Executive Summary

Agrizibo Plants and Seedlings is a sole proprietorship that sells different kinds of plants
and seeds. This business is located on the outskirts of Manila, in Araneta City. I have created
this business to show the world my passion, and as a close observer of the farming industry, it
has been shown that the industry is anticipated to increase due to increasing consumer health
consciousness, which has great benefits for our health.

Agrizibo Plants and Seedlings was established in order to leverage the vast opportunities
available in the agriculture industry to contribute our quota to growing the Filipino economy, in
national food production, raw material production for industries, and exporting agricultural
produce from the Philippines to other countries, over and above making profit.

Approximately ₱500 sales are anticipated daily. The estimated profit should be around
₱15,500 a month (depending on sales). Due to the several ways that can be used on plants and
seeds, the likelihood of success in this business should be around 90% and above. A vision,
strategy, appropriate behavior, and organized are essential to success.

Introduction

Agrizibo Plants and Seedlings is owned by me, Dan Lugma. As a young boy, I've already
loved taking care of plants as a hobby, so I started this business to pursue my passion and help
out with household expenses. Our business offers a variety of plants and seeds. Moreover, it is
affordable and easy to purchase. I know that there are already a lot of businesses that are
similar to mine. Nonetheless, Agrizibo plants and seedlings are more affordable. has nice and
secure packaging and allows our customers to enjoy the benefits of our services. Studies show
that plants boost moods, increase creativity, reduce stress, and eliminate air pollutants—
making for a healthier, happier you. So don't be shy and buy one of our products to get fresh
oxygen.

Product or service description

Agrizibo Plants and Seedlings is a plant care business (a retail nursery) that sells different
kinds of plants and seeds. For plants, we sell eggplant (talong), string beans (sitaw), papaya,
calamansi, and chili peppers (sili labuyo). For the seeds, we sell eggplant (talong), papaya, chili
peppers (sili labuyo), pumpkin (kalabasa), upo, sponge gurd (patola), and string beans (sitaw).
The customers can choose according to their liking. It will be put on a tray to avoid
contamination. The plants we sell are quite unique. Due to our fertilizer, our plants grow faster
and last longer. Our shop also offers self-sufficient fertilizer that helps our plants and seeds
grow healthier, faster, and last longer.

In order to meet client preferences, our supplies are purchased out at East West. We
patiently wait for our supplies and carefully analyze our purchased products to avoid defects
and ensure freshness. It is our responsibility to inspect them and ensure their safety. We will
invest in more plants and seeds for future projects because it will provide more options for
customers and increase our profits.

Industry analysis

SALES FOR THE YEARS 2020-2023 

6

0
2020 2021 2022 2023

PLANTS SEEDS FERTILIZER

Based on the graph, it illustrates the descriptive statistics for each sale from 2020 to
2023.It is stated that sales in 2020 were normal and are still adjusting, but we may notice a
difference in the following years. Revenues were increasing year after year, which opened the
possibility for the company's potential high profit margin. As a result, there is a good chance
that this company will improve.

Market analysis

Sales
CHILDREN
9%
This TEENAGERS company’s
10%
target market consists of
about 9% of those kids,
10% of GARDENER
teenagers,
ADULTS
23% 59%
23% of adults, and
58% of gardeners.
This represents
the proportion of potential customers who have visited the store or made a purchase.

Marketing plan

Agrizibo Plants and Seedlings provides its customers with a distinctive value of service
that will pique their interest through online advertising, giveaways, events, and the
introduction of fresh plants and seeds. Customers will feel they are getting a good bargain
when they purchase since prices will be fair and accessible.

Production or operational plan

 Our shop opens five (5) times a week. We start at 8 in the morning and will end at 9 in
the evening
Roles and Responsibilities of the management:

Financial manager. Is the one who handle all the money(expenses and budgeting), and
the one who will estimate, and I identify if there are profits and/or losses.

Vendors. Are the ones responsible with selling the product. They will be the one to
roam around, and sales talk the customers.

Manager. The one who manage all, the one responsible for hiring and firing employees

Caretaker. The one that takes care of the products, the responsible of keeping the plant
healthy and safe

Organizational plan

Principles and guidelines:

Workers

ALWAYS MAINTAIN PROPER CLOTHING

WEAR FACEMASK
Positive Behavior

Excellebt communications skills