HOW TO MAKE KILLER

PRESENTATIONS







Hi, I’m
Jordan Lomax.
Otherwise
known as JLO.







 What to include
What we’re
What not to include
going to
Tools to help you
chat about Examples









 PSA





 Do your
slides LAST.
1. Write your script
2. Plan your slides.
3. Design your slides.
+ 2.5 hours

 YOU are the

presentation.
Remember the
AUDIENCE.
It’s okay to have multiple
versions of decks.
+ 2.5 hours
Don’t be
lazy.


Structuring your
presentation.


 INTRO SECTION SECTION CLOSE

• Who you are • Intro to the section • Intro to the section • Recap of the
• What you do • Topics • Topics presentation
• Intro to the business • Recap • Recap • KILLER CLOSE
• What you’re going to
speak about
• What to expect

 Intro:
What is the problem and
why are you the best person
to solve it?



 INTRO SECTION SECTION CLOSE

• Who you are • Intro to the section • Intro to the section • Recap of the
• What you do • Topics • Topics presentation
• Intro to the business • Recap • Recap • KILLER CLOSE
• What you’re going to
speak about
• What to expect

 What to include
What we’re
What not to include
going to
Tools to help you
chat about Examples



An easy way not

to lose people.







 Intro

Idea #1

Tabs Idea #2

Idea #3

Why me?

 Intro

Idea #1

Tabs Idea #2

Idea #3

Why me?

 Intro

Idea #1

Tabs Idea #2

Idea #3

Why me?

 Tabs
INTRO IDEA 1 IDEA 2 IDEA 3 IDEA 4 WHY ME?

 Tabs
INTRO IDEA 1 IDEA 2 IDEA 3 IDEA 4 WHY ME?

 Tabs
INTRO IDEA 1 IDEA 2 IDEA 3 IDEA 4 WHY ME?

STRUCTURE.









Header



 Sub-
Header

Intro text
+ 2.5 hours
 Expanded Text
- Text
- Text
- Text
- Text + 2.5 hours

Key point.
A real example.





WHAT’S
HOT?
The here & the now.
Trending opportunities.



WHAT’S
NEXT?
The new frontier -
innovations on the horizon


THANK
YOU
Beyond
music
Music is Multi-sensory

Getting
Personal
The Power of Discovery

 Our digital
lives influence 69%
OF GEN ZS AND MILLENNIALS

our real world

CLAIM THAT THEIR DIGITAL
EXPERIENCES AFFECT THEIR
DECISIONS AND EXPERIENCES

experience. IN THE REAL WORLD.

Source: Spotify trend survey among 4,000 respondents 15-37 globally [U.S., MX, BR, FR, DE, U.K., PH, AU], February 2019

 Audio 56%
is an OF GEN ZS AND MILLENNIALS
AGREE THAT AUDIO IS AN

escape
ESCAPE FROM TOO MUCH
VISUAL STIMULATION.

Source: Spotify trend survey among 4,000 respondents 15-37 globally [U.S., MX, BR, FR, DE, U.K., PH, AU], February 2019

 Micro
40% communities
are driving
OF GEN ZS AND MILLENNIALS
IDENTIFY MORE AS A GLOBAL
CITIZEN THAN AS A CITIZEN OF

change.
THEIR COUNTRY.

Source: Spotify trend survey among 4,000 respondents 15-37 globally [U.S., MX, BR, FR, DE, U.K., PH, AU], February 2019

 Pop culture
68%
OF GEN ZS AND MILLENNIALS
has gone
SAY BRANDS NEED TO
PROMOTE MORE PROGRESSIVE
VALUES AND PLAY A MORE
MEANINGFUL ROLE IN SOCIETY.
political.
Source: Spotify trend survey among 4,000 respondents 15-37 globally [U.S., MX, BR, FR, DE, U.K., PH, AU], February 2019

 Let’s talk
about consistency.


Fonts, sizing and placement

Colours and design

Picture/Icon style

Tone of Voice

Depth of content.
.

 Font sizing + placement

What Colours + design

remains Picture/icon style

the same? Tone of voice

Depth of content



 Font Sizing


+ Placement
Don’t make
them think.
+ 2.5 hours
Font Sizing + Placement
- Two sizes (headers and body size), three max (titles)
- Placement consistency - where the titles are, alignment etc
- Capitals, lowercase and boldness.
- San serif is your friend… don’t go decorative!
+ 2.5 hours
- The bigger the better. This is a bad font

Lot’s of slides.
Lots of text.


 Y’all be kept
very engaged.


 Colours
+ Design


Basic is good.
+ 2.5 hours
Don’t underestimate
simplicity.

