FINAL MODULE ACTIVITY 1

Name: Catalan, Gabriele Angela L. Teacher: Ms. Vivienne Monta p

Grade & Section: BSAIT 3-1 Subject: Entrepreneurial Mind p

SWOT ANALYSIS ACTIVITY

The Firm and It’s Environment
INSTRUCTIONS:
1. Analyze the circumstances of an existing business, a store, or start-up company. Assess
the store using the SWOT analysis Model by filling up the matrix in the activity sheet.
2. Use the Times Roman Font, size 12.

Name of Store (Business): Shopee p

Place of operation: Manila, Philippines p

SWOT MATRIX:

STRENGTHS: WEAKNESSES:

1. Shoppee is growing in popularity around
the world. It was the first of its kind
among online stores. Buyers become
aware of Shoppee's existence because of
influencers and celebrities promoting
Shoppee and its big sales.
2. Shopee is well-known for its wide
selection of goods. With just one click,
you can get everything you need.
Appliances, school supplies, skin care
products, gadgets, clothing, and other
items are all available. It contains a wide
range of products in a single app.
3. Shopee Guarantee is a notable feature
that provides consumers with peace of
mind by protecting them from shady
dealers and counterfeit or faulty goods.
The Shopee Guarantee works by
deferring payment to a supplier until the
buyer confirms that the order arrived in
good condition. The customer can return
the item using the Shopee app if it turns
out to be unsuitable.
1. There are some sellers who post
photos of goods that do not reflect
their original state. Because of the
model picture of the products, some
sellers misinform buyers, but when
buyers receive the product, it is
completely different from what they
expected.
2. Only cities and communities with
internet access can use Shopee. If
you don't have access to the internet,
you won't be able to shop on Shopee.
3. Certain items, such as Shopee, are
better suited to online shopping than
others. For example, books,
electronics, and kitchen appliances
are all simple to sell through online
retailers because customers have a
general idea of what to expect.
Certain objects, on the other hand,
are far less universal; clothing is the
best example. Consumers are
hesitant to purchase clothing online
4. Shopee allows customers to pay in a
variety of ways. The following methods
of payment are accepted: cash on
delivery (COD), credit card, debit card,
and GCash. They also have their own
digital wallet in the store, which they use
to make purchases as well as receive and
save refunds. Customers can pay for
Shopee transactions using online
banking, over-the-counter bank deposits,
Coins.ph, remittance centers, and
payment centers.
5. Another significant benefit of Shopee is
that, in comparison to traditional retail
outlets, items appear to be cheaper. One
explanation is that Shopee typically
involves sellers communicating directly
with customers, removing the need for
middlemen such as distributors. For a
variety of reasons, Shopee is a more
cost-effective option for online shoppers.
Consumers who buy in bulk, for
example, get discounts from some of the
company's vendors. Customers can also
use chat to negotiate lower prices with
sellers. Customers can also use Shopee's
Lowest Price Guaranteed feature to get a
refund of up to 120 percent of the price
difference.
because they have no idea how it
will fit, feel, or appear.
Unfortunately, for eCommerce
stores, entering these markets would
be extremely difficult.
4. Some sellers refuse to respond to
buyer questions. As a result, many
buyers are disappointed, and some
have been unable to purchase the
product.
5. The higher the shipping cost of the
goods purchased, the further away
the delivery location is. Additionally,
when customers purchase items from
multiple stores, they will be charged
two shipping fees. A buyer, for
example, purchased items from two
different stores. This means the
buyer will be responsible for two
shipping fees.
OPPORTUNITIES:
1. The expanding market is one of the most
significant opportunities for the online
shopping industry. Even though most
consumers in developed countries own
electronic devices, many in developing
countries do not, and thus do not shop
online. The number of potential internet
shoppers may increase as the price of
electronics continues to drop.
2. Shopee can sell brands of goods in other
cities because several brands are not
available in one location. Buyers will
have less of a hassle traveling long
distances to purchase goods that aren't
available in their area. Because Shopee
will conveniently deliver those items to
their doorstep.
3. The existence of an extremely popular
community-wide package delivery
system. Because of its delivery system,
which includes cash on delivery, many
buyers are encouraged to purchase items
from Shopee because of the pandemic. In
the face of the pandemic, buyers can be
confident that they will receive the
product while also prioritizing their
health.
4. Because Shopee is an online store, it is
always open to all potential customers.
When it comes to browsing products,
adding them to carts, and purchasing
them, there are no time limits. Unlike
physical stores, which have an opening
and closing schedule, online stores do
not. As a result, buyers can purchase
products at any time and from any
location as long as they have internet
access.
5. Various web-based media clients with
large followings promote Shopee. Forces
THREATS:
1. Because cyber hijacking is a type of
network security attack in which an
attacker takes control of computer
systems, programs, or network
communications, it could harm
Shopee's system.
2. Businesses like Shopee may also be
harmed by government regulations.
As legislation is added to try to
improve service, it forces a less
effective result and eliminates
competition dimensions.
3. There are competitors who continue
to innovate and promote their
products. As a result, it poses a threat
to Shopee.
4. Digital payments, such as credit and
debit cards, bank transfers, and even
cryptocurrencies, power Shopee. As
a result, it's become a popular target
for con artists looking to make a
quick buck off their illegal activities.
Fraudsters can purchase items online
with other people's credit cards and
have them delivered to their
neighbors' doorsteps, where they can
be swiped while the homeowner is at
work. Unfortunately, combating
internet fraud is extremely difficult,
which is why the industry is so
vulnerable.
5. Apart from outright fraud, there's a
lot that can go wrong when it comes
to personal information on online
shopping sites like Shopee. You
must provide a lot of sensitive
information when shopping online,
such as your credit card number,
address, and other personal
information. This information can
 to be reckoned with are an excellent have disastrous consequences if it
example of this in the advertising world. falls into the wrong hands.
Because online media has become such
an inextricably important part of our
daily lives, forces to be reckoned with
are expected to play an inexorably
significant role in how products are sold.
RUBRICS FOR SWOT/PESTEL Analysis (20 points)

