Looking for next years biggest sellers?

the Spot

SuperZoo is

The National Show for Pet Retailers September 13-15, 2011 Mandalay Bay Convention Center Las Vegas, Nevada www.superzoo.org

When it comes to delivering hot products, big trends and great ideas, the National Show for Pet Retailers is SPOT-ON. Dont miss it.

RegiSTeR NOW: www.SuperZoo.org

the Spot
innovation on your shelves. Creativity in your technique. Happy customers, ready to come back. For pet retailers who want to stand out from the competition, SuperZoo hits the spot, with a refreshing combination of new trends, top-selling products, business-building education, great ideas and big inspiration. Three quick days in Las Vegas is all it takes to load up on everything SuperZoo has to offer:
Attend SuperZoo University to stay on top of your game. Hone your competitive edge at the biggest, best educational program in the industry (see pages 8 - 12 for details). Spot trends and compare new products in SuperZoos idea-packed marketplacefun, efficient and filled with inspiration. Find what you need fast. Our easy-to-work trade show floor is streamlined for easy navigation through six targeted SuperZoo Neighborhoods. Maximize your buying power. Stretch your budget and increase your profit margins by shopping for exclusive show specials from SuperZoo exhibitors. Network, learn and grow. Youll build valuable relationships and make lasting connections when you become part of the strong community of pet industry pros who gather at SuperZoo. Enjoy the value of Las Vegas, the affordable, fun-filled, accessible trade show capital of the world.

This really hits

SCHEDULE OF EVENTS
MONDay Registration TUESDay Registration Trade Show SuperZoo University groomer SuperShow WEDNESDay Registration Trade Show SuperZoo University groomer SuperShow THURSDay Registration Trade Show SuperZoo University groomer SuperShow 12:00 pm 8:00 pm

7:30 10:00 8:00 8:00

am 5:00 am 5:00 am 3:00 am 5:00

pm pm pm pm

7:30 10:00 8:00 8:00

am 5:00 am 5:00 am 3:00 am 5:00

pm pm pm pm

7:30 10:00 8:00 8:00

am 3:00 am 3:00 am 1:00 am 3:00

pm pm pm pm

BIG aND GETTING BIGGER

Boasting the largest number of attendees, exhibitors and square feet in 50 years, SuperZoo earned 10th place on Trade Show Executives Fastest 50 list, as one of the 50 fastest growing trade shows in the world.

LOOKiNg FOR THe PeT iNDUSTRYS NeXT Big THiNg? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

SuperZoo Neighborhoods:

tReNDS SpotteD heRe

Seeing whats newand zeroing in on what you wantis fast, easy and fun, thanks to a show floor thats filled with exciting merchandise and organized for real efficiency. Products and suppliers are organized into six lively SuperZoo Neighborhoods, ensuring that you spend your time where its needed most.

CRITTER aLLEy is the place where birds will be chirping on the industrys newest perch and hamsters will be hopping in our small animal habitat. This fun-filled alley is sure to bring a smile to your face and fresh ideas to your retail store by showing you how pets interact with todays newest and most innovative pet products. NEW ExHIBITOR ROaD features the new
companies breaking onto the scene. Be sure you check out this show section to see what manufacturers and suppliers new to SuperZoo have to offer you.

RODEO DRIVE is the fashion-centric

neighborhood with everything except valet parking! Rodeo Drive features the ultimate in fashion, accessories and gifts for the pampered pet.

NaTURES PaTHWay hosts the hottest trend to emerge in the past few years. in Natures Pathway you will find the best in natural, holistic and organic products. Visit this group of forward thinking, eco-conscious innovators to see their healthpromoting pet products. GROOMERS COURT has the latest and
greatest products for successful groomers. From scissors to hemp shampoo groomers Court will make the cut. And groomers Court is abuzz with the news: groomer SuperShow will feature top prize money and a super jackpot! Think you have what it takes to win? You owe it to yourself to find out!

aQUaTIC TERRaCE showcases tanks and aquariums, food and feeders, filters and pond supplies, and much moreall in one convenient place. Dive in!

WHaTS SUPERNEW?
Stock your store with the new products your customers will be buying next. The latest innovations are right here where you can get a good focused look, in SuperZoos trend-filled New Product Showcase. Located in the back of the exhibit Hall. Check it out.

DOWNLOaD THE SUPERZOO aPPLICaTION

Connect to the SuperZoo Mobile application, a dedicated Web site that includes an interactive show guide designed specifically for Blackberry, iPhones and Droid devices. Launch the smartphones browser at www.eventmobi.com/sz2011 to search exhibitors, view seminars, connect with other attendees and much more. Bookmark it by saving the link to your favorites or your home screen for quick and frequent reference during the show.

LOOKiNg FOR NeWS AND iNSPiRATiON? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

Looking for resources to help you shine?

