Leopards

Courier

THE
BUSINESS
COMPANY
PROFILE

2023
www.leopardscourier.com
Leopards
Courier

Table of 1 About Company

CONTENTS 2 Vision & Mission

3 Market Strategy

4 Marketing Tools

5 Target Market

6 Pricing Strategy

7 SWOT Analysis

8 Ansoff & BCG Matrix

9 Our Services

10 Customer Feedbacks

11 Customer Complaints

12 Milestones

13 Our Contact
 Leopards
Courier
About
COMPANY
From the time when Leopards Courier Services Pvt. Ltd. started its
operations in 1983 in Pakistan with a small business idea that initiated its
journey from 5 destinations by delivering letters and documents, is now
transformed into a leading Logistics, Courier & Warehousing service
provider across Pakistan, with over 700+ Express Centers, handling over
90 million packages a year, 1500+ Service Locations across Pakistan with
4000+ Vehicles fleet & over 2200 Destinations Worldwide, serving
Proprietors Entrepreneurs, Small Medium Business Enterprises SME,
Students, Individuals, Travelers, FMCGs, Transnational Companies, Large
Business Corporations (Textile, Leather, & other sectors), Government
Sectors, Non-Government Organizations & Foreign Missions to fulfill their
Courier, logistics & Supply Chain needs.
Leopards Courier Services Pvt. Ltd. has achieved phenomenal growth
since its inception under the leadership of the Chairman & Founder Mian
Jehangir Shahid. Today’s Leopards Courier Services Pvt. Ltd is the only
Courier & Logistics Company in Pakistan having an own branded Boeing
737-300 cargo Aircraft with daily flights for cargo & overnight packages
movements, this positioned an enormous value addition in the fleet size
of Leopards Courier Services Pvt. Ltd.
With the dynamic approach of Leopards Management, towards constant
transformation & digitalization of current operations processes at
leopards. Enabling technologies such as Sensors, IOT, Data Analytics,
Auto Sortation & Sort to light technology and robotics are being deployed
into specialized applications. These technological advancements, the
introduction of new systems, processes, tech teams, now making
Leopards Courier Services Pvt. Ltd. a leading digitalized Logistics &
Courier Group.
Vision &
MISSION
Vision 2030
To be the Ultimate Choice of our Supply Chain
Stakeholders.

Mission
Creating Impact & Delivering Value Through Excellence
Drive and Innovation for our Stakeholders.
 Leopards
Courier

RIZWAN SAADAT
CEO of Company

MARKET STRATEGY
NEW PRODUCT
Leopard is no doubt a big name in the Industry of logistics in Pakistan.
Nevertheless, it has got a stagnant position for a few years due to
backwardness and no response to the changing pace& changing
directions of the industry.
To fill this gap and make the company revive its current condition, there's
a need the launch a new potential product.
So, Leopard launched a product Stylewell which offers interior designing
services to its customer including:

Furniture procurement

Logistic services

Interior designing etc.

 Leopards
Courier

RIZWAN SAADAT
CEO of Company

MARKET STRATEGY
NEW PRODUCT
STYLEWELL:

Stylewell is the latest product we're going to launch. Through this product,
we are offering interior designing services to our customers at such
affordable prices that this product will attract a huge number of
customers. Our main targeted sub-segments will be:
The housewives who want to decorate their house but can't get a
professional finish themselves.
People who want to have a lavish house but can't afford to get one.
People who are getting married or engaged and want to renovate
their places.
Married People who are bored with the current setup of their bedroom
and want to give the room an amazing look to keep the love alive in
their relationship.
 Leopards
Courier

RIZWAN SAADAT
CEO of Company

MARKET STRATEGY
NEW PRODUCT
STYLEWELL:

People who want to decorate a room for their newly born baby.
So on and so forth.

As our main focus is to cater the middle class segment, Stylewell is going
to expand the business remarkably in this potential market.
 Leopards
Courier

RIZWAN SAADAT
CEO of Company

MARKET STRATEGY
NEW PRODUCT
Why Interior designing?

Interior designing is a service which is not really common among middle

class people of our society. So, there's a scope of growing such business
into this segment. Moreover, offering this kind of service is something
unusual done by a logistic company which makes our product
innovative and a little more attractive.

