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Marcie Sebastian
COMM 4910
Dr. Tracy Nichols
October 9th, 2022

DirectRelief Pop Up Event

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Table of Contents

History & Project Overview………….

Problem

Statement……………………………………………………………………………………………

……………………….4

Organizational Mission Statement…………………………………….

……………………………………………………5

Goals, Target Public,

Objectives………………………………………………………………………………4-5

Situation

Analysis……………………………………………………………………………………………

………………………….5

SWOT

Analysis……………………………………………………………………………………………

……………………………...6

Strategic

Planning……………………………………………………………………………………………

………………………….6

Social

Media………………………………………………………………………………………………

…………………………………8
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Facebook……………………………………………………………………………………………

…………………………….9

Instagram……………………………………………………………………………………………

…………………………10

Event

Invitation……………………………………………………………………………………………

…………………………..…11

Reference…………………………………………………………………………………

……………………………………………. …12

Evaluation…………….

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………..……13

Contact

Information…………………………………………………………………………………………

……………………….14

Budget………………………………………………………………………………………

……………………………………………….15

News Press

Release……………………………………………………………………………………………

…………………16

Flyer………………………………………………………………………………………

……………………………………………………17
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History

DirectRelief is all about aid in the humanitarian aspect in which is based in the US but

is in also more than 80 countries. Their mission is to help with health and improve the lives of

people who have been affected in natural disasters, outbreaks, etc., without having to rely on

politics or paying this non-profit back. They help combat hurricanes, wildfires, earthquakes,

outbreaks, and so much more things that happen around the world. DirectRelief was founded

in 1948 and has a founder named William Zimdin that was from Estonia and held an

enormous amount of wealth before Europe was in war. He began to distribute relief and things

that people needed in those tough times of war and people that needed to build their lives in

the aftermath of the situation. Since then, it was his mission to help and continue passing on

the legacy. As of today, DirectRelief has benefits and has significantly changed as an

organization for the better and continue to do work throughout the US.

Project Overview

The main objective of this is to be able to spread awareness to things that happen around

the world on the day-to-day basis. Everything listed down below will talk about goals,

objectives, situation analysis, posters/flyers of event, contact information and so much more!

Name of Campaign: DirectRelief Pop-Up Event

Ways of Marketing: Facebook & Instagram

Target Audience: Adults that love to volunteer (mid 20s-40s)

Budget: $2500.00

Goals: To be able to get more volunteers and awareness of natural disasters

Event: Pop Up Shop @ Plaza Mariachi in Nashville, TN

Campaign Time Stamp: Oct. 01, 2022-Nov. 01, 2022.

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Problem Statement

One of the key things that is going on and is a big problem around the world is the access to the

bare minimum regarding health. People that are in poverty around the world do not have access

to certain medication or even medication that is free. According to the O’Neill Institute for the

National and Global Health Law, it states that, “400 million people do not have access to

essential health services.” I think that is very sad and not a fair thing to not have because it is a

necessity regardless of who receives it. Another problem that DirectRelief wants to work on is

humanitarian relief after a natural disaster. Many people stay affected for a long time after a

natural disaster and a lot of people seem to overlook this because they think with the help of the

government it can all be fixed. The United States alone “has sustained 308 weather and climate

disasters since 1980 where overall damages/costs reached or exceeded $1 billon (including CPI

adjustment to 2021). The total cost of these 308 events exceeds $2.085 trillion [dollars]” says

National Centers for Environmental Information.

Organizational Mission Statement

 Goals- The goal that DirectRelief has input regarding health is for everyone to be good.

“Regardless of politics, religion, or ability to pay. Improving their lives is [their]

mission.” I would like to say in regarding health my goal is to not only promote that this

is more common than people think but also spread awareness, because although it doesn’t

happen here often it happens in third world countries. Regarding humanitarian relief their

goal is to “equip doctors and nurses with life-saving medical resources to care for the

world’s more vulnerable people” along with my goal which is to also promote the good

work they have done.

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 Target Public- The public that we are trying to contact and trying to relate to are the

people who love to volunteer and companies that would like to sponsor the organization.

Overall, the main target is the public whether it be a 20-year-old college student to a 40-

year-old person, they all are human beings that can relate one way or another.

 Objective- The object of this campaign and pop-up showing is to not only spread

awareness but in hopes of potential sponsors, volunteers, and educate more people about

a problem that needs more involvement and showing. Hoping that this will work out I

think this could do a great outcome.

Situation Analysis

DirectRelief was founded and established in 1948. Ever since then they have always worked

hard to help people who “confront enormous hardship to recover from disasters and improve the

quality of their lives. The tradition of direct and targeted assistance, provided in a manner that

respects and involves the people served, has been a hallmark of the organization since its

founding.” This problem of not having enough people to help has been a huge one because of the

lack of education and how this nonprofit organization can only do so much to help. This

organization all started back into World War II where “Zimdin dedicated his life’s fortune to the

oppressed, shunning the fascism that had caused him to flee Hitler’s Europe for his life. He

established the William Zimdin Foundation on August 23, 1948, as a California-based non-profit

corporation. After [his] death, Dezso Karczag, a Hungarian immigrant and Zimdin’s close

business associate, assumed management of the organization. In 1957, the organization changed

its name to the Direct Relief Foundation,” and the rest is history. It all started by one person and

now over thousands of people are in this organization to help fight health and humanitarian

relief.
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SWOT Analysis

Strengths- This will better help the community that we will be in (which will be in Nashville), by

educating and getting as much help we can by doing this pop-up event. Volunteers could be

potentially recruited.

