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PROPOSAL

FINAL YEAR PROJECT

(TITLE)

Xxxxxx (name)
0101010101 (ID)

DIPLOMA IN GRAPHIC DESIGN


MANAGEMENT AND SCIENCE UNIVERSITY

For office use only (Leave this blank)

Approved Rejected

Approved with changes

Comments:

Evaluated by:

Name:

Date:

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CHAPTER PAGE
TABLE OF CONTENT
I. INTRODUCTION
1.1 Project Background
1.2 Problem Statement
1.3 Objectives of the project
1.4 Scope of the project
1.5 Significance of the project
1.6 Limitation of the project

II. LITERATURE REVIEW


2.1 Review of Current Situation
2.2 Review of Related Products

III. METHODOLOGY
3.1 Project Methodology
3.2 Hardware and Software Requirement
3.3 Project Schedule

IV. DESIGN RESEARCH AND PROCESS


4.1 Idea
4.2 Concept
4.3 Sketches
4.4 Design Process
4.5 Final design

V. CONCLUSION
5.1 Conclusion

Bibliography
Appendix A: Project Schedule Chart

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CHAPTER I : INTRODUCTION

1.1 PROJECT BACKGROUND

‘The Three-legged Cat’ is an animated trailer about a three-legged stray cat’s everyday life,

walking around it’s neighbourhood, searching for shelter and food. First he came across a

mamak stall meow-ing for food but was chased away by the owner of the stall. Then he

passed by a row of houses where one of it has a caged puppy. The three-legged cat stood

there watching how lonely the puppy was held in a small cage until the owner of the house

shooed the cat away with a broom. While he was running away he stumbled upon two boys

with a slingshot trying to knock down a bird’s nest which they did it with success, the mother

bird looked at her crushed eggs, devastated leaving the three-legged cat stood there in agony

seeing what just happened. The two boys noticed the cat and aimed their slingshots towards

him but was rescued by a high school girl. She scolded the two boys which made them ran

home terrified. She took the cat home and treats it with love and care.

1.2 PROBLEM STATEMENT

Neglect is not giving an animal the right food, water, shelter or vet care. Because their misery

goes on for so long, animals who die of neglect can suffer just as much as animals that are

harmed on purpose.

Furthermore, in Malaysia, there is lacking of animations that raise awareness about animal

abuse/neglect. According to the research that had been conducted, here is the list of

animations developed in Malaysia, which so far, animations similar to animal abuse is only

‘SeeFood’.

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1.2.1 List of Animations in Malaysia

1978 Hikayat Sang Kancil

1983 Mekanik

1984 Sang Kancil & Monyet

1987 Epit and Din Teksi

1990 Imuda

1992 Bunga Karang

1995 Usop Sontorian

1998 Silat Legenda

2000 Nien Resurrection

2001 Cheritera

2001 Putih

2004 Kacang

Based on an article by Hassan Abd Thalib (2004), those are the animations that were

developed in Malaysia, not to mention in (2005-2013), we have animations like Saladin,

Ranggi, Bola Kampung, Upin & Ipin, Geng: Pengermbaraan Bermula, BoboiBoy, SeeFood,

and Goliath. Still, our country is lacking of animation about awareness towards animal abuse.

An article in our local newspaper The Star states that “Malaysian animal laws are one of the

worst in the world and the situation has certainly put a dent in the image of the country as a

developed nation.” – Surendran (2010)

Thus, with the research conducted and the statement by Mr Surendran, this project will be

carried out.

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1.3 OBJECTIVES

This project will consist of an animation trailer about raising awareness on animal abuse. In

this review, this project would achieve the following goals:

i. To develop an animation trailer about raising awareness on animal abuse in Malaysia.

ii. To educate the public in Malaysia to a sense of moral responsibility towards animals

through animation trailer.

1.4 SCOPE OF THE PROJECT

This project will consist of creating an animation trailer entitled “The Three-legged Cat”. The

content for this project is basically going to be in 2D by using Adobe Flash and Photoshop.

