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The impact of digital media on real estate marketing: A review

Conference Paper · August 2021

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Fazla Rabby Rumman Hassan

University of Southern Queensland  University of Southern Queensland 
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 The impact of digital media on real estate marketing: A review

Fazla Rabby, Ranga Chimhundu and Rumman Hassan

University of Southern Queensland

Abstract
Generalisations such as ‘the era of the Internet’, ‘the information age’ and ‘the electronic
revolution’ assume that the present is part of a defined movement. This ‘age’ and ‘era’ refers to
something that began at a time that is generally accepted, and that will continue indefinitely; an
epoch of historical validity that stands alongside the Renaissance and the Enlightenment.
Developments in information technology (IT) and real estate marketing have often been extensions
of practice, however some developments are unexpected and chaotic. From these chaotic
developments, clear themes or trends have emerged. Advances in technology and digital media are
creating opportunities for real estate companies to connect and interact with consumers. Despite
the impact that digital media has made on the real estate industry, it is not being used to its full
potential. This review discusses our current understanding of how ICT, specifically digital media,
has changed real estate marketing.

Keywords: Marketing, digital media, real estate, review.

Proceedings of Sydney International Business Research Conference 2020

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