Case Study - KidMedics

DEEPSI JAIN

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2 Identify different
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1. Paid:
paid, owned and • Display ads
Display advertising is excellent for remarketing or retargeting campaigns because its eye-
earned channels to
catching visuals can quickly draw in potential customers and serve as a reminder of your
meet the objective (2 company or website.
channels each). • Search engine marketing (SEM)
Listings for search engine advertisements are found at the top of search results. These
paid media are among the most well-liked kind of online advertising since they offer a
rapid way to position your business (literally) head and shoulders above the competition.

2. Owned:
• Website
A company's online presence is represented by its website. A website is a long-term,
versatile asset that your business has complete control over in contrast to other owned
media.
• Content marketing
For instance, blogs are an important content strategy that grows your brand. They enable
you to speak more candidly and broadly about your business. Podcasts are a type of
content marketing that also allows your business to discuss its areas of expertise.

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2 Identify different
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3. Earned:
paid, owned and • Media publicity (public relations)
Many new or small firms lack a sizable marketing budget. Reaching the screens of
earned channels to
potential buyers in your target market can be challenging, even with a strong social media
meet the objective (2 presence.
channels each).
• Third-party review sites
Customer feedback and endorsements as excellent ways to establish trust. They provide a
chance for positive word-of-mouth to happen by highlighting any client comments or user-
generated material.

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Mention any four Channel 1 Channel 2 Channel 3 Channel 4
paid channels and Website and Social Media Influencer App Video
identify ad formats Blog Marketing
and the campaign
ideas on each.
Ad format for Ad format for Ad format for Ad format for
Channel 1 Channel 2 Channel 3 Channel 4
Display Ads Reels, Video Videos Video ad
and Blogs Ads showing
feathers of the
app

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2 Campaign for Channel 1 Campaign for Channel 2 Campaign for Channel 3 Campaign for Channel 4

Banner ads have been Video ads on Facebook Product views Animated video ads for
around the longest and can run anywhere Social media platforms
remain one of the most between one second and
popular — and 241 minutes. Advertisers
inexpensive — options can also use interactive
for mobile advertisers. 360-degree videos.
Typically appearing Instagram allows video
across the top or bottom ads up to 120 seconds
of the screen, banner long in either landscape
ads are static images or square format. As
often used to raise brand described in the previous
awareness or drive users section, there are various
to an external website. ways for advertisers to
incorporate video into
their ads.

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Allocate your budget
1. Awareness - 50%
(in %) between
awareness, The priority of our brand is simply getting the word out; generating awareness and demand
engagement & for brand and product offering

conversions. Mention
your reason for the 1. Engagement - 30%
same. Consideration is the union of a prospect looking into options in your market and targeting
that is directed at those individuals. This is your opportunity to present compelling unique
selling propositions. If you've done a good job of influencing this group with prospecting
messages and targeting in addition to working with them, you'll gain the upper hand on
clicks and site time, which boosts conversion rates.

1. Conversion – 20%
The key to converting a prospect is to remove the cynicism that comes with trying to sell
anything to anyone. Even commodities like milk have an expiration date listed on the
carton; this information is essential to the buyer and helps them make the decision to buy.
Investing in consideration and prospecting will increase the number of chances you have
to present your case and close deals.

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(a) Awareness:
Assign KPIs to • Organic Traffic
• SEO keyword Positioning
measure the • Impressions and frequency
performance of
your campaign.
(b) Consideration
• Click through rate
• Engagement Rate

(c) Purchase
• App Download
• Cost of customer acquisition
• Sales generated in each channel

(d) Delight
• Repeat Purpose
• ROI
• CLV

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5
Create an 1. Put a Little Personalization in It
engagement Planning marketing approach based on user trends and consumer behavior. Utilizing
strategy to reduce predictive analysis techniques to build a message that is specifically designed to engage
consumers based on history and current user behavior (in-app purchases, frequency of
the uninstall rate. app use, likes, and dislikes, etc.). Contextual messages increase user engagement with
mobile applications, lowering the rate of uninstalls.

2. Increasing Influence of Marketing

Will ask mothers-to-be or mothers of kids to post about the products. These days so many
young moms like to post about their intakes and the routine of them and their kids.

3. Detect the Likelihood of Uninstall Before It’s Too Late

Users can be automatically grouped into segments like VIPs or clients who might uninstall
the app using an AI-based segmentation tool. App marketers can take action to stop users
from uninstalling the app before it's too late by offering incentives to stay by using these
insightful and useful data.

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 Thank You!

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