For this animation, the style similar to it would be ‘Winnie the Pooh’ a 2D animation by A.A

Milne which uses soft colours and shadings. The technique that will be used in developing

this animation trailer is a frame by frame animation. Furthermore, this project will be

completed in less than 13 weeks. The storyline centers a three-legged stray cat striving to

survive in such a harsh world until he was taken to care by a high school girl. The target

audience for the animation is for teenagers of age 13- 17 because the majority of animal

abuse happens within that group age.

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1.5 SIGNIFICANCE OF THE PROJECT

The significance of this project is known to how Malaysia is lacking of animations about

raising awareness to stop animal abuse, so in order to support our country on these types of

animation, this project is proposed to developed an animation trailer about animal abuse.

This will contribute our country on animation like so. Furthermore, this animation will

educate the public to a sense of moral responsibility towards animals.

1.6 LIMITATIONS OF THE PROJECT

There are a lot of limitations in this project that have been stumbled upon. First of all, this

animation is going to be in 2D so it will not look as realistic as a 3D animation. It is going to

be a silent animation, so there will not be any dialogue in it, just background music and

sound effects. The target audience centers around Malaysian teenagers of the age 13-17

years, so the style of the animation will not be complicated and detailed but more of a

cartoon-like look. Also, instead of a full length animation film, it is going to be a trailer only

that lasted around 30 seconds due to the lack of time given. The technique of this animation

trailer will be a frame-by-frame animation which is time consuming and needs a lot of effort

of doing so. The animation will be conducted only in Adobe Photoshop and Adobe Flash

because it would be easier to animate using both software and to also paint the designs. Due

to having only less than 13 weeks for this animation, the background will be static and will

only be designed within the width of the screen.

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CHAPTER II : LITERATURE REVIEW

The main purpose of the literature review chapter is to expand upon the context and background

of the study, to further define the problem that will be faced on developing this animation, and to

provide empirical and theoretical bases for the research. This chapter is divided into two sections

which is current issues and review of related product as follows :

2.1 Current Issues

One of the issues that made known in the project by doing research is how Malaysia displays

only a few animations about awareness of animal abuse. This is an issue to our country because

even if animators developed their product about awareness of animal abuse, it is difficult to

approach or distribute our products and make it well-known. Unlike the products in overseas

such as DreamWorks or Disney, every product or animation they developed sky-rocketed and

were made known to the viewers. So this might be a problem for local animators and for this

project to ‘reach-out’ to the viewers and grab their attention. Hence, to grab the viewer’s

attention, this project must be at least on the same level as what the animators in overseas

developed theirs.

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2.1.1 Synopsis of Animation (The Three-Legged Cat)

This animation centers a three-legged stray cat’s point of perspective, walking around it’s

neighbourhood, searching for shelter and food. First he came across a mamak stall meow-ing for

food but was chased away by the owner of the stall. Then he passed by a row of houses where

one of it has a caged puppy. The three-legged cat stood there watching how lonely the puppy was

held in a small cage until the owner of the house shooed the cat away with a broom. While he

was running away he stumbled upon two boys with a slingshot trying to knock down a bird’s

nest which they did it with success, the mother bird looked at her crushed eggs, devastated

leaving the three-legged cat stood there in agony seeing what just happened. The two boys

noticed the cat and aimed their slingshots towards him but was rescued by a high school girl. She

scolded the two boys which made them ran home terrified. She took the cat home and treats it

with love and care.

2.2 Review of Related Products

These are some of the animations that are similar to the animated trailer that will be developed.

These are the animations which are similar in terms of the plot. All of these films are a way for

the animators to educate young children about how animals have been ill-treated.

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2.2.1 Madagascar 3 : Europe’s Most Wanted

This animated film is a 3D computer animated comedy film and was produced by DreamWorks

Animation and distributed by Paramount Pictures.

The techniques that was used for this animation is 3D animation which is digitally modeled and

manipulated by an animator. The animator starts by creating an external 3D mesh to manipulate.

