and close out conference.
The moderator may be also in charge of technical support and

operation of the webinar. In this case, the responsibilities both
on the air and behind the scenes.

WEBINAR WORKING COMMITTEE
Finance and Token

The committee is task to collect
contributions from the team and
allocate budget for webinar expenses.
Also manages money in a way that is
in the best interest of the individual
and or team.
Documentation
The committee is responsible for the timely, accurate, and efficient
preparation and management of documents by collecting evidence
and producing a summary presentation in different format. Also
learns how best to interpret and display the information gathered.
Often the documentation provides insights and helps drive the
future activities.

WORKING COMMITTEE PROFILE
AMELIA G. BAWANG
A flexible professor in hospitality and tourism
for over thirteen years (13) at Benguet State
University since 2007 and was designated as the
Chairperson of the Department of Hospitality
Management. A Focal Person of their college for
International Relations and a Gender and
Development (GAD) advocate.
A licensed professional teacher with Master's in

Business Administration and currently on her
second year in Doctor of Hospitality Management
studies in Philippine Women's University, Manila. A
Certified Hospitality Professional (CHP) by the
Institute of Tourism and Hospitality Professional
(ITHP) a certified educator by American Hospitality
Academy (AHA). Trainer in various technical skills
with licensed as TM professional issued by
Technical Education and Skills Development
Authority (TESDA) as well as trainer/coach of
Certified Associate Hospitality Professional (CAHP)
of Global Professional (GP). Awarded as a certified
AACCUP Accreditor recently.
A mother of two girls, married to a lawyer, and

above all a Christian and put God first in all her
endeavors.
EUGEENE EMMANUEL C. BENICTA
He is a graduate of BS Hospitality Management at
Colegio de San Juan de Letran Calamba and MS Hotel
and Restaurant Management at the Philippine
Women's University.
He is currently Coordinator of the Admissions and

Financial Assistance office and formerly the Associate
Chair of the Far Eastern University - Institute of
Tourism and Hotel Management's Department of Hotel
and Restaurant Management. He has been with the
university since 2014 as a faculty member.
He used to be one of the faculty members of

Laguna State Polytechnic University and Colegio de
San Juan de Letran Calamba. He has related working
experience at Seattle's Best Coffee, Resort World
Manila and Arts Research and Training Institute in
Southern Tagalog Inc. (ARTIST Inc.).
His areas of specialization include Risk

Management, Food Safety and Sanitation, Tourism
and Hospitality Marketing, Ergonomics and Facilities
Design, Tourism Planning and Development and
Oenology, Coffee, Wines and Spirits Science.
RAYMOND A. CARLOS
A graduate of Master of Arts in Business
Administration major in Hotel and Restaurant
Management at La Consolacion University
Philippines and currently on study leave taking
the Degree of Doctor of Hospitality Management
at the Philippine Women's University, Manila. He
has been in the academen for 13 years with his
skills, commitment, and passion for the teaching
profession, aside from teaching. He is a Food
Consultant, Food stylist and he has been
awarded with National Certificates foe several
fields such as Commercial Cooking NC II,
Cookery NC II, Food and Beverage Services NC
III and many more.
KARIS Z. CUNANAN
She works as an Assistant Cost Controller at
Marco Polo Ortigas and awarded as Cost
Controller of the Year (2019 and 2017) by the
Cost Controllers Association in the Hospitality
Industry. She is imparting her expertise in
industry as a Special Lecturer at Polytechnic
University of the Philippines, Sta. Mesa, part time
Professor at Sta. Isabel College, Manila and La
Consolacion College, Pasig.
She worked in various positions in Bayview Park
Hotel, Manila and Marco Polo that honed her
skills in the areas of Front Office as day/night
Auditor, Fiinance and Accounting as Accounts
Payable Officer and later on Food and Beverage
Department as Cost Controller and .Cost
Controller Officer (Supervisor).
She was a Speaker in various speaking

engagements in Manila and member of different
associations. She has a Civil Service Eligibility
that will qualifies her in the government service.
She graduated with latin honor as Cum Laude in
the Polytechnic University of the Philippines.

