CHAPTER 1

PROJECT SUMMARY OUTLINE

I. BACKGROUND

Calista.PH’s business is a high-quality handmade scrunchie. The shop is unique for it

offers simplicity at the same time elegancy. Calista.PH is founded on a dedication to
make a change and build a confidence in every woman.

The usage of Calista.PH’s product, scrunchie, gives aesthetic pleasure in the beholder’s
eye and user’s appearance. In addition, Calista.PH offers sales and freebies on special
event in the calendar.

II. NAME OF ENTERPRISE

Calista.PH

III. MISSION

Calista.PH’s mission is to make innovative pieces of art in accessory form out of fabric.
Our handmade product, scrunchie, exists to lessen every woman’s hair hassleness and
present themselves confidently and beautifully. It also encourages creativity through
style, fashion, and elegance at affordable prices.

IV. VISION

Calista.PH’s vision is to efficiently and competitively provide quality handmade

product at affordable prices for every woman, while growing from a small start-up
business to a household brand name that every one will love to buy.

V. LOGO

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VI. TAGLINE

“Make yourself simple yet elegant.”

VII. TERMINOLOGIES

Calista – is a Greek word which means “the most beautiful”.

Aesthetic – is a branch of philosophy concerned with the appreciation of art and
beauty.
Elegance – is the quality of being physically stylish and pleasing.
Scrunchie – is an accessory made of fabric used for tying hair.
Freebie – is something given without charge.

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 CHAPTER 2
MARKET STUDY OUTLINE

I. TARGET MARKET

Calista.PH will initially target two key audiences within one geographic location:

Females. They are ideal for commonly females use scrunchie to tie up their hairs.
Although, some males use this depending on the situation.

We will not just be focusing on one gender of an individual, but also on those with a
sense of fashion. Regardless of gender and sexuality, those who wish or hope to enter
are welcome.

II. MARKET RESEARCH

With Calista.PH one and only handmade product made by love, scrunchie, our
customers are no other than female. Of course, those with a sense of fashion and/or
those who wanted to make this as a gift are whole-heartedly welcome. Aside from that,
we assure our customers the high quality of simplicity yet elegancy they are looking for
in an affordable price.

Aside from that, we offer a customization feature whereas consumers can choose their
preferred designs. We prioritize their satisfaction.

Calista.PH will be competing against other accessory store within the industry that are
known.

III. DEMAND SUPPLY ANALYSIS

PRICE DEMAND
7 144
15 96

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IV. PROJECTED SALES AND MARKET SHARE

Projected sales depend on the quantity of sold scrunchies on that day. Each regular
scrunchie cost 7 PHP, while each customized cost 15 PHP.

Following the 25% market share, we make sure that it is fair and just on both producers
and consumers. They don’t have to worry about the price because Calista.PH offers
affordable high-quality handmade scrunchie.

V. MARKETING PLAN

Our product portfolio primarily made up of scrunchie. Regular and customized

scrunchie are offered to the customers.

Product Strategies

Calista.PH manufactures handmade accessory, scrunchie. It is made out of high-

quality materials, designed and made by our great tailors.

Our bags bring life with a strong personality. It contains perfect color
combination and design to attract and hold customers’ eye and attention. We will
seal the bag with a cute tape to add appeal and to ensure the protection and safety
of our customers’ order.

Pricing Strategies

Our product is much cheaper than other accessory store in the industry. We’ve
conducted bench marking of businesses related to our business itself and came up
with a price that benefits both producers and consumers.

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Place Strategies

Calista.PH don’t actually have a physical store like any other accessory store out
there. We don’t think it is necessary to have one with just one product. Instead,
we sell online in different kinds of application such as Lazada, Shein PH, and
Shopee.

Promotion Strategies

We have different event sale each month, depending on the occasion.

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 CHAPTER 3
TECHNICAL STUDY OUTLINE

I. THE PRODUCT

II. MANUFACTURING PROCESS

In making our product, we have different levels:

Level 1: Checking the quality of materials

Level 2: Pattern drafting and cutting
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 Level 3: Sewing
Level 4: Final touch
Level 5: Quality checking

III. PLANT SIZE

15m x 20m = 300m2 lot size

IV. MACHINERY AND EQUIPMENT

Machinery
-High speed sewing machine
-Serger machine

Equipment
-Scissors
-Tables
-Tape measure
-Tailor’s chalk

V. PLANT LOCATION

Alabang, Muntinlupa City

VI. PLANT LAYOUT

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VII. RAW MATERIALS

-Fabrics (Silk)
-Thread
-Garter

VIII. PRODUCTION COST

Fabrics 560.00
Thread and needles 40.00
Transportation 20.00
Decoration 100.00
Garter 80.00

TOTAL 700.00

IX. PRODUCT MARKUP

With our product we follow the 25% Mark up. That's the most basic computation of
mark up so if the projected sales of the regular scrunchies is Php 70 the markup will
be Php17.5 and for the customized version the markup will be Php 37.5. We make
sure that those prices are still affordable and also worth it to the side of the
manufacturers.

