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LEARNING COMPETENCIES:

The learners will be able to…


1. Explain how the evolution of media from traditional to
new media shaped the values and norms of people and
society;
2. Compare and contrast how one particular issue or news
is presented through the different types of media;
3. Contrast indigenous media to the more common sources
of information.
I. EVOLUTION OF MEDIA
II. Traditional
II.1 Definition
II.2 Types
III. New Media
III.1 Definition
III.2 Types
IV. FUNCTIONS OF COMMUNICATION & MEDIA
V. TASKS
Let us try to answer the following
activity in your textbook. Try to identify
whether the medium is
Traditional Media or New Media. Write
TM if Traditional Media and NM
otherwise.
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and 10. SocMed
Messaging Capability
Film, also called motion picture or movie,
series of still photographs on film,
projected in rapid succession onto a
screen by means of light. Because of the
optical phenomenon known as
persistence of vision, this gives the
illusion of actual, smooth, and continuous
movement.
Below is a list of Media types. Arrange the scrambled letters to identify
the correct media types. Write your answers on your paper.

1. AEIMCN - _________________
2. EDVIO ESGMA - _________________
3. WNE AIDME - _________________
4. NTPRT EIDAM - _________________
5. TBRAOADCS DEIAM - _________________
Study the following and write your
thoughts. How would each of the
following be presented using the
various types of media
EVENTS PRINT BROADCAST DIGITAL
1. 2022
ELECTIONS
CAMPAIGN
2. FORMS OF
ENTERTAINMENT
3. EDUCATION
4. TOURISM
▪ Complete the table by providing the
needed information.
Explanation for
Sources of
Topic Information
Choosing the
Source

1. Possible announcement of “no


classes” tomorrow due to
inclement weather
2. Atomic, Nuclear, and
Particle Physics
Explanation for
Sources of
Topic Information
Choosing the
Source
3. UAAP 79 Men’s
Basketball Tournament
standings
4. The Life of the Ifugaos
in the early 1900s.
5. INHS Buildings in 1905
Express your thoughts on this controversy.

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