Continuos Businness Plan

FUNDAMENTALS OF ENTREPRENURSHIP
MGT 3113 / MGT 2123
BUSINESS PLAN ON
“REANS COSMETIC”
PREPARE FOR : MISS NURUL HASYIMAH BINTI MOHAMED

PREPARED BY : 1. MUHAMMAD ADLI BIN ABDUL RAZAK
(MOM20060060)
2. FAREHAH HAFIZAH BINTI AMBOK HASSANUDDIN
(MOM20060116)
3. VIRDANIYANTI BINTI KHAIRUL ANUAR
(MO20060030)
4. NUR ELYANIE BINTI NORKHISHAM (MOM20060052)
5. SUBASHINI A/P MURUGAN (MOM20060006)
SUBMISSION DATE : 14 WEEK
TABLE OF CONTENT
NO CONTENT NO.OF PAGES
A INTRODUCTION
1.0 Executive summary

2.0 Purpose of business plan
3.0 Company background
4.0 Owner background
5.0 Partner background
6.0 Partner contribution
7.0 Logo Business
8.0 Business location ( provided with map )
9.0 Business Address
10.0 Telephone number /website/email
11.0 Factor selecting the proposed business
12.0 Form of business
B ADMINISTRATIVE PLAN
1.0 Vision and mission

2.0 Motto and objective
3.0 Organization chart
4.0 List of administration personnel
5.0 Schedule of task and responsibilities
6.0 Schedule of remuneration
7.0 List of office equipment and supplies
8.0 Administration budget
C MARKETING PLAN
1.0 Marketing objective

2.0 Determine the product or service
3.0 Target market
4.0 Market trend and size
5.0 Competitor
6.0 Marketing strategies
7.0 List of marketing personnel
8.0 Marketing Budget
D OPERATIONAL PLAN
1.0 Production activity

2.0 Operation layout
3.0 Production planning
4.0 Material planning
5.0 Machine and equipment planning
6.0 Manpower planning
7.0 Overhead requirement
8.0 Location plan
9.0 Business and operation hours
10.0 License , permits and regulation
11.0 Operation budget
E FINANCIAL PLAN
1.0 Financial Input

2.0 Project Implementation Cost
3.0 Sources of Finance
4.0 Pro Forma Cash Flow Statement
5.0 Pro Forma Income Statement
6.0 Pro Forma Balance Sheet
7.0 Financial Analysis
F CONCLUSION
G APPENDICES
INTRODUCTION
1.0 EXECUTIVE SUMMARY
Reans Cosmetics Sdn. Bhd. is a New Company operating in Malaysia, this company was
developed on 1 January 2022. We Commenced business at JC 3285, Jalan MHH F 2/5 Jalan
Industri 2, 77300 Merlimau, Malacca. Name Of this company is Reans Cosmetic. Our business
is the production of cosmetic products and other health products. Our factory is decorated in a
comfortable and pleasant atmosphere to facilitate the smooth running of factory activities and
provide comfort to the workers. We also provide a variety of facilities including an employee
café, nap room, modern toilet, computer center, product testing room, and so on. It aims to
foster the spirit of our employees as well as produce productivity and give profit to the company.
This business is managed by 5 partners consisting of 4 women and only one man who is
the General Manager of our company. Each partner will hold positions consisting of General
Manager, Administrative Manager, Marketing Manager, Financial Manager, and Operations
Manager. We share the capital of which one person is Rm 50,000 so all are Rm 250,000 is a
shared capital. With this capital sharing we hope our business will achieve its goals we dreamed
for so long. To run this business and make sure it has a place in the local market, we must have
equipment and a place that fits our company slogan that is (Don’t be rich, as long as it’s
beautiful), then we have studied and performed various production methods to produce high
quality products.
Not forgetting also magazine places, self-service places and places to relax. This
business would not be if only capital and a quiet place, we also hope that every partners work
together and are transparent in every job. This is to create an interesting and comfortable
atmosphere.
Finally, this business will be the dream of all of us to continue to be more advanced in
field of business and continue to strive to raise the name of company.
2.0 PURPOSE OF BUSINESS PLAN
A business plan is a written document that describes I detail how a business usually being.
Startup- defines its objectives and how it is to go about achieving its goals. A business plan lays
out a written roadmap for the firm from marketing, financial, and operational standpoints.
Business plans are important documents used for the external audience as well as the
internal audience of the company. For instance, a business plan is used to attract investment
before a company has established a proven track record or to secure lending. They are also a
good way for companies’ executive teams to be on the same page about strategic action items
and to keep themselves on target towards the set goals.
1. The Entrepreneurship : to find out what are the requirements for entrepreneurs to
start a business actively and productively.
2. The Partnership / capital : to anticipate the capital issued by the partners or

shareholders so that the business can achieve the targets set by the owner.
3. The Financial : to apportion finances to various branches of needs in each business

such as, labor costs, material costs, store rental costs, overheat costs, fire and water bills and own
profits or those of each partner.
4. Staff and Workers : Describe the scope of their duties as employees in our business
so that they better understand and persevere in doing their duties.
5. Customer : Provide the best service to customers who visit our store and ensure
customers are satisfied when visiting our store.
NAME REANS COSMETIC
BUSINESS ADDRESS JC 3285, Jalan MHH F 2/5 Jalan Industri

2, 77300 Merlimau, Malacca.
WEBSITE www.reans.cosmetic.com
E-MAIL Reans_cosmetic@gmail.com
CONTACT OF NUMBER 06-98730003

