1The concepts of destination management and marketing

1. Explain the characteristics of a destination.

2. Define destination management and destination marketing.
3. Identify and explain the roles of destination management.
4. Differentiate between destination management and destination
5. marketing.
6. Categorize the stakeholders in destination management into
groups.
7. Explain the 10 As of successful destinations.
8. Provide a definition of destination governance and identify the
9. strengths of public and private sectors.
10. Describe the types of destination management organizations at
11. different geographic levels.
2 Destination planning
12. Describe the history and influences on tourism planning for
13. destinations.
14. Explain the benefits that come from doing long-term tourism
planning.
15. Detail the desired outcomes from completing a tourism plan for a
16. destination.
17. Identify the contents of a tourism plan for a destination.
18. Elaborate on the different geographic levels for destination
tourism
19. planning.
20. Explain the tourism planning process for destination
management.
21. Differentiate between strategic planning and visioning.
22. Provide a step-by-step explanation of destination visioning.
23. Pinpoint the advantages of using tourism planning toolkits.

3 Destination marketing planning

24. Explain the key destination marketing professional principles.
25. Describe the different levels of goals and objectives in the
destination
26. marketing planning process.
27. Differentiate between a vision and a mission.
28. Detail the components of the PRICE model.
29. Provide an explanation of the steps in the destination marketing
system
30. (DMS).
31. Describe the contents of a destination marketing plan.
32. Explain each of the 8 Ps of destination marketing.
33. Elaborate on the evaluation of DMO marketing performance.

4 Destination management
research
34. Explain the contributions of research to destination management.
35. Describe the components of a destination management research
agenda.
36.   Discuss the steps in the destination management research
process.
37.   Define and differentiate between primary and secondary
research.
38.   Detail the procedures for analyzing existing markets in visitor
profile
39. studies.
40.   Explain how a destination conducts a potential market analysis.
41.   Describe the techniques for doing destination image research.
42.   Elaborate on the importance of gathering resident attitudes and
opinions about tourism.
43.   Pinpoint the types of research projects that are done in a
destination audit.
44. Describe the research approaches for measuring economic
impact.
45. Delineate procedures for completing competitive research.
46. Explain performance measurement in destination management.
47. Outline the elements of a destination management research plan.
48. Identify criteria for selecting research vendors.

5 Destination product development

49.  Define the destination product and identify its components.

50.   Discuss principles of destination product development
including
51. sustainable tourism.
52.  Explain the Tourism Area Life Cycle model and how it impacts
53. destination product development.
54.  Describe the continuum of DMO involvement in product
development.
55.   Differentiate between hard and soft product development.
56.  Explain the importance and dimensions of destination quality.
57.   Elaborate on product development strategy models and how
they are applied to destination product development.
58.   Identify the physical products in a destination and explain how
59. potential development projects are analyzed.
60.  Describe the functions of visitor information centres.
61. Define accessible tourism and explain its importance in
destination
62. development.
63. Identify the different types of tourism signage.
64. Elaborate on the types of strategies and programmes that a DMO
can
65. offer to enhance human resource development.
66. Explain the roles and benefits of packaging and what the DMO
can do
67. to encourage greater packaging.

7 Destination community and stakeholder relationships and

involvement

 1. Explain the importance of community relationships and

involvement
to destination management.
 2. Describe the reasons and benefits of having positive
relationships with
local community residents.
 3. Discuss the activities included in managing the relationships and
involvement of local community residents.
 4. Define the term stakeholder.
 5. Pinpoint varying strategies for relationship management with
different
groups of stakeholders.
 6. Identify and describe the tourism sector stakeholders in a
destination.
 7. Elaborate upon the activities that a DMO should use to maintain
positive relationships with and involvement of tourism sector
stakeholders.
 8. Discuss the reasons for having DMO membership programmes.
 9. Describe the activities in DMO relationships with and
involvement of
members.
10. Review the benefits that DMOs provide to members.
11. Explain the important considerations with DMO boards of
directors.

8 Destination leadership, coordination and governance

1. Define destination leadership and destination coordination.

 2. Explain the key leadership functions of DMOs.
 3. Briefly describe different leadership theories and approaches.
 4. Review servant leadership and explain why it is appropriate for
destination management.
 5. Define corporate social responsibility (CSR) and how it is
applied in
destination management.
 6. Elaborate on ethical codes and practices for DMOs and their
leaders.
 7. Discuss the silo effect and its presence in the tourism sector and
destinations.
 8. Explain destination coordination and how DMOs accomplish
coordination.
 9. Review the links from destination leadership and coordination to
governance.
10. Define the term destination governance and identify the
dimensions of
governance.
11. Describe accountability and the actions required of a DMO to
demonstrate it is accountable.
12. Explain the concept of transparency and how this applies to a
DMO.