The document outlines 7 mini cases across different areas of globalization. The cases cover topics like the mobile phone industry, solar panel manufacturing in Europe, auto manufacturing in China, engineering projects across cultures, sustainable development initiatives in various countries, and global expansion strategies for companies in industries like banking, eyecare, and manufacturing. The cases provide examples from countries and regions including the EU, China, Indonesia, Brazil, Southeast Asia, Canada, Peru, UAE, Turkey, Africa, Italy, and France.
The document outlines 7 mini cases across different areas of globalization. The cases cover topics like the mobile phone industry, solar panel manufacturing in Europe, auto manufacturing in China, engineering projects across cultures, sustainable development initiatives in various countries, and global expansion strategies for companies in industries like banking, eyecare, and manufacturing. The cases provide examples from countries and regions including the EU, China, Indonesia, Brazil, Southeast Asia, Canada, Peru, UAE, Turkey, Africa, Italy, and France.
The document outlines 7 mini cases across different areas of globalization. The cases cover topics like the mobile phone industry, solar panel manufacturing in Europe, auto manufacturing in China, engineering projects across cultures, sustainable development initiatives in various countries, and global expansion strategies for companies in industries like banking, eyecare, and manufacturing. The cases provide examples from countries and regions including the EU, China, Indonesia, Brazil, Southeast Asia, Canada, Peru, UAE, Turkey, Africa, Italy, and France.
The document outlines 7 mini cases across different areas of globalization. The cases cover topics like the mobile phone industry, solar panel manufacturing in Europe, auto manufacturing in China, engineering projects across cultures, sustainable development initiatives in various countries, and global expansion strategies for companies in industries like banking, eyecare, and manufacturing. The cases provide examples from countries and regions including the EU, China, Indonesia, Brazil, Southeast Asia, Canada, Peru, UAE, Turkey, Africa, Italy, and France.
1. Globalization of Markets and 1.1 Mobile telephony industry Global 19 Competition 2. The Emerging Global Environment 2.1 Panelsol Ltd EU 42 2. The Emerging Global Environment 2.2 BYD (Build Your Dreams) China 44 Working across cultures: 3. Globalization, Societies and Indonesia/ 3.1 the engineering 70 Cultures various consultants’ clashes 3. Globalization, Societies and 3.2 Brazil Brazil 72 Cultures 4. Globalization, Sustainable Development and Social 4.1 Jack Cumberland SE Asia 107 Responsibility 4. Globalization, Sustainable Development and Social 4.2 Shell and Cosan Brazil 108 Responsibility 4. Globalization, Sustainable Light Up The World Development and Social 4.3 Canada/Peru 108 (LUTW) Responsibility 4. Globalization, Sustainable Etisalat’s philantahropic Development and Social 4.4 UAE 109 activities Responsibility HSBC: The world’s local 5. Designing a Global Strategy 5.1 China 152 bank 5. Designing a Global Strategy 5.2 Essilor: a global player France 154 6. Assessing Countries’ Attractiveness 6.1 Anatolia Electric Turkey/Africa 184 7. Entry Strategies 7.1 Lubricador SA Italy/China 205