Date: 01.11.

2021 Group:14Oz
Lesson Plan
Time: 120 min
Topic: WHAT MAKES A GOOD ADVERT?
Aim: to improve skills at listening, writing, reading and speaking; to read different
opinions on what makes a good advert; to learn vocabulary connected with
advertising; to listen to people describing adverts; to practice the adjectives; to
improve discussion skills of how four photos could be used in advertisements.
Objective (s): by the end of the lesson, students will have:

 expanded their range of vocabulary in the context of adverts and advertising

 practised extracting specific information from reading and listening texts
 focused on accuracy and fluency in speaking

Learning outcome (s): student are able to use new vocabulary; to extract specific
information from reading and listening texts; to practice accuracy and fluency in
speaking.
Equipment and Resources: CB (New Language Leader Intermediate), interactive
programs
Lesson Structure
I. Beginning of the Lesson
1. Introducing
2. Presentation of the topic
3. Warming up
4. Homework control
II. The Main Part of the Lesson
1. Presentation
2. Practise
3. Production
4. Vocabulary and grammar check
5. Practice and reproduction of learned material
III. End of the lesson
1. Feed-back
2. Home-assignment
3. Giving marks
Procedure
I.Beginning of the lesson
1. Introducing T: Good morning, students! Nice to see
Time: 1 min you.
Aim: to prepare the group for the lesson, T: Today we have a lot of work to do.
to arouse students’ interest. But before starting our lesson let`s check
Technique: conversation with students. your presence.
Mode: T – Cl; T – P1; T – P2.
T: Look at the Norman Douglas quote.
2. Presentation of the topic T: Read, please.
Time: 5 min T: Can you explain ? What does it
Aim: to present the aim and the topic of mean?
the lesson. Norman Douglas quote: This quote
Technique: conversation with students. means that advertising reflects the
Mode: T – Cl; T – P1; T – P2. values of a society. We can see what is
important simply from analysing what is
advertised and how.
3. Warming-up
Time: 5 min T: Try to guess. What are we going to
Aim: to set students’ organs of speech to talk about?
foreign language, to arouse their desire
to speak foreign language.
Technique: non-communicative activity
(Ex. 1, p. 74).
Mode: P1, P2, P3, P4, ...

T: your homework was to write the

4. Homework control report.
Time: 20 min Let`s listen to each other
Aim: to prepare the group for the lesson,
to arouse students’ interest.
Technique: conversation with students.
Mode: T – Cl; T – P1; T – P2.

II. Main part of the lesson

1. Presentation Ex.1, p.46
1. Development of reading Work with a partner to discuss the
 Pre-reading stage following.
T: Look on the photo on page 46.
Time: 10 min T: Do you have billboard advertising like
Aim: to talk about advertising this in their countries.
Technique: conversation with T: Read and answer the questions.
students. Students` own answers.
Mode: T – Cl; T – P1; T – P2. Ex.2a, p.46
  While reading stage Read three opinions about advertising. Are
Time: 18 min these statements true, false or partly true?
Aim: introduce students to the content
of the text
Technique: conversation with
students.
Mode: T – Cl; T – P1; T – P2.
Ex2b., p.47
Work with a partner to discuss the
following. Which of the people in the text
do you think would agree with or say the
following? Why?
 Post reading stage
Time: 7 min
Aim: to check the understanding of
the text Ex.3, p.47
Technique: non-communicative Find adjectives in the first two texts in
activity (Ex. 4c, p. 37). Exercise 2a which mean the following.
Mode: P1, P2, P3, P4, ...

Ex.4, p.47
Time: 5 min
Match the words connected with
Aim: to present the new vocabulary,
advertising with their meaning.
to semanticize the new vocabulary
and provide its phonetic processing.
Technique: non-communicative
activity (Ex. 3, p. 36).
Mode: P1, P2, P3, P4, ...
Ex.5a, p.47
Time: 20 min Choose the correct words.
Aim: to check the understanding of
the adgectives
Technique: non-communicative
activity (Ex. 6a, p. 37).
Mode: P1, P2, P3, P4, ... Ex.5b, p.47
Listen and check your answers.

Ex.6a, p.47
Listen to three people talking about
different adverbs and answer the questions
for each extracts.
 Ex.6b, p.47
Listen again and note down the adjectives
that each speaker uses to describe the
advert.

Ex.6c, p.47
Which advert was the most effective?
Why?

III. The End of the lesson

1.Feed-back
Time: 10 min
Aim: to check the understanding of the
topic of the lesson
Technique: conversation with students.
Mode: T – Cl; T – P1; T – P2.
Ex.7, p.37
You are going to discuss some photos
for use in adverts. Work in groups of
four, two As and two Bs.
T: your homework is to ask friends to
name an advert they really like or hate,
and to say why. Take notes. Write a
report on it.

2. Home-assignment
Time: 2 min
Aim: to explain the home assignment. T: At the end of the lesson I’d like to
Technique: explanation. thank you four activity and good
Mode: T – Cl. answers. You’ll receive good marks.
3. Evaluation. They are… Thank you for your good
Time: 2 min mood! Good bye! See you next time!
Aim: to estimate students’ activity
during the lesson.
Technique: conversation.
Mode: T – Cl.