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Business » Marketing » Q&A Library » Q1)Mcdonalds and Starbucks a) Identify and briefly explain two differences in IMC tools. (ex. what McDonald has but Starbucks does not have or/and vice versa) …

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Q1)Mcdonalds and Starbucks 17th Edition
ISBN: 9780134492513
a) Identify and briefly explain two differences in IMC tools. (ex. what McDonald has but Starbucks does not
BUY Author: Kotler, Philip, Armstrong, Gary
have or/and vice versa)
(gary M.)
b) Select one company [either McDonald or Starbucks] and discuss the effectiveness of the company’s website Publisher: Pearson Higher Education,
in communicating its overall marketing message to the consumers.

1 Marketin…
Chapter 1:… expand_more ChapterCh…
Section: Q… expand_more

Expert Solution Problem1.1DQ

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McDonald's goal is to provide a welcoming, enjoyable experience for all customers. We want to cater to a
wide spectrum of individuals, from families who enjoy our Happy Meal to employees who want to get
breakfast on the go or eat in to enjoy our freshly ground coffee and free WiFi. The cuisine and flavour of
the burger and chips are excellent. McDonald's food is sanitary.

Starbucks is a coffee chain that caters to its consumers' demands. They have a wide assortment of Similar questions
refreshments and espresso to suit everybody's preferences. They give their clients a decision on food To this solution
and refreshments to address any client's issues.

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The two differences in the IMC tools of McDonald's and Starbucks are given below. Stuck on your
McDonald Starbucks homework?
Marketing based on age group (market
Marketing based on age group (market Ask a question and get an expertly curated
segmentation)
segmentation) answer, in as fast as 30 minutes.*
1. They do not have meal packs for the different
1. They have meals for every age group.
age groups.
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Personalized order (type of advertisement)

Personalized order (type of advertisement) 
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2. They do not take personalized orders for the

2. They take personalized orders for the customers. until Aug 20, 2022
customers.

*Response times may vary by subject and question

arrow_forward Step 3 complexity. Median response time is 34 minutes for paid
subscribers and may be longer for promotional offers.
Starbucks effectiveness of the company’s website

Starbucks began a community website. It is intended to gather ideas and criticism from clients. Different
clients could remark and decide on ideas.

Whether an individual, a group, a business, a business unit, a corporation, or an organization, feedback

helps to improve and enhance and that knowledge may be utilized to make better-informed decisions. It
also enables us to establish and sustain relationships with others.

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