Most importantly, interior designing is one of the things which leave an

unbelievable impression on the lifestyle, habits, relationships &
personality of people.
 Leopards
Courier

RIZWAN SAADAT
CEO of Company

MARKETING TOOLS
NEW PRODUCT
Below are the tools of marketing including CCDVTP, & SWOT:

Create:
After researching the company and market survey the results were the
analyses of Leopard's current resources and its potential to grow in the
market. Additionally, we got to know about the needs of the market. The
problem of people can ignite an opportunity for a business i.e.: to provide
a solution for that problem of people. It was found out that people have a
strong desire to have a lavish house but they can't afford one. So, they try
to decorate their houses to make them look like their desired ones but
are not succeeded or are satisfied with their efforts and results. Leopard
created this product 'Stylewell' for them to meet their needs of having a
dream house without worrying about the cost. To create this product
Leopard hired Engineers, Architects & ultimately Interior designers.
Additionally, Leopard trained its staff for this new product which ensured
the creation of an outstanding and attention-catching product with
highly professional services.
 Leopards
Courier

RIZWAN SAADAT
CEO of Company

MARKETING TOOLS
NEW PRODUCT
Communicate:
Leopard is creating its network by connecting with most of the local and
branded furniture stores & shops through which it will be promoted
among furniture buyers who indeed want their houses to have a better
look. That will enhance the market coverage of Stylewell.
Moreover, the marketing communications mix used by Stylewell will be:
Advertisement on television and social media.
Providing Leopard's regular customers with discount vouchers for
Stylewell.
Increasing Leopard's Public relations and publicity
Sponsoring major events, especially those which are covered by
media.
Word-of-mouth will be Stylewell's ultimate promoter which will be a
great thing to rely on in the upcoming era.
 Leopards
Courier

RIZWAN SAADAT
CEO of Company

MARKETING TOOLS
NEW PRODUCT
Delivery:
The customer is just needed to contact us directly or fix a meeting
through Stylewell's mobile app and Stylewell will be visiting his home and
get an understanding of his need and how he wants to transform the
place.
One can even share the whole essence of the meeting through Stylwell's
mobile app to enable Stylewell to directly come and renovate their place.
Stylewell in itself is a highly customized product that will be delivered at
the convenience and choice of the customer. Everything from the start,
i.e.: furniture pickup, designing, finishing, till the end will be
provided to the customer at his ease. Just imagine you're lying down on
your sofa watching TV, having popcorn and Stylewell is doing everything
for you. That is what style well will deliver.
 Leopards
Courier

RIZWAN SAADAT
CEO of Company

MARKETING TOOLS
NEW PRODUCT
The Value:
A person shares a picture of his room through Stylewell's app and gets
multiple possible options for amazing makeovers of his room and can
edit that makeover on the same app and makes the deal to get that
makeover for his room, what else would be more convenient than this for
someone to transform his room as per his own choice without even
worrying about going out to buy paints, furniture, curtains, etc. Such a
hassle-free job is only provided by Stylewell. Value is something that is
delivered when you secure the heart share of the customer. So,
Stylewell's core mission is to provide value to its customers.
TARGET MARKET
SEGMENT STRATEGY
The segments with the most potential for Stylwell are:
Upper-Middle Class.
Middle-middle class.
People about to get married.
Upper class.

The middle class is the having ultimate potential and which the
largest segment. They need this product and are willing to pay for
its value.
When the annual number of couples getting married in Pakistan is
reviewed there come a huge number which indicates too many
home-renovation opportunities in this segment, which can be
pitched through their furniture suppliers as above 90% of them
purchase furniture to make their rooms look better.
TARGET MARKET
PRICING STRATEGY
At a Profit:
As it is understood that Stylewell is highly customized so the prices
will also be customized however following are the basic plans we
offer without furnishing:

Category Area Coverage Price

A Room 70-80 Sq. yards Rs. 20,000
A House 250 Sq. yards Rs. 50,000
An office 150 Sq. yards Rs. 40,000

Above everything middle-class is a potential market and our

targeted segments cover a huge chunk of the market which is
significant.
Furthermore, It is understood to charge affordable prices in the
middle-class segment as they don't want to pay premium prices.
So, the prices are supposed to be reasonable however Stylewell
can improve their profit margins through:
Getting alliances with furniture suppliers (getting furniture at a
price lower than the market price).
Comparative edge which most other interior designers can't
do i.e. Minimizing the costs:
TARGET MARKET
PRICING STRATEGY
i. No training is required for furniture handling and logistic staff as
a leopard has already got trained people doing these jobs for
years.

ii. No or minimal additional cost of fixed assets (Containers,

service centers, other resources)
Enjoying these cost-minimizing benefits, Stylewell can play with
economical prices in the Industry of interior designing.
 Leopards
Courier

STYLEWELL INTERIORS

ANALYSIS
SWOT
STRENGTHS:
The demonstrated capacity to provide excellent, individualized
customer service.
Solid associations with providers that offer flexibility and answer
exceptional item prerequisites.