YouRe iN the RiGht Spot

At SuperZoo, youre in the perfect position to meet face-to-face with top pet store suppliers and unique new resources. They have the innovative products you needand theyre ready to help you set your store apart.
26 Bars And A Band 72 Bark Place A Pets World A&e Cage Co. ABO gear Absorption Corp. Accessories House Accessories2go/Pamper Me Pet Addiction Pet Foods Advance Pet Products Advanced Computing edge Ltd. Ainsworth Pet Nutrition AKC gold Aland (Jiangsu) Nutraceutical Co., Ltd. Alaska Naturals All Four Paws All Star Dogs inc. Allure Pet Products LLC Alpha Lamda group Amazing Pet Products American Dog Toys, inc. American Pet Diner American Pet Products Association Amoroso enterprise USA Andis Company Angels For Animals By Heaven To Home Angels eyes Anima international Animal essentials inc. Animal Supply Company Animal Wrappers Animals Matter, inc. Anit Accessories Corporation Annamaet Petfoods inc. Aquadine Nutritional System Aquatop Aquatic Supplies Arctic Paws LLC Arenus Ark Naturals Products For Pets Arms Reach Concepts inc. Aroma Paws Aroo Studio Artemis Pet Food Company, inc. Artvark Pet Products, inc. Auburn Leathercrafters Aussie Dog Products Ball Dynamics Bark Vineyards and Crew Barneys Pet Bass Brushes Bayer Animal Health BeiPCO LLC Bell Rock growers, inc. Bella Bark & Meow BenShai imports LLC Bergan, LLC Bessie And Barnie Best Friends By Ruth Maystead Big Shrimpy Bingo Pet Treats Bio groom Bio Pet Bionic Pet Products Bison Pets, LLC Bissell Homecare inc. Bitch And Stud Chic Blue Buffalo Company Bobbi Panter Pet Products Boo Myoung Corp./AnyPet intl. BooBooLoon Bosco and Roxys inc. Boss Pet Products, inc. Bow Wow Bling LLC Bow Wow Home Decor Bowsers Pet Products Bowserwear, LLC Bowtie incorporated Bravo! Breeders Choice Pet Foods, inc. Bubba Rose Biscuit Company Buckle-Down inc. Buddy Meal intl., inc. Business Credit Card Systems, inc. Butchers Bones C & Js Sharp edge C & M Design & Development LLC Caitec Corporation Canidae Pet Foods Canine Caviar Pet Foods inc. Canine Hardware, inc. Cardinal Laboratories, inc. CaribSea, inc. CarPeT4Pets Castor & Pollux Natural PetWorks Celebrate Pet Friends Central garden & Pet Company Central Life Sciences (CLS) Central Pet Cetyl M By Response Products Champion Petfoods LP Charming Pet Products Cheengoo Chewish Treats Chief Furry Officer China great Wall intl. exhibition Co., Ltd. CitiKitty - Amazing Cat Products Clear Conscience Pet (R) Cleopetra Cloud Star Corporation Coastal Pet Products, inc. Cobalt international Coco Therapy Collar inc. Collections Daba-Doo, inc. Colorado Timberline Companion Style ConairPro Pet CounterPoint-Advanced Retail Mgmt Systems CPA Systems, inc. Cranimals Creative Pet Products, inc. Creature Comforts Crumps Naturals Crypton, inc. Crystal Canine Collection Cycle Dog Czarnowski D is For Dogs Daisy Paw Dale edgar Brand Dallas Manufacturing Co., inc. Darford industries Declawed Paws(TM) exercise Pad DeRMagic Skin Care For Animals, inc. Desert Veterinary Concepts, LLC Deserving Pets Designer Catbox LLC Designing Health inc. Diamond Pet Foods Dibalulu Pet Couture Diggin Your Dog DigPeTS Dingo Distinctive Dog Dog Diggin Designs Dog e Lites & Furryssentials Dog gone Smart Pet Products Dog is good, LLC Dog Speak Dog-e-glow, LLC Doggie Dentalaid Doggie Deposit Doggie Design Doggie Did Pet Products Doggie Styles & Kitty Too! Doggie Walk Bags inc. Doggles, LLC Doggonit Products LLC Dogswell Dogtek Doogie Stuff Dosha Dog Dr. Roses Remedies DrTims Aquatics, LLC Duckyworld Products inc. Dura Doggie e & S imports, inc. e.T. Horn Company earth Friendly Products earthbath ecological Laboratories, inc. ecoWellDog edemco Dryers, inc. eheim North America eight-in-One Pet Products elmos Closet emerald Pet Products emma Doodles LLC endless Possibilities inc. enrich Pet Products LLC epi-Pet espree Animal Products, inc. ethical Products, inc. etta Says eureka Technology Partners european Home Designs evangers Dog & Cat Food Co. eye envy, inc. ezydog Fab Dog inc. Fabuleash Favorite Pet Products Fetch-it Pets, inc. Fine Crafts Co., Ltd. FirstMate Pet Foods FleaVac LLC Flexi U.S.A., inc. Florida Marine Research Forever Stainless Steel FouFou Dog Four Paws Products Ltd. Free Range eco Naturals Dog Treats inc. Free Stitch inc. Fritz industries, inc. From the Field Fromm Family Foods, inc. Fruitables Pet Food/Vetscience LLC Furminator, inc. Furry & Fabulous/Bark-N-Bag gamma2, inc. geib Buttercut Handmade Shears general Distributing & Sales Company giftworksplus glo-Marr Products, inc. global Pet expo globalinx Pet LLC goFetch gooby Pet Fashion gooddogbeds.com goToRovers.com gramercy Pet grandma Lucys grizzly Pet Products, LLC groomers Helper.com guangzhou Fortunate Sanitary Products Co., Ltd guangzhou indian Dream Leather Prod./Backbone Pet guardian Angel Natural Litter gulfstream Tropical Aquarium gwen gear H.H. Backer Assoc. inc. Halo, Purely For Pets Hamilton Animal Products Handcraft Mattress Company inc. Hangzhou Forward electrical Appliance Co., Ltd. Hawaiian Health Ohana HealthPro Nutrition Healthy Partner Pet Snacks, LLC Heartland Pet Care LLC Hennessy & Sons At Bonham Road Herbsmith inc. Hi-Tek Rations inc. Higgins Premium Pet Foods Hikari Sales U.S.A. inc. Hills Pet Nutrition, inc. Hilton Herbs Ltd. Himalayan Corporation Hip Doggie inc. Holistic Central Health Home Comfort HomeoPet LLC Hong Kong City Toys Hot Bows Hot Dogs All Dressed, inc. Hueter Toledo, inc. Hugs Pet Products Hydor USA, inc. Hyper Pet i See Spot i.C.e., inc. iams/eukanuba - P&g Pet Care iceland Pure imagine This Magnet Company imarc engraving Systems imperial Cat iMS Trading Corp. in Clover, inc. indipets inc. international Dental international Pet Solutions interzoo 2012 - Nuernberg, germany intl. Professional groomers inc. intuit Quickbooks Point Of Sale iSCC isle Of Dogs iStyle Originals JAKKS Pets Jarden Animal Solutions Jax And Bones Jebo Aquarium Jerry Wilson & Associates inc. Jess & Co. JLA Pets Jolly Pets, inc. Jones Natural Chews Company Jungle Labs Junos garden/Pal Dog Just Ducky Products LLC Justin Accessories K & H Manufacturing LLC K-9 Aide K9 granola Factory K9 Natural Food New Zealand K9cakery.Com Katies Bumpers Kaylor Of Colorado Kaytee / Super Pet Kent Nutrition group Kings Cages international LLC