FROM OF BUSINESS Partnership
MAIN ACTIVITIES  Produce Lemon Scrub with Coffee
beans.
OPERATION DATE  Monday until Friday.
 Saturday & Sunday Close.
DATE OF REGISTRATION 1 January 2022

REGISTRATION NUMBER FTP8903-A
BANK OF LOAN CIMB BANK
BUSINESS ACCOUNT 55884849101
3.0 COMPANY BACKGROUND
Reans Cosmetic is a company that provides cosmetic and beauty services. Besides, our company
is also the only company that applies the "modern" concept in every aspect of our company. It is
our initiative to provide the best service to our customers in helping them take care of their
health and overall well-being. It all started with the founders of the company which are 5
partners in Reans Kosmetik. Starting from a lemon picked during a work trip abroad, it
simultaneously provided inspiration for the five of them in finding an idea to establish a lemon-
based cosmetic product. After doing a detailed analysis of the needs of cosmetics in the world
market, the five of them finally agreed to establish a beauty cosmetics company named Reans
Kosmetik. The five of them faced various winding roads in establishing this beauty company,
because of the rather complicated process which at that time also occurred due to the economic
turmoil due to the spread of the Covid-19 epidemic that hit the whole world. However, that
never stopped their efforts in developing their dream beauty company.
In addition, our company is also a company that applies the zero chemical concept in the
production of products and maintains the quality of natural ingredients. It also preserves the
nutrients in the processed ingredients. Our company is also always committed to providing the
best to our users. In terms of the cosmetics industry, Reans is the only company in Malaysia that
practices modern companies in producing cosmetic products using advanced technology. App
and website to review all products. The goal is to ensure that everyone can live their live the
happiest and healthiest lifestyle. In addition, Reans also prepares their customers to buy it
products with 'Bundles' and also 'Black Friday Sale' every week. Sales like this always off the
charts, and the product will sell like a mega sale.
4.0 OWNER BACKGROUND
GENERAL MANAGER
NAME Muhammad Adli Bin Abdul Razak
Card Number 020207100227
Phone Number 010-8343392
Email Adlirazak02@gmail.com
Age 20
Martial Status Single
Home Address F-G13 Apartment Saujana Jln Pju 10/1C

Damansara Damai 47830 Petaling Jaya,
Selangor.
Academic Qualification Diploma in Office Management
Roles / Course Attend Management Maestro
Responsibilities Arrange Business Plan for this business

partnership and leader for this
partnership
JOB SCOPE OF THE GENERAL MANAGER
The General Manager, sometimes known as the GM, is responsible for all aspects of Reans
Cosmetics. This function is primarily a global or multinational enterprise where there is
extensive business structured along product lines, customer groups or geographies. The general
manager is usually the top executive of Reans Cosmetics, responsible for strategy, structure,
budget, personnel, financial results and scorecard measures. The General Manager is a generalist
who knowledgeable about all aspects of the cosmetics business and can coordinate procedures
and operations across the business. A General Manager is usually a must knowledgeable in the
language of finance and accounting, operations, sales, marketing, people sourcing, market
research and engineering.
Here are the Roles and Responsibilities of the General Manager in Reans Cosmetic;
 Ensure the creation and implementation of strategies designed to expand business.

 The General Manager will coordinate the development of key performance goals for
functions and direct reports of Reans Cosmetic.
 Provide direct management of key functional managers and executives in the business
unit.
 General Manager Reans cosmetics will ensure the development of tactical programs for
pursuit of targeted goals and objectives.
 General Manager will engage with corporate officers in broader strategic planning
5.0 PARTNER BACKGROUND
ADMINISTRATIVE MANAGER
NAME FarehahHafizah Binti Ambok

Hassanuddin
Email Farehahhafizah02@gmail.com
Age 20
Home Address T/L37 Kampung Tampok Lapis Laut

82200 Benut Pontian, Johor
Roles / Course Attend Administrative Maestro
Responsibilities Arrange Administrative for this business

partnership and help General Manager for
this partnership and also problem solving
skills.
JOB SCOPE OF THE ADMINISTRATIVE MANAGER
Support activities within Reans Cosmetic are overseen by an administrative manager. This
manager, often known as the office manager, responsible for keeping the company running
efficiently. The Administrative Manager will provide management support to a specific
department or department, or to the firm as a whole. This manager may also be responsible other
clerical staff in the office. The most effective Administrative Managers are detail oriented and
has the capacity to track all the company's daily activities, as well as being robust analytical
abilities and the ability to interact with a variety of people. Work in this Supervisory positions
require the ability to effectively lead a team of others, as well as create the correct judgment call
when assessing whether an action is in balanced business policy.
Below are the Roles and Responsibilities of the Administrative Manager;
 Supervise the daily operations of the administrative and personnel department in the
company.
 Hiring, training and evaluating Reans Cosmetics employees and taking corrective action
when necessary.
 Develop, review and improve administrative systems, policies and procedures for
company.
 Ensuring the office is stocked with necessary supplies and that all equipment is
workingand properly maintained.
 Working with the accounting and management teams to set budgets, monitor spending,
and process payroll and other expenses.
MARKETING MANAGER
NAME Subashini A/P Murugan
Email subashinimurugan10@gmail.com
Age 20
Home Address No 39, Jalan Prima 18, Residensi Prima

