Marketing is fundamental to growing a brand.

It communicates the reasons why consumers should

choose your brand, including the advantages, price, and unique features of your product or service.
Marketing also helps maintain relationships with customers and creates engagement, which in turn
drives word of mouth and referral marketing. In short, marketing attracts and nurtures consumer
interest while growing your customer base and your profits. Considering that, let’s look at the benefits
of marketing and how it can be used to grow your business.

3 Benefits of Digital Marketing

Digital marketing is any type of marketing that communicates with people through electronic devices
and/or the internet. It can include paid search ads, social media, emails, etc. Digital marketing has
become the primary method of attracting and retaining customers for many brands. That’s because
people are spending more time online than ever before, and use the internet as their primary tool for
researching and purchasing products or services.

What better place to reach new customers than where they spend the majority of their time? Here are
some benefits of digital marketing.

1. Engagement Throughout the Buying Process

Digital marketing allows you to track and analyze almost every action a potential buyer makes online. In
the past, consumer decisions were a bit of a mystery. Someone saw an ad, went to a store, and either
bought something or not. Now, through digital marketing, you can easily pinpoint where traffic comes
from, where leads drop off, and market to consumers with tailor-made ads depending on what stage
they’re at in the buying process. This gives brands so much more power to deliver the right message at
the right time.

2. Find the Right Audience

With digital marketing, you have so many tools at your disposal to narrow down your target audience.
Demographic segmentation has become so much easier because of the data that's available to
marketers. You can focus on not just a target audience, but an ideal target customer. With this customer
data, you can design ads and marketing communications just for that group or that person based on
their interests and online activity.

3. Track and Measure Results

Creating a comprehensive marketing strategy is a lot of work. Digital marketing makes it easy to
measure and adapt our strategies with real-time data based on results. Once your posts or ads are
published you can track how many views they’ve received, how much engagement, and how many
clicks. You can split test your ad with a different image or text and compare the results. Digital marketing
gives you an accurate picture of exactly how your marketing plan is performing. With digital marketing
tools like Google Analytics and Facebook Ads, you can track:
Cost Per Click (CPC)

Return on Investment (ROI)

Engagement Rate

Click-Through Rate (CTR)

Many other Key Performance Indicators (KPIs)

4 Benefits of Content Marketing

Content marketing has been revolutionary. For some brands, it’s the only marketing method they use.
Content marketing involves giving users valuable content that they want, while also promoting your
brand in a more subtle way. Blog posts, how-to videos, podcasts, and exclusive offers all fall under
content marketing.

1. Less Invasive than Traditional Marketing

In the past, marketers relied on pushy, in your face sales methods to get the public's attention; you
simply couldn’t escape the barrage of ads. Content marketing takes a different approach. By
understanding what potential customers actually want, you can then deliver valuable content to them
that helps alleviate pain points, entertains, or educates. Delivering this content consistently builds trust
with consumers and establishes your brand as an authority in your industry.

By nurturing leads with various types of content, you keep your brand in people's minds for when it
comes time for them to make a purchase. Content marketing is much more like an ongoing conversation
than an act of persuasion.

2. Boosts Your Traffic and SEO

Google loves content. Especially content that gives its users what they’re looking for. Content marketing
allows you to give your target audience what they want while also delivering what Google wants. Quality
content that answers people’s questions will generate more traffic for your brand and build your
rankings on Google. With the right keywords and user intent research, you can build your content
marketing into a steady stream of traffic.

3. Content Marketing Grows Your Followers

People who consume your blog posts, videos, podcasts, etc. are also highly likely to follow you on social
media. They’re probably going to be liking and sharing your content on social media with their friends
and followers. This puts more eyes on your content which in turn increases your number of followers.
Content marketing attracts followers who are actively engaged with what you produce, meaning they’re
probably a target audience for your products or services.

4. Content Marketing Lets You Lead the Conversation

Content marketing strategies put you in touch with buyers who are actively interested in what you offer.
With this in mind you can answer their questions and guide them towards the options that best suit
their needs. Depending on where they are in the customer journey, you can deliver relevant, timely
communication to serve them and drive sales. You are leading the conversation and are in control, a
huge advantage that content marketing provides.

3 Benefits of Social Media Marketing

Social media is a huge opportunity for brands to expand their reach and grow their businesses. Whether
you have an online company or a brick-and-mortar operation, social media marketing can help you get
the word out efficiently and effectively.

1. Build Brand Awareness

Just about everyone uses some form of social media these days. Whether it’s Instagram, Facebook,
LinkedIn, or TikTok, there are many platforms for marketers to reach their audiences. The beauty of
social media is that you can advertise and market to users based on their interests, location, gender,
profession, and more. In doing so, you can develop and grow brand awareness with well-crafted profile
pages and consistently compelling content. Social media also allows you to build conversations around
your brand and industry. Through social listening tools, you can also join the discussion and build more
connections with users. Once again, social media marketing keeps your brand in front of potential
buyers and makes doing so very simple.

