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    Forage Wayfair ROAS Driver Tree

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    Rahma
    This document shows the key metrics that contribute to return on advertising spend (ROAS). ROAS is impacted by the number of impressions which lead to clicks, and the click-through rate, which then can result in orders placed and revenue generated based on the average order value and conversion rate from clicks to orders. The cost per impression also factors into the final ROAS.

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    Forage Wayfair ROAS Driver Tree

    Uploaded by

    Rahma
    7 views1 page
    This document shows the key metrics that contribute to return on advertising spend (ROAS). ROAS is impacted by the number of impressions which lead to clicks, and the click-through rate, which then can result in orders placed and revenue generated based on the average order value and conversion rate from clicks to orders. The cost per impression also factors into the final ROAS.

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    This document shows the key metrics that contribute to return on advertising spend (ROAS). ROAS is impacted by the number of impressions which lead to clicks, and the click-through rate, which then can result in orders placed and revenue generated based on the average order value and conversion rate from clicks to orders. The cost per impression also factors into the final ROAS.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views1 page

    Forage Wayfair ROAS Driver Tree

    Uploaded by

    Rahma
    This document shows the key metrics that contribute to return on advertising spend (ROAS). ROAS is impacted by the number of impressions which lead to clicks, and the click-through rate, which then can result in orders placed and revenue generated based on the average order value and conversion rate from clicks to orders. The cost per impression also factors into the final ROAS.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    of 1

    ROAS driver tree

    Average Order
    Volume (AOV)
    Revenue
    Conversion Rate
    generated by ads
    (CVR)
    # Orders Click-through
    Rate (CTR)

    Return on # Clicks
    Advertising Spend
    (ROAS) # Impressions

    Cost per
    impression

    Ad spend

    # Impressions

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