Kiss My Mutt Klein Cutlery Klippo Pet inc. Knight Pet / Krislin Pet Products KollerCraft Kong Company Kool Tees Kurgo Products Kyjen Lambert Kay Laube Clipper Corp., inc. Laughing Dog All Natural Pet Products Laughing My Tail Off LLC Lazy Pet Products (Dba Firstrax) lb_cname1 LeashLocket, Ltd. Leather Brothers inc. Lennox international Life Line Pet Nutrition, inc. Lifegard Aquatics Lincoln Bark LLC Little gifts, inc. Living Years Pets Lixit Corporation LOFTpet Loopies Toys Lotus Pet Foods Loving Pets LoyalT Dog inc. Luca For Dogs Lupine inc. Collars & Leads M&J Dog essentials, LLC MACH Software Madison Avenue Mutts, inc. Mammoth Pet Products Mars Fishcare inc. Mars Veterinary Marshall Companion Pets Martek Biosciences Corp. Max & Ruffys Maxs Closet LLC MDC Romani, inc. Memorial Paw-Pet Loss Products Merrick Pet Care inc. MgB West Coast Dist., LLC-Pet Society Midwest Homes For Pets Midwestern Pet Foods Miller Manufacturing Co. Mimi green Minus Forty Technologies MiracleCorp Products, inc. Mirage Pet Products Mochi & Jolie Modern Dog inc. Molly Mutt, LLC Molor Products Company Monkey Daze, inc. Moose Pet Wear Multipet international, inc. Mushroom Matrix My Dogs Boutique LLC My Perfect Pet Nala Barry Laboratories National Cat groomers institute of America, inc. National Dog groomers Assn. of America inc. Natren, inc. Natura Pet Products Natural Balance Pet Foods, inc. Natural Chemistry inc. Natural Products For Pets Naturally Tearfree Canine LLC Natures Miracle Natures Specialties Mfg. Natures Variety Naturvet Neater Pet Brands/Neater Feeder Nevoa Life Sciences (TM) Newco Distributors, inc. Nexus Corporation Limited Ningbo Junxing import & export Co., Ltd. Nite ize, inc. Nordic Naturals North States industries Northern Biscuit Bakery Northwest Naturals NPiC NRg USA (Starfish Dist) NUPRO Supplements/Nutri-Pet Research, inc. Nurtured Pets Nutri-Vet Nylabone/T.F.H. Publications OC Raw Dog Olympus Brands inc. Omars exotic Birds Franchises, inc. Omega Paw inc.