WEAKNESSES:
The proprietor is as yet climbing the "retail experience expectation to
learn and adapt".
Difficulties of the irregularity of the business.
OPPORTUNITIES:
Promising action from new home development action.
Changes in plan patterns can start home refreshing and, accordingly,
produce deals.
THREATS:
Proceeded with cost strain because of the contest.
Sensational changes in plan, including texture tones and styles, can
introduce difficulties to keep pace with what is wanted by what is
generally anticipated to be a main edge client base.
 Leopards
Courier

LEOPARD COURIER

ANALYSIS
SWOT
STRENGTHS:
Leopard courier services have Pakistan's largest network with 1450
destinations.
They are equipped with all kinds of vehicles to serve their largest
network.

WEAKNESSES:
In the present arena publicity is the backbone of any business,
Unfortunately, leopard courier does not have a good history of
publicity.

CHALLENGES:
They are facing different types of challenges because of the
declining economy of Pakistan. Some are given below:

For their detain service they are using the services of Pakistan
Railways.
Due to an increase in petroleum product rates by the government,
Leopard couriers are facing increasing transportation costs.
Controlling the largest network efficiently with customer satisfaction
is also a very big challenge.
 ANSOFF MATRIX
Market Penetration:
Leopard currently offers the following services to the existing marketing:
1. Cash-on-delivery
2. Overnight Service
3. Economy Service
Product Development:
Leopard is launching a logistic service with its new GPS-based tracking system which
will enable the customer to find out the exact location of his consignment.
Market Development:
Not only with its new product but also with existing products, leopard is offering GPS-
based tracking when it's on the way. Additionally, leopard is also adding the technology
of a yard management system that will provide the customer with the exact duration of
the delivery and all the conditions of their consignment going
through.
Diversification Strategy:
Stylewell is a new product Leopard is going to launch to cater to a new market with the
services of interior designing.
 BCG MATRIX
Star:
Courier services are the star product of Leopard courier as it has got a high market
share and high industry growth as well.
Question Mark:
Logistic services to the industries and manufacturing concerns have a high industry
growth rate but Leopard has got a low share this is why it lies in the Question Mark
region.
Cash Cow:
Cash-on-delivery service provided by leopard has a low industry growth rate and
Leopard has a high share in the market this is the reason why cash-on-delivery
qualifies for the region Cash Cow.
Dog:
Leopard also offers software development and maintenance services which have a
relatively low growth rates and low market share.
 Leopards
Courier
Our
SERVICES
Over time, Leopard has added multiple products and services as a mode
of convenience for their clients. It is Leopard's dream to connect all the
people of Pakistan wherever they live and wherever they want to deliver.

Below are the services currently offered by Leopard:

Leopards Messenger Administrations give Degree Validation from
Higher Education Commission Islamabad (HEC). Our administration is
helpful and bother-free, and degrees can be verified without you truly
visiting HEC.
Sent Gifts to your Friends and Family on special occasions when it's
not possible for one to go and meet them physically, Leopard offers a
service for these occasions known as the Love line.
 Leopards
Courier
Our
SERVICES
Presently Leopard's clients can arrive at a huge number of clients in
more than 1400 objectives of Pakistan! Grows deals, benefits, and
business frame of reference! Leopards Dispatch currently offers
money-down administrations to all clients wishing to sell their
products in the north of 1400 areas across the country. Leopards
Messenger cash on delivery administration guarantees smooth
conveyance of orders with the least gamble of extortion or default.
COD permits the client to pick a result of their preference for home
conveyance and pay at the time the item has been conveyed.

Leopard has got a similar edge in that it offers the best cash-on-delivery
entryway accessible for administration and shipment following and
assists the clients with remaining informed when installments have been
gotten against their shipment. The clients can save time through
Leopard's mechanized warehousing arrangements.

In the case of urgencies, Overnight takes their parcel to their destination

the very next day, very convenient for all their shipping needs.
 Leopards
Courier
Our
SERVICES
YELLOW BOX is ideal for sending valuables gifts, as it's a secure kind of
packaging which prevent the courier from getting damaged. This
type of packing service is available at Leopard's express courier
centers and can be availed at the customer's convenience.

