General Problem Statement for BI in Retail/FMCG Sector

1. FMCGs deal with a high-volume of data coming from stores, channels and customers which
causing in increase of decision complexity.

How Intellicus BI can be helpful in this problem statement?

Intellicus is a forward-thinking analytics platform. ETL feature helps in connects with multiple
databases at a given point of time, it extracts the data and prepare the query in semantic layer
for data cleansing and store it in the data warehouse. Intellicus BI can schedule and automate
this process in the background to get latest updates for the enterprise reporting.
Where now decision maker/business user/CEO can create a panorama view to prepare their
own reports & dashboards with different KPI’s in single screen which will help them in
decreasing their complexity for better decision making (self-serve analysis)

2. FMCG’s may not be able to forecasts their brand and product performance accurately.

How Intellicus BI can be helpful in this problem statement?

Intellicus BI prediction capabilities can help the FMCG companies in forecasting their brand
growth as Intellicus will pull the data into data warehouse where OLAP will pre aggregates the
data into OLAP cubes which will help analyzing the relationship between the data and then with
the help of data science engine data scientist will prepare it for the analysis where business user
can slice and dice attributes and check different outcomes of forecasting of different brands.
With Intellicus business user can create KPI’s like top performing products, revenue generated
from different states and drill down into city wise insights.

3. FMCG companies may have a tough time in exploring and adopting new ways to sell based on
how customers are buying.

How Intellicus BI can be helpful in this problem statement?

Intellicus BI can help the business user to track customer buying patterns at different store
locations and accordingly make decisions on their productions and inventory. Intellicus will
analyze the combination between the data and prepare the trends based on purchasing
patterns where business user can drill down more into deeper insights.

4. FMCG’s face challenges in Optimizing their inventory levels, warehouse management and
driving value through the whole supply chain process.

How Intellicus BI can be helpful in this problem statement?

Intellicus BI empower the team to collaborate data from multiple sources and get 360-degree
insights on inventory, delivery statuses, freight utilization, delays, cost, profit etc. in a single
interactive dashboard. From inventory to route optimization to deliveries business user will get
full visibility on all operations in real time which will provide them the single source of truth for
their enterprise reporting, your team also get on with utilizing predictive analytics to streamline
the logistics operations.
5. FMCG organizations could not be able to convince their retailers to gain distribution due to
competitors increasing benefit.

How Intellicus BI can be helpful in this problem statement?

Intellicus BI can help track the product category, which is trending in the retailer outlet area, and
show the reports of consumer buying behavior and high performing brands/products, with this
organization should let the retailer know about their competitors’ consumers as well, so they can
be able to convince the retailer and plan their primary and secondary operations accordingly.

6. Retailers not able to gain customer loyalty in the market.

How Intellicus BI can be helpful in this problem statement?

As sales data coming from the tertiary outlets are exceedingly high in volume, Intellicus BI Big
Data connectivity feature can transform the data and analyze the combination and relation in the
data and then report designers will help retailers to recommend the right products to a
customer. It also helps retailers to understand the customers’ path to purchase or their buying
patterns, thus reaching out to them at each step to close the sales cycle.

7. FMCG’s face the lack of efficiency in reading the selling scenario.

How Intellicus BI can be helpful in this problem statement?

Admins must give access to reports and dashboards to their ASMs or field sales officers where
they can track the real time updates on inventory and be aligned with the logistics operations to
determine the real time visibility to their workflow system. In a single interactive dashboard
ASM’s can drill down and analyze the different KPI’s of every field sale professional relative to
their target.

8. FMCG’s not able to optimize the delivery networks.

How Intellicus BI can be helpful in this problem statement?

Intellicus BI can help the organization by GIS analysis where they can merge delivery networks
and streamline the process, so both the parties (manufacturer and retailer) can ensure the
products are getting delivered where it needs to be delivered on time.

9. FMCG’s Leadership not able to get the real time reports of the streamlined operations in
different department of the organization.

How Intellicus BI can be helpful in this problem statement?

Intellicus has its own mobile application in both android and IOS where it presents the end-user
with up-to-date data in a single report which signifies the 360-degree view of entire data in a
single screen. This way leaderships can always explore the current data and seeing current
trends, even on the go.