SAMEER RAY

Area Executive- MONDELEZ INTERNATIONAL

E-Mail: sam16.ray@gmail.com
Contact: +91- 9875462207/9078796372
Date of Birth: 16/03/1994
Languages Known: Hindi, English, Odiya
Current Location - Madgaon, Goa

Profile Summary
 Strategic Leader with natural skills for building new business, offering overall 4.5 years of
experience and relevant experience of 3.5 years in General Trade in expanding the market, brand
building and generating new business, Merchandising with innovative branding and promotional
strategies.
 Expertise in building high level sales strategies, people management, data analytics, logistics,
business forecasting and market insights.

Organizational Experience
Mondelez International Area Sales Executive Since Dec 2021 GOA. HQ
Key Result Area
 Managing team of 8 Salesman, 2 TSI, 3 Merchandiser at 2 Distributors with Avg. Monthly
Turnover of 1.4cr across Categories.

 Cold chain management:

• To ensure asset presence in outlet at hot zone area.
• New cooler deployment, replace and upgrade as per requirement.
• Minimum value throughput and monthly asset verification.

 Program Store:
• Monthly TGT setting, incentive communication and follow-up of value achievement.
• Ensure category wise stock availability and merchandising.
• Identifying and enrolling new potential outlets.

 People Engagement and Earning:

• Daily value and KPIs reporting and follow-up.
• Ensure Distributor and Salesman earn highest slab incentive.
• Small get together for team building and motivation.
 Outlet expansion where ever possible and prime focus on SKU depth in market.

Noteworthy Achievement
 Led ASM team in summer contest which resulted in 110% TGT achievement and price of 15K per
member.
 Absolute ULB gain is 18. Which indicated brand width in market and among the highest in ASM
 team.
 Best Biscuit performance in BSM TTY in terms of SOB.

ITC LTD. (NTD-FOOD) Area Sales Executive June 2019- Dec 2021

 Handled Kothrud & surrounding territories in Pune with 2 distributors, 1200+ Outlets (June2019-
jan2021) with an average monthly business of 80 lakhs across 10 categories with a team of 12 Off roll
employees and 2 TL Delivering 12% yearly growth and 15% growth in distribution YOY.
 Was Assigned South Goa in Feb 2021 handling 2 Distributors with an average monthly turnover of
2.5Cr. 2700+ Outlets leading a team of 28 Salesman and 3 TLs.

Key Result Area

 Ensuring numeric distribution of newly launched products with trade support and visibility across
urban market.
 Category merchandising at First Club (Premium Outlets) on weekly basis and follow-up with
merchandiser for proper placement of POSM material for effective Visibility.
 Identifying potential outlets for business growth with effective brand distribution.

Noteworthy Achievement
 Won Warrior of West 3 times.
 Secured 1st position for Highest Atta Growth Pune branch in (2021-2022)
 Planned and successfully launched fantastik XL Chocolate bar in 912 outlets in single day in south goa
highest ever distribution in branch.
 Operation Red (6 days drive) Identified, Billed and delivered 400 outlets of 4 & 6 block noodles with
some credit input in vasco city which leads to 20% sequential growth and helped in brand building and
awareness in the territory.

HSBC India (GSV Vizag) Aug 2015-July 2016

 Worked as Customer Service representative
 Handled sales and service-related issues of HSBC credit cards PAN INDIA.
 Lead generation for sales team for future

EDUCATION

M.B.A.(Marketing) RIIM (SPPU)- Pune 2017-19

B. Com Ravenshaw University (Cuttack, Odisha) 2012-15
Higher Secondary Navy Children School (Visakhapatnam, CBSE) 2010-12
High School Navy Children School (Mumbai, CBSE) 2009-10

IT Skills

 Well versed with MS-Office Word, PowerPoint, Excel & Internet Applications.
 Expert in Company Billing software line win Omkar, SIFY etc.