Mba-Dmi One-Stop Service III Eng

Management towards an
innovative organization
DMI
ONE-STOP
SERVICE
Drake Marine International
วิชาการบูรณาการ
นวัตกรรมการสื่อสาร
การตลาดเชิงกลยุทธ์ ผู้ช่วยศาสตราจารย์ ดร.ยุทธชัย ฮารีบิน
Introduction 01
Introduction Company 02
Presentation Out Put 03
Outline
Organizational Innovation Development
04
Elements
Main Organizational Innovation Development
Today's Topics 05
Elements
Connection between Main Organizational
06
Innovation Development Elements
An important opportunity to make innovation
07
a reality
Outstanding business internal factors 08

Introduction
In the digital age where technology plays a very important role in life. Observed from
the behavior of buyers and sellers have changed. Nowadays, anywhere in the world
can easily buy products. By ordering through many applications such as Lazada,
Shopee, LINE MAN, Grab, just search for the desired product. Then you will find that
there are many products to choose from without having to travel. or even financial
transactions, transfers, payments, payment of goods Therefore, Application
(applications) is an innovation that Drake Marine International Co., Ltd. is interested in
bringing to develop business to create convenience and speed of service. Reduce
operations and repetitive tasks To have a systematic performance report to be able to
monitor the working situation at all times no matter where in the world to impress
customers and for further benefits for the business
Founded in 2002, Drake Marine International began operations in Europe
distributing quality marine products and providing professional services to
2002 leading brands in the marine industry. All of our products and services are of
Introduction the highest standards, meeting the demands of the most passionate yacht
owners, captains and crew.
Company
In 2018, we opened our first office in Asia, expanding our success and trusted
services from Europe to reach more customers around the world. In total,
2018 Drake Marine International now operates in over six countries across three
continents. Our team comprises of yacht owners, engineers and captains,
who between them share a common love for sailing and maintaining yachts.
We’re proud to offer world class boating goods, marine chandlery, as well as
yacht building and maintenance services in the APAC region. We promise a
2022 no-hassle service, with speedy delivery and quality guaranteed, providing you
with products that are difficult to source in Asia. Drake Marine is proud to be
the only company in the region that offers quality controllers on every project.
Our Product and Service
Electrical & Electronics Hydraulics Boat Building
From drivetrains through to high-end We’re proud to offer every solution to Our boat builders, trained in Canada
audio, our electrical and electronic your hydraulic needs, from steering and Europe, are highly skilled with
solutions provide you and your vessel systems and platforms, to stabilisers experience in building everything from
with trustworthy, resilient power. You and thrusters. Our team will pleasure vessels to military craft. It is
can enjoy the luxury of your yacht manufacture, customise and install with this knowledge that we are able
without any disturbance. everything required to ensure your to offer unrivalled boat building
vessel is seaworthy. services in the APAC region.
Our Minor Product and Service
Protective Coatings Yacht Management Concierge
Refinishing and protective coating of Drake Marine provides a complete Enhance your travels with Drake
your vessel is crucial to its longevity. Yacht Management service, catering Marine’s Concierge services. We’ll go
Our team is comprised of the most to all your needs. We’ll provide every above and beyond to provide
experienced and knowledgeable service to your request, whether everything you need for the ultimate
experts to ensure the highest quality that’s yacht maintenance or complete luxury sailing experience.
of service. management of every aspect of your
vessel’s operation.
Corporate structure
Managing Director
Asst. to MD
Sales Manager Service Manager Account Manager
Sales Representative Technician Administrative

Sales Representative Technician Administrative
Out Put
Because most of the customers are foreigners who live in

different terrain. This causes communication problems due
to different time zones. thus causing a delay in
communication and unable to respond to questions or
problems of customers in a timely manner This led to the
concept of creating an application "Dmi One-Stop Service" to
solve such problems.
Organizational
Innovation
Development
Elements
Profit Model
Organizational Innovation Development Elements
Reduce the cost of Reduce steps and staff Reduce the cost of
using resources to work liaising between the
within the company. company and the
customer.
Network
Sales Department
Customers
Admin Service Team Account Team
GMT+7:IDN AUS
1.9% 8.4% REMINDER REGISTER
GMT+1:GBR 14.3% 14.3%
4.2%
GMT+8:MYS GBR
5.1% 11.6%
GMT-3:BRA
32%
THA
GMT-5:MEX
38.3%
7.5% SERVICE REPORT
14.3% 14.3%
RUS
GMT+8:PHL 12%
7.8%
GMT+3:TRT APPOINMENT PAYMENT

