MID-SEMESTER EXAMINATION ASSIGNMENT: OCT 2021

DOMAIN NAME: JMC PROGRAM NAME B.A (J&MC)

COURSE CODE: JMC-221 COURSE TITLE: Intro to Media Research
SUBMITTED BY: NITISH KUMAR MOHANTA ENROLL NO. A35679820008

What is the difference between Primary and Secondary Research?

What is Primary Research?

Primary research is research that you conduct yourself. Alternatively,
you could pay another party, like a research firm, to conduct primary
research for you. Either way, you go straight to the source for data
collection. You need to focus on, customize, and narrow down your
research parameters to urge the conclusive data you’re after.
Unfortunately, as valuable and targeted as the findings of primary
research are, the process is often costly, time-consuming, and energy-
intensive.
Common Examples of Primary Research Methods.
Some of the most common types of primary research are:
Focus groups: a spotlight group is an interview but during a small
group setting. Instead of getting feedback from one person, you’re
having a discussion with multiple people in your target market at a
constant time. You get feedback from individuals in the group,
additionally through their interactions with each other throughout the
session.

In-depth Interviews: An in-depth interview may be a one-on-one

conversation with a primary research target. The conversation
happens nose to nose, telephonically, or virtually. An interview could be
a great way to truly understand and gain insight into the participant’s
thoughts on the topic. Conducting a successful interview is usually
harder than it should seem, so it’s best to create sure you’re adequately
prepared before walking into it.
Observation: Observation can mean monitoring things like a person’s
or consumer’s behaviour, their actions, or their buying habits.
Surveys: Surveys are great for gathering information from a larger
audience. They generally encompass a series of close-ended
questions, but can even include some open-ended questions which
encourage participants to provide more detailed feedback.
What is Secondary Research?
Unlike primary market research, which you conduct yourself, secondary
market research has already been conducted by another party. A key
good thing about secondary data research is that nobody is reinventing
the wheel. You can consider data and research findings already
collected and published by others.
Common Examples of Secondary Research Sources.
When you turn to secondary research, all you have got to try and do is
rummage around for the data you wish from a protracted list of
resources. You can communicate textual matter formats such as
reference books or journals, or you can intercommunicate the net. It’s
that simple. Some data is public and therefore free, whereas you will
need to pay a fee to access data on some commercial platforms.

Some of the most common forms of secondary research sources are:

Analyst reports
Customer emails, surveys, and feedback results
Internet search
Prior internal focus groups
Published studies
Recordings of interviews or meetings
White papers