CRITERIA 1 2 3 4 SCORE
Focus/ Main The essay The essay is The essay is The essay is
Point poorly focused on topic focused on the focused,
addresses topic and includes topic and purposeful, and
and includes few loosely includes reflects clear
irrelevant ideas related ideas relevant ideas insight and
ideas
Support Provides little Supports main Supports main Persuasively
or no support point with some point with supports main
for the main underdeveloped developed point with well-
point reasons and/or reasons and/or developed
examples examples reasons and/or
examples
Organization Little or no Some Organizes ideas Effectively
& Format organization of organization of to build an organizes ideas
(Paragraphs, ideas to build an ideas to build an argument to build a
Transitions) argument argument logical,
coherent
argument
Language Little or no use Some use of Appropriate use Effective and
Use, Style & of elements of elements of of elements of creative use of
Conventions style Many style Contains style Uses elements of
(Sentence errors in frequent errors correct style to enhance
structure, grammar, in grammar, grammar, meaning Uses
word choice, spelling, and spelling, and spelling, and correct
grammar, punctuation, punctuation punctuation grammar,
spelling, makes reader’s with few errors spelling,
punctuation) comprehension punctuation
difficult throughout with
very few errors
Originality No Very little Sufficient Distinctive
(Expression experimentation experimentation experimentation experimentation
of the theme nor to enhance with language with language
in a creative enhancement of concepts Does and usage to and usage to
way) concepts No not exhibit enhance enhance
adherence to the creativity concepts concepts
theme Applies basic Applies higher
creative skills to order thinking
relay ideas and creative
skills to relay
complex ideas
Total Points : _____________