Market/ User Research :

Kolkata Mathibruz : Ample skilled labour. Low Production Cost. Formalization (low) and thus
working capital constraints.

Across India: Increasing wages and shortage of skilled labour, also because of seasonality of
business.

Gathered this data

1) Talking to manufacturers in Kolkata

2) Talking to Shopkeepers and rising prices of school uniforms across the country.

Persona Stories

1) A shop keeper, who struggles to find skilled tailors for in-house tailoring primarily because of
seasonality factor. ( January to March ) and (June to Oct). Manufacturing year long increases
working capital requirement
2) Increasing trend of out-sourcing the manufacturing. Problems faced
a. Quality issues : Cotton- Nylon mix and fabric quality
b. Size standardisation variations
c. Delayed Delivery
3) Calcutta Story
a. Well-established working pattern
b. Workers produced, fashion apparels during the other time.