A mesh is a geometric configuration that gives the visual appearance of form to a 3D object or

3D environment. The mesh may have many vertices which are the geometric points which make

up the mesh; it is given an internal digital skeletal structure called an armature that can be used to

control the mesh with weights. This process is called rigging and can be programmed for

movement with keyframes.

One of the benefits of watching this is you can see how animals in the zoo felt like being kept

there from their home in the wild, and how the main protagonist yearned to live with his own

species. But along the way, they stumbled upon this French officer who abused animals and

strived to get rid of her.

Synopsis

Alex, Marty, Melman, and Gloria are still struggling to get home to New York. This time, their

journey takes them to Europe where they are relentlessly pursued by the murderous Monaco-

based French Animal Control officer Captain Chantel Dubois. As a means of getting passage to

North America, the zoo animals purchase a failing traveling circus as they become close friends,

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including Gia, Vitaly, and Stefano. Together, they spectacularly revitalize the business and along

the way find themselves reconsidering where their true home really is.

2.2.2 One Hundred and One Dalmatians

101 Dalmatians, is a 1961 American animated adventure film produced by Walt Disney based on

the novel by Dodie Smith. It is a frame by frame 2D animation film for children.

The technique that this animation uses is traditional animation (also called cel animation or hand-

drawn animation). The individual frames of a traditionally animated film are photographs of

drawings, first drawn on paper. To create the illusion of movement, each drawing differs slightly

from the one before it. The animators' drawings are traced or photocopied onto transparent

acetate sheets called cels, which are filled in with paints in assigned colors or tones on the side

opposite the line drawings. The completed character cels are photographed one-by-one against a

painted background by a rostrum camera onto motion picture film.

It is also a full animation refers to the process of producing high-quality traditionally animated

films that regularly use detailed drawings and plausible movement, having a smooth animation.

Fully animated films can be made in a variety of styles, from more realistically animated works

such as those produced by the Walt Disney studio.

One of the advantages of this animated film is educating children at a young age to sympathized

animals (specifically dogs in this film) and how their fur are used as coats and leather jackets.

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Synopsis

Pongo is a male Dalmatian living in London with his master, Roger, a bachelor songwriter who

has yet to sell his first tune. Bored with their single existence, Pongo arranges for Roger to meet

Anita, a pretty young woman who just happens to have a female Dalmatian named Perdita. It is

not long before love blossoms all around and a double wedding takes place. A few months later,

Perdita gives birth to 15 puppies, much to the delight of Cruella De Vil, a wealthy, wicked

former schoolmate of Anita's whose burning passion is to own a coat made of Dalmatian pelts.

When she is unable to purchase the puppies, she has them "dognapped" and brought to her

crumbling estate in the country, where 84 other Dalmatians are also being held captive. All

attempts by the police to find the missing pups fail, and the desperate Pongo and Perdita appeal

to the dogs of London, via the "twilight bark." Led by The Colonel, an indomitable shaggy dog

and a cat named Sergeant Tibbs, all dogdom comes to the rescue and, aided by geese, cows, and

horses, tracks down the missing puppies.

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2.2.3 Dumbo

Dumbo is a 1941 American 2D animated film produced by Walt Disney Productions. The

style of the animation is none realistic suitable for children.

This animation also uses traditional animation. The individual frames of a traditionally

animated film are photographs of drawings, first drawn on paper. To create the illusion of

movement, each drawing differs slightly from the one before it and so on.

The advantage of viewing this film is we can educate ourselves to treat animal the way they

are supposed to be treated with love and care, how the protagonist named Jumbo Jr was

cruelly named Dumbo. He is ridiculed by his big ears. And how cruel the circus people treat

the circus animals, which Dumbo felt miserable living that way.

Synopsis

The stork delivers a baby elephant to Mrs Jumbo, veteran of the circus, but the newborn is

ridiculed because of his truly enormous ears and dubbed "Dumbo". Dumbo is relegated to the

circus' clown acts; it is up to his only friend, a mouse, to assist Dumbo to achieve his full

potential.

