The brand Boat is trying to convey a message of empowerment to the youth in India through its

brand philosophy of "Do What Floats Your Boat." The idea is that the youth should pursue their
passions and not be limited by conventional expectations or societal norms. The brand recognizes
that many young people are drawn to unconventional career paths, such as gaming, content
creation, and underground music, and wants to support them in pursuing these passions.

The brand positions its audio and wearable products as enablers of these passions, as they help
make it easier for people to pursue their goals. By doing so, Boat becomes an enabler of the
community of young people who dream big and want to make a difference. The brand wants to
encourage young people to take the plunge and follow their dreams, no matter how unconventional
they may be.

In summary, the company wants to tell us that it is dedicated to supporting the passions and goals of
young people in India and wants to help them achieve success in their chosen fields, no matter how
unconventional they may be.

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To understand consumer journeys and sentiment, the brand could conduct surveys and focus groups
to gather feedback from its target group. This could include understanding the key touchpoints and
decision-making processes involved in purchasing a product, as well as identifying areas of
dissatisfaction or frustration. The brand could also track consumer sentiment on social media and
online forums to gain a better understanding of its reputation among its target group.