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Design

thinking
Workshop
ISG Paris - Group 2

Bouchta Kenza- Rilo Mélissa- Zankran Aziizah- Chen


XingYi- Slaoua Lamia- Somé Anaïs- Duchesne Kilian-
Dorra Bensaad
Table of contents

01 Our topics
03 Persona

02 Main Idea
04 About the topic
01
Our Topics
Mind map
Earth
Plastic waste

Ocean Our child


Circular
polution
economy

Sharing Future
Ecology
Smart
city
Economy

Our principal interests P2P


Ecology
Economy
Pollution
Future
80 000 tons/year
With 10 000 plastic dumped in Mediterranean Sea
We have selected
Plastic issues
02
Main Idea
A never-ending cycle

9-10%

Plastic waste
Recycled to do plastic
again
What is the problematic ?

In 2050 there will be more plastic than


fish in the oceans,

But plastic does not have to be a


threat,

It can be valuable resource that we can


transform
Our project aims to delete plastic
waste in the world.
Our previous ideas
Incremental innovation
● Upgrade the existing recycling processes

Take too much time, too costly

Breakthrough innovation
● Sell our genetically modified bacteria to deliver them
into polluted zones

No controlled medium for the bacteria


to grow
03
Persona
Empathy map
Says Feel

“‘I want to Helpless facing


reduce my climatic
carbon changes
footprint”

Does Think

Try to put effort It's not up to


into recycling my effort. It’s
and reduce not worth it to
wastes put so much
effort into it.
Persona
“As a father I want to do everything to provide a better future for my children”

Nicolas 34 years old


Married
Live in Levallois Perret
Employee in a multinational company
Have 2 children
Our final project
Plastibin : the bin that literally eat
our waste
04
About the topic
Its not magic, it’s plastibin !

Its easy, just put your plastic waste in


Plastibin and create another product
like bio-carburant !

Easy to use, ecologic and economic Plastibin


gonna be your ally in the plastic war.
Enzymatic degradation of plastic thanks to an engineered
bacteria

Enzyme

Ethanol TPA Adhesive


industry
Fuel industry

Pharma Alcrylic
Plastic-degrading industry industry
Bacteria
Beverage Chemistry
industries industry Film industry
Process of product

I throw away my
plastic waste

Ethanol is
transformed into Bacteria eat the
biofuel or plastic
alcohol

Plastic is
transformed into
ethanol
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