Company Background

The Late Dhirubhai Ambani dreamt of a digital India - an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built Indias largest private sector company virtually from scratch, had stated as early as 1999: Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility. It was with this belief in mind that Reliance Communications started laying 60,000 route kilometers of a pan-India fiber optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocom (information and communication) value chain, including infrastructure and services for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life. Reliance Communications Limited (commonly called RCOM) is a major Indian telecommunication company headquartered in Navi Mumbai, India. It is the 16th largest operator in the world with more than 128 million subscribers. RCOM, founded by Dhirubhai H Ambani (19322002), is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of 64,000 crore (US$13.6 billion), cash flows of 13,000 crore ($2.8 billion), and a net profit of 8,400 crore ($1.8 billion). The Equity Shares of RCOM are listed on Bombay Stock Exchange Limited and National Stock Exchange Limited.

Type :--------------Public (NSE: RCOM, BSE: 532712) Industry :---------Telecommunications Founded :- -------2004 Headquarters :---Navi Mumbai, Maharashtra, India Key people :- -----Anil Ambani (Chairman) Satish Seth (Visiting Consultant) Products :- --------Wireless, Telephone, Internet, Television, Data Cards, Recharge, Vouchers VC Revenue :-----------$4.774 billion (2010) Net income :-------$1.061 billion (2010) Total assets :------$20.559 billion (2010) Total equity :------$9.776 billion (2010) Employees :-------30,974 (2010) Parent :-------------Reliance Anil Dhirubhai Ambani Group Subsidiaries :------Reliance Telecom Limited, Reliance Globalcom Limited, Reliance Tech Services, Reliance Communications Infrastructure Limited (RCIL), Reliance Big TV Limited, Reliance Infratel Limited

Vision:
By 2015, be amongst the top 3 most valued Indian companies, providing Information, Communication & Entertainment services, and being the industry benchmark in Customer Experience, Employee Centricity and Innovation.

Mission:
To create world-class benchmarks by: Meeting and exceeding Customer expectations with a segmented approach Establishing, re-engineering and automating Processes to make them Incessant offering of Products and Services that are value for money and excite Providing a Network experience that is best in the industry Building Reliance into an iconic Brand which is benchmarked by others and leads Developing a professional Leadership team that inspires, nurtures talent and propagates

customer centric, efficient and effective customers

industry in Intention to Purchase and Loyalty RCOM Values by personal example.

Background
It ranks among the top 5 telecommunications companies. Retrieved 14-04-2010 in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. The company has established a pan-India, next-generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the next-generation IP-enabled connectivity infrastructure, comprising over 190,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

Main Subsidiaries: Reliance Telecommunication Limited (RTL)

In July 2007, the company announced it was buying US-based managed Ethernet and application delivery services company Yipes Enterprise Services for a cash amount of 1200 crore (the equivalent of US$300 million). The deal was announced of the overseas acquisition, the Reliance group has amalgamated the United States-based Flag Telecom for $210 million (roughly 950 crore). RTL operates in Madhya Pradesh, West Bengal, Himachal Pradesh, Orissa, Bihar, Assam, Kolkata and Northeast, offering GSM services.

Reliance Globalcom
RGL owns the worlds largest private undersea cable system, spanning 65,000 km seamlessly integrated with Reliance Communications. Over 110,000 km of domestic optic fiber provides a robust Global Service Delivery Platform, connecting 40 key business markets in India, the Middle East, Asia, Europe, and the U.S.

Reliance Internet Data Center (RIDC)

RIDC provides Internet Data Center (IDC) services located in Mumbai, Bangalore, Hyderabad and Chennai. Spread across 650,000 sq ft (60,000 m2) of hosting space, it offers IT infrastructure management services to large, medium and small enterprises. It is one of the leading data center service providers in India and provides services like collocation, managed server hosting, virtual private server and data security. It has launched cloud computing services, offering product under its infrastructure as a server (Iaas) and software as a service (Saas) portfolio, which enables enterprises, mainly small and medium, a cost-effective IT infrastructure and application on pay-per-user model.

Reliance Digital TV
Reliance Big TV launched in August 2008 and thereafter acquired 1 million subscribers within 90 days of launch, the fastest ramp-up ever achieved by any DTH operator in the world.

Reliance Big TV offers its 1.7 million customers DVD-quality pictures on over 200 channels using MPEG-4 technology.