Pulau Sebang
Roles / Course Attend Marketing Maestro
Responsibilities Arrange Marketing part for this business

partnership and help General Manager for
this partnership and handle company
matters.
JOB SCOPE OF THE MARKETING MANAGER
Although job descriptions and years of professional experience vary, marketing managers act as
the link between the firm and its target audience. When Reans needs to sell products or services,
the company needs a marketing manager to do it. The role of the marketing manager is to
planning and implementing the company's marketing plan. This can include defining targets
audience for the company's product or service and determine how to approach them. Marketing
Managers can also devise strategies to increase revenue or markets share, monitor beauty
industry trends and connect with customers to determine the best way cultivate a brand voice and
loyal following. The purpose of a marketing manager is to help company in reaching its target
customers and encouraging interactions with Reans Kosmetik brand.
The Roles and Responsibilities of the Marketing Manager are;
 Identify beauty industry trends and incorporate new ideas into marketing strategies.
 Developing, managing, and executing quarterly or annual marketing plan.
 The Marketing Manager simultaneously managing multiple project schedules and the
deadlines set by the company.
 Allocating the marketing budget and assisting with paid advertisements, including,
guidance, creation of design, and landing pages.
 The Marketing Manager usually managing a hiring employee, onboarding, training, and
development of marketing staff.
OPERATION MANAGER
NAME Virdaniyanti Binti Khairul Anuar
Email moraalvin123@gmail.com
Age 20
Home Address No,2 Kampung Melayu, Pontian Besar

Kiri, 82000 Pontian, Johor
Roles / Course Attend Operational Maestro
Responsibilities Arrange Operation Plan for this business

partnership and help for this partnership
and Measure operating business in good
and measure place to business safety.
JOB SCOPE OF THE OPERATIONS MANAGER
The operations manager is a key member of top management who ensures that the company is
fully performing. Managers look at various aspects company, ensuring production and efficiency
while finding ways to reduce costs. The Operations Managers also manage other key leaders
across departments and mentor groups employees to perform their respective duties to meet the
overall goal of Reans Kosmetik. Managers are also responsible for overseeing activities related
to the manufacture of goods and services, such as exercise equipment, nutritional supplements.
Direct responsibility including managing both operational processes and operational strategies,
which include design, planning, control, performance improvement and operational strategy. In
addition, Indirect duties include dealing with managers in other functional areas of the company
function effect operation. Marketing, finance, accounting, people and engineering all part of it.
Here are the Roles and Responsibilities of the Operation Manager;
 Provide inspired leadership for the Reans Cosmetik company.

 Make important policy, planning, and strategy decisions.
 Develop, implement, and review operational policies and procedures.
 The Operations Manager needs to identify and address problems and opportunities for the
company.
 Oversee budgeting, reporting, planning, and auditing.
FINANCIAL MANAGER
NAME Nur Elyanie Binti Norkhisham
Email elyanie30@gmail.com
Age 20
Home Address 261-2, Jln pokok manga, Kg Padang, 75250

Melaka
Roles / Course Attend Financial Maestro
Responsibilities Arrange Financial Plan for this business

partnership and help for this partnership
and lead to manage company financial
business also solving problems anything
about financial.
JOB SCOPE OF THE FINANCIAL MANAGER
The Finance Manager is important to the financial direction of the Reans Cosmetic company and
support. The financial manager's responsibilities are central to key corporate decisions. Financial
manager job descriptions vary depending on where they work, but are typical responsibilities
include daily reporting, target analysis, and budget planning. Strong A mathematical mind is
required, as is the ability to communicate with colleagues across the board company. The
financial manager's job involves making reports and conducting research on the company's
financial position, as well as its immediate and long-term goals. Some finances managers,
especially more senior ones, contribute to critical business decisions such as mergers and
acquisitions, expansions and large transactions.
These are the Roles and Responsibilities of the Finance Manager;
 Prepare business activity reports, financial statements, and forecasts.

 Developing financial reporting systems.
 Maintain up to date financial system knowledge for the company.
 Prepare monthly and quarterly management reporting.
 Ensure compliance with accounting policies and regulatory requirements.
REANS COSMETIC
6.0 PARTNER CONTRIBUTION / CAPITAL
NAME POSTIONS CONTRIBUTION

AMOUNT ( RM )
Muhammad Adli Bin Abdul Razak General Manager Rm 50,000
Farehah Hafizah Binti Ambok Hassanuddin Administrative Rm 50,000

Manager
Subashini A/P Murugan Marketing Rm 50,000
Manager
Vidaniyanti Binti Khairul Anuar Operation Manager Rm 50,000
Nor Elyanie Binti Norkhisham Financial Manager Rm 50,000
TOTAL CONTRIBUTION / CAPITAL = RM 250,000
6.0 Partner Contribution Schedule

7.0 LOGO
 The Leaf Symbol shows Natural and the tenacity and principle of the company in
inspiring natural ingredients as the main ingredient of the product and the founder of the
company.
 The color Green was chosen because it symbolizes the sustainability of nature without
chemicals that can threaten life. It also shows the unity between all.
8.0 BUSINESS LOCATION (Provided By Map )

