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!2022 - Response - Survey Research - English
!2022 - Response - Survey Research - English
7. Agro-industry companies want to know the level of consumer preference in all regions of
Indonesia for their products. The survey was conducted for this purpose in five major cities in
Indonesia, namely Jakarta, Bandung, Surabaya, Medan and Ujung Pandang. The survey was
conducted by asking 100 respondents randomly in each of these cities, and respondents were asked
to give a score for liking the product, namely, 1 = disliked, 3 = liked, 5 = liked very much.
In the example, i) indicate which one is called the population and sample, and ii) state which one is
called the parameter and which one is called the statistic. In the example, iii) what is the
measurement scale used?
8. In surveys, the questionnaire is a tool for measuring variables and the individual is the unit of analysis. Survey research was conducted in Bogor City to determine the
level of preference of Bogor City residents on a particular brand of agro-industrial products. A total of 200 samples of respondents were randomly selected from the
city of Bogor and asked to give an assessment (score or rating) of liking for the product using a google form questionnaire, with a scale of 0-100 where a value of 0
indicates dislike and a value of 100 indicates very like. Of the 200 randomly selected respondents, 180 respondents gave an assessment, and 20 did not respond. From
the respondents who gave the assessment, the average value of the level of preference for the product was 75 with a standard deviation of 10.
a. In that case, i) indicate which is called the population and which is called the sample, ii) what is the measurement scale used to measure the level of preference in
the case?, and iii) What is the response rate of the sample of respondents for the case?, and iv) From the survey results, what can you conclude regarding the average
value and standard deviation of the level of preference for the product?
b. Before using the survey, the reliability of the questionnaire was tested using 10 respondents and the test was carried out with two replications with a distance
between measurements of about 2 weeks. The test results are presented in the following table. i) Calculate the value of the correlation coefficient between the results
of the first and second measurements, ii) Determine whether the measuring instrument (questionnaire) is reliable? and iii) What is the meaning of the reliability test
results?
Respondence A B C D E F G H I J K L M N O
First measurement
(1st filling of the 70 70 75 75 75 60 70 80 75 85 65 70 80 85 65
questionnaire)
Second
measurement (2nd
70 75 80 75 75 65 75 85 80 90 65 75 80 85 70
filling of the
questionnaire)
Answer keys:
a. i) Population: Bogor City residents, Sample: 200 randomly selected respondents, ii) Interval scale, iii) 180(100)/200 = 90%, and iv)
Respondents gave a fairly high rating (75 out of a scale of 100), although the standard deviation is relatively high.
b. instructions: i) calculate the value of r, ii) if r count > r table (attached) reliable, iii) if the calculated r value is greater than the table value
(reference value) the questionnaire can be said to be reliable / has high precision can be used
9. A study aims to determine the level of consumer preference for three types of products (products A, B and C) by ranking the three products.
Rank 1 shows the most preferred product, and ranking 3 shows the least preferred product. For this purpose, 10 randomly selected
respondents were used. The results of the survey assessment of the three types of products are presented in the following table.
a. Do consumers have different levels of preference for the three products? Use = 0.05.
b. Which products do consumers tend to be preferred?
c. Can you recommend the results of the analysis?
Instruction:
Use Freadman Test (See following answer)
Statistika Non-Parametrik 5
Responden A B C
1 3 1 2
2 2 1 3
3 1 2 3
4 3 2 1
5 2 1 3
6 3 1 2
7 1 2 3
8 1 3 2
9 2 1 3
10 2 1 3
11 3 1 2
12 2 1 3
13 1 2 3
14 3 2 1
15 2 1 3
16 3 1 2
17 1 2 3
18 1 3 2
19 2 1 3
20 2 1 3
Jumlah 40 30 50
Jawab:
1. Ho: Konsumen memiliki tingkat kesukaan yang sama pada ketiga jenis produk tersebut
2. H1: Konsumen memiliki tingkat kesukaan yang tidak sama pada ketiga jenis produk
tersebut
3. = 0,05
Statistika Non-Parametrik 7
Panelis A B C
1 3 1 2
2 2 1 3
3 1 2 3
4 3 2 1
5 2 1 3
6 3 1 2
7 1 2 3
8 1 3 2
9 2 1 3
10 2 1 3
11 3 1 2
12 2 1 3
13 1 2 3
14 3 2 1
15 2 1 3
k 16 3 1 2
12
2
𝜒 = R2j − 3N(k + 1) 17 1 2 3
Nk(k + 1) 18 1 3 2
i=1 19 2 1 3
20 2 1 3
Jumlah 40 30 50
12
𝜒2 = 402 + 302 + 502 − 3(20)(3 + 1) = 10
(20)(3)(3 + 1)
Statistika Non-Parametrik 8
12 k 2 − 3N(k + 1)
2 = j R
Nk(k + 1) i = 1
2 =
12 40 2 + 30 2 + 50 2 − 3(20)(3 + 1) = 10
(20)(3)(3 + 1)
6. Keputusan:
Nilai 2-hitung lebih besar daripada 2-tabel (2-
hitung terletak di dalam daerah kritis), maka tolak Ho
dan disimpulkan bahwa ketiga jenis produk memiliki
tingkat kesukaan yang berbeda
Statistika Non-Parametrik 10
Terima Kasih