Department of Education

Division of Zamboanga del Norte

Polanco National High School (Senior High School)
PRINCIPLES OF MARKETING
Second Quarter Examination, SY 2022-2023

Multiple Choice.
Directions: Read the following statements carefully. Choose the best answer from the choices given below and
write your answer on a separate sheet of paper. AVOID ERASURES

1. Which of the following sorts a market by elements such as, age, gender, education, income, family size,
race, occupation, nationality and more?
A. Behavioral Segmentation C. Geographic Segmentation
B. Demographic Segmentation D. Psychographic Segmentation
2. What offers an opportunity to pinpoint exactly what messaging will drive a customer to make a purchase?
A. Market Auditing C. Market Responsibility
B. Market Concepts D. Market Segmentation
3. Which of the following is a subset of demographics which creates different target customer groups based
on boundaries?
A. Behavioral Segmentation C. Geographic Segmentation
B. Demographic Segmentation D. Psychographic Segmentation
4. All are types of segmenting the market EXCEPT:
A. Consumer Segmentation C. Geographic Segmentation
B. Demographic Segmentation D. Psychographic Segmentation
5. Which of the following is NOT an identifiable non-character trait of a demographic segmentation?
A. Age C. Lifestyle
B. Gender D. Profession
6. Which of the following takes into account the aspects of consumer behavior by dividing markets according
to lifestyle, personality traits, values and more?
A. Behavioral Segmentation C. Geographic Segmentation
B. Demographic Segmentation D. Psychographic Segmentation
7. Which of the following refers to the WHO of market segmentation?
A. Behavioral C. Geographic
B. Demographic D. Psychographic
8. Which of the following is an activity, benefit, or satisfaction offered for sale that is essentially intangible
and does not result in the ownership of anything?
A. Asset C. Product
B. Market D. Service
9. Which of the following that can be offered to a market for attention, acquisition, use or consumption that
might satisfy a want or need?
A. Asset C. Product
B. Market D. Service
10. Which among the following a consumer product that the customer either does not know or knows about
but not normally consider buying?
A. Convenience products C. Industrial products
B. Consumer products D. Unsought products
11. Which of the following statement best describes Packaging?
A. The activities of designing and producing the container or wrapper for a product.
B. Includes product quality, product features, and product style and design
C. A name, term, sign, symbol, design or a combination of these
D. Range from simple tags attached to products to complex graphics that are part of the packaging.
12. Statement I – Behavioral segmentation is divided into groups according to buyer’s knowledge, attitudes,
uses, and response to a product.
Statement II – Demographic segmentation is divided into various segments according to social class,
lifestyle, and personality characteristics.
A. Both Statements are true C. Only Statement II is true
B. Only Statement I is true D. Both statements are false

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13. Statement I – Target markets represents a group of individual who have similar needs, perceptions and
interests.
Statement II – Shopping product is a consumer product that the customer usually compares on such
attrivbutes as suitability, quality, price, and style.
A. Both Statements are true C. Only Statement II is true
B. Only Statement I is true D. Both Statements are false
14. What is the fundamental role of packaging for the product?
A. To attract more customers
B. To give product information to customers
C. To secure the product’s condition
D. To increase sales
15. Why do you think demographic factors is essential to marketing?
A. It helps companies to identify potential market for products and services.
B. It can force or restrain different groups or individuals in the given society.
C. It provide resources necessary for the company.
D. It affects the consumers purchasing power and patterns.
16. Which of the following refers the sum of all the values that consumers exchange for the benefits of having
or using the product or service?
A. Place C. Product
B. Pricing D. Promotion
17. Which cost changes depending on the number of units sold?
A. Fixed Costs C. Unit Pricing
B. Return of Invesment D. Variable Costs
18. What type of market that consists of many buyers and sellers trading in a uniform commodity such as
wheat, copper, or financial securities?
A. Monopolistic Competition C. Pure Competition
B. Oligopolistic Competion D. Pure Monopoly
19. What type of market consists of a few sellers that are highly sensitive to each other’s pricing and
marketing strategies?
A. Monopolistic Competition C. Pure Competition
B. Oligopolistic Competition D. Pure Monopoly
20. Which of the following refers to a method of pricing that charges its customers according to time?
A. By-product pricing C. Product bundle pricing
B. Captive product pricing D. Time pricing
21. What pricing strategy that combines two or more products to sell them at a lower price than if the same
products were sold individually?
A. By-product pricing C. Product bundle pricing
B. Captive product pricing D. Time pricing
22. Which of the following refers to a widely practiced marketing strategy where in the prices are set higher
because it’s believed that a premium price would also increase consumer desire?
A. By-product pricing C. Image pricing
B. Captive product pricing D. Location pricing
23. Which of the following is NOT a discriminatory pricing?
A. Customer-segment pricing C. Location pricing
B. Free pricing D. Time pricing
24. Which of the following is an example of product mix pricing?
A. Captive product pricing C. Location pricing
B. Free pricing D. Time pricing
25. Statement I – Location pricing is priced differently at different locations even though the cost of offering at
each location is the same.
Statement II – Market Skimming involves setting the price even lower than planned, if only to attract as
much of the market into trying it and hopefully becoming loyal to it.
A. Both Statements are true C. Only Statement II is true
B. Only Statement I is true D. Both Statements are false
26. Why Oligopolistic competition has few sellers?
A. Because it is difficult for new sellers to enter the market.
B. Because new sellers have limited investment.
C. Because of the limited profit in this competition.
D. Because of the prices of products are too high.

