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ICM – Identity coaching model

PC –Personal journey
BUILDING STONES PRODUCT
ACTIONS CUSTOMERS
FOR PRODUCTS STRATEGY

Principles Stories Long term Program


(In) & Tangible

Colored book
Materials

Pictures Videos 1. Learning like child


2. Long term change Exercise 1,2,6,27
Exercises Manuals Indiv. coaching
3. Easy to follow
Ideas & concepts
… .. eBook Stories 2,3,7
1. Inspirational
Coaching Mentoring Exercise 1,2
2. Bombastic
Capabilities

Training Video 2,4


Skills &

Mindfulness 3. Easily spreading


Business
MVP Teaser workshop Stories 2,3,7
Speaking
… 1. Inspirational Colored book
with tree
… 2. Short term change
3. Easily spreading Exercise 1,2
Education company in
Environment
Resources &

X countries

Coaching course Exercise 1,2,6,27
Cust. needs
1. Learning like child Indiv. coaching
… … 2. Long term change
Training
Market situation 3. Deep understanding
PERSONAL JOURNEY – IDENTITY PROGRAM
PRODUCT CUSTOMER
IDEAS & ACTIVITIES
STRATEGY PERSONA
1 Manager
LEARNING LIKE Colored book as manual 1 3
• 35-45 year
A CHILD 6 • Who I am?
Exercises supporting deep experience 1 2 3
• Who I want to be?
2 4 x 3 day ws each 6 weeks onside – 6 months 2
LONG TERM
LIFE CHANGE 5 4 x 3 hours follow up each 6 weeks - online 2 Coach
• My personal growth
Individual coaching – 10 x 1 2 3 • Identity coaching
3 • Define coaching niche
EASY TO Process & materials for participant's individual work 2 3
FOLLOW 7
Mentoring and “emotional support” 2 3 Businessman
• My business vision
4 • Work life balance
One 4 day workshop will be in nature 1 3
SUSTAINIBLITY • My mng. personality
2 List of pictures, exercises, stories, ideas 4 5

Pictures 3,5,7,16,.. Exercise 4,5,7,9,.. 1 2 3


???
5
RE-SELL AS • Xxx
• Xxx
FRANCHIZE 2
… • xxx
PRODUCT:
PRODUCT CUSTOMER
IDEAS & ACTIVITIES
STRATEGY PERSONA
1

5
PRODUCT DEVELOPMENT METHOD

1. BUILDING STONES 2. BRAINSTORM PRODUCTS 3. CHOOSE “BEST” PRODUCT


Product
Product
Product

Product Product For 1st iteration

3.2 STRATEGIES 3.3 IDEAS LIST


• Names • Name
• Description • Description
3.1 PRODUCT SKETCH • Supporting strategies 3.4 STRATEGIES CHECK
(STRATEGY TEMPLATE) (IDEAS TEMPLATE)
• Product name • List of supportive ideas
• Product goals & description • Scale 1-10 fulfillment
• Customer personas
(PRODUCT SKETCH TEMPLATE) (STRATEGY TEMPLATE)
3.6 TOP 5 IDEAS 3.5 PRODUCT STORY
• Detail description of 5 TOP • Description of 1st product
ideas period
• What should be better
(IDEAS TEMPLATE) (PRODUCT STORY TEMPLATE)
PRODUCT DEVELOPMENT METHOD

1. VISION 2. IMPLEMENTATION 3. CUSTOMERS

Vision and ID Diamond method MVP


1. System 1. Building stones 1. Minimal
2. Identity 2. Product strategy 2. Viable
3. Values 3. Product creation 3. Product

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