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2.2.4 Bambi

Bambi is a 1942 American 2D animated drama film directed by David Hand, produced by

Walt Disney and based on the book Bambi, A Life in the Woods by Austrian author Felix

Salten. This animation is suitable for children of age 6 and above due to the colours and style

used.

Bambi uses Traditional Animation to create illusion of movements. This film also uses Full

Animation which refers to its high quality and smoothness of the animation and realism.

The advantage of this film is how children are already exposed to how wildlife creatures

have been treated. Hunters hunting for wild creatures as exploitation to the industry (also

known as animal poaching). Which will educate children on how bad it is on doing so.

Synopsis

The animated story of Bambi, a young deer hailed as the 'Prince of the Forest' at his birth. As

Bambi grows, he makes friends with the other animals of the forest, learns the skills needed

to survive, and even finds love. One day, however, the hunters come, and Bambi must learn

to be as brave as his father if he is to lead the other deer to safety.

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2.2.5 Ratatouille

Ratatouille is a 2007 American 3D computer-animated comedy film produced by Pixar

Animation Studios and released by Walt Disney Pictures.

The techniques used in this film is also 3D which they used techniques like Photo-realistic

animation on how the hair looks so realistic and how Remy’s fur looked like how a rat would

look like.

This film educates the viewers that animals (specifically a rat named Remy in the film) have

feelings too. How human terminate rats and hang them bleed to death.

Synopsis

A rat named Remy dreams of becoming a great French chef despite his family's wishes and

the obvious problem of being a rat in a decidedly rodent-phobic profession. When fate places

Remy in the sewers of Paris, he finds himself ideally situated beneath a restaurant made

famous by his culinary hero, Auguste Gusteau. Despite the apparent dangers of being an

unlikely - and certainly unwanted - visitor in the kitchen of a fine French restaurant, Remy's

passion for cooking soon sets into motion a hilarious and exciting rat race that turns the

culinary world of Paris upside down.

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2.2.6 SeeFood

SeeFood (Also known as Sea Level in USA) is Malaysia's first 3D animated movie in

English. The film is produced by Silver Ant and released in Malaysian cinemas beginning 8

March 2012.

The techniques used in this animation is 3D animation. The animator starts by creating an

external 3D mesh to manipulate. Animators in this film study the movements of real sea

creatures in order to develop this movie. This process is called rigging and can be

programmed for movement with keyframes.

This film centers on how humans poaching living sea creatures (specifically fish eggs in this

film) and how the main protagonist strives to get it back. The moral of this film is educating

children on how precious every living creature, even at sea and to stop using these creatures

for human resources that will result in extinction.

Synopsis

Pup, a bamboo shark, discovers egg sacs while playing around the ocean with his friends.

When he sees human poachers stealing the eggs from his reef, Pup makes it his mission to

save his family. As he leaves the sea and enters the beautiful, yet dangerous, world of

humans he'll prove he isn't too small to save his family.

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2.2.7 Brother Bear

Brother Bear is a 2003 American 2D animated adventure comedy-drama film produced by

Walt Disney Feature Animation and released by Walt Disney Pictures.

Brother Bear uses a Traditional animation technique. Rotoscoping was also used in this film

patented by Max Fleischer in 1917 where animators trace live-action movement, frame by

frame. The source film can be directly copied from actors' outlines into animated drawings.

One of the advantages in the film is how the protagonist tries to view the world in the bear’s

perspective, which will educate the viewers on feeling empathy towards animals.

Synopsis

An Inuit boy named Kenai pursues a bear in revenge for a battle that he provoked in which

his oldest brother Sitka is killed. He tracks down the bear and kills it, but the Spirits, angered

by this needless death, change Kenai into a bear himself as punishment. In order to be human

again, Kenai must learn to see through another's eyes, feel through another's heart, and

discover the meaning of brotherhood.

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2.2.8 The Ant Bully

The Ant Bully is a 2006 American computer-animated film written and directed by John A.

Davis. The animation is in 3D and is suitable for children of the age 10 and above.

