Title: What is influencer marketing?

Author: paul robinson

Date of publication: /
Source: https://canvas.vub.be/courses/29483/files/1317620?module_item_id=250403
Text type: informative

Analyses:
1. Author:
a) He is an B2B Marketing Consultant / Manager.
b) From start-ups to multinationals, he enjoys defining marketing strategies and
tactics to support demand generation. influencer marketing is also a marketing
strategy, that is why he makes this text. He explains what influencer marketing
is.
c) teaching people what influencer marketing is.

2. Audience:
a) Companies and citizens.
b) i think companies know what influencer marketing is because they need to come
up with marketing strategy.

3. Topic:
a) What influencer marketing is
b) Brands and companies
c) people need to be aware of what influencer marketing is because it can influence.
I: companies and brands.
Ii: people who think that influencers do not have influence are against.

4. Argumentation:
a) It is not an opinion piece, it is informative. He approach the topic in a
objective way.
b) influencers are important for a brand to reach its followers. they can be
celebrities, they can be friends, they can be TV presenters. they have a big
influence.
c) He gives examples of brands, like glossier, What they do.
d) No
e) The author is objective, he gives a definition. It is informative. It is not an
opinion.