2. Offer Stellar Customer Service

People use social media to share things they like (or don’t like), voice their opinions, ask questions, and
even complain. Nearly half of Americans are using social media for support and are expecting companies
to respond to them in comments and through direct messaging. As a brand, it’s imperative to be as
responsive as possible and solve issues, answer questions, and provide support whenever possible.
Responding to requests in comment sections is especially important since your commitment to
customer service is on display for all to see. Providing exceptional and timely support through social
media can and will set you apart from your competition.

3. Retargeting

Social media allows you to follow users who visited your site but didn’t buy anything. Using retargeting
you can advertise your products or services to them on social networks. Only 2% of first-time visitors
actually buy something so keeping your brand in front of them with retargeting ads on Facebook, for
example, can lead to a sale in the future. This may sound a bit like stalking but often people don't make
purchases because they didn’t have time, haven't made up their mind, or are even waiting to get paid.
Your retargeting ads are simply reminders that they had an interest in what you offer.

The benefits of marketing may seem obvious yet it’s important to remind ourselves exactly why
marketing is so important. Digital marketing, in all its forms, represents an unprecedented opportunity
for brands to reach new customers and retain existing ones with a wide range of tools. With the power
of data, you can fine-tune your messaging to fit a user's needs, wherever they may be in the buying
process. Now might be the perfect time to revamp your marketing strategy or create new plans to
expand your reach, build awareness, and drive more sales.

Marketing is fundamental to growing a brand. It communicates the reasons why consumers should
choose your brand, including the advantages, price, and unique features of your product or service.
Marketing also helps maintain relationships with customers and creates engagement, which in turn
drives word of mouth and referral marketing. In short, marketing attracts and nurtures consumer
interest while growing your customer base and your profits. The importance of marketing can be further
highlighted from its various benefits listed below:

1. Marketing Widens the Market:

Marketing draws out the hidden wants of consumers, creates new demand, locates the untapped areas
and finds out the possibilities of selling new products. It thus enlarges the market and enables the
producers to increase production and earn more profits

2. Marketing Facilitates Exchanges in the Ownership and Possession of Goods and Services:

It creates time, place and possession utilities for the goods and services. It is helpful to both producers
and consumers. Producers come to know about the specific needs and preferences of the people and
the customers about the products that manufacturers can offer.

3. Marketing Helps in Optimal Utilization of Resources:

As the marketing efforts widen the area of market, the producers can utilize their resources, otherwise
remaining partly utilized, to the maximum. This optimum use of resources reduces the total cost per
unit.

4. Marketing Accelerates Other Activities:

Because of marketing so many other activities such as banking, transport, insurance, warehousing, etc.
get a boost as they are needed more to help in the marketing process.

5. Marketing Increases the National Income:

National income is the sum total of goods and services that a nation possesses. The net effect of all
marketing efforts is a rise in production of existing industries, investment in new industrial units and
provision of more services. The nation becomes richer with the increase in its national income and there
is a rise in per capita income. The economy rises from underdeveloped stage to developing stage and
then marches towards a developed economy.

6. Marketing Raises the Standard of Living:

With the provision of more items of necessities, comforts and luxuries, cheaper as well as costly and
with more services and amenities as its disposal, the community enjoys a higher standard of living. Even
the poorer sections of society find many more things within their reach because of lowering of costs of
commodities and services. Paul Mazur says “marketing is the delivery of a standard of living to society”.
Prof. Malcom Me Nair added further that “marketing is the creation and delivery of standard of living to
society.”

7. Marketing Provides Gainful Employment Opportunities:

Marketing creates a climate for more production and services. It also results in more social overhead as
more roads, more warehousing facilities, more transport and communication, more banks, more
training and technical institutions, more manpower is needed for the same and the avenues of
employment increase. Moreover, marketing is a complex mechanism involving a number of functions
and sub-functions which call for different specialized personnel for employment. It is estimated that 30
to 40 per cent of total population is engaged in direct or indirect marketing activities.

8. Marketing Stabilizes the Economic Conditions:

Marketing not only sets the economy revolving but also provides steady and stable economic conditions
where all are happy. It bridges the gap between producer and consumers. It is a connecting belt
between the two wheels of the economy of a nation, i.e., the production and the consumption.
Marketing by balancing production with consumption, provides stable prices, full employment and a
strong economy.

9. Marketing Acts as a Basis for Making Decisions:

An entrepreneur is confronted with many problems as to what, how, when, how much and for whom to
produce? In the past, there were lesser problems on account of local markets and direct link between
the producers and the consumers. But in modern times, marketing has become very complex and
tedious. It has emerged as a new specialized activity along with production. As a result, producers are
largely dependent upon marketing mechanism to decide which, how when and how much to produce.

10. Marketing Provides Maximum Satisfaction of Human Wants:

It serves as an effective link between the business and the society, removes hindrances of knowledge,
educates people, cultivates their minds, lures them to buy the best and thus enables ultimately to get
maximum satisfaction.

https://www.yourarticlelibrary.com/marketing/top-10-advantages-of-marketing/53152

https://www.cogentanalytics.com/knowledge-center/importance-of-marketing-in-business/