The Ant Bully, like most computer-animated film uses 3D animation which is digitally

modelled and manipulated by the animator. Aside from that, Photo-realistic animation is

used primarily for this film that attempts to resemble real life, using advanced rendering that

mimics in detail skin, plants, the ground, and ants.

The advantage of this film is that it educates children to not be cruel to other animals which

in this film are ants.

Synopsis

Ten-year-old Lucas is the new kid on the block--and the local bullies make sure he knows it.

Tired of being a punching bag, Lucas takes out his frustration on the ants living in his lawn.

But when the ants strike back--shrinking Lucas down to their size with a magic potion and

forcing him to live like an ant within the colony--an astonishing new world opens up to him.

Lucas learns, first-hand, the value of friendship and teamwork, ultimately leading the ants in

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an effort to save their colony from annihilation. And in the process, Lucas obtains the things

he wants most: friends, companionship, acceptance and the courage to stand up for himself.

2.2.9 Bee Movie

Bee Movie is a 2007 American computer animated family comedy film produced by

DreamWorks Animation and distributed by Paramount Pictures.

The techniques that were used in this film is also 3D animation which is digitally modelled

and manipulated by the animator. Aside from that, Photo-realistic animation is used primarily

for this film that attempts to resemble real life, using advanced rendering that mimics in

detail skin, the character’s hair, the flowers and pollens.

The advantage of this film is telling the viewers how human exploits bees to sell the honey

they produce, which will remind viewers what will happen if there are none bees doing all

the pollination work.

Synopsis

When the bee Barry B. Benson graduates from college, he finds that he will have only one

job for his entire life, and absolutely disappointed, he joins the team responsible for bringing

the honey and pollination of the flowers to visit the world outside the hive. Once in

Manhattan, he is saved by the florist Vanessa and he breaks the bee law to thank Vanessa.

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They become friends and Barry discovers that humans exploit bees to sell the honey they

produce. Barry decides to sue the human race, with destructive consequences to nature.

2.2.10 Chicken Run

Chicken Run is a 2000 British-American stop-motion animated comedy film made by the

Aardman Animations studios and directed by Peter Lord and Nick Park.

Stop-motion animation is used in this film. Animation created by physically manipulating

real-world objects and photographing them one frame of film at a time to create the illusion

of movement. Clay animation, or Plasticine animation (often called claymation, which,

however, is a trademarked name), uses figures made of clay or a similar malleable material to

create stop-motion animation. The figures may have an armature or wire frame inside, that

can be manipulated to pose the figures. Alternatively, the figures may be made entirely of

clay.

One of the advantages of this film is how it educate viewers on humans exploiting animals

for their own resources, which in this film, chickens are made for pot pies.

Synopsis

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The plot centres on a band of chickens who see a smooth-talking Rhode Island Red named

Rocky as their only hope to escape from certain death when the owners of their farm decide

to move from selling eggs to selling chicken pot pies.

CHAPTER III : METHODOLOGY

The methodology chapter describes the approach, process and software, hardware and

equipment requirements that will be used in developing this project.

3.1 PROJECT METHODOLOGY

Pre-­‐ Post-­‐ Final  


Produc4on  
Produc4on   Produc4on   Product  

Figure 1 : Project Methodology


 

In Figure 1, is the approach or methodology that will be used in the project based on Miracle
Animation Studios Inc. Below are the expanded and detailed explanation of these four stages of
methodology based on this project.

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3.1.1 Pre- Production

i. Researching

During this stage, research was carried out by visiting local news site about

animal abuse in Malaysia and searching for any animations about animal

abuse awareness in Malaysia by searching articles of history of Malaysian

animations by Hassan Abd Muthalib, and listing all of the animations for

future previews. After gaining some information about it, the problem

statement for this project becomes clear which takes a leap to the next step of

pre-production.

ii. Brainstorming

Once research is done, ideas were brainstormed in a piece of paper. Drawings

were sketched roughly to help the process. Helps from friends and family

were appreciated as they helped brainstorming for the storyline and what will

the main character for the animation will be. This process also helped

centering what style and theme is best for this development, which is already

conclude that it is going to be an animation trailer about awareness of animal

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abuse and that it is going to be a traditional animation. This stage took about

one whole day to complete.