8.0 BUSINESS ADDRESS
REANS COSMETIC SDN.BHD.
 JC 3285, Jalan MHH F 2/5 Jalan Industri 2, 77300 Merlimau, Malacca
9.0 TELEPHONE NUMBER / WEBSITE EMAIL
Office :
03-346 3786
Manager’s Phone Number :
010-8343392 - General Manager
011-27876899 - Administrative Manager
010-2052135 - Marketing Manager
013-9605526 - Operation Manager
012-9333159 - Financial Manager
Reans Cosmetic Website :
www.reans.cosmetic.com
Email Address :
Reans_Cosmetic@gmail.com
10.0 FACTOR SELECTING THE PROPOSED BUSINESS
Among the reasons we chose this business :
1. This business is a well-known business and has a place in the local market in Malaysia.
2. This is the first modern beauty service based on natural ingredients in Malaysia.
3. Established through a partnership where profits and losses are shared equally.
4. Provide a fair distribution of management to each member of the partnership according to

skills in their respective fields.
5. Every decision needs to be discussed together because this is a partnership business. This
makes the company have a close cooperation while helping the growth of the company.
6. Looking at the development of the cosmetics market is increasing and growing rapidly.
7. Taking advantage of existing opportunities and improving the country's economy drives the
company's growth.
8. Inspired the ideas of the five founders of Reans Cosmetic in venturing into the world of
cosmetics.
9. Opening job opportunities for people who have lost their source of income due to the spread
of the Covid-19 epidemic.
10. Make use of knowledge and knowledge about business cosmetics.
FUTURE PROSPECTS OF THE BUSINESS
 We would like to offer a new line of Reans Cosmetic products. This is to our satisfaction
customer needs because they can use new products from us.
 We want to help produce more young entrepreneurs to expand them products and
services around the world.
 We want to open new branches in other cities in the next 10 years. Our future prospects
for this business is to open a new branch that people can access in another place.
 We plan to have our own cosmetic stores located all over the world.
 To be the most successful company in Malaysia and also around the world.
ADMINISTRATIVE PLAN
1.0 VISION & MISSION
Vision
To become a company that helps people to get their dream skin by providing our product which
is using natural ingredient and enjoy the products.
Mission
1) To widen the Reans Cosmetic product throughout the Asia countries.

2) To empower everyone to get their dream skin without any chemical ingredient’s.
3) Make products that compete with products on the market.
4) To market high-quality products.
5) To ensure that all levels of society are able to have products at reasonable prices.
2.0 MOTTO & OBJECTIVES
MOTTO
“YOUR SKIN, LET’S US PROTECT IT”
OBJECTIVES
1) To improve customer satisfaction

2) To get more profit for future growth.
3) Gain new customers over time and retain loyal customers.
2.0 ORGANIZATIONAL CHART
GENERAL MANAGER
Muhammad Adli Bin Abdul
Razak
ADMINISTRATIVE OPERATION
MANAGER MANAGER
Farehah Hafizah Binti Virdaniyanti Binti Khairul
Ambok Hassanuddin Anuar
FINANCIAL
MARKETING
MANAGER
MANAGER
Nur Elyanie Binti
Subashini A/P Murugan
Norkhisham
3.0 Diagram of Organization Chart
3.0 LIST OF ADMINISTRATION PERSONNEL
POSITION NUMBER OF PERSONNEL

GENERAL MANAGER 1
ADMINISTRATIVE MANAGER 1
MARKETING MANAGER 1
OPERATION MANAGER 1
FINANCIAL MANAGER 1
TOTAL 5
4.0Schedule of Administration Personnel

4.0 SCHEDULE OF TASK AND RESPONSIBILITIES
POSITION TASK & RESPONSIBILITIES

GENERAL  To plan, implement and control the overall management
MANAGER of the business.
 To plan and monitor the strategic progress of the
business.
 Engage in key or targeted customer activities towards the
business.
ADMINISTRATIVE  Supervising operation of administrative department and
MANAGER staff member.
 Developing, reviewing and improving administrative
system, policies and procedures of the company.
 Hiring, training and evaluating employees and take
action correcting if necessary.
 Ensuring the office is stocked with necessary supplies
and that all equipment is working and properly
maintained.
MARKETING  Gather market research, decide and control the quantity
MANAGER and quality production.
 Prepare advertisement and promotion for the business.
 Managing and hiring employee, onboarding, training and
development of marketing staff.
 Advocating for the customer to ensure a consistent and
quality experience based on customer satisfaction,
market intelligence, data and insights.
 Simultaneously, managing multiple project schedules
and the deadlines set by the company.
POSITION TASK & RESPONSIBILITIES
OPERATION  Planning and organizing production schedules.
MANAGER  Determining quality control standard.
 Estimating, negotiating and agreeing budgets and
timescale with clients and manager.
 Ensure all legal and regulatory documents are filed and
monitor compliance with laws and regulations.
FINANCIAL  Monitoring account, preparing activity report, and
MANAGER financial report.
 Investigate the ways to improve profitability and analyze
market for business opportunity.
 Aid management of the company in financial decisions.
 Participate in strategic data analysis, research and
modeling for senior company leadership.
 Ensure compliance with accounting policies and
regulatory requirements.
5.0 Schedule Employees Task and Responsibilities

5.0 SCHEDULE OF REMUNERATION
Position No. Monthly EPF SOCSO Total
Salary (RM) Contribution Contribution (RM)
(11%) (RM) (1.75%) (RM)
General 1 12,000 1,320 210 13,530

Manager
Administrative 1 8,000 880 140 9,020
Manager
Marketing 1 8,000 880 140 9,020
Manager
Operation 1 8,000 880 140 9,020
Manager
Financial 1 8,000 880 140 9,020
Manager
TOTAL 5 44,000 4,840 770 49,610
6.0 Schedule of Administration Remuneration