RODELIZA A. FLORES
She is one of the Faculty Members of the
Department of Hospitality Management at Benguet State
University, La Trinidad, and currently, the Special
Assistant to the Vice President for Academic Affairs.
She is a consultant and learning service provider in
hospitality businesses. She worked as Hotel and
Restaurant Supervisor and Banquet Manager. She was
a Part-Time Instructor at the University of the
Cordilleras, Saint Louis University, and Pines City
Colleges.
A TVET Trainer and Competency Assessor in Bread

and Pastry Production NC II, Food and Beverages
Services NC II and Cookery NC II. To further enhance
her qualifications, she passed the examination for
Certified Hospitality Professionals (CHP) in 2019.
She is currently taking up a Doctor in Hospitality Management at the Philippine

Women’s University, Manila. She finished her Masters in Human Resource Management
at Benguet State University in 2014. In 2004, she graduated in tertiary in the University
of Baguio with, Bachelor of Science in Hotel and Restaurant Management, and was
awarded Honorable Mention.
ALDWIN KING J. MANLONG
He is an Assistant Professor IV at Bulacan State

University since 2019. He was a Program Consultant in
BSHRM and BSBA courses and Marketing Coordinator
at Colegio de Calumpit Inc. and a part time
instructor/lecturer.
A versatile and competent Professor that completed
all TESDA NC II qualifications in Tourism that includes
Food and Beverage Services NC II&III, Bartending NC
II, Housekeeping NC II & NC III , Tour Guiding NC II,
Commercial Cooking NC II, Events Management NC III,
Customer Services NC II, Bread and Pastry Production
NC II and Cookery NC II. He attended various trainings
and seminars related to hospitality industry. He is also
well versed in Basic Nihonggo
Currently a student of Doctor in Hospitality
Management at Philippine Women's University,
Manila.He took his Masters in Business Management
major in Hotel and Restaurant Management at La
Consolacion University.

RYAN A. GAMOSO
He is the Program Chair for International Travel
and Tourism Management of the College of
International Tourism and Hospitality Management
(CITHM) at the Lyceum of the Philippines University
- Laguna. He finished his Bachelor of Science in
Tourism Management and Master of Science in
Hospitality Management major in Tourism
Management degrees at Centro Escolar University; a
BS Education unit-earner and Doctor of Philosophy
in Education major in Educational Management at
Philippine Women’s University in Manila. He is a
licensed professional teacher major in Social
Science and holds certification qualifications both
international and local. Currently, he is taking up his
2nd doctorate in the same school with the degree in
Doctor in Hospitality Management.
He is experienced both in the academe and the hospitality

and tourism industry. A college professor for 10 years in
different schools, universities and colleges in Manila,
Cavite, Laguna, Rizal, Pampanga, and Kingdom of Saudi
Arabia and six (6) years in the industry particularly in the
Events Industry, Travel Operations and Management, and
Human Resources – Training Department as a General
Manager, Events Coordinator, Training Supervisor, and
Instructional Developer. He conducts training programs
that focuses on behavioral topics such as customer
service, projecting professional presence, work-based
values, stress management, working in a multi-
generational workplace, and the like.
He is an active member of various professional

organizations related to educational management and
hospitality and tourism education; and currently holds the
Vice-Chairman position in the Junior Tourism and
Hospitality Management Association of the Philippines.
RHODA MAY B. MACALAM
She is working at Surigao State College of Technology

since 2008. Currently a College Placement Coordinator and
a former Program Chairperson of BSHM course for almost a
decade. She has a numerous skills in Bartending, Barista,
Waitering, Events Planning, Cooking and Farming the
reason that she enjoys her work with passion. At present
she is taking her Doctor in Hospitality Management at
Philippine Women's University, Manila. She finished her
Masters in Business Administration at St. Paul University
Surigao and her bachelor degree at Mindanao State
University.