iii. Storyline

After brainstorming, it would be easier now to write the storyline because

ideas were generated during brainstorming session and all is left now is the

plot. Problems occur during this stage due to writer’s block but with the help

of friends and by watching animations of several types of awareness on the

most popular video sharing media, ‘YouTube.com”. Researches were

conducted for the storyline on that site which helped me gained some

inspiration. Writing the synopsis first on a notepad and scratched out

unnecessary lines was the way to go. After everything was satisfying, the

synopsis was then typed out in computer. Thus, the main character was born;

it is a three-legged stray cat. The reason for the main character being a ‘cat’

was because most of the stray cats in the neighbourhood were ill-treated and

their population is increasing but no one is helping them. So that’s where the

main idea for the main character came from. About it being ‘three-legged’

was added to add a more sympathetic plot to it.

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iv. Script Writing

Once the synopsis is done, writing the script would be done referring to the

synopsis created earlier, but this time, a more detailed and thought-out story

will be written, everything on how the animation should present itself. Like

writing the synopsis, script writing will also be written roughly on a piece of

paper or notepad. Everything that comes to mind will be jotted down on that

piece of paper on how the character will move in this scene and what

background will be used in the other scene and also the sound effects and

music that would be suitable in that scene will be jotted down in the script.

The script will then divide into different scenes which will make it easier to

refer later. The script will then be reviewed again and anything unnecessary

will be scratched out. After everything is satisfied, the script will be written in

digital form.

v. Storyboarding

After writing the script, a rough sketch of the storyboard will be developed. At

first it will be done only on a piece of paper. Following what had been written

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in the script, storyboard will be made, sketching rough panes and characters

will not be drawn in details, just in a shadow-like figure to get a glimpse on

what the animation will look like scene by scene. After the storyboard has

been approved, the final storyboard will be made, this time, with detailed and

clear drawings of each scene with descriptions of sound effects and camera

angles in every pane. Afterwards it will be inked and cleaned up. The final

storyboard will be done on an A3 paper.

vi. Designing

During this stage, sketches of characters, props and backgrounds are being

made. Characters will be sketched on A3 papers with different poses and face

expressions. Characters will also be sketched with different looks to help ideas

flowing on how the characters would look suitably. For this project, there will

be eight characters that will appear in the animation. The main character of

course, is a three-legged cat, following 7 other minor characters to support the

animation, which is a mamak owner, a puppy, the puppy owner, boy number

1, boy number 2, a bird, and a high school girl. Every character will have at

least five to ten designs and a few poses and face expressions. The

background designs will be conducted by researching a few real-life images in

websites for referring purposes and for inspiration. The background setting

includes a park, a mamak stall, and the high school girl’s bedroom. After

completing all of the designs, the best ones will be selected.

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vii. Audio Searching

For this stage, audios that will be used for the production will be searched first

in websites that lets you download ‘legal’ audios. Audios that will be used in

this animation are sound effects of a cat, a puppy, a bird, and other additional

sound effects such as the rustling of the trees or footsteps. For background

music, a more mellow type of music will be used in this animation due to its

theme. After listing all of the audios needed in a piece of paper, the listed

audios will be searched on various websites and will be downloaded. More

than one audios of a certain kind will be downloaded in order to test it on the

animation later. For the background music it is important to not find one that

is copyrighted. So it is best to search for a background music in sites that lets

you download songs which are free of use.

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3.1.2 Production

i. Layout Development

The layout and posing process links the storyboard and the animation. This

will be done in an A3 paper first. The layout will be referred from the

storyboard and will prepare an organized folder for animation purposes. This

folder contains a field guide that shows the proper camera move and the right

size of the scene. It also includes the character’s main poses from the

storyboard following the official design, the effects, backgrounds and all the

other information necessary to be animated later. The backgrounds are done

directly out of the storyboard and the location design. After sketching the

designs for the layout, it will then be carried out digitally in Photoshop. The

background will be referred to the storyboard and will be drawn in every

scene using a Wacom tablet.

ii. Painting

Once the layouts are done, paintings will be carried out in Adobe Photoshop.