6.0 COMPENSATION AND BENEFITS
N0 COMPENSATIONS AND DETAILS

BENEFITS
1 Salary Working days: 5 days per week
EPF (11%) Working hour: 8 hours
SOCSO (1.75%) (Office hour: 9am-6pm) (Business Hour: 24 hours)
Minimum salary: RM1,700 per month
2 Maternity leave & Paternity Maternity leave: 300 days during working period
leave Paternity leave: 10 days during working period
3 Public holidays  Happy New Year (1 day)
 Happy Chinese New Year (2 days)
 Ramadhan (1 day)
 Hari Raya Aidilfitri (3 days)
 Hari Raya AidilAdha (1 days)
 National Day (1 day)
 The Yang di-Pertuan Agong’s Birthday (1 day)
 Labor Day (1 day)
 Malaysia Day (1 day)
 Happy Christmas (1 day)
4 Annual leave Less than 2 years: 8 days leave per year
2 – 5 years: 12 days per year
More than 5 years: 16 days per year
5 Sick leave Less than 2 years: 14 days per year
2 – 5 years: 18 days per year
More than 5 years: 22 days per year
6 Bonus 10% of salary for Eid celebration
20% of salary for every end year
7 Wage increment More than 3 years: 2% every 6 months
7.0 Schedule of Compensations and Benefits

8.0 LIST OF OFFICE EQUIPMENTS AND SUPPLIES
Item Quantity Price/Unit (RM) Total Cost (RM)

Air conditioner 8 1,899 15,192
Meeting table 1 920 920
Lamp 24 12 288
Computer 7 1,600 11,200
Printer 3 450 1,350
Glass door 5 1,299 6,495
Door 3 750 2,250
Office desk 5 650 3,250
Office chair 15 220 3,300
Office file cabinet 8 320 2,560
Photo state machine 1 1,599 1,599
Office phone 6 189 1,134
TOTAL 49,538
8.0 Schedule of Administration Office Equipment and Supplies

ADMINISTRATION BUDGET
Particular Fixed Assets Monthly Other TOTAL

Expenses Expenses Expenses (RM)
(RM) (RM) (RM)
Fixed Assets
Land and Building 80,000 80,000
Office Equipment and 49,538 49, 538
Supplies (refer table)
Vehicle (office use only) 50,000 50,000
Renovation 8,000 8,000
Office Lot Rent 10,000 10,000
Working Capital
Remuneration (refer table) 49,610 49,610
Utilities 1,200 1,200
Other Expenditure
Business Licenses 1,200 1,200
Road Tax & Insurance 1,800 1,800
Business Registration 2,000 2,000
TOTAL 197,538 50,810 5,000 253,348
C. MARKETING PLAN
1.0 MARKETING OBJECTIVE

 To make the most creative marketing to attract all people those who having damaged and
dead skins, wrinkles and acnes.
 Create a training for all staff to ensure that all services provided to customers will be
memorable and make sure clients repeats their purchase.
 Make it easy for customers to adopt Reans cosmetic product as our first marketing goal.
 Apply proper etiquette when doing marketing campaigns.
 To maximizing profits and get good feedback from customers through selling our
cosmetics product.
 To achieving customers satisfaction by selling our Reans cosmetic product without any
chemical ingredient additives.
2.0 THE PRODUCT DESCRIPTIONS
Reans Cosmetic Company are in the skin care industry to establish our own scrub product in
Malaysia. We will produce different flavors of scrub cosmetic product for full body and face.
Our product offerings are listed below:
Packaging
 Zip Lock Packaging

 Aluminium Foil
 Mold-Proof
 Food-grade Waterproof
17 cm
Zip Lock
8 cm
Ingredients
 Coffee
 Rock Salt (Halite)
 Natural Lemon flavor
 Natural Coffee flavor
 Natural Lavender flavor
 Natural Orang flavor
 Natural Turmeric flavor
 Natural Cucumber flavor
 Pure Olive Oil
 Add Water for 200 ml
Natural (flavor)
Natural Lemon and Coffee
Vitamin A
REANS No Artificial Flavors
LEMON SCRUB
COSMETIC PRODUCT Scrub with natural ingredients, DIY
products
No recommended to children below 12
3.0 TARGET MARKET
One of the most common target markets for scrub cosmetics product in our company is those
who are interested in glowing skin and healthy skin. Those who are care about their skin are
likely to also be interested in our scrub cosmetic product that can help them to remove dead skin
from their body and encourage the healthy production of new ones, also will look the differences
before and after using our product. It will help to glowing the skin day by day, keep smooth and
soft. Secondly, we targeted the young adults to use our scrub product regularly in order to
maintain their healthy skin because they are likely to be infected easily by sunburning, clog
pores, acnes, pimples and more. Another target market for Reans Cosmetics company scrubs is
those who are wants to utilize natural ingredients in order to maintain their skin healthy.
Our Competitive Advantages

A recent study conducted on the industry reveals that the market has become much more
intensely competitive over the last decade. We have to be highly creative customer-centric and
proactive if we must survive in this industry. We are aware of the stiff competition and we are
prepared to compete favorably with other leading brands through-out Asia. Our excellent
customer service culture, online store, various payment options and highly secured facility will
serve as an advantage for us.
Product Variations
Reans Cosmetics launching a scrub product that will indeed become the preferred choice of
people in Asia. One thing is for sure, we will make sure that we provide different types of flavors
scrubs such as lemon, coffee, lavender, orange and more in our store which can be selected
according to the tastes of the customers at all times. It is hard for customers to visit and not see
the flavors of supplement they are looking for.
Employees’ Benefits
Our employees will be well taken care of, and their welfare package will be among the best
within our category in the industry meaning that they will be more than willing to build the
business with us and help deliver our set goals also achieve all our objectives. We will also give
good working conditions and commissions to freelance sales agents that we will recruit from
time to time.
4.0 MARKET TREND AND SIZE
It’s important to state that any trend that is applied to businesses in the Supermarket or any
industry is applicable to scrub products. A close study of the trends in the industry shows that the
skin care industry is expanding rapidly due to demand for the industry’s products.
It is now a common phenomenon for skin care outlets to leverage technology to

