Box on Demand

RFQ
Customised Cardboard
Oral presentation 29th March 2021

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Speakers : Study Team

Pascaline Poullain Renaud Oudet Michael Phan Clara Molieres

Key account Sales Manager Product Manager Project Manager
Manager

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Agenda
Page
I. Your request: Customised cardboard 4

II. Our vision 8

III. Box on Demand: the ultimate solution 12

IV. Pricing, Terms and Conditions 20

V. What's next? 23

VI. Annexes 25

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Agenda
Page
I. Your request: Customised cardboard 4

II. Our vision 8

III. Box on Demand: the ultimate solution 12

IV. Pricing, Terms and Conditions 20

V. What's next? 23

VI. Annexes 25

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Context
ECommerce
A fast-growing market representing more than 1.7 billion transactions in 2019. With the
sanitary situation, this business keeps increasing all over the world.

Regulation
A European directive requires companies to be more vigilant in identifying and preventing
the social and environmental risks generated by their activity. In France, the law on the
fight against waste and the circular economy promulgated in 2020 aims to accelerate the
change in production and consumption models in order to reduce waste and preserve
natural resources.

Digital Transformation
Digital technology can be used to highlight certain brands that lack visibility and support
in the implementation of e-marketing strategies.

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Your Request
Veepee has invested in a new information system that allows the size and number of packages per
member to be optimised. The company wants to find a supplier who has developed a customisable
cardboard technology. By using this new process, Veepee wants to offer a new customer
experience.

OBJECTIVE 1 : INNOVATION
Ecodesign to reduce production costs. Customisation of the packaging by product typology is
expected. Producing a new type of biodegradable packaging.

OBJECTIVE 2 : UPGRADE OF THE BRAND IMAGE

Reaching the customer's environmental expectations while providing them with a unique
experience.

OBJECTIVE 3 : REGULATORY
Controlling its environmental impact while providing a unique customer experience.

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Request for Quotation

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Agenda
Page
I. Your request: Customised cardboard 4

II. Our vision 8

III. Box on Demand: the ultimate solution 12

IV. Pricing, Terms and Conditions 20

V. What's next? 23

VI. Annexes 25

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Why to choose Smurfit?
"Smurfit, global expertise at the local level"
Smurfit, 100% global player: we are the leading producer of cardboard packaging
and bag-in-boxes in Europe,

Smurfit, 100% innovative: our unique approach to making innovation work for your
business combines science, experience, databases and creativity at a scale and depth
unprecedented in the industry. Our processes, networks and tools bring you closer to
our innovations on a global scale,
€ 8,5 46k 35
Smurfit, 100% self-sufficient: we have our own packaging conversion plants, paper billions of turnover employees countries
mills and recycling plants, in 2020 worldwide

Smurfit, 100% partnership: we invest heavily in the training and development of our
teams at all levels, we have the most experienced staff available to you at every stage
of production. We offer better packaging solutions, increased value output and
shorter production schedules for our customers. PACKAGE PAPER RECYCLING FOREST
Smurfit, 100% eco-friendly: our integrated production system allows us to operate in 11.5 billion m² 7.6 million T 6.5 million T per 68k ha of
per year per year year of forest
a responsible and sustainable way,
collected paper plantation

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 [...] we are, of course, counting on Smurfit Kappa to
support us for our next challenges.
- Cyril Cois, Chief Operating Officer at SMCP Our customers
have the best
The fisrt project has begun in 2014 and has well evolved over
word for it!
time. Now SMCP can witnesses an upgrade of the customer
experience for eCommerce boxes.

We had the opportunity to adapt eBay's packaging to their

new brand and bring their brand to life for their 187 million
buyers around the world.

In the process, we set up a packaging shop on eBay for the

purchase of customised boxes
Success Story
The new eBay boxes have received nearly 20,000 positive
customer reviews since their launch and have enabled us to
create 14 custom box SKUs tailored to the needs of active eBay
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Our eCommerce packagings
ROLLOR ECOMMERCE PACKAGING FOR CLOTHING
Rollor packaging is a worldwide patented solution to ship garments
without wrinkles and to offer your customers a unique unpacking
experience.

STANDARD OR RETURNABLE POSTAL BOXES

Ensure a simple return experience by using reusable postal parcels
perfectly suited for eCommerce fashion companies. Studies show
that 46% of consumers will buy again and make recommendations.

NON-ABRASIVE PACKAGING
Non-abrasive packaging is an ideal way to protect fragile products
that may be worn or scratched in transit.

PACKAGING SUITABLE FOR LETTERBOXES

Mailbox-friendly packaging is designed to help you make eCommerce
deliveries even when the recipient is not able to receive the package.