Omega Sea, LLC Omlet One Pet Planet Ooboo Designs Oomaloo, LLC Oragenics, inc. ORe Originals Organic Oscar (TM) Organic Pet Superfood (TM) Oscar Newman LLC OurPets Company Oxbow Animal Health P.L.A.Y. Pet Lifestyle And You Pacific Bird and Supply Co., inc. Pacific Merchants Trading Company Pacific Store Designs, inc. Paper Russells, LLC Paradise Pictures, LLC Paragon Products Party Animal Pet Food Patchwork Pet Paw Paw USA Pawsitively gourmet, inc. Pawsitively Wendy Pawsome Pet Products, LLC Pawz Dog Boots LLC Pedigree Perfection international, inc. Pegetables / Splintek Penn-Plax Performance Pet Products, LLC Pet n Shape/Pet Ventures Pet Business Publication Pet Center, inc. Pet Dreams Pet ego egr LLC Pet Factory, inc. Pet Flys, inc. Pet Food Wholesale, inc. Pet gear inc. Pet gifts USA Pet goods Manufacturing Pet Head Pet industry Distributors Assn. Pet industry Joint Advisory Council (PiJAC) Pet Kelp Pet King Brands Pet Kiss inc. Pet Naturals of Vermont Pet Palette LLC Pet Stores USA Pet Top Products LLC Pet-Tabs PetAg, inc. Petcurean Pet Nutrition Petedge Dealer Services Petedge, inc. Petgensys LLC Petguard, inc. PetKind Pet Products Petlou, inc. Petmate Petmatrix LLC PetPal LLC PetPlay, inc. Petrageous Designs Petropics Pets global inc. Pets Stop Petsport USA, inc. Petus Petzlife Products PFX Pet Supply, LLC Piggy Paint LLC Pioneer Pet Products, LLC Pipsqueak Productions Planet Dog PlanetWise Products inc. Platinum Pets, inc. Plato Pet Treats Playa Pup Polka Dog Bakery Pooch Outfitters Poochie Pee Cup Poochie-Bells/Pets LLC PoopPac Poseidon Aquatics Posh & Co. Powerpet Co. inc. Precious Cat, inc. Precise Pet Products Prefer Pets Premier Pet Products, inc. Preppy Puppy Preston Prevue Pet Products Primal Pet Foods, inc. Pro Collar By g & B Marketing

Professional Cat groomers Assn. of America Pronature Holistic (Dba PLB international) Pup-Pee Solutions Pupgear Corporation Puppia international, inc. Puppy Kisses LLC Pure Treats inc. Purr & Simple All Natural Cat Litter Pyramid Pet Products Quaker Pet group Quick-Tag / Petscribe R.N. Design Radio Systems Ray-Pet RC Pet Products Red Dingo inc. Redbarn Pet Products Redmond Rock Reptile industries, inc. Resco Pet Products Retail Products group dba Bramton Company Retail Products group dba Out! Pet Care Rio grande Service Center Roadie-Canine Covers Roadwagz Rockin Doggie ROK Straps Rolf C. Hagen (USA) Corp. Roll Over Rover Threads, inc. Roquette America Rosie & Friends Bath & Skin Care Roudybush, inc. Royal Canin inc. USA Royal Pet inc. Ruff Dawg Ruff gear Ruff Wear, inc. Ruffluv Ruperts Simply Smoochable Rush Direct, inc. Ryans Pet Supplies SafeMade Pet Products Salmon Paws LLC Sam & Tasha LLC Sara england Designs Sashimi Snacks, LLC Savory Prime/Sales & Mktg. Professionals Scandical Scaredy Cut Scooters Friends inc. Sensei Shear Systems Sergeants Pet Care Products inc. SevenPorts Shark Fin Shear Company She-edison LLC Shenzhen Mall Vanguard Paper Product Co., Ltd. ShowSeason Animal Products Silver Star Pet Silverfoot Activewear Ltd. Simply Fido LLC Sittin Pretty Natural Dog Bakery SJT enterprises inc. Sleepypod Smokehouse Pet Products Snooks Pet Products LLC Snoozer Pet Products So Bright, LLC So CA groomers/groomTeam USA Sojos South Bark Professional Pet Products Specialty Pet Products L.L.C. Spoiled Rotten Dogz Sportaquarium.com Standlee Hay - Jojos Best Star Struck Pet Products StarMark Pet Products inc. Stella & Chewys Steves Real Food, inc. Stink Free, inc. Stop! Quiet! Off! Store Vantage Sturdi Products, inc. Stylist Wear Super Pet SureFlap LLC Surfs Up Dog! Susan Lanci Designs, inc. Suzy everson Swheat Scoop (Pet Care Systems) Synergy Labs Tagabiner (Crown Hill Designs) Taishan Yangmingwei Hardware Co., Ltd. Tessa May grooming & greeting Cards

