Topic: A study on Consumer Perception towards premium product of Dalmia

Cement with Special Reference to Guwahati.

1.1. About Cement Industries:

India is the second largest producer of cement in the world. It accounts for more than 7% of the
global installed capacity. India has a lot of potential for development in the infrastructure and
construction sector and the cement sector is expected to largely benefit from it. Some of the
recent initiatives, such as development of 98 smart cities, are expected to provide a major boost
to the sector. Cement production reached 329 million tons (MT) in FY20 and is projected to
reach 381 MT by FY22. However, the consumption stood at 327 MT in FY20 and will reach
379 MT by FY22. The cement production capacity is estimated to touch 550 MT by 2020. As
India has a high quantity and quality of limestone deposits through-out the country, the cement
industry promises huge potential for growth. As per ICRA, in FY22, the cement production in
India is expected to increase by ~12%, driven by rural housing demand and government’s
strong focus on infrastructure development.

1.2. About Consumer;

A consumer is a final user of a purchased product or service. Keep track of your customer
and sales with sum up invoice. Consumer can be either an individual or a group of people
who purchase or use goods and services solely for personal use, and not for manufacturing or
resale.

A consumer is any person or a group who is the final user of a product or service. Here are
some examples:

A person who pay a hairdresser to cut and style their hair.

A company that buys a printer for company use. The consumer is the company who purchase
the printer. The company doesn’t intend to resell the printer.

A parent who buys their child new shoes. The parent is consumer, and the child is the
consumer.

1.3. Premium Product of Cement Industries:

Portland cement is made by fusing together at high temperatures a precisely controlled blend of
very finely ground limestone and shale to form cement clinker. A small quantity of gypsum is
added to this clinker before grinding to produce the final fine powder – Premium Cement.

1.4. Premium Product of Dalmia Cement:

Dalmia DSP cement is an extraordinary product created in the labs of Dalmia. The product
combines the best of both worlds and provides an all-rounder solution to all concrete needs.
1.5. Objective of Study:
 To identify the issue faced by the consumer towards premium product of cement
Industry..
 To determine the parameters for choosing the premium product of cement.
 To determine whether premium product of cement will be benefited to consumer and on
what factor.
1) Name -

2) Gender
a) Male b) Female

3) Age limit
a) 20-30
b) 30-40
c) 40-50
d) 50 Above

4) Occupation –
a) Service
b) Business
c) Others

5) Monthly Income
a) 10,000-20,000
b) 20,000-30,000
c) 30,000-40,000
d) 40,000 & above

6) Have you purchased any cement ever?

a) Yes
b) No

7) If yes, which cement brand you have purchased?

a) Max cement
b) Dalmia cement
c) Star cement
d) Ultra tech cement
e) Other

8) How did you came to know about premium products of cement?

a) Advertisement
b) Freinds and Family
c) Newspaper
d) Internet

9) What type of construction currently being done at your home?

a) New construction
 b) Alteration or renovation work
c) none

10) Reasons behind you are using the Cement?

a) Reasonable price
b) Strength of the cement
c) Durability
d) Availabity
e) Have used it before and satisfied with it
f) Others

11) Are you satisfied with the price as per the quality?
a) Yes b) no c) maybe

12) If no , why?
Ans.

13) If cost of cement you are using increases then, would you shift to another brand?
a) Yes b) no c) May be

14) If Yes, Which cement brand would you prefer?

15) Which of the following factor you consider while choosing the cement?
a) Price
b) Quality
c) Services
d) Timely available
e) Other
16) Did you get any other benefit while using the cement?

17) If Yes, What benefits did you get?

18) Do you have any complain regarding the cement you are using?