effectively predict consumer demand patterns and strategically position their shop to meet their
needs in essence, the use of technology helps retailers to maximize supply chain efficiencies.
We developed the skin care manufacturing industry by adopting an eco-friendly approach

toward the production and packaging of its products. The company’s adoption of eco-friendly
practices will likely persuade environmentally conscious consumers to buy its products while
increasing operators’ efficiency.
Market Segment Population Target Market (%) Target Market

Geographic/ 300,000 70 200,000
Psychographic
Table 4.1.C Market Size
Market Segment Target Market Potential Purchase Total Potential Purchase

(RM) Monthly (RM)
Geographic/ 200,000 210.00/week (RM210.00 x 4 weeks) x
Psychographic 200,000 = 168,000,000
TOTAL 168,000,000
Table 4.2.C Market Size in RM
5.0 COMPETITOR
Competitor Strengths Weaknesses
Offers brands from all over the Loreal’s profit margins are a
L’Oréal Cosmetics world more than 120 countries in little lower than its competitors
Company high quality and using natural and due to higher investments in
organic products. R&D, organic processes and
significant distribution expenses.
High product quality increases The cash shortage or insufficient

Mary Kay Cosmetics brand loyalty and improves Mary current assets negatively affects
Inc Company Kay Cosmetics Inc's performance the liquidity position and harms
in a competitive market. the overall business
performance.
Olay Cosmetics Strong and effective marketing The highest price limits the
Company and promotion target customers.
Little advertising for this
A high brand value and brand
products and Slow service for
The Ordinary image viewed by customers as a
the customers due to the
Cosmetics Company socially responsible company due
crowded shopping center
to its engagement in local
location.
charities.
Table 5.0.C Competitor’s Strengths and Weaknesses
6.0 SALES FORECAST
Price Per
Months Types of Products Quantity Quantity Value (RM)
(RM)
Natural Coffee Scrub 700 70.00 49,000

Natural Lemon Scrub 750 70.00 52,500
January
Natural Lavender Scrub 630 70.00 44,100
Natural Orange Scrub 610 70.00 42,700
TOTAL 2,690 188,300

February
TOTAL 1,780 124,600
March
TOTAL 1,300 91,000

April
TOTAL 1,610 112,700
Price Per
(RM)

May
TOTAL 1,680 117,600
June
TOTAL 2,160 151,200

July
TOTAL 2,160 151,200

August
TOTAL 1,950 136,500
Price Per
(RM)

September
TOTAL 1,630 144,100
October
TOTAL 1,580 110,600

November
TOTAL 1,590 111,300

December
TOTAL 1,500 105,000
TOTAL 1,544,100
Table 6.0.C Sales Forecast Schedule for Scrub Cosmetics

7.0 MARKETING STRATEGIES
Product or service strategies
Our products are different from others because we provide different types of flavors od scrub
product which is lemon, coffee, lavender and orange. It is easier for customers to make choices
according to their choice of flavors. We are considered a unique skincare provider because other
skincare is usually limited to a specific flavor. The scrub cosmetics that we made in our company
have Vitamin A which can helps to speed up healing, prevent breakouts and support the skin's
immune system and it promotes natural moisturizing. Our product has no artificial flavorings or
unnecessary ingredients. Other than that, we provide our customers with online shopping
services to make sure that all expenses can be made easily at the home, office, or wherever they
want to purchase.
Price Strategy
Setting a price point in comparison to similar products provided by other companies that will
give our company a competitive advantage is what competitive pricing is all about. It can also
work for our varied selection of scrub products, as the price of one scrub bottle can serve as an
entry point for consumers to purchase other skin care cosmetics. For our price strategy, we use
competitors-based pricing which means we compare our price with other similar businesses. This
is because we want our price to be comparable with the market price.
Distribution Strategy
We serve our customers directly. This is because we want to maintain our high-quality services.
We also provide personal training to our employees to ensure they will give first-class services to
our customers. To help the business run smoothly, we have recruited a few REANS Cosmetics
agents to help sell the products. We have Junior agents, Senior agents, Executive agents, a
Leader, and a Titan. Each agent will be given a different amount of modal, maximum quantity of
scrub bottle sold, and packaged modal. Then, when the customers start adding products to their
shop carts, the agents will help to order and distribute the products accordingly and
systematically. After the packaging has been made, the parcel will directly be sent to each
customer that bought them.
Promotion Strategy
Advertising is one of our promotion strategies which we rented a billboard, spread posters and
banners. This method is used to attract more customers from many cities and make sure our
business is known by others. Other than that, we also use social media as our promotion strategy.
This is one of the easiest methods to reach the customer. By using the latest technology, we can
spread our business effectively. For example, we use Instagram, Facebook, and Websites to
published our company products.
Attractive Product Packaging Strategy
The attractive way of product packaging plays an important role with the availability of colorful,
durable materials and included with our product logo. For customers, apart from product quality,
the packaging is also able to influence our customer choices because more attractive and creative
packaging is sure to attract the customers.
REANS COSMETICS LIMITED
1. Natural Lemon Flavor Scrub
2. Natural Coffee Flavor Scrub

