Media Plan DATE

TEAM
STEP 1: Spokespersons / media team

Who will handle the strategy?

Who can comment in the press?
Rapid reaction, availability, confirm press inquiries

IMPORTANT:
Disseminate your contact information to the public & to all of your team

STEP 2: Channels of communication

Pick only a few appropriate options:

 Daily briefings
 E-mail service
 Website
 Newsletter
 Fact sheets
 Hotline
 SMS messages to the press
 Wall posters
 Social media
 Press conference

STEP 3: Internal communication

Info from your team to all team members and personnel – and vice versa
How and what to do:
 Establish a flow of information
 Pick the proper communication channels
 Secure input for your time table (allows proactivness)

STEP 4: Stakeholder analysis

Analyze the political and public landscape

How and what to do:
 Map important agents/organizations
 Identify their agendas
 Establish links of communication
 Position yourself to counter-act framing

STEP 5: Timetable

A tactical approach to communication which allows for systematic proactive communication.

How and what to do:
 Think like a reporter – what are your stories?
 You can help set the agenda
 Allows for well-timed events
 Develop your timetable continuously