This is where colours of the characters or backgrounds are determined. A lot

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of experimentations with colours will occur in this stage. For this animation, a

soft and light colours were chosen in order to fit the prospect of a

‘sympathetic’ theme to it.

iii. Animation Development

After everything is done, Layouts, Designs, Paintings, Storyboard, it’s time to

animate everything according to the storyboard. Animating scenes will be

done entirely in Adobe Photoshop and Adobe Flash using a Wacom tablet.

The techniques that will be used in animating this trailer is a traditional

animation which is a frame-by-frame drawings that will be put together to

create illusion of movements. To animate the characters, designs of the

characters will be drawn digitally in Photoshop but must be in different layers

(eg: arms, head, body, legs) will all be in different layers so it will be easier to

animate it using the ‘Timeline’ feature in Photoshop. So by moving the

proposed body part little by little in those layers, an animated character will be

developed. For the background angles, Adobe Flash will be used, unlike

Photoshop, Flash doesn’t need to duplicate every movement in order for it to

move, by just using ‘Motion Tween’ and drag the proposed background to

however the storyboard goes, after pressing Ctrl+Enter, an animated

background will be made.

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iv. Compositing

Once animating is complete, it will be imported with the colored background.

Referring to the storyboard and the animation, elements will then be

assembled and create the camera movements and other necessary motions by

using Flash. Finally, digital effects will be added in the animation that

required by the scene. These can include tones, highlights and shadows. When

the compositing is finished, the final step is rendering.

v. Exporting

Once the compositing is completed, the final step is to render the scene as a

video. Rendering is time consuming so everything must be done ahead of time

in order to render in High Definition format.

3.1.3 Post-Production

i. Music and Sound Effects

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During this stage, sound effects and music that has been chosen in the Pre-

Production stage will be added in the animation to enhance a more dramatic

scene and create an emotional impact of the scene. Sound effects and music of

course, will be downloaded to fill any missing sound effects in Post-

Production. These audios will be cut shorten, or however that will suit the

scene. Music editing will be done in Sony Vegas.

ii. Video Editing

In this part of the process, animation production footages and audios that were

edited before will be assembled together. The video will be reviewed again to

cut out unnecessary scenes or speed it up to have a better pacing in the story.

Sound effects and background music that has been chosen will be added into

the scenes referring to the storyboard and script. Video editing will be done in

Sony Vegas.

3.1.4 Final Production

i. Rendering

In the Final Production, the video that was edited and reviewed before will

be the final format of the video. It will be rendered in an MP4 format and

in High Definition by using Sony Vegas.

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JUNE

3.2 PROJECT SCHEDULE

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ACTIVITY 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Pre-Production

Researching

Brainstorming

Storyline

Script Writing

Storyboarding

Designing

Audio

Searching

Production

Layout

Development

Painting

Animation

Development

Compositing

Exporting

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32  
 
SEPTEMBER

ACTIVITY 1 2 3 4 5 6 7 8 9 10 11 12

Post-production

Video Editing

Final production

Rendering

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CHAPTER IV: CONCLUSION

4.1 Conclusion

The conclusion is, animal abuse has long been an issue in our society and not only that, our

country is also lacking of animations to raise awareness for animal neglect and cruelty. But it

is up to the people in Malaysia to change that. The proposed development of this animation

trailer will achieve these following goals:

i. To educate the public to a sense of moral responsibility towards animals through

animation trailer.

ii. To develop an animation trailer about raising awareness on animal abuse in

Malaysia.

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BIBLIOGRAPHY

i. Hassan, A, “From Mousedeer to Mouse : Malaysia Animation at the Crossroads”,


Academia.edu, 2004 <http://www.academia.edu>

ii. Surendran, “Animal Cruelty Laws Need More Bite”, The Star Online, 19 April
2010 <http://www.thestar.com.my>

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