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    Case 5

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    vagos
    The document discusses Tata's Nano car and strategies for marketing it successfully. It notes that while the Nano's low cost attracted some buyers, most preferred more comfortable, expensive vehicles. To control costs, the company must maintain expenses, but increasing them could lead to higher prices. Advertising the cheap Nano alongside luxury Jaguar cars was criticized and not a good decision for the company's reputation. A low-priced Nano is unlikely to succeed in the US market as experts see the original as a failure, but a folding version could gain traction in the US and Latin America.

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    Case 5

    Uploaded by

    vagos
    5 views2 pages
    The document discusses Tata's Nano car and strategies for marketing it successfully. It notes that while the Nano's low cost attracted some buyers, most preferred more comfortable, expensive vehicles. To control costs, the company must maintain expenses, but increasing them could lead to higher prices. Advertising the cheap Nano alongside luxury Jaguar cars was criticized and not a good decision for the company's reputation. A low-priced Nano is unlikely to succeed in the US market as experts see the original as a failure, but a folding version could gain traction in the US and Latin America.

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    The document discusses Tata's Nano car and strategies for marketing it successfully. It notes that while the Nano's low cost attracted some buyers, most preferred more comfortable, expensive vehicles. To control costs, the company must maintain expenses, but increasing them could lead to higher prices. Advertising the cheap Nano alongside luxury Jaguar cars was criticized and not a good decision for the company's reputation. A low-priced Nano is unlikely to succeed in the US market as experts see the original as a failure, but a folding version could gain traction in the US and Latin America.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    5 views2 pages

    Case 5

    Uploaded by

    vagos
    The document discusses Tata's Nano car and strategies for marketing it successfully. It notes that while the Nano's low cost attracted some buyers, most preferred more comfortable, expensive vehicles. To control costs, the company must maintain expenses, but increasing them could lead to higher prices. Advertising the cheap Nano alongside luxury Jaguar cars was criticized and not a good decision for the company's reputation. A low-priced Nano is unlikely to succeed in the US market as experts see the original as a failure, but a folding version could gain traction in the US and Latin America.

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    of 2

    Case 5.

    1. Do you think Ratan should keep the car low, what should the company do to keep

    the cost low?

    Answer:

    • The demand in the market did not reach what the company expected, however, for

    some it was an excellent option, but for the majority they preferred greater comfort

    and preferred to pay more. Ratan should not keep such a low cost if not see what

    people prefer, something accessible but not enter the cheap car competition would

    be excellent if it was only in between.

    • In order to keep costs low, the company must maintain the same cost of expenses

    because the demand is not great and the expenses increase, it will have to increase

    the cost.

    2. Although there is limited information about the case, do you think it would be

    smart marketing to advertise a cheap car like the Tata Nano alongside the luxury

    Jaguar?

    Answer:

    • That was not a decision as a good company because they, as a large company, are

    in all their duty to always advertise cars that satisfy the needs of each buyer, in

    wanting to obtain a luxury car with good durability. When announcing a cheap car

    like Tato Nano, they should think about the great criticism that would be made of it
    as a company. It wasn't a pleasant decision, but it mostly resolved itself. although it

    was harshly criticized.

    3. Do you think a low-priced Nano will be successful in the US market? Would you

    be interested in a car with these characteristics? Why?

    Answer:

    • The factor that most attracts attention about this model is its cost, extremely low,

    to date the tata nano is considered a failure. Experts have suggested to the Tata

    company a folding version of the Tata Nano that could have a great impact in the

    US and Latin American markets. Therefore, I doubt it will be successful in the US

    market. Yes, I would be interested since it is a car with an affordable price and all

    its necessary characteristics to fulfill its function. As its price, fuel savings

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