The Company of Animals The Dog and Cat Cancer Fund The Dog Squad The good Dog Company The Hartz Mountain Corporation The Honest Kitchen, inc. The K9000 Dog Wash Company USA The Life of Ryley The Nutro Company The Paw Wash LLC The Pet Care Trust The Pet Team The Shabby Dog Thomas Labs Thompsons Veterinary Supplies-Central Pet Thundershirt Company Tightpac America, inc. Timberline Live Pet Foods Timberwolf Pet Products Tomlyn Products Top Dog Treats & Chews/ Barkworthies Toru LLC Tory Road Trade Winds Triad Marketing Services inc. Trio Pet Products, LLC Trish Hampton Tropiclean (Division of Cosmos Corp.) TruFeet LLC Tuffys Pet Foods Tweetie Pie Bags Tyson Pet Products, inc. Ubuntu Pet Ultra Mouse Ltd. Ultra Paws Unipet USA Unique Manufacturing and Marketing United K9s United Pacific Pet, LLC United Pet group United Pet group-instant Ocean United Pet group-Marineland United Pet group-Tetra Unleashed Life Up Country inc. Up Right Trading Corp. Urine Off By Bio-Pro Research Ursula Dodge Design Studio Van Ness Plastic Molding Co. Vee enterprises VeRus Pet Food Vet Aid, inc. Vetericyn, inc. ViP engravers ViP Products VirChewly indestructible Leash Visiglo illuminated Collars Vista Pet Supply Vitakraft Sun Seed inc. Vital essentials Vo-Toys, inc. Volkman Seed Factory VSi (Veterinary Service, inc.) Wagn Tails Mobile Conversions Waghearted Wahl Clipper Corporation Ware Manufacturing, inc. Warren London WellPet-A Family Of Natural Products For Pets Weruva West Paw Design Wet Noses Organic Dog Treats Wheel House Designs, inc. Whizbang! Training WholesalePet.com Wholesome Hide inc. Wholistic Pet Organics Wiggles Wags & Whiskers WildSide Pet Products Wolverton, inc. Woodrow Wear L.L.C. Wylds Wingdom, inc. XYNYTH Manufacturing Corp. Yellow Dog Design YML group inc. Yuppie Puppy Pet Products inc. Zero Odor LLC Zeus And Company ZiwiPeak (USA) inc. Zoo Med Labs, inc. Zukes ZuPreem

List as of 6/7/11:

LOOKiNg FOR CONNeCTiONS AND OPPORTUNiTieS? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

SpotLiGht on inspiration
if youre looking for the best education program in the pet industry, you found it! With cutting-edge programming geared for management, more sessions than any other show, and an impressive roster of expert retailing and animal wellness instructors, SuperZoo University truly does offer the finest learning opportunities in the business. Comprehensive and diverse, informative and inspiring, the curriculum at SuperZoo U was created specifically for pet professionals like you. Sessions are tailored around the issues that impact you most, with topics covering current market conditions, product trends, merchandising techniques, and business strategies for the evolving the economy. For tools, tips, strategies and insights to strengthen your business, enroll in SuperZoo University. Your bottom line will thank you.
Choose from more than 30 expert-led sessions from five Core Modules (see pages 10 and 11 for session descriptions):

aNIMaL WELLNESS Todays retailer has so many great products to choose from! This assortment of experts will help you build a foundation of knowledge for your product decision-making and sales advantage by focusing on animal nutrition, pet food ingredients and pet food labels. TECHNOLOGy/INTERNET Social media has fundamentally transformed the way pet retailers do business. Learn how to harness the power of the social web to attract customers to your store, build better business relationships, generate leads, recruit talent and stay relevant with your audience. This track was designed to provide the tools and best practices for developing, executing and maintaining effective social media strategies.

STaFF DEVELOPMENT & MaNaGEMENT

The foundation of a successful business is the peopleyour staff. This practical series of lectures lays the groundwork for creating, developing and implementing straightforward staff development activities to refresh your attitude and rejuvenate your staff.