Weaknesses- The amount of money we might spend might not be worth it because Nashville

compared to nation wise is not big of a city. There also could be a possibility of not having many

volunteers.

Opportunities- There will be many to sign up for in the future and hopefully people see that

through the volunteers themselves working at the pop-up event.

Threats- Whether wise, other events occurring that day, distractions and not as entertaining.

Strategic Planning

With this I decided to use the SMART objectives to be able to carry out this plan. I will first

contact the space that we would like to use. The place is called Plaza Mariachi in Nashville, TN.

They have events all the time both inside and outside of their space. Twice a year they host

business fairs and Hispanic vendors day in which I will incorporate DirectRelief because they

also do nonprofit organizations. The spot they offered me was good it is going to be outside the

parking lot. The food that I will be ordering from will be Cracker Barrel. I have worked with

them before so I know they could give me a discount. Chairs, tables, and tents will be provided

by an event planning person I know of with a discount. The thing that will cost the most to get

will be the DJ because it is something I was not planning on having but more so for the public

and their entertainment purposes. The strategy is to get people to come and have a good time
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while learning why they should invest into this nonprofit. Whether it be to volunteer or to

contribute as a sponsor or even just donate it will be a great help. The business cards, t-shirts,

and everything merchandise based will be covered for with DirectRelief fund and prizes as well.

With everything that I have described I hope to make this as successful as possible with lots of

outcome with it.

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Social Media

The types of social media that are being used is the following—

Facebook: Everyday there is an update and have 138k following the page

Instagram: Pictures, Videos, and Story is used every day and has a following of 30.2K. This is

where the pictures are mainly used for the projects being done.

Twitter: Everyday it’s being used for tweets and updates. They have 100k following and talk

about what happens on the hour.

LinkedIn: 9,719 people follow this page and it’s mostly for careers. I don’t consider this social

media, but it’s listed as that on their website.

YouTube: Videos are uploaded at least once a week and they have a following of 1.74k. This is

the least interactive and the least followed by the public.

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Facebook Post:
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Instagram Post:
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Event Invitation
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Evaluation

The attendance of people will help clarify and have an overview of how the event went.

At the end of the event, there will be a survey sent out which will look like this down below:

Rating 1 2 3 4 5

Experience

Location

Standards meet expectations

Would you come again

Comments:

Based on this survey, we will determine what needs to improve and what we can keep the same.
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References

https://oneill.law.georgetown.edu/how-many-people-lack-access-to-health-care-hint-

more-than-who-and-the-world-bank-report/

https://www.ncdc.noaa.gov/billions/

https://www.directrelief.org/

https://plazamariachi.com/
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Contact information:

Plaza Mariachi- 3955 Nolensville Pike, Nashville TN

37211

Hours: Tue-Thru 11AM-9PM, Fri 11-1AM, SAT

11AM-2AM, SUN 11AM-10PM

Phone: (615) 373-9292

Direct Relief- 6100 Wallace Becknell Road, Santa

Barbara, California 93117

Phone: +1-805-964-4767

Toll-Free: +1-800-676-1638

PR manager: Marcie Sebastian

Phone: (615) 379-5954

Email: msebastian@directrelief.org
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Budgeting & Items Needed:

 Amount of money we have: $2500

 Expenses are for the following:

o Tables- $30 (for 4)

o Chairs- $50 (30 chairs)

o Food- $200 (for 40-50 people)

o Event Space- $545 (for 4 hours)

o Business Cards- $40 (100 business cards)

o T-shirts- $300 (70 shirts)

o Posters- $60 (professionally made)

o Flyers- $50 (100 flyers)

o Parking lot space- $70 (for only DirectRelief people parking lot)

o DJ for the music- $700 (4 hours)

o Tent- $100

 Outcome: $2,145 with $355 left over

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NEWS PRESS RELEASE MARCIE SEBASTIAN

October 1st, 2022, PR COMMUNICATIONS
FOR IMMEDIATE RELEASE 615.389.5555
mediainquiries@drsupport.com

DIRECTRELIEF POP UP EVENT

Within power is knowledge

NASHVILLE, TN. With a lot of things going around the world, this non-profit event will
demonstrate people and educate them on how to help and with what organization to choose from.

DirectRelief is one of the nonprofits that will be in this pop-up event along with many more
others on November 5th, 2022. There will be food, drinks, music, sign up, and so much more.

Their mission is to help as much people as they can with the help that they can get. “Our purpose
of this event/pop-up show is to show and educate people about how this organization works, how
someone could help by volunteering, donating, being a sponsor, etc. We want everyone to be
able to come out and not only have a good time but also educate themselves about things that are
overlooked now a days.”

They first started out in World War II. Not only because there was so much going on in these
times but also the guy that founded this organization was in the military and saw how desperately
this world needed a help and change. He passed away and the organization was given to his best
friend where he called it what it is now, DirectRelief.
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Come Out and join us to learn more about

DirectRelief and how you can help by
volunteering or being a sponsor today!

Where: Plaza Mariachi

When: November 5th, 2022
Time: 3p.m.-6p.m.

THERE WILL ALSO BE GAMES, PRIZES, FOOD AND SO

MUCH MORE! HOPE TO SEE YOU ALL SOON!!!!