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27. When demand for your product is high and supply is low, you can command a high price. Do you agree or
not?
A. No, I do not agree since this would result to a loss.
B. No, since it doest not give any advantage to the sellers.
C. Yes, I totally agree since this would create massive profits.
D. Yes, because since it is an advantage particulary to the buyers.
28. What is the set of interdependent organizations that are involved in the process of making a product or
service available for use or for consumption by the consumer or individual user?
A. Business organization C. Market segmentation
B. Distribution channel D. Marketing Mix
29. Which of the following stores have very narrow width in terms of product mix but each of the product lines
that they do offer have extensive length and depth?
A. Convenience stores C. Specialty stores
B. Department stores D. Superstores
30. What stores are typically large and they offer a broad width of product categories, such as shoes, clothes,
fashion accessories, home furnishings, snacks, etc?
A. Convenience stores C. Specialty stores
B. Department stores D. Supermarket
31. Which of the following stores have an extensive variety of low margin, high volume goods that mostly
consist of food staples?
A. Convenience stores C. Specialty stores
B. Department stores D. Supermarket
32. Which of the following is NOT a distribution system?
A. Directive C. Intensive
B. Exclusive D. Selective
33. Which of the following is the practice of managing the flow of information between an individual or an
organization and the public?
A. Advertising C. Personal Selling
B. Direct Marketing D. Public Relations
34. What is the process of persuading a potential customer to buy the product?
A. Advertising C. Public Relations
B. Direct Marketing D. Sales Promotion
35. Which of the following is the use of consumer direct channels to reach and deliver goods and services to
consumers without using marketing middlemen.
A. Advertising C. Personal Selling
B. Direct Marketing D. Public Relation
36. Athena talked to Zephaniah, a real state broker, regarding the condo unit she wanted to acquire.
Zephaniah on the other hand explained to Athena about the benefits of acquiring a unit in Jeska
Residences. What promotional tools did Zephaniah use?
A. Advertising Selling C. Public Relation
B. Personal Selling D. Sales Promotion
37. Mayana Herbal Soap was flashed during the noontime TV Show. What promotional did the company use?
A. Advertising C.Public Relation
B. Direct Marketing D. Sales Promotion
38. What stage in personal selling where marketer collects as much relevant information as possible prior to
the sales presentation?
A. Follow up C. Pre approach and call planning
B. Handling of Objections D. Presentation approach and demonstration
39. KPA Supermarket conducted Midyear Sale of all the products. What kind of promotional tools are they
using?
A. Advertising C. Public relation
B. Direct marketing D. Sales promotion
40. ZJA Corporation sponsored the marathon race during the Annual Fiesta of Dipolog City by giving off their
special energy drink to the runners. What promotional tools did the ZJA Corporation use?
A. Advertising C. Public Relation
B. Direct Marketing D. Sales Promotion

“Striving for success without hard work is like trying

to harvest where you haven’t plant” – David Bly

Good Luck!

Sir R. T. Cabasag
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Answer Key
1 B 16 B 31 D
2 D 17 D 32 A
3 C 18 C 33 D
4 A 19 B 34 D
5 C 20 D 35 B
6 D 21 C 36 B
7 B 22 C 37 A
8 D 23 B 38 C
9 C 24 A 39 D
10 D 25 A 40 C
11 A 26 A
12 B 27 C
13 B 28 B
14 C 29 C
15 A 30 B

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