Colours + Design
- Choose three colours + black and white (two can get boring!)
- If you’re following brand guidelines, think about what should be
highlighted, and what should be secondary.
- Use templates (they’re coming!)
+ 2.5 hours
- Design last, content first.
- ALLIGNMENT

+ 2.5 hours
+ 2.5 hours
 Picture +
Icon Style


Plz if nothing
else, get this.
+ 2.5 hours
 + 2.5 hours

#1 Icons
 + 2.5 hours

#1 Icons
Our services:

+ 2.5
Our services:

+ 2.5
 How?
flaticon.com

 + 2.5 hours

#2 Photos/Pictures
 + 2.5 hours

#2 Photos/Pictures
 + 2.5 hours

#2 Photos/Pictures
BLURRY =
HELL NO.
+ 2.5 hours

Remember,
you don’t
need them.
+ 2.5 hours
SEO
 How?
unsplash.com
OTHERS: Pexels, Burst, Stockup, Pixabay

 Bonus
Designspiration.com

 + 2.5 hours

#3 Graphs
 + 2.5 hours

#3 Graphs
 How?
Non-laziness.

Screenshots
= Your friend.



Tone of
Voice
Who are you?
Who dis?







Hi, I’m
Jordan Lomax.
Otherwise
known as JLO.







OR
Welcome.







Jordan Lomax.
Digital Marketer.
8 years experience.

 Depth of
Content

Be consistent.
+ 2.5 hours
 Text…
How much?



 There is nothing
worse than long talks
with no slides.
+ 2.5 hours
And there is definitely
nothing worse than
too much text.
+ 2.5 hours





+ 2.5 hours
Text is a Supporter
+ an Engager
2 slides per minute,
minimum.
(in most cases)





Continually hit home
your key points.





 Font sizing + placement

So, what Colours + design

remains Picture/icon style

the same? Tone of voice

Depth of content

Now, how do we
save/create a
theme?




Header



 Sub-
Header

Intro text
+ 2.5 hours
 Expanded Text
- Text
- Text
- Text
- Text + 2.5 hours

Key point.
Create masters.





Tip: All file types
can be opened/
exported.
+ 2.5 hours
Topic Transitions
It’s a fine line.
+ 2.5 hours
What about these
lovely transitions?
Magic Move!



Plz don’t over-do it.



 What else oh
wise slide master?







Mockups.
+ 2.5 hours
Mockups
bring ideas to
life and help
sell an idea.

 How?
Mockup World
AdMocks, Canva +
Photoshop

 A Bonus
placeit.net/c/
mockups

 Videos?





Humour.
+ 2.5 hours
GIFs are
relatable, and
can connect
with your
audience.
 How?
GIPHY



A killer ending.
+ 2.5 hours
Remember:
Timing

Templates.
+ 2.5 hours
Templates
mean you have
zero excuses
for not building
amazing decks.
 How?
Canva, Creative
Market + Envato

 Data
Visualisation.
+ 2.5 hours
People love
info-graphs
and hate
reading data.

Use that.



 How?
Excel, Canva +
Photoshop

Data Points +
References
+ 2.5 hours
Give them.





 Tidying
things up.
+ 2.5 hours
 TITLE

SUBTITLE
 Title
Subtitle
We know travel
We represent some of the most-respected travel brands:

We are results-focused: securing over 1,880 stories,

coordinating 53 famils and 90 media meet and greets in the past
12-months for these clients.

We are hungry to succeed: our most recent Singapore Tourism

Board tender beat more than 10 other ANZ agencies making it
our 2nd consecutive contract with them.

Creativity is a priority: we’ve won 5 awards for travel campaigns

at the Marketing PR Awards 2018 and PR Awards Asia.

WE KNOW TRAVEL.

We represent some of the most-respected travel brands:

We are results-focused: securing over 1,880 stories, coordinating 53 families and 90

media meet and greets in the past 12-months for these clients.

We are hungry to succeed: our most recent Singapore Tourism Board tender beat more
than 10 other ANZ agencies making it our 2nd consecutive contract with them.

Creativity is a priority: we’ve won 5 awards for travel campaigns at the Marketing PR
Awards 2018 and PR Awards Asia

Changi on the small screen

In the past 5 years, we have sent 5 TV broadcast crews to Singapore. As your retained agency, we would look to leverage these opportunities for Client.
Some of the programs we see opportunities with, are outlined below. These have been identified due to having a similar target audience and content pillars.

Masterchef Australia (Channel Ten): opportunity to create a live cooking challenge

for contestants, taking place at Changi Airport, to showcase the range of dining options
at Changi

Better Homes and Gardens (Channel 7): opportunity to film a segment at the new
Jewel Changi development, detailing the story behind one of Singapore’s largest
collections of indoor plants

Sunrise (Channel 7): opportunity to film a series of weather crosses at the new Jewel
Changi development upon it’s launch to showcase the different offerings across pillars
such as retail, dining, attractions and sustainability

Getaway (Channel 9): opportunity to work with Getaway on a series of wider

Singapore segments, one of which to feature the new Jewel Changi development,
showcasing the different pillars including retail, dining, attractions and sustainability

 CHANGI ON THE SMALL SCREEN

In the past 5 years, we have sent 5+ TV broadcast crews to Singapore. As your retained agency, we would look to leverage these
opportunities for Changi. Some of the programs we see opportunities with, are outlined below. These have been identified due to having a
similar target audience and content pillars.

