This document discusses how Cambridge Analytica was able to influence elections in the United States by collecting Facebook user data to understand voter preferences and behaviors. They would then target voters with political advertisements focused on issues they cared about. For example, if some voters were concerned about migration issues, Cambridge Analytica could sell that information to candidates, who would then debate and promise to address migration if elected.
This document discusses how Cambridge Analytica was able to influence elections in the United States by collecting Facebook user data to understand voter preferences and behaviors. They would then target voters with political advertisements focused on issues they cared about. For example, if some voters were concerned about migration issues, Cambridge Analytica could sell that information to candidates, who would then debate and promise to address migration if elected.
This document discusses how Cambridge Analytica was able to influence elections in the United States by collecting Facebook user data to understand voter preferences and behaviors. They would then target voters with political advertisements focused on issues they cared about. For example, if some voters were concerned about migration issues, Cambridge Analytica could sell that information to candidates, who would then debate and promise to address migration if elected.
This document discusses how Cambridge Analytica was able to influence elections in the United States by collecting Facebook user data to understand voter preferences and behaviors. They would then target voters with political advertisements focused on issues they cared about. For example, if some voters were concerned about migration issues, Cambridge Analytica could sell that information to candidates, who would then debate and promise to address migration if elected.
Mercier Ch. 9 Homework #1: Rigging elections in the U.S.
Cambridge Analytica directly changed voting behavior. For example, in an election, they will know about voters' preferences and social media usage behavior when collecting data from Facebook users. After that, they will be able to create advertising campaigns that target the subjects whom voters care about. For example, if some Facebook users are concerned about the Migration Issues, which has several problems, Cambridge Analytica may be aware of this and sell information to the candidate. Following that, politicians will spend time debating the issue and promising to address it if voters elect them.