BUSINESS PLAN

TABLE OF CONTENTS

Executive Summary
Business/Industry Overview
 General Industry Description
 Competitive Advantage
 Market Statement
 Business Goals and Objective

Market Analysis and the Competition

 Market Sales
 Competition
 SWOT Analysis
Strenghts
Weaknesses
Opportunities
Threaths
 Services
Sales and Marketing
 Marketing/Promotional Strategy
 Products and Price

Financial Plan
 Opening Inventory
 Operational Expenses
 L.J EL CAFÉ
 Advertising and Promotional Expenses
 Startup Expenses
 Other Expenses
Appendices and Exhibits
 Exit and Management Strategy
 Exit Strategy
 Management Strategy
Section 1: Executive Summary
L.J EL CAFÉ is a business that will provide healthy and fresh cuisine to the public as well as
lounging area to relax in between and a place for the students of Diffun National High School
to socialize and express their creativity through music and art. As an alternative of the School
Cafeteria, our main goal is to serve the staff and students of Diffun National High School by
offering a good, healthy, and affordable prices.

SECTION 2: BUSINESS/INDUSTRY OVERVIEW

L.J EL CAFÉ is near at the school our café will offer entertainment and relaxation to
the students to make them comfortable in our café while doing their
activities/assignments.

The company shall be formed as public benefit corporation under the state law headed by
Rolando Sanchez and Gerald Romero. Owners have precious café service management
experience and there are trained café manager.

COMPETITIVE ADVANTAGES
 L.J EL CAFÉ is the only cafeteria located near at the school.
 L.J EL CAFÉ is the only centrally located café.
 L.J EL CAFÉ is currently the only café satisfying need of the students in Diffun,
National High School students and staff.
 Onsite magazines and newspaper of the students.
 10% discount on menu items with valid Diffun, National High School I.D
 Wi Fi service .
 Open mic nights for student performance.

SERVICE LINE
L.J EL CAFÉ WILL Offer freshly and healthy menu items that will consist of many item
made to order.
L.J EL CAFÉ goal is accommodate the students and staff of DNHS as well as the local
pedestrian by offering:

 Charging station
 Electronic Bulletin Board
 Lounging area to relax after classes
 A quit room to study
L.J EL CAFÉ will encourage creativity by offering entertainment and poetry nights for
students.

MISSION STATEMENT
L.J EL CAFÉ works to provide our customers with a comfortable and relaxing environment
while enjoying quality foods, services and entertainment are reasonable price.

BUSINESS GOALS AND OBJECTIVES

Short Term:

When our café become successful and profitable, the management team will come to a
consensus whether to sell or have one of the partner to take sole ownership.

LEGAL ISSUES

The café affirms that it`s promoters have acquired and legally required trademarks and
patents.

SECTION 3: MARKET ANALYSIS and the COMPETITION

MARKET SALES

According to our pricing in order to be profitable we will capture at least 15-20% of DNHS
and staff on a m0nthly basis if they are loyal customer in our café.

SWOT ANALYSIS

Our café is a unique café with a lounge area located near in our target customer DNHS
students and staff.

It is a welcoming environment to grow.

As a business leader we inspire our team to achieve greatness.
WEAKNESSES

The availability of employees since the majority are students.

The limited amount of space in the café compare to the population of the staff and students.
Our target consumer will always be revolving since they are students.

OPPORTUNITIES

We depend on our fresh fruits and vegetables to be delivered on daily basis

Inspire our customer to go green

THREATHS

We depend to our business to have quality service, but it maybe be harder to attract and keep
good customers.
The funding budget, making sure the funds are available for events.

SERVICES

First rate services is intended be the focus of the café and cornerstone of the brand success.
All clients will receive conscientious, one-on-one, timely service in all capabilities. This is
expected to create a loyal brand following and return business.

SECTION 4: SALES AND MARKETING PLAN

MARKETING/PROMOTIONAL STRATEGY

The café will promote sales using the following methods:

  Student Newsletter
 Flyers to promote entertainment events
 Sampling events to introduce pedestrian to our menu items

PRODUCTS AND PRICE

FOODS AND DRINK MENU

 Café bowl 20.00

 2 eggs any style home fries and meal 50.00
 Pancakes with bacon or sausage 25.00
 Waffles with strawberry 45.00
 French toast Crepes 15.00
 Yogurt with granola and fruit 30.00
 Oatmeal 18.00
 Sesional fruit cup 21.00

Small Large
 Coffee 25.00 45.00
 Tea 27.00 48.00
 Hot Chocolate 30.00 50.00
 Cappuccino 20.00 40.00
 Latte 35.00 60.00

SECTION 5: FINANCIAL PLAN

As a partnership that consist of 5 members, each of us will continue P30, 000 of our savings
for the initial P150,000 down payment of the business.

To all opening expenses of the business, we will seek financing in the amount of P100 ,000,
the bank loan will cover our initial P75,000 in opening and our first expenses and our first
months opening expenses.
OPENING INVENTORY
 Furniture 20,000
 Audio Visual 5,000
 Equipment 50,000
 Admin Equipment 10,000
 Food 20,000
 Total Inventory 105,000

OPERATIONAL EXPENSES

 Payroll expenses 30,000

 Food 10,000
 Rent 10,000
 Utilities 8,000
 Misc. expenses 7,000
 Miscellaneous supplies 6,000
 Equipment and Maintenance 2,000
 Advertising expense 2,000

 Monthly operational expenses 75,000

L.J EL CAFÉ EXPENSES

Advertising and promotional expenses

 Advertising 1,500
 Signage 1,000
 Entertainment 1,000
 Website 500
 Total advertising expenses 4,000

STARTUP EXPENSES

 Building real state 100,000

 Opening inventory 125,000
 Capital equipment 50,000
 Admin expenses 20,000
  Food 10,000
 Advertising expenses 5,000
 Other expenses 5,000

 Total monthly expenses 325,000

SECTION 6: APPENDICES AND EXHIBIT

Exit and Management Strategy

Exit strategy

When our café become successful and profitable we give discount to our customers.

Management Strategy

Our passion to fulfill the demand of our customers by offering a relaxing environment where
they can network, relax between classes or enjoy lunch break.

We want our employees to keep a positive attitude so all our customers are welcomed.