MaRKETING if you are working to grow your business to its greatest potential you must understand that marketing is much more than advertising and brochuresits a way of thinking. This series of lectures focuses on many components of marketing strategy to enhance your success! SaLES This collection of lectures will challenge
your sales force management, culture and selling initiatives from several different perspectives. gain insight on how to shorten the sales cycle, develop effective opening statements and avoid common mistakes that retailers make without realizing it.

yEaR-ROUND aCCESS TO WORLD CLaSS SEMINaRS

We captured the industry-leading 2010 SuperZoo U curriculum on video and posted it online, so your favorite sessionsor those that you missedare now just a click away. Watch them anytime at www.SuperZoo.org.

LOOKiNg FOR YOUR COMPeTiTiVe eDge? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

Looking for information? get it

oN the Spot
11:00 AM-12:00 PM Creating a Promotional Calendar for Pet Stores, Round Table Discussion Moderated by: Chris Miller, Pacific Store Design 11:00 AM-12:00 PM Turn Your Staff Into a Selling Machine Presented by: Bob Negen, Whizbang! Training Member $10 Non-Member $20 11:00 AM-12:00 PM Leveraging Consumer Research to Identify Opportunities and Grow Sales Presented by: Michael Johnson, Chuck Latham Associates Member $10 Non-Member $20 11:00 AM-12:30 PM Getting Started or Expanding Your Livestock, Panel Discussion Moderated by: Robyn Bright, Nexpet Member $10 Non-Member $20 12:00 PM-1:00 PM How to Use Email Marketing to Grow Your Pet Business Presented by: Gene Sower, Samson Media Member $10 Non-Member $20 1:00 PM-2:00 PM Cause Marketing: A Great Way to Get New Customers, Build Buzz and Do GoodAll at the Same Time Presented by: Bob Negen, Whizbang! Training Member $10 Non-Member $20 1:00 PM-2:00 PM Pet Food Facts & Fallacies: Debunking Some Common Misconceptions Regarding AAFCO, Ingredients and Labeling Terms Presented by: Dr. David Dzanis, Regulatory Discretion Inc. Member $10 Non-Member $20 1:00 PM-2:00 PM Reptile Lighting & Heating Facts Presented by: Keith Morris and Andy Quinn, Zoo Med Labs, Inc. Member $10 Non-Member $20

9:30 AM-10:30 AM Pet Food Facts & Fallacies: Debunking Some Common Misconceptions Regarding AAFCO, Ingredients and Labeling Terms Presented by: Dr. David Dzanis, Regulatory Discretion Inc. Member $10 Non-Member $20 9:30 AM-10:30 AM Back to Basics: Common Practices and Products for Exotic Bird Retailers Presented by: Alycia Antheunisse, Cedar Hill Birds Member $10 Non-Member $20 9:30 AM-10:30 AM Leveraging Consumer Research to Identify Opportunities and Grow Sales Presented by: Michael Johnson, Chuck Latham Associates Member $10 Non-Member $20 11:00 AM-12:00 PM Good Bugs and Their Diet Everything You Wanted to Know About Probiotics, Prebiotics and Fiber but Were Afraid to Ask Presented by: Dr. George Collings, Nutrition Solutions Member $10 Non-Member $20 11:00 AM-12:00 PM Stronger Fish-Healthy Aquariums Presented by: Patrick Donston, Absolutely Fish Member $10 Non-Member $20 11:00 AM-12:00 PM Whats in the Bowl? Nutrition and its Impact on our Pets and Pocket Book Presented by: Dr. Micah Kohles, Oxbow Animal Health Member $10 Non-Member $20 11:00 AM-12:00 PM Get the Most Out of Your Integrated Multi-Channel POS System Presented by: George Farnell and Karin Amos, MACH Software Member $10 Non-Member $20 12:30 PM-2:00 PM Creating a Promotional Calendar for Pet Stores, Panel Discussion Moderated by: Chris Miller, Pacific Store Design Member $10 Non-Member $20 2:00 PM-3:00 PM Creating a Promotional Calendar for Pet Stores, Round Table Discussion Moderated by: Chris Miller, Pacific Store Design

1:00 PM-2:00 PM Control Your Inventory (Dont Let it Control You) Presented by: Susan Negen, Whizbang! Training Member $10 Non-Member $20 1:00 PM-2:00 PM Evidence Based ScienceGoing from Testimonials to Real Evidence Based Science for Health and Nutrition Claims Presented by: Dr. Roger Clemens, ET Horn Member $10 Non-Member $20 1:00 PM-2:00 PM 10 Things To Do the Minute You Get Back to the Store Presented by: Dave Ratner, Daves Soda & Pet City Member $10 Non-Member $20 1:00 PM-2:00 PM Optimize Your Pet Website for Search Engines Presented by: Gene Sower, Samson Media Member $10 Non-Member $20

