Scribd Logo
Upload

Welcome to Scribd!

  • Marketing Internship Assignment

    Uploaded by

    Mooove Africa
    6 views1 page
    Mooove Letters provides exciting tourist trips in Ghana and Africa. Over 18 months, they have organized close to 100 trips and collected contact details from past customers. They want to start an email newsletter to provide information and entice customers to travel again with Mooove. Mooove's sales strategy has been social media posts promoting trips. They want to be known for unique experiences and have their reputation spread beyond Ghana. Mooove seeks to partner with corporations to provide team bonding trips for employees. They want to pitch travel programs to human resources as an entertaining option. Mooove's content features experience-filled photos and videos to attract interest in joining trips. They want suggestions on future content and

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Mooove Letters provides exciting tourist trips in Ghana and Africa. Over 18 months, they have organized close to 100 trips and collected contact details from past customers. They want to start an email newsletter to provide information and entice customers to travel again with Mooove. Mooove's sales strategy has been social media posts promoting trips. They want to be known for unique experiences and have their reputation spread beyond Ghana. Mooove seeks to partner with corporations to provide team bonding trips for employees. They want to pitch travel programs to human resources as an entertaining option. Mooove's content features experience-filled photos and videos to attract interest in joining trips. They want suggestions on future content and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    6 views1 page

    Marketing Internship Assignment

    Uploaded by

    Mooove Africa
    Mooove Letters provides exciting tourist trips in Ghana and Africa. Over 18 months, they have organized close to 100 trips and collected contact details from past customers. They want to start an email newsletter to provide information and entice customers to travel again with Mooove. Mooove's sales strategy has been social media posts promoting trips. They want to be known for unique experiences and have their reputation spread beyond Ghana. Mooove seeks to partner with corporations to provide team bonding trips for employees. They want to pitch travel programs to human resources as an entertaining option. Mooove's content features experience-filled photos and videos to attract interest in joining trips. They want suggestions on future content and

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Mooove Letters 📝

    Over the past 18 months, we have organized close to 100 trips to exciting tourist destinations in
    Ghana and other parts of Africa. During this period we have collated contact details of our
    Mooovers for future informationals with the hope of retaining them while making them
    evangelists of the brand. We want to explore the option of email marketing with newsletters.
    Task 1: Draft a 1-page newsletter with a striking headline and content that you deem relevant to
    entice and excite a reader to want to travel again with MOOOVE.
    [You are free to use imagery of your choice or from the MOOOVE Instagram or website]

    Public Relations (PR) 🎺


    In these past 18 months, our sales strategy has usually been to run a post on social media
    (WhatsApp, Instagram & Twitter) with a call to action for Mooovers and our target audience to
    sign up, go enjoy the trip and get back home. We don’t want to be just any travel
    group/company. Our value proposition runs deep into providing experiences for Mooovers like
    they’ve never experienced before. We would love for the rest of the world to hear about who we
    are and what we do.
    Task 2: What would you recommend the brand can do to boost its PR and awareness across its
    target audience and beyond the country at large (further pushing the agenda #VisitGhana)

    Mooovers in Corporate 👔
    We have been looking to get corporate bodies to hop on to our travel programs as travelers
    which would most likely be a bonding and entertaining element for their departments or
    employees.
    Task 3: Draft a pitch to the HR or Head of People in any institution of your choice highlighting
    why they should partner with Mooove Africa for a team bonding experience.

    Content & Research 📸


    Our content is rich in experience-filled photography and reels to attract and induce viewers to
    want to join us on our next trip.
    Task 4: Assess the Mooove Africa social media pages and website carefully and make your
    suggestions on future content creation and also marketing efforts to drive more interest and sign
    ups.

    NB: Please submit this in PDF by Sunday, 2nd October, 2022.

    You might also like