GAMBAR
3. Natural Lavender Flavor Scrub
4. Natural Orange Flavor Scrub
8.0 LIST OF MARKETING PERSONNEL
POSITION NUMBER OF PERSONNEL
MARKETING MANAGER 1
EDITORIAL MANAGER 1
WORKERS 5
TOTAL 7
Table 8.0.C Schedule of Marketing Personnel
9.0 MARKETING SCHEDULE OF REMUNERATION
No. of Salary/Month EPF SOCSO Total

No. Position
Staff (RM) Contributio Contributio (RM)
Required n 11% (RM) n 4% (RM)
1 Marketing
1 8,000 880 320 9,200
Manager
2 Editorial
1 6,000 660 240 6,900
Manager
3 Workers 5
(1 staff) 4,000 440 160 4,600
(5 staff) 20,000 2,200 800 23,000
TOTAL 7 34,000 3,740 1,369 39,100
Table 8.0.C Schedule of Marketing Personnel
10.0 LIST OF EQUIPMENT AND SUPPLIES
Item Quantity Price/Unit (RM) Total Cost (RM)

Air conditioner 8 1,899 15,192
Meeting table 1 920 920
Lamp 24 12 288
Computer 7 1,600 11,200
Printer 3 450 1,350
Office desk 5 650 3,250
Office chair 15 220 3,300
Office file cabinet 8 320 2,560
Photo state machine 1 1,599 1,599
Office phone 6 189 1,134
TOTAL 40,793
Table 10.0.C Schedule of Marketing Office Equipment and Supplies
11.0 MARKETING BUDGET
Fixed Monthly Other TOTAL

Particular Assets Expenses Expenses (RM)
Expenses (RM) (RM)
(RM)
Fixed Assets
Signboard 4,000 4,000
Office Equipment and Supplies
40,793 40,793
(refer table)
Working Capital
Remuneration (refer table) 39,100 39,100
Other Expenditure
Grand Opening 5,000 5,000
Poster 500 500
TOTAL 44,793 49,610 5,000 89,393
Table 11.0.C Schedule of Marketing Budget
D. OPERATIONAL PLAN
Operational plan is the one of the most important part in the business organization because
the through the operations of its product will lead to a business growth. From this opration of
our business, we can also maximize the profit gain. All the activities in this operations will be
done according to plan so that it will meet our customer’s expectations. In this term, we are
ensuring that the production of our scrub will be produced continuosly to fulfil the increasing
demand from public. In the operation unit, we applied a systematic technique and
management in order to ensure that the business will be more efficient and effective in
producing table. Therefore, it can fulfil the demand for customer’s need and wants by
providing the best services to them and indirectly the business can gain the optimum profit.
1.0 PRODUCTION ACTIVITY
TYPES OF
NO SYMBOLS ACTIVITIES DESCRIPTION
Operation Activity that modifies, transform or

given value to the input.
1.
Inspection Activity that measures standard of the

in-process material, finished products
2. or services.
Delay Used when in-process material is

restrained in a location waiting.
3.
Transportation Transport activity occurs when

materials are transported from one
4. point to another .
Storage The symbol is used when the in-

process materials, finished products
5. are stored in storage area
Office will be opened
All employees will be thumbprints for attendance
Start working
Check all the facilities and ensure eduquate products stocks
Add more stock if there is a shortage
Advice marketing to the customer
Receive order from the customer
Purchased by the customer
Print invoice
To the distribution centre
The product will be shiped to the customer

2.0 OPERATION LAYOUT
LOT 1 ADMINISTRATIVE DEPARTMENT

Entrance/Exit
Store
Room 1 Work Room
Room 2
Room 3 PA
Discussion Room T
Room 4
Pantry
LOT 2 MARKETING DEPARTMENT

Entrance/Exit
Store
Room Discussion Room
Room
4 3
PA
Room 1
T
Work Room
Room 2 Pantry
LOT 3 OPERATION DEPARTMENT
Entrance/Exit
Store
Room Room
Work Room 4 3
Discussion PA
Room
Room Room
2 T
1
Pantry
T - Toilet
PA - Prayer Area
- Chair
- Table
- Sofa
3.0 PRODUCTION PLANNING
Average sales forecast per month = 1544100

12
= 128,675
Price per unit = RM18
Number of Output per month = 128,675

18
= 7148 units
If the number of working days per month is 24 days, the amount of output to be produced per
day is :
= 7148
24
= 298 units per day

4.0 MATERIAL PLANNING
Material Quantity Safety Stock Total Price/Unit Total Price
(Units) Material (RM)
Requirement
Natural 300 10 310 18 5580
Lemon
Flavor Scrub
Natural 300 10 310 18 5580
Coffee
Flavor Scrub
Natural 300 10 310 18 5580
Lavender
Flavor Scrub
Natural 300 10 310 18 5580
Orange
Flavor Scrub
22320
Total
4.0 Material Planning Schedule

5.0 MACHINE AND EQUIPMENT
No Machine/Equipment Quantity Price/Unit Total price

(RM) (RM)
1 Air Conditioner 4 1899 7596
2 Meeting Table 3 920 2760
3 Lamp 20 12 240
4 Fan 10 180 1800
5 Computer 4 1600 6400
6 Printer Office Desk 2 3000 6000
7 Office Chair 4 200 800
8 Office File Cabinet 2 450 900
9 Photostate Machine 1 1599 1599
10 Office Phone 1 300 300
11 CCTV 3 650 1950
Total 30,345
5.0 Operations Machine and Equipment Schedule

