BC 210411250

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Q1: Which marketing concept/philosophy is used by D&F sneakers?

Justify your answer with valid arguments.


D&F Sneakers use Green Marketing Strategy.
Green marketing refers to selling products or services by highlighting their environmental
benefits. Some call it eco-marketing or environmental marketing, and consumers recognize
such brands by terms like organic, eco-friendly, recyclable, or Sustainable.

Q2: Write down the benefits of the marketing philosophy used by D&F
Sneakers.
1. Implementing sustainable business practices
2. Demonstrating social responsibility
3. Reducing expenses (packaging, transportation, energy/water usage, etc.)
4. Demonstrating how safe and mindful products or services are

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