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Agenda
Page
I. Your request: Customised cardboard 4

II. Our vision 8

III. Box on Demand: the ultimate solution 12

IV. Pricing, Terms and Conditions 20

V. What's next? 23

VI. Annexes 25

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Initiative Better Planet Packaging
Packaging is more than just a product
We use our innovative strength to develop new products, collaborate with new and existing
partners and undertake research to address the challenges posed by packaging waste.

75% of consumers prefer 86% of consumers prefer Did you know that? Paper
paper-based packaging packaging that is easy to biodegrades faster than
to plastic packaging. dispose of and recycle. an apple core.

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Box on Demand: The ultimate solution
"A great step forward in terms of eco-design
while ensuring a premium product
experience."
- Gérard Mathieu, Head of Marketing and Innovation at
Smurfit Kappa

By using a single material product, you can ensure that your packaging
can be used in spite of any new legislation that comes into force, as it
not only meets customer requirements, but is also easily recyclable.

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Box on Demand: Main features
SINGLE-MATERIAL CARDBOARD PACKAGING WITH INTEGRATED
SCELPAC CUSHIONING

Absorption of shocks during transport,

Designed with a single material: paper,
The paper is certified 100% recyclable and comes from a renewable
resource,
Highly efficient and supersedes bubble wrap and other bulk fillers,
Pre-cutting adapted to the products to be packed thanks to a preliminary
scan of the products,
100% customizable inside and out (handling instructions, product
information, logo...).

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Box on Demand: Model
A desire to make eco-design a reality

Glue strip for optimised return if

necessary

Single material cushioning

100% personalised cardboard

Adjustable depth while waiting for

a product to be scanned

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Box on Demand: How it works
DESIGN AND TESTS
Smurfit Kappa offers a tailor-made integrated service, from initial design to ISTA 6 testing, to help vendors bring their
products to market.

AMAZON FRUSTRATION FREE PACKAGING (FFP)

Smurfit Kappa offers APASS services directly to distributors, sellers and manufacturers in accordance with Amazon's
requirements and certification guidelines. Amazon's packaging initiative improves customer experience with
recyclable boxes that are easy to open and free of unnecessary materials.

SUPPLY CHAIN
We consider it our responsibility to ensure that the products we supply to our customers meet the highest chain of
custody standards.

ESMART: STIMULATE THE GROWTH OF YOUR ECOMMERCE BUSINESS

With eSmart, Smurfit Kappa's unique e-commerce packaging service, our experts can monitor and optimise the
performance of your packaging in 12 different industries.

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The Project team Pascaline Poullain
KAM and Project Leader
To accompany you in the realisation of this project,
we've dedicated an unique team.
The members have expertise in project management
and have a deep knowledge of the eCommerce
challenges.

These tree persons worked on the eBay project.

Idris Lettuce
Creative Manager

Vanessa Arugula
Business Developer

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Box on Demand: Planning

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Agenda
Page
I. Your request: Customised cardboard 4

II. Our vision 8

III. Box on Demand: the ultimate solution 12

IV. Pricing, Terms and Conditions 20

V. What's next? 23

VI. Annexes 25

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Pricing 5,5 M € 0,30 Standard
of units by unit
All the calculations have been made according
the volumetry index given in the RAO.

Volumetry:
62k boxes per day from French warehouses,
184k products per day are shipped from
French warehouses,
125 million products per year are shipped
11 M € 0,25 Advanced
from French warehouses, of units by unit
220,000 m² of Veepee's warehouses in
France.

17 M € 0,22 Premium
of units by unit

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Terms and Conditions
PAYMENTS CONDITIONS
30% pre-payment after signature of the agreement contract,
70% when the final product is delivered,
All payments should be done within 60 days of the established date.

DELIVERY
If the prerequisites requested by Smurfit Kappa are validated by Veepee, we
will be on schedule to deliver a first batch of prototypes by mid-June.
We are responsible of the delivery to France by working with our current
distributor. Cost to be defined in the future contract.
We can discuss about a partnership with you current distributor as well.

WARRANTY
All our laboratories are certified by ISTA.
We ensure you a quality control in all the phases of the
development.
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Agenda
Page
I. Your request: Customised cardboard 4

II. Our vision 8

III. Box on Demand: the ultimate solution 12

IV. Pricing, Terms and Conditions 20

V. What's next? 23

VI. Annexes 25

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What's next ?
At Smurfit Kappa, we help retailers and
consumers improve sustainability
performance and add value to their brand.

Soon you will be able to discover and integrate

into your eco-sustainability plan our new
"Blossom cardboard" packaging.

These boxes will be biodegradable and can

have a second life thanks to the seeds inside.

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Agenda
Page
I. Your request: Customised cardboard 4

II. Our vision 8

III. Box on Demand: the ultimate solution 12

IV. Pricing, Terms and Conditions 20

V. What's next? 23

VI. Appendix 25

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Go no Go decisions

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Info

+33 1 22 33 44 55

hello@smurfitkappa.com

www.smurfitkappa.com

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