8.1% 14.3% 14.3%
IDN
14.3%
GMT+7:THA USA CHAT
28.8% 15.4% 14.3%
Every Time Every Where Everything
Customers can follow the service Customers can directly Customers will receive a full range
situation at any time. no matter communicate with technician. No of services in a single application.
what time zone the customer is in matter what region or country the whether to receive a quotation
customer is in Action Tracking Payment and
referrals for goods and services
Sales Department Business Partners Customer Network
Sales department RAPTOR, ARMATTI, AXOPAR network of customers
contact customers who have received
services
Brand
The company has

expanded its business
The company has been Gain confidence from The company selects
to Asia. which has a Products and services
established for more customers who have products and services
group of customers are of European and
than 20 years in Europe received services until that meet European
who have received American standards.
and has always been introduced to new and American
services in Europe to which meet the needs
trusted by customers customers in the same standards to distribute
receive the service of high-end customers
until now. group to customers.
again

1. Efficient customer service by a team of experienced technicians
2. Customer care after sales
3. Giving advice to customers who registered to use the
application
4. Special privileges for existing customers
5. Follow up on the satisfaction of customer service.
6. There is a banquet for thanking customers.
7. There are activities with customers to raise awareness about the
use of renewable energy. to save the environment
8. The company chooses to use standardized transportation to
deliver ships to customers. to increase the confidence of
customers
Network
The network makes it easier for sales to reach customers. By
the sales department, contact the private port (Marina) or the
boat manufacturer. To contact customers and lead to
registration to use the application "Dmi One-Stop Service"
Process
After the customer has successfully registered to use the
application And the customer has already informed the list of
service requests from the company. The operation department
prepares the quotation. through the application using the
customer's registered information Then the customer confirms
the service and deposits a deposit for the technician team to
perform according to the customer's needs as stated in the
aforementioned list.
Product Performance
The app makes it easy to track customer service in an
innovative product capability structure that is Every Time Every
Where Everything.
An important opportunity to make
innovation a reality
Changing the world in the digital age

Innovation is the source of
convenience, safety and speed.
Increase convenience and meet the
needs of customers in its entirety
Reduce costs, increase profits for
the company
The management team has a modern vision. and can adapt
quickly to changes
Product and Service Standards that is aware of the impact on
the environment
Knowledge and ability of the operations department (technical
team) who have been trained and have specialized experience.
Thank you
For your attention.
นางสาวธัญญารัศมิ์ สุเต็นจันทร์ 6580141102
นายปรัตถกร พรหมชู 6580141104
นางสาวภานิชา หมัดโต๊ะ 6580141105
นางสาวสุมิตตรา หยิกซ้าย 6580141108
นางสาวพิชญา พราหมโณ 6580191102

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Mba-Dmi One-Stop Service III Eng

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Management towards an

Presentation Out Put 03

Outstanding business internal factors 08

Electrical & Electronics Hydraulics Boat Building

Protective Coatings Yacht Management Concierge

Sales Manager Service Manager Account Manager

Sales Representative Technician Administrative

Because most of the customers are foreigners who live in

Admin Service Team Account Team

GMT+3:TRT APPOINMENT PAYMENT

Every Time Every Where Everything

The company has

Changing the world in the digital age

นางสาวธัญญารัศมิ์ สุเต็นจันทร์ 6580141102

นายปรัตถกร พรหมชู 6580141104

นางสาวภานิชา หมัดโต๊ะ 6580141105

นางสาวสุมิตตรา หยิกซ้าย 6580141108

นางสาวพิชญา พราหมโณ 6580191102

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