We used the basic mathematics to calculate the mark up. For example:

25% will be converted to decimal so it will become 0.25 as the mark up percentage.

Php 70 × 0.25 = Php 17.5

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 CHAPTER 4
MANAGEMENT AND ORGANIZATIONAL STUDY OUTLINE

I. FORM OF BUSINESS OWNERSHIP

Calista.PH will be formed as a corporation.

II. ORGANIZATIONAL STRUCTURE

KK

III. MANPOWER REQUIREMENTS

Manpower depends on the position Calista.PH is needing, if we are looking for

someone in business management, we will be needing someone who is good in at
least one of the following:

 sales
 marketing
 finance and accounting
 customer services
 human resources
 resources and development/production and distribution

These skill sets are what we need to help our business run and grow. If it's a person
without experience in any field, we will not be able to achieve our goals. Experience
isn’t a least qualification. It is a priority. Calista.PH focuses on personnel’s skill,
talent, and attitude asset rather than just educational assets.

The number of staff needed will change due to finding people with more than one
qualification needed for the job. The training we will be giving will be one on one
and hands on, making sure they understand how and what they're doing, going
through the different components of the task/ job they're hired to do and answer the
questions they may have.

IV. COMPENSATION AND BENEFITS

Compensation

Calista.PH cherishes employee the way we treasure customers. Vacation,

holidays, and sick leaves are compensated by Calista.PH. We provide benefits to
employees who get injured and/or sick from a work-related cause.

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Fringe Benefits

It is an extra benefit supplementing an employee's money wage or salary, for

example this could include a company car or private health care.

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 CHAPTER 5
FINANCIAL STUDY OUTLINE

I. INITIAL CAPITAL REQUIREMENTS

Investment 3,000.00
Founding Expenses 700.00
Start-up Cost 340.00 per 100 pcs.

TOTAL 4040.00

Therefore, the total sum of fund of our company is 4040.00 PHP.

II. SOURCE OF FINANCING

The source of finance will be from our very own pocket. We will fund Calista.PH
using our own money. Since some of us started to save money, we can used that to
support our product.

We are also planning to borrow money from our parents to start our business and pay
them as it grows. This is a big help since we can start with zero interest.

Or, short term debts from the banks. We can borrow a good amount of money to build
our business.

III. PREPARATION OF THE PROJECTED

The process guarantees that important risks are identified and eliminated as soon as
possible, and that development potential are maximized by ensuring that projects are
conceptualized.

Calista.ph are available in social media platforms. This project prioritized the
customers and realized that they can be more beautifully on just a piece of accessory.
The total cost or our capital for this business is P1000.00 shared by the stockholders.
This capital will be the life of our business to complete all we need and take an
action, and all expenses of the business.

Our team of sustainably skilled specialists will do more in-depth work to address any
understanding risks and define the planning, design, cost, and preparation process.
We make certain that the project is realistic, appropriate, and long-term.

IV. FINANCIAL ANALYSIS

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 PARTICULARS

Investments
Machine 4 000

Founding Expenses 700

Start-up Cost 300

TOTAL 4 040

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 CHAPTER 6
CONCLUSION AND RECOMMENDATION

CONCLUSION
As a conclusion, this business project proved to be helpful to us. Our products want to
empower every woman to believe on their selves that they are beautiful. Giving them
courage to by means of our product. Our business can compete with other businesses
because we also have our own unique features as a competitor.

We are aiming to provide a product that can satisfy our costumers according to their
wants, needs and desires. For our business, we assured and believe that our business will
establish investment because of how we plan it.

We are also continuously making concentrate to all the things that can improve our
business. To promote our product and give more satisfaction for all our customers. Not
only that but also in managerial side of the company. We are also hoping that we can
make a loyal customer for our business.

RECOMMENDATION

In this day we're finding some products who's durable and for long lasting. In terms of
designing in hair it needs some uniqueness and solid posture. We recommends
Scrunchies it is the one of old and class design We have different designs, we uses soft
fabric it means it doesn't damage your hair because they do not cause tension the way hair
tie. This is the best thing you can use to tie your hair.

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