ABRAM EMMANUEL R. PERALTA
His professional objective is to practice in an
industry-based culinary environment where excellence
in the art of food preparation is a passion. He is
certified by the oldest and most prestigious
international culinary association of the world, World
Association of Chefs Societies (WACS) - Paris
France, as a (WCCE) World Chefs Certified Culinary
Educator and an ASEAN standard National Master
Trainer for Food Production. He is a graduate of
Master of International Hospitality Management and
recently certified as Hospitality Industry Analytic of
STR USA (CHIA), BS in International Hospitality
Management with specialization in Culinary Arts and
Kitchen Operations at LPU Batangas,
and Diploma in Advanced International Culinary Arts at The Academy of

International Culinary Arts and Diploma in Professional Baking and Pastry Arts at
LPU Manila. He is currently taking his Ph.D. Hospitality Management.He is the Dean
of the College of International Tourism and Hospitality Management (CITHM) and
Director of the LPU Culinary Institute Laguna. In 2016, he was awarded the Best
Pastry Chef of the Philippines by the Philippine Culinary Cup (PCC). He is also the
regional President of the Council of Hotel and Restaurant Educators of the
Philippines (COHREP) in Region IV.
Chef “Bie”, as the industry knows him, is a licensed inspector-trainer and proctor of
SERVSAFE International USA. He is one of the only 23 Filipinos with the said title.
He is also a TESDA AM-TM National Trainers Methodology Assessor and Trainer
certified with a total of eight National Certifications with the highest NCIV certificate
in Commercial Cooking. Currently, he is tapped by the academe, government, and
industries as an expert in PACUCOA as an accreditor, CHED as RQAT auditor, and
TESDA as a national expert in food production. His team is currently revising all the
training regulations for NC II, III, IV, and the diploma program aligned with
international ASEAN standards to be used nationwide.
His career in the hospitality industry started within the walls of the first fivestar
resort luxury hotel in Manila Philippines - Sofitel Philippine Plaza, where he started
as an on-call chef and later was promoted as one of the Chefs de Partie and head of
the Entremitier section. He is also the Vice President of ALA Firm Import and Export
Food Services of the Macro Asia Eurest. On top of this, he is also the proprietor of
the Grand Gourmet the Caterer in Manila. He is the Executive Chef of Bel Piatto and
Euphoria Restaurant Bistro located in Batangas City, Executive Chef of Sinai
Modern Filipino Restaurant in Laguna, and General Manager of Olive Hotel and
Residences, also, in Laguna, Philippines. At present, he is a restaurant and training
center consultant for multiple businesses that focus on improving the future of the
culinary industry and proprietor of The Brick Kitchen Commissary.

EMELITA N. STO. TOMAS
She been working in the education sector in
both formal and non-formal setting. She earned her
Master's and Bachelor degree in Hotel and
Restaurant Management in Philippine Women's
University, Manila. She embarked her career as a
teacher and instructor in the Cavite State
University Naic for more than 15 years.
She overhauled her career toward global

enhancement and became TVET Expert and
Filipino Regional Coordinator and later on became
TVET Reform Consultant in GIZ assigned in
Federal TVET Agency in Tigray Region.Her job
centered capacitating TVET teachers and MSMEs
workers in four components: technical skills
including value chain, technology, entrepreneurship
and KAIZEN.
She volunteered as Vocational Training Specialist in Uganda under the

Volunteer Service Overseas (VSO). She also became a Research and Market
Assessment Specialist as a volunteer under the same INGO in Pakistan. She
conducted research about employment and labor market analysis to address the
need for a deeper understanding of country specific challenges to employment
generation.
She worked as a Senior TESD Specialist at Technical Education & Skills

Development Authority (TESDA) in Taguig, a position that lasers her expertise on
women empowerment through skills training.She also became well rounded in
developing training standards, competency-based curricula and competency
learning materials. She was a competency assessor in Commercial Cooking NC II
in PAMAMARISAN and Quezon City District of National Capital Region.

