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How To Grow On Twitter v3
How To Grow On Twitter v3
@shivsakhuja
I grew from 0 → 50k on Twitter
in 8 months
In this guide, I'll share all the secrets I've learned along the way
@shivsakhuja
What you will learn
Everything you need to know about Twitter growth
• Monetize
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Unpopular Opinion
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Branding
Determine how you want to be known.
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Designing your brand
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Designing your brand
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Profile
Name
You get 9 elements on your profile to
show off your branding.
Username
Pinned Tweet
Good Examples
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Bio
Your bio needs to explain one or both of the following:
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Cover
Your cover is an opportunity to creatively
explain what your account is about.
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An example:
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Pro Tip
You can use
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Location
Use the location section to be more creative and share
something interesting.
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Link
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Pinned Tweet
This could be:
Your pinned tweet should highlight A post linking to all your best pieces
your best work to your potential of content.
followers.
A sample of your best work
You want to make a good
impression. Something that is representative of
what your audience will see when they
follow you
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Social Proof
When big accounts follow you, your potential audience sees that
as validation that you are worth following.
"If I see @thedefiedge following someone, I’m much more likely to follow too
since he follows only a few people and I’m interested in similar topics as he is."
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Becoming a Content Creator
Now that your branding is on point, let's turn you into a content creator.
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What is good content?
Good content:
helps your audience meaningfully Don’t write about content that is too far
off-brand just for engagement.
is true to your brand (Don’t sell your soul for engagement)
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Pillars of Content Creation
There are 4 pillars to succeeding as a content creator:
Audience- Engagement
Quality (10x) Quantity
Content Fit with Audience
I’m an engineer, so I tried to think of the
content game as a function.
Inputs Outputs
quantity
likes
quality
retweets
engagement
followers
audience fit
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Content Strategy
Define a concrete content strategy.
1. Content Buckets
2. Super Content
3. Satellite Content
4. Regular Content
5. Frequency
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Create Content Buckets
For example, your buckets might be:
1.
02 03 04
01
Explainers of Investing
Industry Personal
complicated Psychology
topics News Stories
Tips
Then find the right frequency for each bucket to fit your brand identity.
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2. Invest in Super Content
Sometimes you want to really invest in a piece of content, and go all
out to make it phenomenal.
This is your SUPER content. A lot of your followers will come from your
super content.
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3. Core Content + Satellite Content
Your content strategy consists of 3 types:
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Satellite Content
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Why you should create
Satellite Content
1 Continued Engagement
in the following weeks and months even after the initial wave dies out. (24-48 hours)
You've already done the work.
You've already done the work for many pieces of content. It’s often a good idea to
create follow-up pieces to your super content that your audience can dive deeper into.
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Think of it like a business
Customers → Readers Product → Content $ → Attention
Differentiate → $$
Regular Content
Every piece of content you put out can’t be super content.
4.
I can create 1 or 2 truly SUPER But that doesn’t mean you can’t post other
pieces of content a month. content. And that other content doesn’t
And it takes a lot of effort. have to suck. It can still be REALLY good.
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Your bread and butter is the content you post regularly.
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5. Frequency
They say you should post 3-5 tweets per day and 1 thread per week.
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Here's what I do for ideas
Content
I do a weekly braindump of ideas.
Ideation
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Find good brainfood to inspire you.
What you consume determines what comes out of you
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What is "good" brainfood
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My News & Stories
Brainfood
Economics, Finance & Markets
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Content Ideas
Some examples to inspire you
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1. Do original content
with visuals.
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Take an interesting piece of
3.
content, and offer a different
take, a fresh perspective,
and/or additional insights.
4.
Share your creative work
(designs, animations, etc)
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5.
Share a story or
personal anecdote.
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Make sure your content is
unique and authentic to you.
Don’t pretend to be someone else.
Go for authentic you (the best parts).
People can see through bullshit.
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Ultimately, you need to put
out original, high-quality
content frequently that your
audience cares about.
Simple, but difficult.
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Quality REALLY matters.
If your content is high quality, then you get:
more likes
Quality has a massive
more retweets
multiplier effect for all
aspects of growth.
more engagement
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Content Quality Tips
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Give > Ask
The majority of your content should be focused on
GIVING value, not asking users to sign up.
You can ask people to sign up, subscribe, etc, but making
sure your give : ask ratio is heavily skewed towards giving.
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What makes a high-quality post?
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Well-Written
Do Don't
Write concisely and clearly. Go on tangents
Stick to the story. Keep the
Edit aggressively story continuous.
Every sentence should be
necessary for your post. Overcomplicate
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Make threads skimmable
People may only care about the latter
Well-formatted half of your thread. Make it easy to
find what they care about.
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Use Grammarly to improve
your writing.
Poor grammar, typos, mistakes, etc are a flow
disruptors because people will re-read sentences.
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Don’t share links
People don’t click on external links a lot because it disrupts their flow.
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News Websites
A classic example @nytimes The NYTimes has over 54
MILLION followers, and they ONLY got
129 likes on this post after 24+ hours.
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You can still share links, but that should
not be the primary part of your content
strategy.
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Engagement
Engagement = Likes, Retweets,
Comments, Clicks
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Dirty Engagement
Some posts get you cheap engagement. Don't abuse this
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Engagement Tip
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The right way to get followers on Twitter
1 2 3 4
Quality content Consistency Engagement Branding
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Good Followers Bad Followers
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The best followers are large accounts (10k+) who engage with
your content and have a similar target audience as you.
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Don’t hesitate to DM people
you want to connect with
Many large accounts have open DMs and reply to everyone
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The Algorithm
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Here are some things I believe to be true:
Most content has a shelf life of 24-48 hours. After which engagement
drops massively.
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Retweets are much more powerful than likes.
Especially if they come from a creator with a genuine
following and the right audience for your content.
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But likes are also valuable because
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Mentioning other creators in a relevant
way is helpful to get noticed by them
(since it shows up in the mentions section of their notifications)
One way to do this is to include a relevant tweet from them in your threads
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Autoretweet your content after
12 hours to reach your audience
in other timezones
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Schedule your posts to be retweeted
after a few weeks or months to resurface to new followers.
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How to start if you have few followers?
You spend 5 hours researching and writing a thread - a masterpiece,
some might call it.
*cricket sounds.*
1. Figure out what’s working / not working, and double down on what is.
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Boosting Hacks
Build relationships with Add targeted value
large accounts to large accounts
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Don’t create content only to get
retweets from large accounts.
Here's an example!
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Reply Strategy
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Every tweet you post helps
shapes your brand identity
Make sure you're not going too far off
brand just to get follower boosts
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Analytics
Analytics help you measure what
the market is voting for.
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I got over 12.5M+ impressions in a 125
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What analytics do I track?
I use blackmagic.so to track these numbers
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You can find analytics in a
few places:
BlackMagic.so by @tdinh_me
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Tools
Black Magic for Analytics Advanced Twitter Search
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