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    Aiyeleen Pablico
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    This lesson plan introduces students to the 7Ps of the marketing mix (product, place, price, promotion, people, packaging, and positioning) and how they relate to developing a business opportunity and marketing strategy. Students will play a warm-up game to introduce marketing and products, then analyze pictures of a market. Through a jumbled word activity and lesson presentation, the teacher will illustrate the 7Ps of the marketing mix. Students will then work in groups to apply the 7Ps to different product examples and relate them to potential business opportunities. For evaluation and assignment, students will describe the full marketing mix for a product they design based on local demographics.

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    Demo Entre p

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    This lesson plan introduces students to the 7Ps of the marketing mix (product, place, price, promotion, people, packaging, and positioning) and how they relate to developing a business opportunity and marketing strategy. Students will play a warm-up game to introduce marketing and products, then analyze pictures of a market. Through a jumbled word activity and lesson presentation, the teacher will illustrate the 7Ps of the marketing mix. Students will then work in groups to apply the 7Ps to different product examples and relate them to potential business opportunities. For evaluation and assignment, students will describe the full marketing mix for a product they design based on local demographics.

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    © All Rights Reserved
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    13 views3 pages

    Demo Entre P

    Uploaded by

    Aiyeleen Pablico
    This lesson plan introduces students to the 7Ps of the marketing mix (product, place, price, promotion, people, packaging, and positioning) and how they relate to developing a business opportunity and marketing strategy. Students will play a warm-up game to introduce marketing and products, then analyze pictures of a market. Through a jumbled word activity and lesson presentation, the teacher will illustrate the 7Ps of the marketing mix. Students will then work in groups to apply the 7Ps to different product examples and relate them to potential business opportunities. For evaluation and assignment, students will describe the full marketing mix for a product they design based on local demographics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    Lesson Plan in Entrepreneurship

    Date: August 3, 2017

    Grade & Section: Grade 12 HUMSS-A

    Time: 9:00-10:00 AM

    I. Objective
    Describes the Marketing Mix (7Ps) in relation to the business opportunity vis-à-vis:
    a. Product
    b. Place
    c. Price
    d. Promotion
    e. People
    f. Packaging; and
    g. Positioning
    CS_EP11/12ENTREP-0h-j-10
    II. Subject Matter
    A. Topic: Importance of Marketing Mix in the Development of Marketing Strategy
    B. References: Curriculum Guide for Entrepreneurship page 3
    Eduardo Morato, Entrepreneurship,page 59-71.
    C. Materials: Projector, Laptop, Worksheets, White board
    III. Procedure
    A. Introductory Activities
    1. Drill: Pinoy Henyo
    Students will play the Pinoy Henyo game. They are going to guess the
    word “market” and “product”. One student will be the “taga-
    tanong” and the whole class will be the “taga-sagot ( Oo, Hindi, at
    Pwede)”. This will be done within 2 minutes only.
    2. Review
    a. What is marketing?
    b. What is business opportunity?
    3. Motivation: Picture Analysis
    Flash pictures of a market and let the students generate ideas from the given
    pictures.
    B. Development of the Lesson
    1. Activity
    Decipher Me!
    Worksheets will be distributed to the class. Each sheet has 7 jumbled words. They are going
    to decipher each word and write it beside the jumbled word. (Please refer to
    attachment no.1)
    2. Analysis
    a. What were the words formed?
    b. What did you notice upon looking at those words?
    c. How are those words connected with each other?

    3. Abstraction
    a. Presentation of the Lesson
    Illustrate the 7Ps or Marketing Mix

    POSITIONING PRODUCT

    PACKAGING PLACE
    7 Ps of
    Marketing Mix

    PEOPLE PRICE

    PROMOTION

    Generalization: What are the 7Ps in Marketing Mix? Describe each.

    Valuing: How does marketing mix help you as a young entrepreneur?

    4. Application
    Group Activity
    Divide the class into 6 groups. Each group will focus only on one P in the marketing mix.
    They will be given a certain product and they will describe it according to their
    assigned P and relate it to business opportunities.
    IV. Evaluation
    Think of a product and describe its marketing mix or 7Ps in relation to the business opportunity.

    V. Assignment
    Create your own product based on your locality’s demography. Describe its marketing mix or
    7Ps in relation to the business opportunity. (Please refer to attachment no.2)
    Prepared by:

    AILEEN P. FENELLERE
    SHS Teacher

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