RAAJ KUMAR MOHANTY

Male, 26 years
19202106@ksom.ac.in

EDUCATIONAL QUALIFICATIONS
Qualification School/College Board/ Year of Percentage/
University Passing CGPA
MBA (MARKETING AND KIIT School of Management(KSOM) KIIT University 2021 7.72
FINANCE)
B.Com BJB AUTONOMOUS COLLEGE Utkal University 2017 68.4%
Std. XII MOTHER’S PUBLIC SCHOOL UNIT 1 CBSE 2014 93%
Std. X ST JOSEPH’S HIGH SCHOOL ICSE 2012 79.8%

INTERNSHIP
“Organic growth through Digital marketing” at HEY!FOODIE,Bhubaneswar(Work from home) as digital
marketing Intern
May’20 – July’20
Responsibilities
• Supervising in the digital content creation and handling their official social media pages.
• Focusing on marketing and brand promotion.
• Searching for the potential star chefs for their hey foodie platform.
• Calling up principals/deans of various elite institutions to be a guest on their healthy chat.
Key learning
• More knowledge about social media marketing.
• Learned about sales pitch,cold calling,generating leads and converting the leads into customer.
• Attended live training sessions like brand training and healthy chat sessions of the company.
Results
• Helped them with providing them with information of restaurants and potential star chefs.
• Suggested changes in existing schedule to increase the effectiveness in gaining organic growth.
• Increasing their engagement traffic and followers.

ACADEMIC PROJECTS AND ACADEMIC ACHIEVEMENTS

• One of the top 5 scorers out of 80 students 12TH COMMERCE MPS.
• Top 10 among BCOM (accounting hons).
• Cleared CA Foundation (Currently Intermediate).
• Internship(Marketing Intern) at EXTRAMARKS EDUCATION PVT LTD.
• Personal selling: Implementing concepts of personal selling and getting leads for Hey!foodie and Extramarks
education Pvt.ltd.
• Advertisement campaign:As,a brand manager ,re-launch a dormant brand devising an ad campaign,deploying
a budget for various ad creatives including TVC and print media , a media plan describing campaign
objectives,message strategy ,media vehicles,broadcast schedule and measurement criteria.
• Marketing Plan: As, a marketing manager draw up a plan for launching a new product or service idea with
regard to a segmentation,targeting and positioning strategy, a marketing mix recommendation ,financial
implementation details and KPI’s providing evidence of success of plan.

COMPUTER PROFICIENCY
⚫ MS Excel, MS PowerPoint, MS Word.
⚫ Excel skills for Business.
⚫ Adobe Photoshop.

INTERESTS / EXTRACURRICULAR ACTIVITIES

• Hobbies include Food blogging.One of the top food bloggers/Influencers/content creators of BBSR. (Over 200
collaborations)
• Languages Known: English, Hindi,Odia.
• Digital marketing,branding and event management.
• Hobbies Playing Cricket,badminton and soccer.
• Movies and Music.
M42 MADHUSUDAN NAGAR
UNIT 4,BBSR,ODISHA -751001
Contact +91 8249180764/9778575572