Masterchef Australia (Channel Ten): opportunity to create a live cooking challenge for contestants, taking place at Changi Airport, to
showcase the range of dining options at Changi

Better Homes and Gardens (Channel 7): opportunity to film a segment at the new Jewel Changi development, detailing the story behind
one of Singapore’s largest collections of indoor plants

Sunrise (Channel 7): opportunity to film a series of weather crosses at the new Jewel Changi development upon it’s launch to showcase
the different offerings across pillars such as retail, dining, attractions and sustainability

Getaway (Channel 9): opportunity to work with Getaway on a series of wider Singapore segments, one of which to feature the new Jewel
Changi development, showcasing the different pillars including retail, dining, attractions and sustainability

CHANGI ON THE SMALL SCREEN

The #1 Mobile App for time
spent…
Spotify 120.00

Instagram 53.00

YouTube 50.00

Snapchat 49.00

Facebook 35.00

Time Spent | Minutes / day

SOURCE | HOW DIGITAL AUDIO, VOICE ARE REVISING RADIO - OLIVER DEANE 2017

HTTPS://WEARESOCIAL.COM/AU/BLOG/2019/02/DIGITAL-REPORT-AUSTRALIA

HTTPS://WWW.CIVICWEBMEDIA.COM.AU/AUSTRALIAS-MOST-POPULAR-SOCIAL-MEDIA-SITES-2019/

 Spotify 120

The #1 Instagram 53
Mobile App YouTube 50
for time Snapchat 49
spent… Facebook 35
SOURCE | HOW DIGITAL AUDIO, VOICE ARE REVISING RADIO - OLIVER DEANE 2017

minutes/day HTTPS://WEARESOCIAL.COM/AU/BLOG/2019/02/DIGITAL-REPORT-AUSTRALIA

HTTPS://WWW.CIVICWEBMEDIA.COM.AU/AUSTRALIAS-MOST-POPULAR-SOCIAL-MEDIA-SITES-2019/





A platform built for the streaming
generation and todays ad-
challenges

100% logged-in audience,

connected all day

One identity across mobile,

tablet, desktop, and
connected devices

Scaled mobile first medium

Built for viewability, native

feel, in stream

Premium content
environment, 100% SOV, No
ad blocking

Spotify Copyright 2018 136

 100% logged-in audience,
connected all day

A platform built
One identity across mobile, tablet,
desktop, and connected devices

for the streaming Scaled mobile first medium

generation and Built for viewability, native feel,

todays ad- in stream

challenges
Premium content environment,
100% SOV, No ad blocking
We collect over

500 billion data points

every single day.
(That’s bigger than Google Earth,
Street, Maps combined.)

Spotify
We collect
over 500
billion data
points every
single day.
We collect
over 500 (That’s bigger
than Google
billion data Earth, Street,
points every Maps combined.)

single day.
 QUALITY AUDIENCE EASE OF
APPLICATION

100% SOV
Scaled mobile first medium
Limited ad fraud
Persistent data identifier - Device
ID Native, in stream

No ad blocking

QUALITY AUDIENCE EASE OF

APPLICATION

Data rich - listener level data

Engage in screen-less moments

High index among coveted

Gen Z & Millennials



 QUALITY AUDIENCE EASE OF

APPLICATION

Easily accessible through Technology no longer an issue

all major DSPs
Consolidation of buying audio
Part of current workflow & and video enables effective
capabilities frequency management

 Quality
Scaled mobile
first medium

Persistent data identifier -

Device ID

No ad blocking

100% SOV

Limited ad fraud

Native, in stream
























 Quality Audience
Scaled mobile Data rich - listener level data
first medium
Engage in screen-less moments
Persistent data identifier -
High index among coveted
Device ID
Gen Z & Millennials

No ad blocking

100% SOV

Limited ad fraud

Native, in stream


































 Quality Audience Ease of
Scaled mobile Data rich - listener level data Application
first medium
Engage in screen-less moments
Easily accessible through all
Persistent data identifier - major DSPs
High index among coveted
Device ID
Gen Z & Millennials
Part of current workflow &
No ad blocking capabilities

100% SOV Technology no longer an issue

Consolidation of buying audio and

Limited ad fraud
video enables effective frequency
management
Native, in stream
















































What’s going to
make this great?
+ 2.5 hours
YOU
YOU
YOU
YOU
YOU
 YOU





You need to:
• Know every single slide by heart (and not read from it!)
• Don’t just mimic the slides, they are supporting you!
• Have confidence and read the room.
• Know your stuff.

Ted Talks to Watch

• The secret structure of great talks
• The beauty of data visualization
• How to speak so that people want to listen
• TED’s secret to great public speaking
• How to avoid death by PowerPoint

Questions?





Please give us your thoughts!
https://www.freepik.com/blog/icon-editor-pattern/

ga.co/workshopsfeedback






A note from about flaticon changing colours!

It seems like they’ve changed it to be doing one at once so you can customise
it a lot more than you used to be able to (with multiple colours in one icon!)
https://www.freepik.com/blog/icon-editor-pattern/