SUPPLEMENTAL DOCUMENTS
Dry Run of the Webinar

Correspondence on the Webinar Activity Design

Correspondence to Resource Person



Internal Correspondence

Internal Correspondence

Philippine Women's University
DBHR 611: Current Issues and Trends in

Hospitality and Tourism
First Trimester, AY 2021-2022
TO GOD BE THE GLORY!

THE PHILIPPINE WOMEN'S UNIVERSITY
DBHR 611: Current Issues and Trends in Hospitality and Tourism

First Trimester, AY 2021-2022
TO GOD BE THE GLORY!

Current Issues and Trends in Hospitality Webinar 2021

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THE PHILIPPINE WOMEN'S UNIVERSITY

Graduate School of Hospitality Management

DBHR 611: CURRENT ISSUES AND

Current Issues and Trends in 32

CURRENT ISSUES AND TRENDS MAGAZINE | II

CURRENT ISSUES AND TRENDS MAGAZINE | III

CURRENT ISSUES AND TRENDS MAGAZINE | 1

CHRISTOPHER DENNIS E. CATAPANG

Dr. Christopher Dennis is currently affiliated at

CURRENT ISSUES AND TRENDS MAGAZINE | 2

Mr. Romano is the Director of Organization

CURRENT ISSUES AND TRENDS MAGAZINE | 3

RAMON A. TIONCO JR.

Presently a Tourism Development Officer in the

CURRENT ISSUES AND TRENDS MAGAZINE | 4

CURRENT ISSUES AND TRENDS MAGAZINE | 5

CURRENT ISSUES AND TRENDS MAGAZINE | 6

Introduction of the 1st Guest Speaker in Hospitality

The Industry Approach: Achieving of the Student

Mr. David Romano started

CURRENT ISSUES AND TRENDS MAGAZINE | 9

Mr. Catapang discussed the impact

CURRENT ISSUES AND TRENDS MAGAZINE | 10

The Evolving Landscape of Higher Education on Flexible

He also discussed the 2022 skills

CURRENT ISSUES AND TRENDS MAGAZINE | 11

Introduction of the 3rd Guest Speaker in Department of Tourism

Initiatives: Supporting University and Industry Linkage

CURRENT ISSUES AND TRENDS MAGAZINE | 12

According to our speaker,

CURRENT ISSUES AND TRENDS MAGAZINE | 13

CURRENT ISSUES AND TRENDS MAGAZINE | 14

CURRENT ISSUES AND TRENDS MAGAZINE | 15

CURRENT ISSUES AND TRENDS MAGAZINE | 16

Question to Mr. Tiongco: Regarding

CURRENT ISSUES AND TRENDS MAGAZINE | 17

CURRENT ISSUES AND TRENDS MAGAZINE | 18

CURRENT ISSUES AND TRENDS MAGAZINE | 19

“Kapit lang, and choose your variety of Ulam!”

CURRENT ISSUES AND TRENDS MAGAZINE | 20

Kudos to us all! Indeed, Competition makes us Faster, Collaboration makes us better.

CURRENT ISSUES AND TRENDS MAGAZINE | 21

CURRENT ISSUES AND TRENDS MAGAZINE | 22

There are 1, 905 total registrants in the webinar. The breakdown

CURRENT ISSUES AND TRENDS MAGAZINE | 23

1, 025 - Social media

CURRENT ISSUES AND TRENDS MAGAZINE | 24

CURRENT ISSUES AND TRENDS MAGAZINE | 25

Christopher Dennis Catapang

Highly Satisfactory – 1,156

Highly Satisfactory – 1,212

Highly Satisfactory – 1,227

CURRENT ISSUES AND TRENDS MAGAZINE | 26

Highly Satisfactory – 1,203

Highly Satisfactory – 1,221

Highly Satisfactory – 1,232

CURRENT ISSUES AND TRENDS MAGAZINE | 27

Ramon Tiongco Jr.

Highly Satisfactory – 1,162

Highly Satisfactory – 1,183

Highly Satisfactory – 1,218

CURRENT ISSUES AND TRENDS MAGAZINE | 28