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    Review of Litrature

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    Arthy Subbiah
    1. The studies aimed to examine consumer satisfaction with Nestle products like chocolate, baby foods, and Kitkat in various cities in India. 2. The objectives included understanding consumer profiles, purchase behaviors, factors influencing decisions, satisfaction levels and identifying ways to improve loyalty. 3. The findings concluded that quality was the most important factor for consumers, and satisfaction levels varied depending on quality, taste and price of products. Higher prices had a positive impact on satisfaction.

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    Review of Litrature

    Uploaded by

    Arthy Subbiah
    7 views3 pages
    1. The studies aimed to examine consumer satisfaction with Nestle products like chocolate, baby foods, and Kitkat in various cities in India. 2. The objectives included understanding consumer profiles, purchase behaviors, factors influencing decisions, satisfaction levels and identifying ways to improve loyalty. 3. The findings concluded that quality was the most important factor for consumers, and satisfaction levels varied depending on quality, taste and price of products. Higher prices had a positive impact on satisfaction.

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    REVIEW OF LITRATURE

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    1. The studies aimed to examine consumer satisfaction with Nestle products like chocolate, baby foods, and Kitkat in various cities in India. 2. The objectives included understanding consumer profiles, purchase behaviors, factors influencing decisions, satisfaction levels and identifying ways to improve loyalty. 3. The findings concluded that quality was the most important factor for consumers, and satisfaction levels varied depending on quality, taste and price of products. Higher prices had a positive impact on satisfaction.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    7 views3 pages

    Review of Litrature

    Uploaded by

    Arthy Subbiah
    1. The studies aimed to examine consumer satisfaction with Nestle products like chocolate, baby foods, and Kitkat in various cities in India. 2. The objectives included understanding consumer profiles, purchase behaviors, factors influencing decisions, satisfaction levels and identifying ways to improve loyalty. 3. The findings concluded that quality was the most important factor for consumers, and satisfaction levels varied depending on quality, taste and price of products. Higher prices had a positive impact on satisfaction.

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    of 3

    S.

    NO REASEACH TOPIC REASEACH PERSONS OBJECTIVES FINDINGS

    1 A study on consumer Priyadharshini.J(2020) 1.To study on consumer A survey of the people


    satisfaction towards nestle satisfaction towards nestle has been conducted to
    chocolate with special reference chocolate. known the liking
    to Coimbatore city. 2.To analysis of the pattern of the nestle
    creation,pricing,Accessibility product. Quality is the
    ,worth, flavour, publicity main motivational
    and covering of nestle factor for the consumer
    chocolate. to buy the chocolate of
    3.To study the problems nestle
    faced by the customers.
    2 A study on consumer Alfred francis 1 To bring out the factors This study is conclusion
    satisfaction towards chocolate influencing the purchase of quality most important
    with special references to different chocolate. factor which consumer
    irinjalakuda municipality 2 To evaluate and explore consider while
    the purchasing behaviour switching over to any
    and the pattern of other brand of milk
    consumers. chocolate bars.
    3 To find the customer
    satisfaction level of existing
    varieties of chocolate.
    3 A STUDY ON CUSTOMER The study also reveals
    SATISFACTION TOWARDS Saranya.S , Shaliha. 1. To study the customer that customer
    NESTLE PRODUCTS IN T, Shankari. S, satisfaction towards the satisfaction is widely
    VILLUPURAM DISTRICT Sheeladevi. S products of nestle varied in accordance
    2. To analyze the factors with quality of
    influencing the purchase products, taste and
    decision of the nestle price. Hence, the price
    products has significant and
    3. To study the factors positive impact on
    affecting for consuming customer satisfaction.
    Nestle products

    4 Study of Consumer Satisfaction: Dr. Purvi Derashri 1.To understand the The main objective of
    A Survey of Nestle Products in Mr. Dignesh consumer profile of the research is to
    Baroda City S. Panchasara Nestle ltd. study about
    2. To understand the consumer satisfaction
    effectiveness of the of nestle product with
    marketing understanding the
    strategies of nestle ltd. consumer profile,
    3. To examine the loyalty understanding the
    of consumers. effectiveness of
    marketing strategy
    and examine the
    loyalty of consumer.

    5
    To find out the customers The study mostly
    A Study on Customer’s N.Vijayanand, inclination towards Nestle determined on universal
    P.Thillairajan products. price stage, superiority &
    Inclination towards Nestle
    2 To revise the customer needs customer anticipation
    Products in Chennai City on Nestle Products. overall fulfilment about
    3Analysis of the creation, NESTLE Product, universal
    pricing, accessibility, worth, attentiveness and
    flavour, publicity and covering customer inclinations of
    of Nestle chocolates. NESTLE.
    4 To observe the relationship
    between a variety of product
    reliability and other constructs.

    6 STUDY ON CONSUMER M. Selladurai , 1 To identify that buyers This study is drived in


    SATISFACTION TOWARDS Padmapriya S. preferences regarding the the expectations of the
    NESTLE BABY FOODS IN SALEM Govindasamy rai purchase of Nestle Baby parents from the
    CITY Foods in Salem brands of Baby foods
    2 analyze the purchasing used have been found
    pattern of various income very high, making it
    groups, age group of the tough for the marketers
    child and the category of to satisfy the needs
    consumer, preference of perfect.
    Nestle baby Foods.
    3To find out the reason for
    using a particular brand of
    baby food.
    4To analyze the knowledge
    of the consumers and
    various attributes like To
    find price, quality, quantity
    and influence of
    advertisement etc.,
    5 To find the consumers
    satisfaction and
    dissatisfaction regarding the
    purchase of the baby food
    7 1. To find the satisfaction level The study is concluded
    B. Albeert Nicholas of the customer regarding that the customer
    the service provided for Nestle satisfaction
    A study on the S. Praveen Kumar Kitkat. of Nestle Kitkat on the
    customer satisfaction of 2. To find out any drawbacks average satisfactory. The
    Nestle Kitkat in the product features. respondents are mostly
    3. To mark suggestions for satisfied with the features
    promotional measures to of the product.
    increase
    the demand for the product
    8
    Customer Satisfaction Alessa a/p Aruai, 1 The objective of this To conclude this
    and Brand Loyalty: A Aina Binti Rosli, paper is to examine the study customer
    Survey of Nestlé Ain Najwa Binti customer satisfaction and satisfaction is the
    Mohd Azmi brand loyalty of Nestle. main key to the
    expansion of brand
    loyalty and retaining
    customers.
    9 A STUDY ON CONSUMER Kirthika s 1. To study the consumer A study on the
    BEHAVIOUR TOWARDS behavior and their consumer
    NESTLE PRODUCTS-WITH satisfaction behavior towards the
    SPECIAL REFERENCE TO towards the products of products of Nestle has
    come to the
    COIMBATORE CITY nestle.
    conclusion that Nestle
    2. To analyze the factor has received a pivotal
    influencing the buyer position in
    decision of the market for their
    the consumers. products.
    3. To determine the level
    of effectiveness of the
    advertisements.

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