PRASHANTHI TUPURANI

Content Writer/ News Writer

M no.: 8142012320
Email Address: prashanthisantoshkrishna@gmail.com

OBJECTIVE:

Aspiring for a challenging job wherein my qualifications and acquired skills are put to the best
use thus enabling my growth prospects professionally as well as personally.

SUMMARY:

With 6 years of overall work experience and 4 years of specific profile in news and content
writing, I have been able to use my writing skills across several subjects ranging from
healthcare, nutrition, weight loss to news items such as finance, health, sports and
entertainment. Through my journey as a writing professional, I have been able to guide and
mentor my subordinates while also handling a team of content writers and have been a key
player in idea generation.

My core competencies include writing effective, engaging and relevant content which is
grammatically sound, while catering to a large mass of audience.

I took a sabbatical from work due to household responsibilities. Now, I would like to resume
my passion for writing and explore new forms of learning to enhance my professional growth.

WORK EXPERIENCE:

Progressive Digital Media Group (August 2015- May 2016)

Progressive Digital Media Group is a global business intelligence catering to competitors and market
providing business research, analysis, data and forecasts through online databases.

 Worked as Associate Editor at Progressive Digital Media Group from August 2015.
 My work responsibilities included: News writing for diverse sectors, meeting daily
timelines and targets, presenting grammatically sound, accurate information through
error-free SEO-based articles, and uploading written articles in the company’s CMS tool.
 The following are a few websites that my work was published in:
 www.food-business-review.com
 www.drinks-business-review.com
 www.retail-business-review.com
Ayushveda Informatics (May 2015)

Ayushveda Informatics is a web and software development company with a huge network of 100 odd web
portals, blogs and other web services.

 Worked as a freelance writer for Ayushveda Informatics in May 2015. My work entailed
producing error-free, grammatically sound SEO-friendly articles. Samples of my work
can be seen below:

http://www.stylepresso.com/how-black-coffee-helps-in-weight-loss/
http://www.stylepresso.com/lime-benefits-for-hair-skin-and-general-health/
http://www.stylepresso.com/7-hair-wash-tips-that-will-give-your-tresses-a-makeover/

Darshan Softech Pvt. Ltd. (April 2012- February 2014)

Darshan Softech Pvt Ltd is an IT service provider offering cost effective business solutions since 2006
with e-commerce, content management and online marketing as its primary work spheres.

 Worked as a news and content writer at Darshan Softech Pvt Ltd, Baroda from April 2012-
February 2014

 In my tenure at Darshan, I had the privilege of working under two designations wherein I
could learn both styles of writing. As a news writer, I had the opportunity to work on a
short-term project which entailed writing for 7 UK-based websites of the company with
topics ranging from finance, entertainment, health and sports. I was a key team player who
could meet deadlines on a timely basis and post accurate and relevant content.

 As a content writer, my area of work involved writing SEO based blogs, articles and website
content, and social media content for many of the company’s websites on varied topics such
as health care, in adherence to Google’s page rankings. The following are a few websites for
which I had the opportunity to write content for:

www.raspberryketone.eu.com
www.haircaretotal.co.uk

• I was always ranked good and superior in all of my performance reviews at Darshan
Softech Pvt. Ltd.
 Axis Bank Ltd (October 2010- March 2012)

Axis Bank is the third largest private sector bank in India offering varied financial services to
customers covering segments such as large and medium enterprises, agriculture and retail businesses
and more.

 Worked as a Service Relationship Manager at Axis Bank Limited in Begumpet,

Hyderabad-500016 from October 2010 to March, 2012. In my tenure as a Wealth
Service Relationship Manager, I offered banking services to high net worth clients. I
was considered a valued employee and a trusting service provider.

DMV Market Research Pvt. Ltd (July 2009 – September 2010)

DMV Market Research is a provider of global business intelligence catering to competitors and market
providing business research, analysis, data and forecasts through various online databases.

 Worked in DMV Market Research Pvt. Ltd., Kondapur, Hyderabad-500081, as a Staff Writer
for a period of 14 months from July 2009 to September 2010
• I was awarded Superior performance grade for the first six months
• I have also trained new candidates in my role as a Staff Writer

EDUCATION PROFILE:

• Completed Masters Program in International Business from Badruka Institute Of Foreign

Trade, Hyderabad in April 2009 with a cumulative grade point average of 3.93 out of 5 (2 nd year
dual specialization in Marketing and Finance). Stood among top five in class.
• Graduated in B.Com from St. Francis College for women, Hyderabad in April 2006 with an
overall percentage of 72
• Intermediate in Mathematics, Economics and Commerce (MEC) from Oxford Junior College,
Hyderabad in April 2003 with 81%. Stood 1st in college.
• SSC from Oxford Grammar School, Hyderabad in April 2001 with 81%

PERSONAL DETAILS:
 Home Address: B-302, Armsburg Koundinya, Quthbullapur road, Suchitra circle,
Hyderabad -500067
 Nationality: Indian
 Mother tongue: Telugu
 Languages spoken and written: English, Telugu and Hindi
 Date of Birth: 04-01-1986
 Age: 36 years