On the off chance that the shipment isn't time touchy, the client can
profit from our Overland administrations (for 10kg or more). Where the
shipments will be conveyed at the most reduced rates conceivable.
The conveyance time will be within 72 hours for the vast majority of
the objections.
More Prudent Administrations for any Weighty Shipments to be
conveyed across Pakistan. (If the shipment isn't time touchy) one can
send through Economy Administrations and save his delivery cost.
Leopard also offers an international delivery facility. For that, the
customer can calculate rates according to the destination and
weight of the parcel. A look at the options provided is enclosed on the
website.
 Leopards
Courier
Our
SERVICES
Leopards Flyer is intended to send vital and classified records in a
fixed flyer at truly reasonable rates. Conveyance charges change
from one thing to another. In any case, different things can likewise be
conveyed.
 Leopards
Courier
CUSTOMER
FEEDBACK
REVIEWS
We interviewed people about Leopard. After going through all the
interviews, we have concluded that a lot of people use Leopard's services
and a lot of people are not happy with their services. After considering
people's opinions, we get to know that where people are a little bit happy
with Leopard, there are also many complaints about it. Leopard should
work on some of its services as customers complain that they don't
deliver on time. That means delivery is one or two days after the
promised day by Leopard so leopard should take action about this or
they should be loyal to their commitments. At the same time, we also
know that Leopard's bad services include sending people's parcels to the
wrong place. Leopard should work on this thing, while delivering parcels,
they should confirm once that the parcel reaches the same address or
not.
 Leopards
Courier
CUSTOMER
FEEDBACK
REVIEWS
Leopards should improve their services, and contact people directly they
should come up with an app or something website so if the parcel is not
delivered on time so people can contact them accordingly. Bad services also
include the fact that people who receive their parcels are broken, so Leopard
should be careful that people's important stuff is delivered separately so that
their belongings can be protected. Until now, some people are not aware of
Leopard's services. So, Leopard had to work on something that people would
know about them. Improve your services so that people can know about them,
work on bad services and improve them So, people should turn towards them.
 Leopards
Courier
CUSTOMER
COMPLAINTS
REVIEWS
"Very bad service by Leopard Courier I would strongly recommend no
one to use it. They charge a lot but the delivery is not certain and
never on time. It looks like you keep the shipment and just go to
sleep."

"I sent some important documents through Leopard Courier office

Gulberg, Lahore with tracking number 586117070 dated 13-Jan-2021
time 9:05 am. It is today 18-Jan-2021 and the shipment has not been
received yet. I found Leopard a useless courier service and a wastage
of time and money also."

"One of my consignments booked by Mr. Alam Jam of Wah Cantt vide

Daraz.pk Order No.120882776743221 and seller dispatched through
Leopard Courier on 14th of Oct-202, for Raheel Mahmood,98-E Model
Town, Lahore vide Leopard Courier's tracking No.878946256 still not
received with compliant No.160291. Day to day from 22nd Oct I'm
reaching the helpline of Panther Messenger however no sure reaction.
Transfer still not got from their side so most terrible assistance no
body prepared to give right data of transfer."
 Leopards
Courier
CUSTOMER
COMPLAINTS
REVIEWS
"Most incompetent imbeciles I have ever known in human history.
Close down the business as it's not worth the paper it's written on.
Really bad and frustrating experience with Leopards Courier! Would
highly recommend not using this service at any cost!"

"We booked a consignment of eatable items from Islamabad to

Karachi on 4th May 2020 which arrived at the Karachi Leopard's office
on 6th May 2020. Till now consignment not received, twice complaint
but no one can give even a proper answer."

"I had to give at least a one star to give reviews but If I could I would
have hit the unlike button if the page had any. I am deeply
disappointed in your services. I sent a perfect item and had it
received broken. The glass frame I sent turned out broken. I would
advise you to improve your services or close the shop simply if you
can't because this is extremely offensive to have one's item broken
like this which was supposed to be a birthday gift for someone."
 MILESTONES

2015 Expansion to 6500 people and outlets.

2017 Leopards Rebranding.

Warehouse and Autosortation facility

2018-19 introduced. Rizwan Saadat achieves Top
100 CEO Award.
 Leopards
Courier

Let's
Connect
With
Us!
Our
CONTACT
(042) 111-300-786

customerservice@leopardscourier.com

www.leopardscourier.com

Zonal Office, 20-K, Gullberg III