Purposive

Communication
with Joshua Liann Escalante
Communication Aids Using Tools of
& Strategies Technology
A.I.D.S. Acquired Immunodeficiency Syndrome
A.I.D.S. Acquired Immunodeficiency Syndrome

AIDS is the late stage of HIV infection that occurs

when the body's immune system is badly damaged
because of the virus.
Communication
AIDS
 Communication
AIDS
A communication aid is anything that helps or aids an individual
communicate more effectively and efficiently. It is not essential
for the user to be able to read text in order to use a
communication aid. Many aids are symbols or picture-based and
still provide full functionality in order to communicate with
others.
 Communication
AIDS
Communication aids can allow children to express themselves in
some situations where a communication chart or book may be
inadequate, for example on the phone, or when talking to other
children who do not understand symbols.
Communication
AIDS Examples Traditional
 Communication
AIDS Examples FLIPCHART

A large pad paper that a rest on easel allowing the speaker to record
text or drawings with markers during the speech.

HANDOUTS

These are the sheet of paper containing relevant information that

some speakers are using in conjunction with other presentation
media. These are sheets of paper containing relevant information
that some speak.
Communication
AIDS Examples

MODELS

A copy of an object, usually built to

scale that represents the object in
detail and useful for describing
and explaining scientific topics.
Communication
AIDS Examples
Using Technology
 Communication
AIDS Examples

A presentation software commonly using

PowerPoint. It allows computer users to display Digital Slides
information in multimedia presentation.

Real- Time Web Used to demonstrate how to do something

Access special on the web such as researching an ideas.
 Communication
AIDS Examples

OVERHEAD TRANSPARENCIES

Clear acetate pages displayed by an overhead projector during

speeches.

VIDEO

Showing a video clip can elicit an emotional response from the

audience and improve their recall of your speech/presentation.
Communication
AIDS Examples
SOUNDS

Sounds like visual images, can stimulate

mental images, triggering the imagination and
setting the mood.
Communication
AIDS Examples
SOUNDS

Sounds like visual images, can stimulate

mental images, triggering the imagination and
setting the mood.
Communication
AIDS Examples
SOUNDS

Sounds like visual images, can stimulate

mental images, triggering the imagination and
setting the mood.
Presentation
Media Tips & Strategies
 Presentation
Media Tips & Strategies
Using Technology
Avoid including to much information, sometimes
Keep it Simple
less is more.
When calling the attention of the audience through
Emphasize Key
graphic presentation, clearly illustrate key points
Ideas
and the most important details.

Make use of visual medias when it comes to

Show You Can't
materials you can't easily describe orally or with
Say
text.
 Presentation
Media Tips & Strategies
Using Technology
Select photographs, video and other images
Use Closeup Shots &
that will create greater impact.
Other Images

Too many slides and images will tire your

Keep the number of
audience.
images you present
manageable
 Presentation
Media Tips & Strategies
Using Technology
Make the presentation aesthetically pleasing
Combine Variety with
by being consistent with the colors and
Coherence fonts used.

Use large lettering to make the texts easier

Use Large Lettering
to read. Avoid lengthy blocks of text.
Making Use of
Colors
Psychology of
Color Marketing
Advertising &

Using Technology
Red brings text and images to the foreground. Use it as
RED
an accent color to stimulate people to make quick
decisions; it is a perfect color for ‘Buy Now’ or ‘Click
Here’ buttons on Internet banners and websites.

Orange combines the energy of red and the happiness of

ORANGE
yellow. It is associated with joy, sunshine, and the
tropics. Orange represents enthusiasm, fascination,
happiness, creativity, determination, attraction, success,
encouragement, and stimulation.
Psychology of
Color Marketing
Advertising &

Using Technology
Use yellow to evoke pleasant, cheerful feelings. You can
YELLOW choose yellow to promote children’s products and items
related to leisure. Yellow is very effective for attracting
attention, so use it to highlight the most important
elements of your design.

As opposed to emotionally warm colors like red, orange,

BLUE
and yellow; blue is linked to consciousness and intellect.
Use blue to suggest precision when promoting high-tech
products.
Psychology of
Color Marketing
Advertising &

Using Technology
Use green to indicate safety when advertising drugs and
GREEN
medical products. Green is directly related to nature, so
you can use it to promote ‘green’ products.

According to surveys, almost 75 percent of pre-

PURPLE
adolescent children prefer purple to all other colors.
Light purple is a good choice for a feminine design. You
can use bright purple when promoting children’s
products.
Psychology of
Color Marketing
Advertising &

Using Technology
Black denotes strength and authority; it is considered to
BLACK
be a very formal, elegant, and prestigious color. When
designing for a gallery of art or photography, you can
use a black or gray background to make the other colors
stand out.

In advertising, white is associated with coolness and

WHITE cleanliness because it’s the color of snow. You can use
white to suggest simplicity in high-tech products. White
is an appropriate color for charitable organizations
 Task
Group Work 1
 Task Form 5 groups, assign a Leader. List down all
members and decide, as a group, on a product from
Group Work the table displayed.
 Task
Group Work

Form 6 groups, assign a Leader. List down all members

and decide, as a group, on a product that you would like
to make an advertisement about.
 Task Now, select a channel of communication from the table
displayed below.
Group Work

Verbal Non-Verbal

Visual Written
 Task From the products and channels that you have selected,
make an advertisement using communication aids that
Group Work make use of modern technology.

CRITERIA
ORIGINALITY STRUCTURE DELIVERY EFFORT

25% 30% 35% 10%

100%
Purposive
Communication
with Joshua Liann Escalante