8:00 AM-9:00 AM Good Bugs and Their Diet Everything You Wanted to Know About Probiotics, Prebiotics and Fiber but Were Afraid to Ask Presented by: Dr. George Collings, Nutrition Solutions Member $10 Non-Member $20 9:30 AM-10:30 AM Evidence Based Science Going from Testimonials to Real Evidence Based Science for Health and Nutrition Claims Presented by: Dr. Roger Clemens, ET Horn Member $10 Non-Member $20 9:30 AM-10:30 AM Swimming with the Sharks Staying Afloat in the Aquatics Business Presented by: Joe Olenik, Hoffers Tropic Life Pets Member $10 Non-Member $20 9:30 AM-10:30 AM How to Advertise and Market Your Business Presented by: Dave Ratner, Daves Soda & Pet City Member $10 Non-Member $20 10:30 AM-11:30 AM Cause Marketing: A Great Way to Get New Customers, Build Buzz and Do GoodAll at the Same Time Presented by: Bob Negen, Whizbang! Training Member $10 Non-Member $20 11:00 AM-12:30 PM The Art of Visual Pet Store Merchandising Presented by: Chris Miller, Pacific Store Design Member $10 Non-Member $20 11:00 AM-12:00 PM Customer Connection 2.0 Media Trends for 2011 and Beyond Presented by: Lynn Switanowski, Creative Business Consulting Group Member $10 Non-Member $20 12:00 PM-1:00 PM Turn Your Staff Into a Selling Machine Presented by: Bob Negen, Whizbang! Training Member $10 Non-Member $20

TUESDay, SEPTEMBER 13
8:00 AM-9:00 AM 10 Things To Do the Minute You Get Back to the Store Presented by: Dave Ratner, Daves Soda & Pet City Member $10 Non-Member $20 8:00 AM-9:00 AM Whats in the Bowl? Nutrition and its Impact on our Pets and Pocket Book Presented by: Dr. Micah Kohles, Oxbow Animal Health Member $10 Non-Member $20 8:00 AM-9:00 AM Optimize Your Pet Website for Search Engines Presented by: Gene Sower, Samson Media Member $10 Non-Member $20 8:00 AM-10:00 AM How to Find, Hire and Train a Team of Retail Superstars Presented by: Bob Negen, Whizbang! Training Member $20 Non-Member $40 8:00 AM-12:00 PM Social Media Workshop for Retailers Presented by: Lynn Switanowski, Creative Business Consulting Group Member $20 Non-Member $40 9:30 AM-10:30 AM Stronger Fish-Healthy Aquariums Presented by: Patrick Donston, Absolutely Fish Member $10 Non-Member $20 9:30 AM-11:00 AM Creating a Promotional Calendar for Pet Stores, Panel Discussion Moderated by: Chris Miller, Pacific Store Design Member $10 Non-Member $20

1:00 PM-2:00 PM How to Advertise and Market Your Business Presented by: Dave Ratner, Daves Soda & Pet City Member $10 Non-Member $20 1:30 PM-2:30 PM Swimming with the Sharks Staying Afloat in the Aquatics Business Presented by: Joe Olenik, Hoffers Tropic Life Pets Member $10 Non-Member $20

WEDNESDay, SEPTEMBER 14
8:00 AM-9:00 AM How to Plan an Exciting Merchandising Assortment Your Customers Will Love Presented by: Susan Negen, Whizbang! Training Member $10 Non-Member $20 8:00 AM-9:00 AM Customer Connection 2.0 Media Trends for 2011 and Beyond Presented by: Lynn Switanowski, Creative Business Consulting Group Member $10 Non-Member $20 8:00 AM-9:00 AM Reptile Lighting & Heating Facts Presented by: Keith Morris and Andy Quinn, Zoo Med Labs, Inc. Member $10 Non-Member $20 9:00 AM-10:30 AM Selection and Caring For Livestock in Your Store, Panel Discussion Moderated by: Robyn Bright, Nexpet Member $10 Non-Member $20 9:30 AM-11:00 AM The Art of Visual Pet Store Merchandising Presented by: Chris Miller, Pacific Store Design Member $10 Non-Member $20

THURSDay, SEPTEMBER 15
8:00 AM-10:00 AM Explode Your SalesHow to Get the Maximum Bang from Your Marketing Bucks Presented by: Bob Negen, Whizbang! Training Member $20 Non-Member $40 8:00 AM-9:00 AM How to Use Email Marketing to Grow Your Pet Business Presented by: Gene Sower, Samson Media Member $10 Non-Member $20 8:00 AM-9:00 AM Back to Basics: Common Practices and Products for Exotic Bird Retailers Presented by: Alycia Antheunisse, Cedar Hill Birds Member $10 Non-Member $20 8:00 AM-9:00 AM Get the Most Out of Your Integrated Multi-Channel POS System Presented by: George Farnell and Karin Amos, MACH Software Member $10 Non-Member $20

10

LOOKiNg FOR iDeAS, ANSWeRS AND iNSigHTS? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

11

Spot-oN Show expeRieNce

SuperZoo is packed with seminar sessions, networking events and special attractions you wont want to miss. To be sure you have time to see and do everything you want, it pays to plan ahead. Heres a list of tips and to-dos to help you make the most of your time at SuperZooand in Las Vegas.

