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Chapter 4

Strategic Quality Planning

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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➢Strategic Quality Planning
Chapter 4

➢Strategy Content ➢Quality as a strategy


➢The importance of ➢Quality strategy
time in quality process
improvement ➢Deploying quality
➢Leadership for quality ➢Does quality lead to
➢Quality and ethics better business results?
➢Supply chain strategy

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Strategy Content

Quality improvement involves identifying


potential areas for improvement and
planning the implementation of projects
and improvements

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
The importance of time in quality improvement

There are two aspects of time:

➢The time it takes to achieve business goals


as a result of quality
➢The speed at which companies improve

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Strategic Quality Planning
The importance of time in quality improvement

When goals are set, one of three things


will occur:
1. People will achieve the goals and incur
positive results
2. People will distort the data
3. People will distort the system

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Leadership for quality

Leadership is the process by which a leader


influences a group to move towards the
attainment of superordinate goals.

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Leadership for quality

For followers to have power, leadership


must share power. As a result leadership
is about the sharing of power.

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Leadership for quality

This power takes many forms:


➢ The power of expertise
➢ Reward power
➢ Coercive power
➢ Referent power
➢ Legitimate power

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Strategic Quality Planning
Quality and Ethics

Quality appears to be good business


Quality is also good ethics
“We build good ships. At a profit if we can, at
a loss if we must. But, we build good
ships”

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Strategic Quality Planning
Quality as a strategy

➢ Cost of Quality
➢ PAF Paradigm
➢ Prevention Costs
➢ Appraisal Costs
➢ Failure Costs

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Strategic Quality Planning
Quality as a strategy

Failure Costs
➢ Internal failure costs
➢ External failure costs

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Strategic Quality Planning
Quality as a strategy

➢ Differentiation through quality


➢ Focus through quality
➢ Quality as a core competency

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Strategic Quality Planning
Quality Strategy Process

The Forced Choice Model


1. Statement of the mission
2. Interrelated financial and non-
financial objectives
3. Statement of strengths and
weaknesses
4. Forecast of operations

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Strategic Quality Planning
Quality Strategy Process

The Forced Choice Model


5. Major future operations
6. Broad economic Assumptions
7. Key government/regulatory
issues
8. Major technological forces

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Strategic Quality Planning
Quality Strategy Process

The Forced Choice Model


9. Significant marketing
opportunities/threats
10. Explicit competitor strategies for
each competitor
11. Generating Strategic options

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Strategic Quality Planning
Deploying Quality

Hoshin Kanri or Policy Deployment


➢The Company develops a 3 - 5 year
plan
➢The Senior Executives develop the
current years objectives.

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Strategic Quality Planning
Deploying Quality

Hoshin Kanri or Policy Deployment


Catchball occurs
➢The process is interactive
➢Teams report up
➢Management delivers feedback

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Strategic Quality Planning
Does Quality Lead to Better Business Results?

Quality and
➢Price
Cost
Productivity
Profitability
Environment

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Does Quality Lead to Better Business Results?

Quality and
➢Price
➢Cost
Productivity
Profitability
Environment

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Does Quality Lead to Better Business Results?

Quality and
➢Price
➢Cost
➢Productivity
Profitability
Environment

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Does Quality Lead to Better Business Results?

Quality and
➢Price
➢Cost
➢Productivity
➢Profitability
Environment

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Does Quality Lead to Better Business Results?

Quality and
➢Price
➢Cost
➢Productivity
➢Profitability
➢Environment

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Supply Chain Strategy

Logistics?
➢When shall we ship?
➢What mode of transportation shall we
use?
➢How do we optimize our shipping
practices?

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Strategic Quality Planning
Supply Chain Strategy

Suppliers?
➢Who are our preferred suppliers?
➢What is our process for supplier selection?
➢How do we develop suppliers?
➢How do we link with our suppliers?
➢Do we source globally?

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Strategic Quality Planning
Supply Chain Strategy

Inventory management?
➢Where do we optimally store inventory
➢How much? How long?
➢Do we have perishable stock?
➢Do we carry safety stock?
➢ARE we maintaining good levels of service?

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Supply Chain Strategy

Products?
➢How much product do we stock?
➢What product variety is necessary?
➢How do we win orders?
➢Where are our products in their life cycles?

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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Strategic Quality Planning
Supply Chain Strategy

Service?
➢How do we define service along the supply
chain?
➢What do our customers want?
➢can we segment the supply chain?
➢Who are our customers?

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of the publisher.
Printed in the United States of America.

➢Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall.


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