6.0 MANPOWER PLANNING
No Position No of Salary/Month EPF Socso Total

Staff (RM) Contributio Contributio (RM)
Required n n
1 Operation 1 8000 880 140 9020
Manager
2 Operation 1 5000 550 87.50 5,637.50
Supervisor
3 Workers 6
(1 Staff) ( 3500) 385 61.25 3,946.25
(6 staff) (21 000) 2310 367.50 23,677.50
TOTAL 8 34,000 3,740 5955 38,335
6.0 Schedule of Operation Manpower Planning
CALCULATION OF THE AMOUNT DIRECT LABOUR REQUIRED
No of Worker Planned Rate of Production per day Worker Standard

Required =
Worker Productive Time per day X Production Time/Unit
298 units
=
10 hours X 9 minutes
= 268 workers
7.0 OVERHEAD REQUIREMENT
1 Repairs and maintenance 8,000

2 Utilities 10,000
TOTAL 18,000
7.0 Schedule of Operations Overhead
8.0 LOCATION PLAN
8.0 (REANS Cosmetics Office) Map

9.0 BUSINESS AND OPERATIONS HOUR
Day Time
Monday-Friday 8:00 a.m - 5:00 p.m
Saturday-Sunday 10:00 a.m-3:00 p.m
10.0 LICENS AND PERMITS AND REGULATION
List of General License for REANS Cosmetics :

 Companny Registration
 Company and Employees Income Tax Registration
 Employees provident funds
 Social Security Organization
 Business Premises License and Signboard License
For Company
i. Certificate of Incorporation (Form 9/Notice Section 17) - 1 copy
ii. Return of Particulars Directors, Managers and Secretaries (Form 49/Notice Section 58) - 1
copy
iii. Photos of your business premises (front and interior of business premises)
iv. Any Director’s NRIC/passport as stated in (Form49/Notice Section 49)
v. Sample of signboard indicatin design and color (if applicable)
vi. Photos showing location of signboard (if applicable)
11.0 OPERATION BUDGET
Particulars Fixed Assets Monthly Other Expenses Total (RM)

Expenses Expenses (RM) (RM)
Fixed Assets
Machinery and 30,345 30,345
equipments
Monthly Expenses
Remunerations 38,335 38,335
Materials 22,320 22,320
Utilities 1000 1000
Other Expenses
Other
Expenditure
Insurance 1000 1000
Overhead 18,000 18,000
Total 30,345 61655 19,000 111,000

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FUNDAMENTALS OF ENTREPRENURSHIP

MGT 3113 / MGT 2123

PREPARE FOR : MISS NURUL HASYIMAH BINTI MOHAMED

NO CONTENT NO.OF PAGES

1.0 Executive summary

1.0 Vision and mission

1.0 Marketing objective

1.0 Production activity

1.0 Financial Input

1.0 EXECUTIVE SUMMARY

2. The Partnership / capital : to anticipate the capital issued by the partners or

3. The Financial : to apportion finances to various branches of needs in each business

BUSINESS ADDRESS JC 3285, Jalan MHH F 2/5 Jalan Industri

CONTACT OF NUMBER 06-98730003

DATE OF REGISTRATION 1 January 2022

NAME Muhammad Adli Bin Abdul Razak

Card Number 020207100227

Phone Number 010-8343392

Martial Status Single

Home Address F-G13 Apartment Saujana Jln Pju 10/1C

Roles / Course Attend Management Maestro

Responsibilities Arrange Business Plan for this business

 Ensure the creation and implementation of strategies designed to expand business.

NAME FarehahHafizah Binti Ambok

Phone Number 011-27876899

Martial Status Single

Home Address T/L37 Kampung Tampok Lapis Laut

Roles / Course Attend Administrative Maestro

Responsibilities Arrange Administrative for this business

Below are the Roles and Responsibilities of the Administrative Manager;

NAME Subashini A/P Murugan

Card Number 021022040234

Phone Number 010-2052135

Martial Status Single

Home Address No 39, Jalan Prima 18, Residensi Prima

Roles / Course Attend Marketing Maestro

Responsibilities Arrange Marketing part for this business

The Roles and Responsibilities of the Marketing Manager are;

NAME Virdaniyanti Binti Khairul Anuar

Card Number 020305010858

Phone Number 013-9605526

Martial Status Single

Home Address No,2 Kampung Melayu, Pontian Besar

Roles / Course Attend Operational Maestro

Responsibilities Arrange Operation Plan for this business

Here are the Roles and Responsibilities of the Operation Manager;

 Provide inspired leadership for the Reans Cosmetik company.

NAME Nur Elyanie Binti Norkhisham

Card Number 020730040206

Phone Number 012-9333159

Martial Status Single

Home Address 261-2, Jln pokok manga, Kg Padang, 75250

Roles / Course Attend Financial Maestro

Responsibilities Arrange Financial Plan for this business

These are the Roles and Responsibilities of the Finance Manager;

 Prepare business activity reports, financial statements, and forecasts.

NAME POSTIONS CONTRIBUTION

Farehah Hafizah Binti Ambok Hassanuddin Administrative Rm 50,000

Nor Elyanie Binti Norkhisham Financial Manager Rm 50,000

TOTAL CONTRIBUTION / CAPITAL = RM 250,000

6.0 Partner Contribution Schedule

8.0 BUSINESS LOCATION (Provided By Map )

REANS COSMETIC SDN.BHD.