Plan Ahead for a

aLL INDUSTRy NETWORKING RECEPTION

Wednesday, September 14, 5:00 pm Make new connections, share ideas and network with your peers at the All industry Networking Reception following the close of the show.

FOLLOW THE SUPERZOO BLOG

For breaking industry news, business tips, real-time retail ideas and suggestions on how to optimize your buying experience at SuperZoo, follow our blog at www.superzoo.org/blog.

CHECK LIST:
Register in advance for the expo and seminars. Book your hotel and make travel arrangements early, while rates and availability are at their best. Set up appointments with suppliers ahead of time. Review the exhibit hall floor plan and map out your tour of the SuperZoo Neighborhoods. (Be sure to allow plenty of timetheres lots to see.) Schedule time for networking with colleagues. (SuperZoo is more than a trade show, its a community of pet industry professionals that gives you a great opportunity to build relationships, share best practices and connect with people who face the same daily challenges that you do.) Plan your stay: make restaurant reservations, buy tickets for a show, book a side trip, etc. Download the SuperZoo application at: www.eventmobi.com/sz2011

OPEN a FREE MyExPO aCCOUNT ONLINE

Think of Myexpo as your ViP Pass to SuperZoo 2011. A Myexpo online account is easy to access and easy to use, and paves the way for maximum efficiency and productivity while youre at the show. Myexpo lets you:
Search exhibitors by name and product category Create and print a list of companies you want to see Browse the floorplan by neighborhood Plan your SuperZoo University itinerary

Visit www.superzoo.org for more information.

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LOOKiNg FOR THRee DAYS OF PRODUCTiViTY? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

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international Trade Show

hot Spot
HOTEL DISCOUNTS FOR SUPERZOO PaRTICIPaNTS

Groomers, are you looking for new products, time-saving techniques and fresh inspiration?

Lavish Las Vegas offers world-class hotels, dining, spas, shopping, nightlife and entertainment like no other destination. Travel is easy from anywhere, and room rates are still at record lows, so whatever your budget, you can do Vegas with class.

All events for SuperZoo 2011 will take place at the Mandalay Bay Convention Center and Mandalay Bay Resort and Casino, which has been selected as the official headquarter hotel. Mandalay Bay Resort and Casino (Headquarter)
Prices from $199 Addl Person $30

THEhotel at Mandalay
Prices from $229 Addl Person $30 (THEhotel at Mandalay Bay is a separate luxury hotel within the Mandalay Bay Resort and Casino. All accommodations are 725 square foot suites with luxurious and exclusive service.)

Additional hotels are offering special SuperZoo 2011 rates and are connected to Mandalay Bay via tram. Luxor Hotel and Casino
September 11 15 $109 September 10 & 16 $139 Addl person $30

Excalibur Hotel and Casino

September 11 15 $84 September 10 & 16 $114 Addl person $30

Alexis Park Resort, a Pet Friendly Hotel

Prices from $69 1.50 Miles from SuperZoo 2011

The National Show for Pet Retailers September 13-15, 2011 Mandalay Bay Convention Center Las Vegas, Nevada www.superzoo.org

The Groomer SuperShow at SuperZoo shines the spotlight on the latest grooming products, trends, techniques and timesaving innovations. Dont miss top-notch seminars just for groomers, the international grooming contests, GroomTeam USA Sanctioned Contests, the Crystal Grooming Achievement Awards and the industrys largest contest jackpotplus the many show specials and networking opportunities available to keep you spot on with your customers.

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LOOKiNg FOR A SUPeR TiMe AND A gReAT DeAL? LOOK HeRe. Register and plan your trip at www.SuperZoo.org

The Pet industry hot Spot

RegiSTeR NOW: www.SuperZoo.org
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10,000 experienced pet pros know: SuperZoo is THe place for business. With innovative products, top suppliers, excellent networking and comprehensive education, its the cant-miss show that has just what you need to sell more, profit more and succeed bigger.

The National Show for Pet Retailers September 13-15, 2011 Mandalay Bay Convention Center Las Vegas, Nevada www.superzoo.org

BIG aND GETTING BIGGER

Pre-sort Standard US Postage San Diego, CA Permit No. 751

Boasting the largest number of attendees, exhibitors and square feet in 50 years, SuperZoo earned 10th place on Trade Show Executives Fastest 50 list, as one of the 50 fastest growing trade shows in the world.

World Pet Association 135 West Lemon Avenue Monrovia, CA 91016 800-999-7295 | info@superzoo.org

PAID