National College of Arts

CABINET DIVISION, GOVERNMENT OF PAKISTAN

Rawalpindi Campus, Liaquat Bagh, Rawalpindi-46000, Pakistan
Ph: (051) 5770423, Fax: (051) 5554883

Communication & Cultural Studies

2nd Year
Online-Class Assignment 25/03/2020

Duration: 2 hours Total Marks: 5

Name: FATIMA QAISER
Roll No: 15
Department: VCD

Fill the following Blanks:

1. Father of Cultural Anthropology Sir Edward Burnett Taylor (1832-1917).
2. Culture is “that complex whole which includes knowledge, belief, art, morals, law, custom and
any other capabilities and habits acquired by man as a member of society.”
3. Culture is a system of learned behaviour shared by and transmitted among the members of the
group.
4. Each culture has many subtle cues which define each situation.
5. Attitudes, values and goals are defined by the culture. While the individual normally learns them
as unconsciously as he learns the language.
6. Values are measures of goodness or desirability.
7. Ghosts are real to people who believe in them and who act upon this belief.
8. According to Ralph Linton: Ralph Linton: “A society is organised group of individuals.
9. Humanity leaves immortal echoes through its history using the media of language, art, knowledge
and architecture.
10. "Literacy is the ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts.
11. Cultural Literacy is a cognitive acquaintance and working relationship within a system of
language and culture that is dependent on history and heritage.
12. E.D. Hirsch wrote a book in 1987, Cultural literacy.
13. Cultural Literacy is the ability to understand the history and concept that underlie a culture and to
be able to converse fluently (if possible) in the allusions and informal content of that language.
14. E.D. Hirsch offered in his book 5000 terms that he thought culturally literate Americans should
recognize.
15. Understanding that language develops out of a particular social, historical, and political context.